Shenlong's happiness finally appeared, and as soon as it came out, he accompanied the heads and brains of various TV stations, and after an apology, he got down to business, and said apologetically: "...... You have all seen "Chess Soul", and I believe in your professional vision. But one day it will be difficult to be strong in China, but it must be done. Of course, it is also to cooperate with the broadcast of Fuji TV in Japan. Our "Chess Soul" had to be broadcast on a weekly basis, during prime time between 6:30 and 7:00 on weekends. The sale will be held in the form of an auction. ”

As soon as these words came out, the scene was immediately in an uproar.

"Weekly broadcasting, what to do, we have always broadcast one day at a time."

"Mr. Kai, we didn't say that the quality of the cartoon is good, but after all, this is domestic, how can it cooperate with the screening conditions of Little Japan, it is not in line with the national conditions."

"It's not a joke to ask domestic TV stations to make weekly broadcasts."

"If this is the case, don't let us come at all, it's costly and laborious." "Hey, what's the cost of your money, isn't eating and drinking free of charge in the hotel, talk about your conscience." "I can't say it." "If you don't want it, just leave, and people won't stop you." "How do you talk, why don't you leave when you ask people to leave."

“……”

happily listened to the discussion in the audience, and the scene that was still quiet just now immediately turned into a vegetable market, but the smile on his face remained unchanged from beginning to end. The audience was talking about it, looking at Ye Dechao, although his face was weird, didn't he still sit upright, when CCTV didn't speak, what are you talking about. Looking at the general manager on the stage again, he was still calm, and finally stopped in embarrassment.

Happy then re-opened his mouth and said: ""Chess Soul" takes a long time and costs a lot, first of all, it can't be compared with other Wumao animations, our works are not only for children, but also for adults. The work is fluid, but the TV station is fixed, and everyone will definitely have a headache for the source of the film in the future, why not calm down and listen to the little brother analyze the pros and cons before making a plan? ”

The audience was completely silent, and there was silence for each other, but Ye Dechao said: "Then let's analyze and analyze, we also want to hear Gao Jian." ”

smiled happily and said: "Gao Jian doesn't dare to be, it's just a family's words." ”

"It is true that there has never been a weekly broadcast system in China, and the risks exist, but we cannot ignore the benefits of the weekly broadcast system. In Japan, this is already a very mature screening system, and it is clear that they are able to implement a weekly broadcast system, and it is not a system that they can do when there are no films to show. First, it can save money and reduce production investment. Japanese animation uses the money earned from the broadcast of the previous episode to complete the production of the next episode, which is the most economical and flexible use of funds. Radio and television have issued new regulations, and I believe that you are also struggling with what domestic cartoons should be broadcast. The weekly broadcast system can solve this problem very well. Some people may ask, if the production can't keep up, won't it be completely blind? Actually, if a production team can't even guarantee a basic episode per week, then it is reasonable to be eliminated. ”

Secondly, the weekly broadcast system can also strengthen the interaction between the film and the audience, and promote the improvement of the animation itself. Every time a new anime is aired in Japan, it is criticized by many people, whether it is reflected by viewers to TV stations or reviewed by various anime magazines. If the audience approves of the cartoon, they will actively participate in it, pay close attention to the planning, production, and various tidbits of the film, and even set off a huge opposition because they are dissatisfied with the development of the plot and the situation of the protagonist. This kind of opposition is not a bad thing for the planners, but it is a sign that the cartoon is enthusiastically loved, and they often make necessary changes according to public opinion, so that the film can be further improved in the planning and production of the film in the future. Of course, this obviously doesn't work in China, and I hope that after the weekly broadcast system is really mature in the future, the audience can influence the production company. ”

"Third, you are worried about the risks of the weekly broadcast system, so the weekly broadcast system is actually the best way to eliminate inferior cartoons. Strictly speaking, just because the audience doesn't like it doesn't mean that the cartoon is bad. The Japanese animation production environment is extremely commercial, and if the audience does not respond well, the commercial interests of the animation will be removed. In doing so, TV stations can reduce the impact of low-rated cartoons on their own advertising revenue; For investors, it is possible to stop the animation that is being produced and find other investment points to avoid ineffective investment in unpopular animations. ”

Speaking of this, someone in the audience finally spoke, "So the mountains and the sea are willing to sign an activity contract?" ”

happily glanced at him, and recalled the information compiled by Bai Xiaoya in his mind, this person is Sima Xiang from Xiangnan Station, his identity is very interesting, he is a person from the Economic Station and not a satellite TV station. I happened to know that the person surnamed Ouyang, who is now the director of the Shonan Economic Observatory, will be at the helm of the Shonan Observatory in the future.

Noncommittal: "So to speak. If necessary, we are even willing to give the animation to the partner for a free trial for a period of time. If there is little effect at that time, it is better not to mention cooperation. Of course, I don't want it to get to that point. ”

When he said this, it was tantamount to lowering the forced level of the screening meeting in the previous days. It also suddenly made many TV stations nervous.

But they don't eat dry rice either, and almost all of the anime that can be broadcast on TV in Japan to the end are super popular. The endings of many cartoons have the charm of thousands of empty alleys.

And in China, it is unthinkable to broadcast only one episode of cartoons a week. Do viewers remember the episode of the previous episode a week later? Are you still interested in watching this cartoon? It's hard to say. The producers also rarely consider the audience's reaction, and after the production is completed, they either can't find a buyer, or they barely sell at a low price. It is broadcast, and it is difficult to cause a big response, which has hit investors hard.

In the long run, it is best to adopt the method of trial broadcast.

Of course, China's current animation market is far less mature than Japan's, and the planning and production teams are not as commercialized as Japan's, so it is inevitable to take a production path with Chinese characteristics. This is something that the mountains and the sea are also trying.

If the broadcast effect is good, sign a large order, and if the market response is not good, it can be suspended at any time.

China has begun to talk about the "separation of production and broadcasting", and now production and broadcasting have been separated to a certain extent, but they have also become fragmented in the links that require the coordination of "production" and "broadcasting", and the production has not considered broadcasting, and broadcasting has not promoted production. This is clearly not the desired outcome when advocating the "separation of production and broadcasting".

At this point, it's almost over, and then I'll hand it over to Bai Xiaoya to host. She walked up to the stage in a red dress and said, "Leaders can write the intended price on the text, and now conduct a round of bidding......

After the first round of bidding, I looked at the results happily and my face was not very good. The highest price is only 80,000 yuan, and it is not CCTV, but Shonan Economic Television. Compared with the price of millions of episodes on the Japanese side, it is really amazing.

"Boss, what now?" Bai Xiaoya asked worriedly.

happily pondered for a while, and said: "You have to be stable, show them the contract we signed in Japan, and it is better to sell the premiere rights for 80,000 than to broadcast them for free." By the way, we are willing to sign a trial broadcast contract with Shonan TV, and we can give them free broadcasting for two months before negotiating the contract. ”

Bai Xiaoya went back and spread the news of the first round of bidding, and there was an uproar again.

To be able to come here together, it is rare to have a private ventilation. CCTV Ye Dechao's face was the most unsightly, he quoted 50,000 yuan, he thought it was nine out of ten, but he didn't expect to kill a Cheng bite gold halfway. reported that he was distressed, and the report was omitted from such a good film, and it is estimated that the station would inevitably give him small shoes to wear, it was the time of the general election, and if he didn't get the position of supervisor, he would be able to do it, how could he not be angry.

"Holy, really?"

was figuring out how to get it back, when suddenly an exclamation came from outside, waking him up, "What's the situation?" Xiao Chen, you go out and have a look. ”