At present, the domestic animation market is still in a stage of shock, and the media is full of discussions about the new regulations on radio and television.

Wang Lei, vice president of Xuandong Cartoon Channel, the only all-animation channel in the magic capital, also believes with concern: "To maintain the 'domestic prime time' for 3 hours a day for a long time, our pressure will be very huge. "Overseas cartoons have always been very popular with the audience, like the previously broadcast Japanese cartoon "Slam Dunk", the ratings are very good, and the adsorption effect on advertising is also very large. He believes that from the previous operation, the ratings and advertising benefits of domestic animation are 30%~40% lower than that of overseas animation, and from an economic point of view, TV stations are of course more willing to show overseas animation.

If the TV station wants to guarantee that it will not lose, it must ensure that the source of the film is good! This is the consensus reached in the industry.

Li Guo, deputy director of the animation program center of Jingshi TV station, also expressed concern about the source of domestic cartoons, "If only domestic animation can be broadcast in prime time, I am worried that the lack of high-quality film sources will cause the producer to balance us and raise the price." If this is used to stimulate and improve the creation and production of cartoons, how can the quality be guaranteed? ”

At this time, the mountains and the sea suddenly broke out that the domestic cartoon "Chess Soul" has been successfully exported to Japan and will be released on Fuji Channel, and the major star TV stations were invited to Beijing to participate in the film viewing party, which immediately caused a lot of heated discussions.

The animation "Chess Soul" has been serialized in China for more than half a year, and its reputation has spread throughout the Southeast Asian market, and I don't know how many people see it. Now when the major domestic capitals are "vassalizing" Japanese animation, they are actually counterattacking Japan in one fell swoop, which really shocks people. Could it be that this is the rise of domestic cartoons? Now it's possible to counterattack Japan?!

In these years, things that can arouse a sense of national honor will be widely reported.

"Chess Soul" was previously well-known in the animation industry, but it was limited to the animation industry. At this moment, after intensive reports from many parties, there is a trend of breaking out of the animation circle.

Especially when the author of this animation is still a cutting-edge young director, it is more topical. I was happily invited to an interview with China Youth Daily to ask for my opinion on Chinese animation. The reporter's surname is Liu, a very calm middle-aged man, and it seems that he has been doing an interview for a while. Several questions were asked, all of which seemed very in-depth.

Happy was interviewed at the company in a simple white shirt, and said: "This is just an example, it does not represent the industry, and the sluggish animation market in China will not improve immediately." As for being comparable to the Japanese animation industry or any counteroffensive, it's all wishful thinking, maybe more than ten years ago when the American factory was at its peak, so to speak. There are many fortuitous factors for "Chess Soul" to be exported overseas, but it is also the result of the efforts of our Mountain and Sea Studio over the years. I've been working as an amateur since I was in college, and I've been working in the industry for two years since I graduated, adding up to more than six years to hone my skills. The so-called plum blossom fragrance comes from the bitter cold, and the mountains and seas are committed to creating high-quality products, whether it is a movie or an animation, even if it takes more time, it must strive for perfection. I hope that the advent of the animation "Chess Soul" can give some inspiration to China's modern animation industry. ”

"Then what do you think are the key parts that Chinese animation is missing for development?"

On this question, Happy said without thinking: "The most missing thing is, of course, the importance of copyright, to put it mildly, the big piracy country has been detained on our heads." In the past, unilateral imitation has allowed us to develop rapidly in all aspects, but it has also limited the motivation for innovation. If we don't pay attention to copyright work, not only animation, but also many cultural industries will decline one after another. Movies, novels, records, and more. Of course, this is just a family story. The main sources of profit for the animation industry are the two major sectors of broadcasting and subsequent series development. The chain model of the animation industry basically includes such a series of links: planning, production, distribution, broadcasting, derivative product development and marketing, etc. The industrial chain has not yet been established, which is the fundamental reason why it is difficult for Chinese cartoons to become atmospheric. If there is a problem in one link, the entire animation industry chain cannot be activated. ”

"I heard that the entire production process of "Chess Soul" is almost complete, so will there be other animations created by Mountains and Seas in the future?"

