As time passed day by day, "People in Embarrassment" became extremely popular on the Internet with its hilarious trailer, with countless clicks and reprints, and the number of hits on the homepage of the official website alone exceeded 70 million in half a month and 15 days!!

Funny things often have an indescribable magic that spreads to the whole society, everywhere, and everyone at an incredible speed, in a near-blank situation.

"Your IQ is refreshing!"

"Thank you for making me realize that it is a truth that hair is long and knowledge is short."

"After the security check, you've found 2B!"

"You're the boss too? So which farm are you from? ”

Some sentences have been widely applied to life and turned into classics.

At this time, the media, which had not paid much attention to it, finally paid attention to it, and the reports suddenly increased.

Wang Yiming has less time to surf the Internet because of the nature of his work, and when he went to work today, he bought a copy of "Southern Entertainment News", and saw a news that interested him - "People in Embarrassment" was hilarious, and Wang Shang personally wrote the lines. ”

There are also a few small lines in the news.

——

Niu Geng: Is this to Changsha?

Waiter: Yes, this is where we arrived in Changsha

Niu Geng: So this is a standing ticket or a sitting ticket

Waiter: All the tickets are on the plane

Niu Geng: Where's the platform?

——

Niu Geng: You open the window to breathe.

Flight Attendant: I'm sorry sir, but the cabin is completely enclosed.

Niu Geng: Can the plane stop flying in the sky?

Li Chenggong: It was foggy and snowy. If you cancel your flight, you won't fly

Niu Geng: It would be nice if we had a foggy day.

Broadcast: Due to the heavy snow at Changsha Airport, the plane could not land, and now the plane is preparing to return, please understand.

Li Chenggong: Crow's mouth!

Wang Yiming watched the lines with relish, took the elevator all the way, and laughed from time to time, which attracted the attention of others inside the elevator.

Wang Yiming looked at the others and simply read out the lines, and the result was that the entire elevator was happy.

"Hi buddy. What movie and TV series is this line from? ”

"People are embarrassed! It seems to be a movie written by Wang Shang. It hasn't been released yet. Wang Yiming roared.

On December 10, the major theaters finally released a schedule for "People in Embarrassment", January 5. It's a general schedule, and it's past Christmas. It was also New Year's Day.

The theater side obviously thinks that this movie is a rookie director. It's a rookie actor again. And the publicity is average, the marketing strategy is insufficient, and the promised ticket price is 20 yuan. Therefore, the expectations for this movie are not high, so a gap was scheduled, and the scheduling rate is not high, only 10% in the initial stage, 15 million, if it is replaced by Wang Shang's movie, 40% of the scheduling rate is possible.

This kind of treatment obviously gave Xu Zheng, Wang Baoqiang and others a blow to the head. However, they did not dare to ask for help from Wang Shang. And at this time, "If You Are Honest, Do Not Disturb" was completed.

No matter how the film is snubbed, post-production still can't be relaxed, and at the same time, the publicity work needs to be stepped up. When the Internet and newspapers were constantly making efforts, the Propaganda Department spent the last fund of "People in Embarrassment" of 2 million yuan, and launched the last propaganda method of "People in Embarrassment", posters and trailers were posted in cinemas and theaters with their own film scheduling plans.

Because the funds are small, good steel should be used on the cutting edge: the network promotion speed is fast, the scope is wide, and the cost is low; Cinema promotion is directly aimed at fans with movie consumption habits, with strong pertinence and better effect.

The funds were quickly used up, and various theaters also posted posters and trailers one after another, attracting fans in the waiting hall of the cinema.

The fonts of "Wang Shang's screenwriter" and "ticket price as low as 20 yuan" are very huge, and they even began to seize the shots of those actors, which is very eye-catching.

At this time, it has entered the Chinese New Year schedule, and selected films at home and abroad have begun to be released, so there are many more fans who go to the movies during this time than usual. This promotion method happened to come at a good time, and "People in Embarrassment" was also imperceptibly immersed in the hearts of fans.

And "If You Are Honest, Do Not Disturb" also began to be promoted at this time.

On December 15, the Hollywood blockbuster "The X-Files 2" suffered a Waterloo in China, with a box office of less than 30 million in the first week of release, which disappointed many fans.

