January 26, 2009, the 30th day of the 12th lunar month, Chinese New Year's Eve.

The crew of "Transformers" was busy until yesterday, and today is the beginning of the holiday.

The Spring Festival is the most important day of the year for every Chinese person, family reunion, eating dumplings, watching the Spring Festival Gala, and telling life. Even those who don't have a holiday will call home to tell their hearts, and then go far away to have a New Year's dinner.

As a country with the longest history and extremely strong national strength, the traditional culture of China is also constantly fermenting in the hearts of foreigners. In recent years, tens of millions of foreigners have joined Chinese nationality, and more and more foreigners have come to settle in China, and their living habits are gradually integrated into China.

Michael Bay and Robert Downey Jr. did not return to the United States when the crew had a Spring Festival holiday, but decided to stay in China and spend a fresh Spring Festival together.

On the evening of the thirtieth day of the Chinese New Year's Eve, they bought some gifts and came to Wang Shang's house to celebrate the New Year with their faces salivated.

"Today is the thirtieth day of the Chinese New Year's Eve, right?" Wang Shang asked curiously.

"yes? So here we are? Celebrating the holidays? "Michael Bay, they had a 'yes' look on their faces.

"What? How can anyone go to someone else's house as a guest in the thirtieth year of the Chinese New Year's Eve? Wang Shang was depressed, but looking at the dazed faces of this group of friends, he knew that they didn't understand the customs here.

In the end, the Queen Mother greeted the group warmly while counting the impoliteness of the king.

"You're Don! You are cloth! You are blessed! Girl, you are Assi......" The royal father quickly recognized little Robert Downey and them one by one, they had been here several times. I knew the royal father.

Seeing that the royal father actually recognized them, little Robert Downey felt a little flattered and overjoyed, and slapped his ass again and again, coaxing the royal father to be happy.

"Dad, Mom, this is the assistant director of the movie I am now, called Michael Bay, you can call him 'Bay' in the future."

At the beckoning of the royal father, the group of foreigners asked them to sit down on the sofa in the hall. Fortunately, the hall of Wang Shang's house is quite large. It is 50 square meters, and the sofa area is quite large, and it is not crowded at all for 10 people to sit, just right.

On the wall in front of the sofa hangs a large 58-inch LCD TV. Sitting on the couch is comfortable to watch TV shows.

The media technology of this plane is much better than that of the previous plane. TV shows on a large 58-inch TV will not be rough because the resolution is not enough. The graphics are still delicate enough.

As soon as there are more people, the popularity will increase, and the flavor of the New Year will be more sufficient. You can't set off firecrackers in the city, but now that it's popular, the royal father and queen mother are happy and laugh very happily.

Wang Shang poured tea for them and said: "When we celebrate the Spring Festival, we all watch the Spring Festival Gala, unlike you who gather abroad to gather outside the streets and squares to have parties. Wang Shang said as he switched TV stations. It's just 7:45 now, and there are still 15 minutes left for the Spring Festival Gala to start.

After a few people chatted enthusiastically for a while, the Spring Festival Gala officially began at 8 o'clock.

This group of foreigners did not have the experience of spending the Spring Festival in China, so they felt novel, and after the Spring Festival Gala began, they were fascinated by the programs inside, and they watched it very fascinatingly. It's not that the Spring Festival Gala is good-looking, but the programs of the Spring Festival Gala are very different from foreign programs in terms of culture, details, style and other aspects, and they look fresh.

Wang Shangke thinks about which year he will be able to direct the Spring Festival Gala in the future, so he will watch the Spring Festival Gala every year, and at the same time, he will also watch and analyze the programs in it with a professional eye for later use.

He found that in recent years, the programs of the Spring Festival Gala have gradually leaned towards modernization, while the proportion of programs in traditional culture has gradually decreased. Wang Shang has also read a lot of comments, saying that part of the reason for this is that with the development of the economy, young people born in the 80s and 90s have begun to grow up gradually, and their attention is attracted by new things, while their attention to tradition has begun to lose.

After four live broadcasts, the ad begins.

"This Spring Festival Gala is awesome!" Robert Jr. reminisced and praised.

The others nodded in agreement.

And Michael Bay's gaze was a little different, and he asked curiously: "Is this show watched by many people?" ”

Hearing this question, Wang Shang smiled and did not answer him directly, but said a statistic: "In the whole country, the TV sets that currently watch this program account for 68% of all TV sets!" ”

“68%！！！”

A few foreigners were stunned.

Wang Shang didn't lie to them, 68%, this is the ratings of last year's Spring Festival Gala.

Michael Bay, who has a keen sense of smell, quickly calculated: "According to the current population of China, theoretically speaking, there are at least 700 million people watching this program in the country. ”

When he calculated the number himself, he couldn't help but gasp.

"700 million??" Others weren't much better and were dizzy.

