Chapter 138 Advertorials
Yile shopping website has been launched at the beginning of this month, there is one more company in the domestic e-commerce army to participate in the competition, is preparing Shihua Kai and Dangdang.com, will also enter the market in the near future, now 8848 is preparing for large-scale financing, once the financing is successful, the pressure on Huilian Online will be huge, Yi Hongjie thought for a while, sighed and asked: "How much financing do you say they will get this time?" ”
The 8848 of that life also received a large amount of financing after being on the Wall Street Journal, Lu Xi said in a deep voice: "Wall Street investors are crazy now, 8848 is the B2B business card favored by Wall Street investors, and it is a Chinese concept. ”
Yi Hongjie frowned and said, "Do you mean RMB or USD?" ”
Lu Xi chuckled and said: "Your question is very mentally retarded, the Wall Street Journal has reported it, do you say it is RMB or USD?" ”
Yi Hongjie pinched his brows with his fingers, glanced at Lu Xi, and said, "You can still laugh, according to what you say, then they are not far from going public." ”
Lu Xi turned his gaze from the twelve TV screens in front of him, stretched out his hand and patted Yi Hongjie on the shoulder, and said, "Help me find a computer, I'll take a look at the news." ”
Yi Hongjie called the staff of Huilian Online, found a laptop, and opened the electronic version of the Wall Street Journal news that he had archived in his mailbox before: "Look, I called Lao Shu and asked him to come over." ”
Lu Xi read it carefully. Then a sly smile appeared on his face. I turned around and saw Yi Hongjie finish the call. was talking to Sun Mingwei and Luo Shuyue, walked over and patted him on the shoulder, and said, "I think 8848 is likely to not get a penny of financing." ”
Yi Hongjie and several people looked at it, and they didn't know how Lu Xi could have such an idea, Luo Shuyue raised her thin eyebrows and said in disbelief: "With IDG, Yang Zhiyuan, Trend Technology, and Xue Bixun, will they not be able to get financing?" ”
Lu Xi shook his head and smiled, "That's not news at all. It's just an advertorial, haven't you read it carefully? ”
"Seeing the title is enough of a headache for someone!" Luo Shuyue shook his head and glanced at Yi Hongjie and replied, "But the effect of advertorial advertising should be better, how do you think they can't get financing?" ”
Thinking that Yi Hongjie's smiling face suddenly turned into a bitter face when he talked about 8848, it was really possible that he only saw the title, so he had no intention of looking down, Lu Xi pulled a group of people to the computer and said: "Yu Liye's B2B business is very poor, compared with the B2C business, it is not just a little bit worse, they have a higher credibility than hard advertising through advertorials." Using B2C performance to pretend to be B2B performance to fool people, those Wall Street investors are crazy but not stupid. 8848 This is digging a grave for herself, Sister Shuyue will help them translate it. ”
Luo Shuyue sat down in front of the computer in response, translated it to several people sentence by sentence, and then looked at Yi Hongjie's expression that suddenly danced again, Lu Xi smiled and said, "Don't worry about it now." ”
In order to raise funds, 8848 cheated on the promotion of advertorials, and used B2C performance to pretend to be B2B performance, even if those investors on Wall Street have long been degraded for the sake of money and morality, it is impossible to take risks after this matter is made public.
The more Yi Hongjie thought about it, the more beautiful he became, he waved his fist excitedly, and said to Lu Xi: "You give me Lao Wan's phone." ”
Guessing what Yi Hongjie wanted to do on the phone, Lu Xi shook his head and smiled: "We don't need to come forward with this matter, sooner or later it will be exposed, and the domestic media are not blind, you can see that 8848 is on the Wall Street Journal, and they can see it too." ”
In the past two days, the front page headlines of domestic newspapers are mostly related to the news about Huilian Online's 72-hour network survival experiment, and then there is the stationing of CCTV's economic half-hour column group, as well as reports from other TV stations, it can be said that the 72-hour network survival experiment that has not yet ended is very successful, but on the day of the start of Huilian's online activities, 8848 was on the Wall Street Journal, which also made Yi Hongjie feel very worried. It's been two days, and there hasn't been any negative coverage, so I'm going to have to add some firewood to them. ”
Lu Xi couldn't help but shake his head, and said with a smile: "You go ahead, this matter has nothing to do with me." ”
The rest of the people laughed, Yi Hongjie smiled and said: "This can't be blamed on others, who told them to make trouble for themselves, I think most of them are Zhou Chinese's bad idea, what he does is never good for himself." ”
Wang Junhui is only in charge of the B2C business, and it is really possible that other shareholders authorized Zhou Chinese to be responsible for this matter. But even Wall Street investors are no longer optimistic about B2C, a few B2C-based e-commerce sites such as Amazon have been listed, and only those small companies that have no business to rely on hype concepts or poor performance will be packaged as B2B models to go public, used to make money.