"Of course, the mountains and the sea are still very young, but our purpose is clear. I hope that 'Mountains and Seas' will become the Disney of China, leaving an impression on the hearts of this generation of children and the next generation." And our company's next animated film is already in production, which is a 3D animated feature film. It is almost foreseeable that it is very difficult to prepare for filming and release, and a huge amount of money needs to be invested. ”

Reporter Liu could see that this young man was very persevering, and when he made 3D cartoons in China, the ghost knew what it would look like, and he didn't want to ask about them, and said: "I'm personally curious, you studied directing in college, why did you think of doing animation?" And you're now a Golden Bear film director at the Berlin Film Festival, which is one of the best in the film industry. ”

"If you don't like to watch cartoons, who will do it." Happy replied very easily: "When I used to watch cartoons, I always liked to question, this is not right, it is not good. Others are puzzled, there are so many things to watch a cartoon, why is it not good, I think it's good, you have the ability to shoot it. So I filmed, haha. ”

The influence of "China Youth Daily" is undoubted, and when this interview report came out, many people were shocked to hear that this cartoon was created happily, and he is not a film director. Actually went back to make cartoons, isn't this a drop in grade.

The older generation in the literary and artistic circle are quite surprised, they have heard of it or not, they all look at it coldly, and they can only say that they really don't understand the minds of young people. Between the discussions, it also makes "Chess Soul" and Happy closely linked, and they influence each other, as for how far the future will radiate, we can only look at the future.

-- But the impact now is very straightforward.

The whole viewing party lasted for three days and was launched in the form of an animation exhibition, and the major star stations did not come together. Even policy newspapers like China Youth Daily have reported on it significantly, and they want to come and see if it's not. After watching the first episode, I couldn't take my eyes off it. Which one has been in the mountains and seas for the longest time, I watched it for three days in a row, and I watched all the more than 40 episodes of the mountains and seas dubbed by the inventory, and I still can't get enough.

After all, CCTV has a style, at first only a young officer from the animation department was sent to explore the news, don't look at people young, after all, it's also CCTV, you have to be entertained. The mountains and seas are not short of small money now, delicious food and drink are waiting, and if you want to get a kickback in private, there is definitely no one, you can only say it. This young man's surname is Chen, and he can be sent to be in charge of this project, which is obviously very energetic, and he was originally a little arrogant. But when I saw the heat of the scene, I couldn't hold it down. After watching five episodes, I called back in a hurry and called Ye Dechao, the director of the animation department.

Several other stations all expressed their thoughts on the introduction of "Chess Soul", but CCTV didn't come, and they were still happy. But now that the viewing party is about to end, I suddenly saw Ye Dechao and immediately felt apprehensive, can I still get it?

"Why are there still reporters, what the hell are you doing in the mountains and seas, boss?" Ye Dechao didn't know what was going on, and watched the display signs put on the street outside the office building, attracting passers-by to watch a large area. There are also reporters from several newspapers and online media, which is really different.

Bai Xiaoya, who was in charge of the reception, was polite and respectful, "Director Ye, you are angry, the boss is busy today, and he happens to be not in the company." I'm an employee, and I can't order my boss to come back immediately. When the boss comes back, I must tell you, I think the boss will be willing to put you. ”

A girl is so polite, it's not good for you to put on a face when you come. What's more, he is just the department head of a TV station, and he is a happy newcomer, but he is also the owner of a film and television company, the director of a Golden Bear Award movie, and his girlfriend is still Li Jiaxin, where is the grade, can he get it. And there are so many peers watching on the side...... He coughed dryly and waved his hand. Then he was arranged to watch the film in a professional screening room, and after a burst of beautiful music, he immediately closed his mouth. It wasn't until he was notified that it was over, and then he stood up in amazement, and then left without saying a word.

The lively viewing party is over, and the time has come for real knives and guns.