For several days in a row, the box office response of "People in Embarrassment" was mediocre.

However, its evaluation is quite high, and many professional film critics have given it high praise on Time.com.

Comedy film critic Jiang Jiasheng commented: "In the past few years, I have helplessly found that those so-called domestic comedies have seriously deviated from life and lost the basic connotation of comedy, and for a while I was even disappointed and even despaired. But after watching this movie, I can't help but regain my confidence. Some of the jokes in the film are specific interpretations of small passages on the Internet, while some are embarrassing things that may indeed happen in a specific environment, close to life, and the audience has already leaned forward and backwards. ”

"There are a lot of laughs in the whole film, 'Your IQ is very refreshing', 'What conditions are you still sleeping naked', 'It's different from American blockbusters', and 'The Yellow River is really yellow', 'Big brother, this is the Yangtze River' and other classic lines will surely become popular quotes for a period of time."

"The film's laughter and tears are successfully combined, bringing comedy and tragedy to the closest, with tears and laughter in laughter. For example, the snarky and emotionally cheating Lee has been successfully changed, such as the female scammer who sponsors children......"

"This is a work close to the conscience of the grassroots, giving a New Year's gift to the majority of Spring Festival people."

However, the movie is not without negative reviews, and many critics feel that the ending is too good and not realistic enough. Some people also think that Xu Zheng's performance is remarkable, and although Wang Baoqiang's performance is natural and simple in the eyes of some people, it seems hypocritical in the eyes of many people.

In terms of the media, most of the attention at this time is on those popular blockbusters, and only a dozen entertainment media have reported on "People in Embarrassment", and most of the reports are negative reports, such as "bad movies", "good or not", "poor box office", "Wang Shang's first bad movie" and other reports.

"These guys are so infuriating!" Xu Zheng threw the newspaper, and then stepped on a few feet in anger, as the director and protagonist of this movie. He worked hard for this movie, and when he saw these reports at this time, the fire in his heart could be said to be rising slowly.

The rest of the crew of "People in Embarrassment" was also super upset to see these media barking. Everyone has seen the movie and thinks it is very good. How did it become a 'bad movie' in the mouth of the media??

These reports were quickly drowned out by other big news, and "People in Embarrassment" was once again drowned out in the dozen or so movies that hit the Lunar New Year file.

The dismal box office of "People in Embarrassment" has also attracted the hearts of many filmmakers in the film industry. After all, it is not just a small film, but the first film to be released in the 'low-ticket film stimulation film market plan', which gives the film a different mission.

The Demon Capital Film and Television Alliance, at this time, several bosses are talking.

"Do you want to help promote "People in Embarrassment"? After all, this film is related to the film market stimulus plan. ”

"Puff~~~ Don't be kidding, other people's movies still need outsiders to help promote them? I wouldn't be so stupid anyway. Do you see that Wang is still in a hurry? ”

"Propaganda is useless. Tianwang Film and Television has already promoted it, and now such a box office shows that this movie is not good. Since it is not competitive on its own, there is no need for us to help them promote it. ”

The others were silent. Apparently agree with this statement.

"It's nothing, the failure of the first part does not mean that the second part failed, and there are the third and fourth parts...... or even dozens or hundreds, as long as these movies can not lose money. As long as there are people who have never seen a movie and are attracted to the cinema, it means that the plan has succeeded, so don't just look at the benefits. The president of Modu Film and Television University, An Pingshi, said.

Others nodded.

Many people across the country are paying attention to this movie with special significance......

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10 days after the release of "People in Embarrassment", that is, on January 15, the box office finally exceeded 15 million.

And to the surprise of those who have a heart. The box office data of "People in Embarrassment" is unusually stable, although the theater side has reduced its film schedule, but the box office of the movie has not been affected in the slightest, and the box office can collect at least 1 million every day, which is completely different from other movies with a dismal box office.

It was at this time that Tianwang Film and Television Company finally made a move.

On January 16, the Spring Festival transportation in China officially began, and the pressure on railway transportation across the country increased sharply, and the railway station was gradually crowded.

