People arrived one after another, and the auction was about to start, when suddenly there was a commotion behind him, which attracted Ye Zhengzheng's attention.

The big guys always come out last, and this time, the big guys came in the second wave. One wave was a delegation headed by Huang Laoji, who came from the left aisle, with arrogance, especially the woman with yellow and red curly hair and the demeanor of a golden lion.

On the right is a representative of Jia Duobao, led by a Hong Kong man, a middle-aged man in his forties, with fair skin and meticulously combed hair. As if under the influence of opposites attracting, he looked sideways to the right and met the golden retriever's gaze, colliding in the air, sparking some sparks.

The dispute over the Huang Lao Ji trademark is now becoming more and more intense, and there is a strong desire to do it, and recently there has been a news of Huang Lao Ji's promoter and Jia Duobao's promoter fighting on the street, which can be described as a small epitome of the two fights.

Now in terms of advertising, the two are very willing to burn money. Now the two of them are simply a model of stupid money for me, if it weren't for the fact that the standard king of Huaxia CCTV has lost its charm, maybe one of them will be this year's standard king.

The grudge between the two families is not because of each other's hatred, but because of the trademark dispute.

At the end of the last century, Jiaduobao's parent company and Nanhai Pharmaceutical Group, which has the trademark "Huang Laoji", leased the production and sales rights of red cans of Huang Laoji to Jia Duobao, while Nanhai Pharmaceutical Group itself produced Huang Laoji herbal tea packaged in green Tetra Pak, that is, green box Huang Laoji.

After obtaining the right to use the "Huang Laoji" trademark, Jia Duobao carried out a long-term layout, first signing a ten-year contract, and then expanding the contract to 20 years. After more than 10 years, Huang Laoji has finally become a brand worth 100 billion yuan and has become a well-deserved leader in the herbal tea industry.

For six years in a row. Jiaduobao has made Huang Laoji the "first can of beverages" in China, with an annual sales volume of more than 10 billion.

Not only that, the continuous and strong advertising investment has heated up the concept of herbal tea, and the herbal tea industry has sprung up, and the market share of carbonated drinks, the former hegemon in the beverage kingdom, has dropped to 23.9%, and Coca-Cola's top spot is even more precarious.

At home, Duobao is preparing to win the crown. At the most proud time, the long-coveted Nanhai Pharmaceutical Group made a decisive move and appealed to the court that its 20-year supplementary contract was invalid and recovered a trademark worth 108 billion yuan.

In the end, Nanhai Pharmaceutical Group succeeded, and he succeeded in linking bribery with contract justice, making the supplementary contract with a period of 20 years invalid. The right to use the trademark was withdrawn, and the long-term layout of Jiaduobao became a joke about making dowries for others.

The anger of Jia Duobao is completely understandable, but a company that can operate a small brand to 108 billion. It is absolutely impossible to be dominated by anger. The senior management of Jia Duo Bao is very wise, in fact, in the trademark competition, he has made the worst preparations, and has begun to promote the "Jia Duo Bao" this own brand.

They grasped the sympathetic identity of "victim", and firmly tied the worthless "family treasure" with the 108 billion "Huang Laoji". As long as you think of "Huang Laoji", it will also make you think of "Jia Jiabao", and advertisements will immediately come to the world.

Bundle marketing is not the first of its kind and has been played by many people.

back then. When Mengniu was still weak, it was a good example of bundled marketing, under the slogan "Yili first." Mengniu second", tied its unfamous brand to the dairy leader, and willingly became a little brother.

It's just that the relationship between the family and the treasure is not between the eldest brother and the younger brother, but the dispute between orthodoxy and bloodline, and the question of who should sit on this throne.

In the face of the menacing Jia Duobao, Nanhai Pharmaceutical Group also burned money. Seriously clarify to the people that they are the orthodox, they are the authentic Huang Laoji, and they are the owners of the 108 billion trademark.

Now it's very interesting, Jia Duobao is burning money and saying "who am I". And Nanhai Pharmaceutical Group followed by burning money and saying "who am I". It's just that no matter how you look at it, Jia Duobao is much smarter than Nanhai Pharmaceutical Group, and it is like a big brother who is played by a little brother.

And today, the two of them collided again, and they both showed my angry expressions.

Jia Duobao's anger is more to show others, so that people don't forget their grievances, and Nanhai Pharmaceutical Group's side is really angry, obviously it has taken back the trademark of 108 billion, but unexpectedly this shameless person came over and "sabotage" them.

No matter what they think in their hearts, today is destined to be another life-and-death drama, both sides are holding hands full of banknotes, and they dare to burn money with their lives. Seeing the representatives of the two major advertising super customers present, the fat man of the advertising director smiled and hurriedly invited them to sit on both sides.

"Damn! It's no longer a show this time! ”

"What's going on here?"

"The naming rights are theirs, one for each person!"

……

Some people watched the two of them arrive and adjusted their strategies, either raising the target price, or simply giving up the bid. There are even some people who urgently call back to ask their bosses for advice, hoping to increase their advertising budgets.

Niu Fugui seemed to have expected it, and the corners of his mouth rose slightly.

……

The audience was lively, and the host Zhang Meili on the stage stood up again and began to introduce the notarization matters, explaining the subject matter of this auction and the rules of bidding.

"Please pay attention, this time we are using a clear auction, so please keep your auction cards." As soon as the voice came out, there was an uproar below.

This seems to be an impromptu decision made by the advertising department, and some staff members only then distributed signs to some people, and Si Sisi received a round sign, which was the same as the number of the sign she hung around her neck, all of which were 38, quite auspicious numbers.

"How do you play this?" Ye Zhengzheng took the sign and flipped through it, and asked Xi Sisi next to him, looking a little curious.

"The auctioneer quotes the starting price and each price increase for each lot, if the reserve price of the lot is 1 million, and the price increase is 50,000 yuan each time, you hold up the sign is 1.05 million, and if you want to quote 2 million, you need to explain orally." Sisi patiently explained on the side.

"Not bad!" Ye Zhengzheng played with the white sign and nodded with a smile, his eyes faintly expectant.

Xi Sisi looked at him playing with the sign with his hands, trembled for a moment, and said hurriedly, "The auction is about to start, give me back the brand!" ”

"Uh...... I'll tell you what to do with each other, I'll bid for you! Ye Zhengzheng protected the sign and smiled at her proudly.

"I don't want you to help!" Sisi immediately vetoed it, and it seemed that he was about to take it back.

"Sister Sisi, you will make me angry like this, if I am angry, the consequences will be very serious!" Ye Zheng looked at her seriously, and he didn't plan to return it.

"I really shouldn't have brought you here!" Sisi reached out and slapped him, knowing that she could only be a bystander this time.

Hee-hee......

Ye Zhengzheng kissed the brand, and his face was proud.

…… (To be continued......)