On December 20, "Raiders of the Lost Ark 4: Kingdom of the Crystal Skull" continued the slump of "X-Files 2", with a box office of only 40 million in four days of release. It has brought a lot of shadows to other Hollywood blockbusters.

Corresponding to it is "Seeing the Dragon Unloading the Armor" released on December 21, although Liu Dehua resigned from the leading role, it achieved a box office of 50 million on the first day of release, which made those Hollywood movies tremble with anger, and in the following days, it was even more popular, winning 180 million box office in a week, becoming the box office champion in a single week.

After the momentum of "Seeing the Dragon Unloading the Armor" weakened, another domestic suspense film "Bloody Soldiers" bravely relayed and won 60 million on the first day, far exceeding expectations, making its production company Huayi happy.

The subsequent foreign blockbusters "First Blood 4" and "Superman for All" followed suit, and finally saved some face for Hollywood films, and the box office exceeded 40 million on the first day.

At this time, the Huaxia film market seems to have entered the stage of madness, and the box office capacity and its rapid speed make all the filmmakers happy, and make the theater owners laugh and tremble.

After January 5th, the market boom brought by the Christmas and New Year's Day holidays slowly subsided, and "People in Embarrassment" was finally released. And its release only received a phone call from Wang Shang, who just asked about the specific situation and continued to shoot "Transformers".

"Is Wang Dong losing confidence in this movie??" Xu Zheng thought with annoyance that he cared very much about Wang Shang's opinion, but unfortunately since he committed suicide, Wang Shang had not given any instructions.

What he didn't know was that after Wang Shang hung up the phone, he began to think about the publicity of "People in Embarrassment". The low cost of "People in Embarrassment" is destined to be impossible to bombard with overwhelming and carpet publicity, and the advertising of the Internet and theaters has done a good job, but yesterday Wang Shang thought of a way - Spring Festival.

Originally, Wang Shang didn't expect this to come, but a few days ago, he began to hear the employees of the crew talking about how painful and painful the Spring Festival was, and he suddenly realized that the Spring Festival in this time and space is also very exaggerated.

When it comes to the Spring Festival, every Chinese person is sighing, sad and complaining, and the mood can be described as extremely complicated. Although Huaxia is now one of the world's two superpowers, plus the European Union, it is also one of the three giants, but the Spring Festival has always plagued the Chinese people.

Spring Festival is the first in the world, the only one to hold, apply for the name of global patents, apply for global cultural heritage, and apply for ..................

The reason for the Spring Festival is that the population is large (a quarter of the world) and geography (the gap between the east and west of the habitable place) is the fundamental reason, which is objective and cannot be solved.

"Maybe we can make a fuss about that."

————————

In the Guangyue Hengdian Cinema, a couple walked into the cinema, looked around, and couldn't help but hesitate.

Today, because the movie theater has just passed New Year's Day and it is morning, it is less popular, and there are only eleven or twelve people in the waiting area.

The new couple didn't know if they were unfamiliar with the place, or they were a little nervous, or they didn't have a goal for the movie, so they looked away from the promotional poster and the movie trailer, hesitated for a long time, and didn't decide what movie to watch.

"Hello? Is there any movie to introduce? The man straightened his clothes, looked at himself with little confidence, and finally mustered up the courage to walk to the ticket office.

"Well, the recent good-looking movies include "Seeing the Dragon Unloading the Armor", "Hot Blood", "First Blood 4" and "Superman for All", well, there is also a just-released "People in Embarrassment". In the man's eyes, he felt that the waiter's smile was so warm that he didn't feel any sting.

"Excuse me, how much does a movie ticket cost?" When this question was asked, the man couldn't help but bow his head a little, as if he was not very embarrassed.

"Hello, sir, at present, except for the ticket price of "People in Embarrassment", which is 20 yuan, all other movies are 50 yuan." The waiter seemed to see something, and hurriedly added, "The movie "People in Embarrassment" is good, it's funny, and its screenwriter is a king, it's worth watching." ”

The man was dazed: "Who is the king?" Then he realized that something was wrong, and he was in a hurry, and said with a red face, "Help me buy two copies of "People in Embarrassment", thank you." ”

After receiving the two movie tickets, the little couple felt excited and cheered, walking in the corner, holding the movie tickets, never getting tired of watching them...... (To be continued......)