Time passed, and in early September 2008, Wang Shang, who was immersed in filming, received an invitation letter from two special effects companies in the American Weta Digital and digital fields to discuss the popularization of 3D films.

At present, only Weta Digital, the digital field and the head office in the United States have mature 3D technology. Therefore, Weta Digital and the two companies in the digital field hope to reach a cooperation with Tianwang Special Effects, and seize the projector market when other companies have failed to develop advanced 3D technology.

However, Wang Shang knows that it is impossible to occupy the market, because everyone has the corresponding technical conditions, such as Sony, such as Dolby, in the former time and space, with the popularity of "Avatar", 3D technology began to flourish, and in less than half a year, companies with technical strength quickly developed 3D technology.

The only thing that can be done is technology patents, using patent barriers to restrict other 3D technologies, 3D technology is basically in the hands of three special effects companies, basically each party accounts for one-third of the patent (currently).

To go to Los Angeles to negotiate, Wang Shang still needs to go, but because Wang Shang is a director, he can't leave for too long. In the end, Wang Shang organized a 3D technology research and development team of experts and a negotiation expert group to go to the United States, and when everything was negotiated, Wang Shang went to sign the contract.

Whether it is the mutual granting of patents or the unification of technical standards, these are complicated and painful things, so Wang Shang does not want to waste time on this.

Time is gradually passing, and the filming progress of "Transformers" is also advancing day by day, and the crew releases some stills from time to time to relieve the fans' 'lovesickness'. But no matter what, the outside world about "Transformers" has also begun to fade away, and other news has begun to raise its head and regain the news position.

On October 20, Wang Shang handed over the directing baton to Michael Bay. Hopping on a plane to Los Angeles, today is a special day: the three owners of 3D technology have finally reached a preliminary alliance agreement to unify technical standards. At the same time, the technology is licensed to top photography and projector technology companies (two in the United States and one in China) to produce film/digital 3D projectors.

As for the 3D camera. In order to prevent other 3D movies from appearing before the three 3D movies, 3D cameras are not produced at this time. However, patented technologies are constantly being developed and registered.

After the projector was arranged, it cooperated with the six major Hollywood film companies to lay the projectors in the North American theaters, and the Huaxia Cinema Line was responsible for Tianwang Film and Television, and at the same time, it cooperated with large local distribution companies in other countries to complete the laying of local cinema 3D projector equipment.

The distribution of benefits is also extremely complicated, involving 3D technology owners and photography technology owners. The producer and the theater side are annoying.

However, in this negotiation, Wang Shang also grabbed a lot of interests.

There is a saying that first-class enterprises do standards, and second-rate enterprises do brands. Third-rate enterprises do products, fourth-rate enterprises do services, and fifth-rate enterprises do projects. At present, because this 3D technology has unified standards and grasped patents, it is difficult for other 3D technologies to bypass these standards and patent pools in the future.

In vulgar terms. It's not a dream to sit at home and wait for money to be collected.

Although he is one of the world's leading producers and suppliers of imaging products and related services, this time he was brought to participate in this cake-cutting feast, and his international influence can be further enhanced.

And Bi Han, the general manager of Tianwang Film and Television Company, has another task: to persuade the 3D transformation of various theaters (Note: I can't find out why some projectors are double-hole and some projectors are single-hole. The layman is in pain, tears running ~~~).

After completing a series of trivial things, it was the end of October, and Wang Shang finally flew back to the magic capital from the United States to take over the baton of "Transformers" again. I don't know why, as soon as he entered the state of director, Wang Shang felt that his originally irritable mood began to slowly calm down and become clear.

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Just when 3D technology began to stir up trouble all over the world, just when "Transformers" was hard to shoot, in mid-November, Tianwang Film and Television's "People in Embarrassment", one of the films with a low-cost and low-ticket price plan, was announced to be completed.

""People in Embarrassment" is finished??" Wang Shang, who was directing the set to prepare for the blasting, couldn't help but be stunned when he heard the news.

"So fast?" Wang Shang asked Xu Zheng, the director on the other side of the phone, Wang Shang has always subconsciously thought that the script of "If You Are Honest, Do Not Disturb" has fewer scenes, and it should be the first to be completed, but he didn't expect that it would be "People in Embarrassment" who won the first place.

After confirming it again, Wang Shang accepted the news and began to think about the release plan in his mind.

The box office of "If You Are Honest, Do Not Disturb", which was released in 2008, was 340 million yuan, and "People in Embarrassment", which was released in 2010, only had a box office of 37 million, a huge difference. Therefore, Wang Shang originally planned to let "If You Are Honest, Do Not Disturb" be released first, so that it could start the first battle of low-ticket movies and stimulate the domestic low-cost low-ticket film market with excellent results.

Wang Shang took his mobile phone and called the director of "If You Are Honest, Do Not Disturb", and asked when "If You Are Honest, Do Not Disturb" is expected to be completed.

The director of "If You Are Honest, Do Not Disturb" is a contracted director of Tianwang Film and Television Company, named Feng Xiaoming, and his first reaction after receiving Wang Shang's call was 'Wang Shang is questioning him', he was apprehensive and said weakly: "It is expected that it will take another month to finish." ”

"There is still a month to ......" Wang Shang thought about it, and finally decided to let the first completed "People in Embarrassment" be released first, anyway, Wang Shang felt that the film of "People in Embarrassment" was good. The fact that the box office of the previous time and space is not good does not mean that this time and space is not good.

Then Wang Shang made another phone call to Xu Zheng: "Wait a minute, I will ask someone to bring you the sequel script of "People in Embarrassment", "People in Embarrassment", you can study it carefully, after "People in Embarrassment" is busy, filming will officially start, and you will make your own budget for the investment amount, and then it will be reviewed by the Investment Department/Finance Department, and the cost will be directly approved within 30 million." ”

Xu Zheng was shocked into cardiac arrest!

