After a five-day wait, Nielsen Data's 'Survey Report' is finally out.

This time, the turmoil has attracted the attention of almost all parties.

Whether it's the media or major TV stations, as well as ordinary people with good deeds, everyone can't wait to know what went wrong with Tuesday's ratings report.

In just five days, all kinds of rumors and gossip have flown up, and countless people are speculating about what is wrong with Nielsen Data.

However, the time promised by Nielsen Data has arrived, and the long-awaited 'survey results' are finally out.

Sunday, eight o'clock in the morning.

At this promised point in time, Nielsen Data has finally released its latest findings, which are stated below:

"During the prime-time broadcast on Tuesday night, there was a significant deviation in the ratings data collected by our company. Subsequently, a total of 4.17 million legally valid questionnaires were recovered, following the reissuance of up to 5 million questionnaires. After five days of data re-aggregation, the final data turned out to be strikingly similar to the original data.

There is reason to believe that the so-called 'huge data bias' does not exist. However, in the spirit of giving everyone a satisfactory answer, all employees of our company voluntarily gave up their weekend vacations and successfully completed the data collection work with the highest enthusiasm for work. On behalf of Nielsen Data's senior management, I would like to extend my deepest gratitude to these employees.

In addition, Tuesday's ratings data results are as follows: "Black. The Tao Family has an audience of 24.19 million, with an 18-49 rat ratio of 3.7. "Prison Break" has a viewer of 17.44 million. 18-49 rat is 39.4. "Pabri Plateau" viewers ......"

When the results of this 'investigation' were published, all those who followed the incident automatically ignored the opening statements. Directly locked on the last data information.

But......

When everyone saw "Black. When it comes to the ratings data of "Dao Family", there doesn't seem to be anything unusual. However, when everyone's eyes focused on the ratings data of "Prison Break", they were instantly shocked by its high 18-49 rat ratio of 39.4!

What does the 18-49 rat ratio of 39.4 represent? I'm afraid everyone knows this.

In other words, among the 130 million young adults aged 18-49 in the United States, 39.4% of them turned on the TV to watch "Prison Break" that night.

In the audience that night. There are nearly 40% of people aged 18-49 who chose an American drama called "Prison Break" at the same time, such a terrifying number. It's just chilling!

This report from Nielsen Data has detonated almost the entire North America!

Even people who hadn't paid attention to the incident before were shocked when they saw this number.

Countless people were stunned for a few minutes. Then he roared madly. is shouting with almost all his strength, because this terrifying number has completely shattered everyone's cognitive bottom line.

Whether on the street, in front of the TV, or on the Internet, no one can calm down when they see this report and witness the horrific numbers in it.

They were shouting, screaming, screaming, "This can't be! It's absolutely impossible! Deceptive. It's a lie! ”

In a country where entertainment is king, almost everyone worships celebrities and frantically chases everything related to entertainment.

In this environment. Who can be calm when they see the data report of 39.4 for an 18-49 rat ratio?

After a brief period of absence, everyone exploded.

They ran wildly through the streets, screaming out loud and loud.

They were desperately tearing their hair in front of the TV, and their eyes were shockingly red.

They slammed keyboards and mice across the web, scribbling lines of words full of doubts and disbelief.

Lose your marbles!

Everyone who pays attention to American dramas is crazy!

Anyone with a little mathematical knowledge can understand it, and the ratio of 18-49 rat of 39.4 shows that 99.9% of the people who watched "Prison Break" that night were young adults aged 18-49 with the most spending power.

This number is not only unique, but it is probably also the greatest miracle in the history of television.

However, the vast majority of people obviously still have doubts about what this number represents.

Is it a miracle or a 'conspiracy'?

Nobody knows.

However, it is precisely because no one knows that people go crazy.

Countless people frantically called Nielsen Data's service hotline in the first time, and everyone screamed at the phone in an angry tone.

"Deceit, you are definitely deceiving!"