IDG, Yang Zhiyuan, Taiwan Trend Technology and Xue Bixun invested in 8848 shopping network, the purpose is to make money, packaging 8848 into a b2b model, catering to the ideas of many Wall Street investors, but there is no need to use advertorials to deceive people before the financing has arrived.
As investors should know that Wall Street investors believe that they adhere to the moral bottom line will affect performance, so most people will not adhere to it, they can help venture companies to cheat, but still value the reputation of venture companies, do not allow venture companies to cheat themselves, 8848 so done, most of them block the way to overseas financing, if it is really Zhou Chinese looking for someone to write soft articles, so his head is really not bright enough.
With the experience of Zhongcheng Technology, Hong Xuedong also thinks that only Zhou Chinese can do this thing, and said with a smile: "Zhou Chinese has done such a hand, he is afraid that he will not have a good life in 8848." ”
Yi Hongjie laughed proudly twice and said, "Let's stop talking about this group of guys, when Lao Shu comes back, let's go drink and celebrate." ”
*******
Shu Jiankun was late at nearly seven o'clock, and the group opened a private room in the Sihai Hotel nearby, after Yi Hongjie finished talking about the 8848 fraud, Lu Xi said the venture capital company's relaxation of investment conditions during the banquet, Shu Jiankun and Hong Xuedong did not express any objections, only asked to increase supervision.
After dinner, it was close to ten o'clock, and no one went to the live broadcast room upstairs, everyone dispersed, and Lu Xi and Shu Jiankun dragged the excited Yi Hongjie to the company to see the performance of the whole August.
Sitting on the leather sofa in Yi Hongjie's office, Lu Xi made a simple comparison with the performance of 8848 in August, Huilian Online's sales reached 11 million in August, more than 4 million higher than 8848, Huilian Online made a profit of 200,000, and 8848 had a loss of more than 1 million.
The reason why Huilian Online can make a profit, this is also due to the good performance support of major appliances and mobile phones, and from the sales performance of small commodities, the more you sell, the more you lose, 8848 is the case, because of the strong reports of domestic news media in the online stage of Huilian Online, and the seven-day full-site promotion free shipping activities, 8848 shopping network also launched a postage-free promotional campaign, and achieved 630 sales in August, but it was far more than the loss in June and July.
In the early stage of the development of domestic e-commerce, the two companies fought hard, and Lu Xi could foresee what consequences Huilian Online would bring to Huilian Online if 8848 obtained financing and Huilian Online followed the rhythm of 8848 to enter vicious competition.
Staring at the report and thinking about it for a long time, Lu Xi said: "8848 is fraudulent, and it can't get the financing of Wall Street investors, and it won't sink all at once, maybe it will change their development direction, and we should move as soon as possible while 8848 is now overpowered by us, and all the salesmen will be sent out. Focus more on the operation of the entire platform. ”
Yi Hongjie sat on the boss's chair, thought for a while, and said: "You came to give me eye medicine again, but think about it, it is really possible, the overseas financing plan cannot be achieved, and there is no play in the listing, and there is Ali in the domestic B2B field who is on the rise, and they may really go all out to develop B2C business." ”
"It's not going to be easy." Lu Xi said, "8848 may go through a reshuffle, it's time for someone to be out." ”
"Don't talk about them." Yi Hongjie sighed slightly, "Since you went abroad, the salesman has already moved, you should know the situation better than me at this stage, it is easy for us to sell the goods from the merchants, and it is very difficult to let them enter the market to do it, this has been a month, and no one has entered the market." ”
Lu Xi threw the report back on the table and said, "The concept of merchants and consumers still needs to be cultivated slowly, and we can appropriately reduce or reduce the margin." ”
Shu Jiankun came back from the bathroom, heard Lu Xi's words, and said: "Huilian Online's sales performance of large appliances in August is good, and I have already been contacted by the first-level agent of the manufacturer. ”
Seeing Yi Hongjie twisting his eyebrows, I don't know what he was thinking, Shu Jiankun said again: "Home appliance agents impulse has manufacturer rebates, the more they sell, the more manufacturers rebates, according to our current commission standards, they sell a commodity, we have 2% of the real-time technical service fee into the account, the competition of home appliance manufacturers is not too fierce, they will also compete when they come in, we collect service fees while charging advertising fees, both worry-free and profitable, the first month may be worse, and it will get better and better in the future......"
Lu Xi nodded and agreed: "The economy will be able to broadcast Huilian's online special program in half an hour recently, and around this time, Brother Yi will go out to solicit customers, which is relatively easy." ”
Yi Hongjie was silent for a long time before he spoke: "We have just started, should we cut off the margin first?" (To be continued......)