Chapter 32 Online Advertising

Lu Xi's sudden interjection made both sides stunned, in fact, Yao Xiuqing was quite satisfied with the price, the cost per 1,000 people was much lower than that of TV commercials and newspapers and magazines, and Vantone had a lot of traffic every day.

Lu Xi and Su Mei had just been sitting there without talking after bringing Zhou Jiahui in, Ye Tianlong only thought that this young man was a staff member of Ruifeng Electric, and when he saw that he didn't discuss with Yao Xiuqing and Zhou Jiahui, he couldn't help but raise his eyebrows and asked, "Who is this?" ”

Yao Xiuqing and Zhou Jiahui didn't know how to introduce for a while, the two sides were negotiating, there was a peer of the other party here, and if they were truthfully introduced, it might cause a bad reaction.

Lu Xi smiled and took the initiative to reply: "My name is Lu Xi, and I hope that Mr. Ye can consider my construction." He didn't explain much, he and Vantone were also considered peers, and they almost became competitors, so there was no need to explain more.

Before Vantone transformed into a portal, it also had plans to launch an instant messaging project, but it was not optimistic about the future development. If the historical trajectory does not change much, AOL (AOL) will spend a huge amount of money to acquire ICQ before the end of this year, and now there is news that Lu Xi does not know what Ding Feng and others of Vantone will be in when they learn the news, and whether they will regret giving up this project.

However, ICQ is far from being comparable to domestic instant messaging software, even if it does not pay attention to overseas markets, and there is only one version in the world, ICQ also has tens of millions of registered users at this time, and the domestic PICQ, Internet Genie, PCICQ and Weixin have millions of users. Of course, at this time, the proportion of domestic Internet users in the total population is small, and the network environment is not as good as that of foreign countries.

Yao Xiuqing had a lot of contact with Lu Xi, and knew that he was confident to lower the price when he said so, but he just watched quietly, thinking that it would be a good thing if he could save a fortune. Zhou Jiahui's brain is about to be more active, Ye Tianlong received a call from Ruifeng Electric, and he urgently brought someone to Yanjing to talk about business, which shows how much importance he attaches to this business, and Lu Xi lowers the price at this time, maybe the other party should be able to accept it.

After Ye Tianlong looked at Lu Xi, he was silent for a moment, and then whispered to the assistant beside him.

Seeing that Ye Tianlong was discussing with his assistant, Yao Xiuqing, Zhou Jiahui and others also secretly smiled at Lu Xi, thinking that the other party might accept the conditions he proposed.

Lu Xi is far more aware of the current situation of online advertising than everyone here, from last March IBM, INTEL's first domestic IT Internet media ChinaByte, after the first Internet animation banner advertisement, 98 years is in the initial stage of Internet advertising. In 98 years, the total value of domestic advertising was 52 billion, but the online advertising revenue was only 18 million, and the scale of online advertising accounted for less than 0.1% of the total scale of the advertising industry. Compared with the very little advertising revenue, in 98 years, domestic Internet companies in TV and periodicals and magazines advertising as much as 100 million yuan, to 99 years this number will soar, at this time, many companies in order to pull the advertising business, will fight hard.

At this time, Vantone's headquarters was still in Suizhou, and Ye Tianlong brought people to Yanjing to discuss business with Ruifeng Electric, which showed that Vantone was full of expectations for profit, and Lu Xi thought that his bargaining could also be accepted by the other party. Even if the list of Ruifeng Electric is reduced by 30% on the basis of the quotation, it will be regarded as a big order for Wantong in 98 years, and Ye Tianlong has to accept it even if he is unwilling - it is better than nothing.

A few minutes later, Ye Tianlong sighed lightly and said, "Okay, when will we sign the contract?" "On the basis of the quotation, it is reduced by 30%, which is also his maximum authority.

As soon as the group arrived in Yanjing, they negotiated, and Yao Xiuqing didn't want to waste more of everyone's rest time, so she nodded at Zhou Jiahui, and Zhou Jiahui said with a smile: "If it's convenient, you can do it now." ”

After signing the contract, Ye Tianlong declined Zhou Jiahui's invitation to dinner and left in a hurry, he had several other businesses to discuss.

Watching Ye Tianlong and others walk into the elevator, Zhou Jiahui glanced at Lu Xi and said with a smile: "Some people are really ruthless to their peers, and Luzhu also has the idea of going to the portal in the future?" ”

Lu Xi smiled and said nothing, he already had a plan for the future in his heart, but the focus at the moment is WeChat, and when Weixin develops, doing other things will get twice the result with half the effort.

"Your kid is not very ambitious." Even if Lu Xi was silent, Zhou Jiahui could see it from his smile, and said with a chuckle, "The portal network can burn more money faster than WeChat, and if you want to do it, you really have to go to the VC." ”

Yao Xiuqing followed Lu Xi crazy, Zhou Jiahui also had reservations in her heart, the Internet is a money-burning thing, and the profit is far away, even if the business plan is excellent, the future situation is still difficult to predict, after all, China cannot be compared with foreign countries, Amazon and Yahoo's websites and concepts can be easily copied, but whether it can succeed is still unknown.