"It's simply not possible, how much money do you Nielsen Data receive? You're deceiving everybody. ”

"Do you Nielsen Data want to do it anymore? Would you use such a low-level deception to deceive us, do you think that all of us are fools? ”

"Disappointing, you Nielsen Data are so disappointing. How can you be worthy of the title of 'authority'? ”

……

At the same time that Nielsen Data's service hotline was blown up, Nielsen Data was also working on a bloody storm within Nielsen Data.

In a country that pursues 'truth', 'deception' is definitely the biggest stain on a group company!

Wallace, who is in charge of the investigation, has been activated by the company's top management, and his position is shaky, and he is about to be sued by the company.

At the same time, Chief Data Analyst Berdell is not having a good time, he has been temporarily laid off from his job by the company's top management and will lose his job at any time.

Even the American Film and Television Communication Association was alarmed, and this time the matter was too big. The 18-49 rat ratio of 39.4 has no credibility. Just one glance makes people feel that it is fake and deceitful.

Wallace and Birdel also felt very aggrieved, and Wallace felt aggrieved because he had nothing to do with it. It's just an outsider.

But Berdell was much tougher, and in the face of the company's high-level summons, he still insisted on his views in front of everyone and the big guys.

"This is the result of 4.17 million questionnaires, and there is no error at all. Even if it is biased, it is absolutely scientific. If this data report is wrong, then Nielsen Data is in the back of eight decades. Every bit of data reported will be wrong, and there will be no fluke. ”

A data worker who works with numbers all day long. How can you understand the rules of the game in the mall?

His tough attitude instantly angered the top management of Nielsen Data, who directly dismissed him from his position and notified the American Film and Television Communication Association. And also called 911 to call the police.

This seemingly 'irrational' behavior. In fact, it is just for self-preservation.

If there really was some kind of 'mistake' in that report, Nielsen could have just kicked Wallace and Berdell out as scapegoats.

With the joint intervention of the American Film and Television Communication Association and the police, both raw data were sealed on Tuesday. Both departments dispatched investigation teams at the same time to re-aggregate all the raw data.

Seeing that this turmoil is getting bigger and bigger, it has almost angered the psychological bottom line of all people who care about entertainment. It's not just the general audience who is questioning, but even other media groups can't sit still.

The first to attack was the major television stations in the United States.

Especially on Tuesday night's prime-time airing of "Black. ABC TV of the Dao Family" directly issued an announcement saying: "For this incident. We will never give up any of our rights, and we will absolutely cooperate with the police and the American Film and Television Media Association. Get to the bottom of all the questions. ”

Now that ABC TV has made a statement, it means that there is no room for reversal in this matter. All the do-gooders are starting to get excited, because they have big news to follow in the coming days.

If it's big news, how can a print media group miss the opportunity?

For this incident, the major newspapers are also planning frantically, and every editorial department has stayed up all night, using all their brainpower, desperately 'digging' any clues.

Until Monday, yesterday's madness continued.

The headlines of the print media group were also released, and the major newspaper companies all took the incident as a bombing target, catering to the 'dark psychology' of the general attack readers.

Conspiracy theories are always the most powerful selling point.

As the largest newspaper company in New York and in all of North America, the New York Times' speed of response is definitely evident.

The headline read: "The most shameful and intolerable despicable conspiracy in the history of American media, Link and Nielsen Data Inc. employees Wallace and Birdel wantonly falsified the ratings report and slandered America's moral bottom line." This kind of behavior is absolutely intolerable! As for the 39.4-18-49 rat ratio, anyone who is not a fool will not hesitate to understand that it is the 'greatest' lie of the century. ”

The Washington Post, a serious medium, also expressed its position in sharp words.

This is the most despicable deception, and it is also the most stupid deception. The ratio of 18-49 rat of 39.4 is quite ridiculous. Is Link roaring in grief right now? I'm not afraid of god-like opponents, I'm afraid of pig-like teammates! I really don't know which space-time 'scientific method' Wallace and Bordle used to calculate this kind of data report? ”

In the midst of the doubts of the whole industry and everyone, the American Film and Television Media Association and the police jointly released the results of the investigation: "After our joint efforts, the conclusion drawn from the original data of Nielsen Data is that Tuesday's ratings data report is completely credible!" There is no illegal act. (To be continued......)