"A sequel?"

Then there was ecstasy, and even the bald head turned red with excitement.

"Thank you, Dong Wang!! I won't let you down. Xu Zheng hurriedly expressed his loyalty to Wang Shang on the phone, and his figure couldn't help but bow and thank him again and again.

Wang Baoqiang, who was next to Xu Zheng, saw Xu Zheng's strange movements, and asked nervously and curiously: "Old Xu, is there anything wrong?" ”

After hanging up the phone, Xu Zheng said to Wang Baoqiang with a happy face: "Baoqiang." To tell me good news, just now Wang Dong called and said let's continue to shoot the second part of "People in Embarrassment". The script Wang Dong has been written!! ”

"Really da~~~" Wang Bao stood up violently and directly overturned the table. "You didn't lie to me."

Xu Zheng held on to the table in embarrassment, and then obstructed in embarrassment: "Don't be so loud!" ”

The people around the restaurant all looked at them with disdain.

The two of them were stunned and fled in embarrassment-

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After the completion of "People in Embarrassment", it entered the post-production stage.

Wang Shang didn't pay attention to its progress, and was still directing the movie.

And Bi Han was also busy with two things at this time, one was the 3D film transformation of the theater, and the other was the application for the distribution rights of Tianwang Film and Television Company.

All the time. All the films of Tianwang Film and Television are distributed through Datang International or other distribution film companies, and each film will be deducted about 10% of the box office. After accumulation, at least hundreds of millions or hundreds of millions of dollars more will be paid to the issuer every year.

In the past, the qualifications were not enough, but now all the qualifications are almost the same. Therefore, Tianwang Film and Television Company has also begun to apply for distribution qualifications.

On November 20th, the publicity work of "People in Embarrassment" officially began.

On the homepage of the official website of Tianwang Film and Television, the trailer of "People in Awkward Journey" was directly hung, and a big banner was hung on the video - "The first low-ticket movie in China "People in Awkward Journey" will be released soon. ”

Because it is a newcomer's work, it lacks a lot of propaganda methods. The Propaganda Department can be said to have spent all its efforts and desperately found all kinds of gimmicks.

'Wang Shang's screenplay' and 'the first low-cost film' became the main publicity points, but the media was surprisingly calm, and it was not as 'media rushing' as the publicity team said it envisioned.

Finally, given that the cost of online propaganda is much lower than the cost of real publicity. And it has the characteristics of fast and extensive, so the crew spent 1 million yuan to hire countless water armies at the beginning, and began to flood major online websites.

"Have you heard? A movie written by Dawang is about to be released! It's called "People in Embarrassment"! ”

"Really? The king has a new movie script? It can't be a fake, right? You can't be a Maoist, right? ”

"The king is now a hilarious writer, whether it is the lines or the plot, it is all hilarious!!"

""People in Embarrassment" hilarious line 1: Your IQ is really refreshing!!"

""People in Embarrassment" hilarious line 2: And Xiao Zhang, you are still making progress this year, you were mentally handicapped last year, and you have been promoted to stupid this year!!"

"The trailer on the homepage of Tianwang Film and Television Company is so funny, I want to go to the cinema to see it."

"I heard that the ticket price for this movie is not the original 50 yuan, but 20 yuan, which is very cheap."

As the Internet publicity became more and more extensive, more and more people were attracted by Wang Shang's name and funny lines, and then began to enter the homepage of the official website of Tianwang Film and Television to click to watch the trailer.

The first thing that catches your eye is a dining table with four people.

The first sentence is: "Knowing you makes me believe that everything is arranged by fate, and perhaps God has long been destined to lead us through the darkness." Now what I want to say is...... What kind of sin did I do in my last life!! ”

The divine turn in the words immediately made everyone who watched the trailer laugh.

Then there were a few more hilarious scenes, which kept making all the audience laugh. Especially when Li Chenggong, a shrewd and successful businessman, was 'bullied' by the honest and honest Niu Geng, he laughed and said that his stomach hurt.

"It's so funny, this movie!!" A person slaps the table while watching a movie, laughing crookedly.

"Oops, I can't do it!!" A man laughs until his stomach hurts and tears flow from his eyes.

On the first day, the trailer had 10,000 views.

The next day, the number of views on the trailer skyrocketed to 320,000!

On the third day, the number of views on the trailer continued to rise rapidly, reaching 830,000!

Day 4......

……

Day 9......

On the tenth day, the number of views on the trailer continued to rise rapidly, reaching 10.8 million!

On the Internet, the evaluation of "People in Embarrassment" on major websites has been praised countless times, and more and more netizens have begun to know about this step of the movie.

At this time, the media reacted and began to report on this low-budget film of Tianwang Film and Television on a small scale......

ps：

After holding back for two days, I finally went to watch "X-Men: Future Reversal" today.

1. On the popcorn, there is a big gap with what I expected, a little disappointed, there are not many fights, and the final trailer is enough to cover all the fights.

2. In terms of literary drama, it is very good, especially the relationship between Magneto and the professor, although he complains, he is also moved. The drama is much better than most Hollywood popcorn movies. Like one.

3. The time limit of the future world (what must be done in the past in the next n hours) is an important part of the movie, without which the movie would be useless. It's a pity that there is no way to write a novel with this kind of plot.

4. Fan Ye's lines seem to be just one sentence, but there are more fight scenes than all the characters, and he is no longer the soy sauce party in "Iron Man 3". Well, there is another point, Fan Ye's makeup is quite beautiful.