On the same day, huge propaganda posters appeared in the conspicuous positions of the inbound and outbound passages and waiting halls of each railway station of the ten railway routes that run through the east, west, north and south of the country. The poster is set against the backdrop of the crowded Spring Festival transportation scene, with Li Chenggong carrying a suitcase and Niu Geng carrying a sand bag as a big picture, all embarrassed.

"This year, have you squeezed the Spring Festival? "People in Embarrassment" takes you into a hilarious and embarrassing journey of the Spring Festival. ”

The poster is very large, and the words are also very large, especially the words "Spring Festival" and "Embarrassment", which are even more conspicuous, compared with other commercial advertisements such as bread, mineral water, and real estate, the movie advertisement is very alternative.

In addition to the poster advertisement, the TV commercial hanging in the train station is also playing the carefully edited trailer of "People in Embarrassment", which instantly resonated and hilarious among all the Spring Festival passengers. Many passengers gathered in front of the TV screen to watch.

"Haha, it's funny."

"How do you pronounce that? I've never seen it before, but it looks like a human face. ”

"It reads 'jiong' and '囧'!"

"The ticket price is 20 yuan? I heard other people say that the movie seems to cost 50 yuan, right? ”

"It's always been 50 yuan, but I heard that some movies will have low ticket prices in the future, and this movie is the first 20 yuan."

"You can go and see, 20 yuan is not too expensive."

These trailers can be regarded as relieving a lot of boredom from waiting for the car.

The advertisement of the railway station is extremely expensive, and after Wang Shang read the comments about it on the Internet, he decided that this movie would be popular, so he asked the Propaganda Department to increase the budget and make a publicity plan for it for the railway station, airport, and bus passenger station, which cost 5 million yuan, which caught up with the production cost of this movie.

However, if 5 million is smashed, the effect is very obvious.

On January 17, many people in major movie theaters across the country asked: "Is there "People in Embarrassment"? I want to see? ”

On January 18, the box office of "People in Embarrassment" began to increase strangely, exceeding 5 million in a single day.

In the following days, the box office was also extremely hot, and the box office reached about 6 million every day.

Chengdu Everbright Cinema, a supervisor reported to the owner of the cinema: "Boss, there were a lot of audiences who came to see "People in Embarrassment" yesterday, and the attendance rate was as high as 85%, and the show at 8 o'clock last night was sold out. ”

Coincidentally, other movie theaters with "People in Awkward Journey" were surprised to find that the number of viewers of "People in Awkward Journey" was skyrocketing in retrograde, and the scene was popular.

And those movie theater owners who did not schedule films also received reports from their subordinate employees, saying that many people came to inquire about "People in Embarrassment" every day, and when they heard that there was no movie theater in the movie theater, they left in disappointment. Hearing this report, the movie theater owner was worried, it was all money. hurriedly found a way to remedy it, called the theater line, and asked for more films.

As a result, the headquarters of major cinema chains across the country soon received the demand for films from cinemas across the country, and after being shocked, they hurriedly contacted the distributor Datang International to urgently deploy the film.

Under the stunned eyes of all the entertainment circles, "People in Embarrassment" came back to life.

The scene was hot, countless people waved tickets, asked to watch, and the momentum of other movies was suppressed for a while.

Movie theaters kept calling and urging theaters to add film to movie theaters and increase the number of shows.

After being shocked, Datang International worked overtime to copy the movie and then shipped it to cinemas across the country.

The scheduling rate of "People in Embarrassment" recovered from 5% to 10%, and then continued to increase from 10%, increasing to 30% in 5 days!!

Countless people's eyes fell to the ground!!

On January 25, the single-day box office of "People in Embarrassment" jumped to the top of the daily list for the first time, as high as 63 million!!

In the following days, the daily box office did not decline in the slightest, and it steadily got more than 60 million, and even the just-released movie "Red Cliff" was pressed under him.

This box office ability is terrifying!!

Xu Zheng and the crew of "People in Embarrassment" were dumbfounded......

The film industry and the media were dumbfounded.......