"The country of China...... It's amazing......"

Looking at the shocked appearance of this group of foreigners, Wang Shang unconsciously felt a strange sense of pleasure in his heart.

However, Michael Bay quickly reacted and asked, "Is advertising expensive here?" Can ads for movies be placed here? ”

Other people were also quite interested in this issue, and they all set their eyes on Wang Shang.

"It's expensive! Very expensive!! Wang Shang introduced, "When you look at these advertisements, the basic price of each advertisement must be more than 10 million yuan." In the back, there is a "Spring Festival Gala My Favorite Program" selection title, this year's auction reserve price is 130 million, and there is also a Spring Festival evening newspaper advertisement, I heard that the winning bid price this year is 120 million. ”

"And the entire Spring Festival Gala, the total price of advertising bids that broke out in this year's Spring Festival Gala is 1.3 billion!! And these advertisements only have one chance to broadcast live and five replays, so this advertisement is very expensive, and the cost of one advertisement can make a movie. ”

Wang Shang did think about putting his own company on the advertisement, but because there were more viewers in this time and space, the price was much higher than the price in the previous time and space, and Wang Shang felt that the investment was not cost-effective.

When those foreigners heard this, they couldn't help but complain: "There are so many moats in China!" ”

"I originally thought about putting the advertisements of Tianwang Film and Television on it, but when I saw this price, I still forgot it, and I couldn't afford to hurt it if I didn't have money." Wang Shang's crying is poor.

Others: "......" indicates intense contempt.

At this time, the black man Fox asked, "What is the remuneration of those people who go up to perform?" ”

"5,000 yuan for big names, 2,000 yuan for small names!" Wang Shang spit out a number, "If you want to make money, don't go, but it's good to show your face." ”

Everyone: "......" cheats.

Michael Bay sighed: "It's amazing, if there is a Spring Festival Gala in the United States, I guess I would want to direct it." ”

Wang Shang smiled: "I think so too." ”

Subsequently, Wang Shang answered the phone while watching the Spring Festival Gala, and basically a call would come in every minute, saying New Year's blessings or something. And this group of foreigners has experienced a Chinese tradition - telephone blessings.

And just among these calls, there is a special one.

"After the New Year, take some time to come and meet my parents?" Liu Xi called from Haizhu City and said.

"See the parents? Good! Wang Shang agreed without any hesitation.

The next day, these foreigners began to form a group to go to the homes of other crew members to celebrate the New Year, one family today, and that family tomorrow, like locusts crossing the border......

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During the Spring Festival, the box office of "People in Embarrassment" was still very strong, and it was able to earn 30 million yuan every day, which was extremely shocking, and it stole the limelight of other newly released blockbusters.

In the period when the Spring Festival began, "People in Embarrassment" earned 440 million yuan, and the total box office has reached 480 million yuan.

The cinema welcomes a variety of different people every day, including petty bourgeoisie, migrant workers, and students, and as soon as they enter the cinema, they directly buy the movie tickets for "People in Embarrassment", and as for other movies, they don't care very much.

Many of them came to the cinema for the first time, and most of them were attracted by the Spring Festival advertisement, and many of them came for the 20 yuan low-cost ticket.

The owner of the movie theater is smiling from ear to ear, and he is more generous in giving out red envelopes during the New Year.

The major entertainment media have turned their pens this time and focused their main attention on "People in Embarrassment", and the content of the report is also to praise "People in Embarrassment".

"A movie with a ticket price of only 20 yuan sold for 480 million, the world is really crazy! However, if 20 yuan is changed to 50 yuan, won't it be able to buy 1.2 billion? ”

"A gorgeous reversal from the slump to the peak, "People in Embarrassment" tells us that nothing is impossible!!"

"The film with a production cost of 5 million, a publicity cost of 8 million, and a total cost of only 13 million has won a high box office of 480 million, the film with the highest rate of return in Chinese film history!!"

"The directors and actors Xu Zheng and Wang Baoqiang of "People in Embarrassment" are crazy, their fame has soared, and their salaries have soared!!"

"According to an authoritative survey, among the audience who watched "People in Embarrassment", 20% of the audience had never been to the cinema to watch a movie, 10% were attracted by the low ticket price, and 50% were attracted by the Spring Festival advertisement, so Wang Shang's plan was successful."

""People in Embarrassment 2" is currently being filmed, and it is expected to be able to meet you during this year's National Day."

"On the precise striking effect of advertising! Spring Festival Advertising Law! ”

There was a lot of praise, as for the previous contempt for "People in Embarrassment", I have long forgotten it at this time, anyway, the media are undisciplined second goods.

And just when the entertainment industry was in a hurry because of the discussion of "People in Embarrassment", Tianwang Film and Television Company announced a news again - the second film of the first ticket price plan "If You Are Honest, Do Not Disturb" will be officially released on February 1, 2009...... (To be continued......)