Lu Xi shrugged his shoulders and smiled, and said: "In fact, Weixin can also burn money like a portal network, but it is not necessary, and it is not suitable at this stage." ”

Yao Xiuqing's five million capital injection, and now there are more than three million, compared with the burning of the portal network, Weixin can be said to be a small thing. Lu Xi is very rational, and does not consider other competitors at this stage, only saying that the current network infrastructure and computer penetration rate in China are enough for Weixin, of course, if there are special circumstances, it should be burned and burned.

Yao Xiuqing was just to repay her kindness at first, but after being in contact with Lu Xi for a long time, she found that he had a stability that many adults did not have, and now Weixin is doing a good job, not blindly promoting it properly.

Zhou Jiahui didn't say it, Yao Xiuqing also knew that she didn't agree with her and Lu Xi's madness, and didn't want her to go around this topic endlessly, Yao Xiuqing asked with a smile: "The campus promotion plan is there?" ”

Lu Xi replied with a smile: "Yenching University has ready-made activities, and we sponsor it, which is one of the three sponsors. ”

Yao Xiuqing answered and asked a few more questions in detail, and asked several people to go back to rest, and she was also a little tired when she came from Xingang to negotiate without resting.

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The next morning, Yao Xiuqing and others went to CCTV to participate in the advertising bidding conference, while Lu Xi and Su Mei went to the bus company to see the preparation of the handle advertisement.

Yao Xiuqing also invited Lu Xi to participate in the CCTV bidding conference, but Lu Xi refused, Lu Xi did not have much interest in the advertising bidding conference, and Luzhu will not advertise on CCTV recently, and Ruifeng has no intention of bidding for the king, and Lu Xi is even less in the mood to watch the performance of VCD manufacturers.

Coming out of the bus company, Lu Xi took Su Mei around Zhongguancun for a long time, and returned to his residence after dinner, Yao Xiuqing and others had already returned from the CCTV bidding meeting.

Lu Xi knocked on the door and went in, and saw that Zhou Jiahui, Song Xue, Huang Yong and others were all in Yao Xiuqing's suite, and several people were smiling, and he asked with a smile: "You have gained a lot today, right?" ”

Zhou Jiahui deliberately sold Guan Zi and said: "Guess what we gained, guess the prize!" ”

Lu Xi smiled and sat down next to Huang Yong, saw him laughing, patted him on the shoulder, and looked at Zhou Jiahui with a hippie smile and said: "Forget the reward, my first kiss is still there, you don't know who to give it to for a long time, if you reward a kiss, I will also suffer." ”

Zhou Jiahui was about to throw the teacup in her hand over, Lu Xi hid behind Huang Yong with a smile, and when she sat back with a pouting and glaring, Lu Xi said with a smile: "It's not a prime-time advertisement, you can smile so brightly." ”

Yao Xiuqing said with a smile: "It's okay, although it is beyond the budget, but it is generally bearable, and the next thing is to see the dealer conference, Jiahui and Manager Huang still have to work hard." ”

Ruifeng Electric was extremely lucky to bid for a 20-second prime-time advertisement at the bidding meeting, which cost 59 million, 9 million more than the budget, but there were two additional good periods of five-second advertising gifts, which can be said to be worth 60 million.

The purpose of Ruifeng Electric's trip has been achieved, Yao Xiuqing and Lu Xi made an appointment to talk about advertising with Yanjing's bus and subway company tomorrow, Xingang and Yanjing are important markets for Ruifeng in the future, and Yanjing's bus advertising should also have appropriate investment.

The next day, the group talked about the bus and subway announcements, and Yao Xiuqing's trip to Yanjing ended here, while Zhou Jiahui and Huang Yong had to stay and communicate with local dealers to prepare for next month's dealer conference.

In the evening, Lu Xi took Yao Xiuqing and Song Xue to the airport, returned to the station to reply to Meng Xia's email, and was dragged by Zhou Jiahui and Huang Yong to the bar in Houhai to sit for a while, and when they came back, they took a shower and fell asleep.

In the next two days, several people were busy with their own work, the campus promotion has been finalized, for the future development, Lu Xi and Su Mei took the initiative to contact some software vendors, and returned to Xingang on the afternoon of the 21st.

As soon as he got off the plane and came out of the airport, Lu Xi received a phone call from Sun Mingwei -- this afternoon, some forums suddenly appeared on some forums with a Trojan horse.

There are posts on major forums in China that have been posted by Trojans, and there are many followers, both maintaining and criticizing. As for whether the micro-message is a Trojan horse, Lu Xi knows best, he can generally judge who is behind the trouble, and he can also be sure that this matter is related to the recent news that AOL is about to acquire ICQ at a sky-high price, and many people are crazy about the sky-high price.

There are only three competitors in WeChat, although the information company is restricted by various policies, and does not know how to operate the huge domestic market, and its own potential has not been activated, but under the news that ICQ is about to be acquired at a sky-high price, it may not be possible to do things behind the scenes for the market. Although PCICQ, as a product of Suizhou Telecom, is part of the Suizhou Information Port, and has fewer users than the three, it is not impossible to change the original development plan and treat PCICQ as a strategic product development due to the recent viral news. There is also the Internet Elf, when the micro-message is hyped and promoted, only the network promotion of the Internet Elf has not been interrupted, closely followed, and among the three software, its registered users are also the most.

If the micro-message stinks, the three can all benefit, but this method is really a bit pediatric for Lu Xi.