In the afternoon, Fan Wan sat in the office, browsing the purchase network with some irritability, with the increase in open goods, more and more sellers began to enter, but these people obviously haven't understood how to play this game, so most of them are staying in front of the computer, wasting time!

From the establishment of the purchase network to the present, women's clothing has undoubtedly become the largest market module, although the daily necessities category is prosperous, but basically take the low-price route, so even if the crown store has appeared as many as 5, but in terms of actual profits, far less than the women's clothing industry.

And can gain a firm foothold in the women's clothing industry is also a handful, the story of the town is one of the benchmarks, but also the object of research by many businesses, because of Fan Wan's series of measures, from packaging to after-sales have given customers a feeling of being at home, so the product evaluation of the story of the town is very good, and even in the hearts of some regular customers has become a reference for comparison with other stores.

When they see a piece of clothing, the first thing they do is compare the styles of clothing in the story of the town, and many customers who buy clothes in other stores will also compare them from the packaging of the courier!

Obviously, the advantages of the story of the small town are very obvious, whether it is from the image of the store to the professional attitude of customer service, or even the after-sales treatment, this store is much more standardized than other stores, and the new speed of the store is very fast, and it is in Hangzhou, which is naturally more convincing to customers.

However, in the excellent operation of the store, it will naturally be excluded by many merchants, when some customers inquire in these stores, and compare the story of the small town, the other party will deliberately denigrate, such as the material is very poor, the after-sales service is very troublesome, etc., in short, in order not to let the customer lose, they will try all kinds of ways to let the other party place an order, and this peer slander, is a normal thing!

Fan Wan knows, but he can't help it, people grow on other people's mouths, what can you do? It's not just about being yourself!

But fortunately, this is only a minority, not all businesses do this, and there are even two shops that have done well, Pù also found Fan Wan and asked him to go out and sit and communicate, but there has been no time.

Fan Wan does not just observe the women's clothing category, but all the categories will be browsed, interlaced like a mountain, not all businesses are the same practice.

In fact, the threshold of women's clothing is very low, and the technical content required is not too high, but the competition is too fierce, which invisibly raises the threshold.

And now Fan Wan feels that she is the most correct choice to come to Hangzhou, because if she makes women's clothing in inland areas, it is really difficult to compete with the merchants in these coastal cities.

The time, the place, the people, all are indispensable!

Fan Wan directly searched for a cup, and as soon as the following products appeared, it was a dense piece, more than 100 expensive, a few cheap yuan, all kinds of things, and the design of the main picture is very different from women's clothing, all kinds of promotional words are made on it, in order to attract customers!

Because selling women's clothes is equivalent to selling photos, Fan Wan has always been very uniform in the pictures of the store, which have been carefully repaired by Ye Dacaizi, and it feels the same as the advertising blockbusters outside, so it is very high-grade.

Naturally, you can't make promotional words when you are on the grade, because it will be really embarrassing, and it will also affect the customer's senses.

Most of the promotions appear in the store pù and detail pages, and the word of mouth of the town story has already started, so there is no need to use such means to attract customers.

What kind of free shipping, coupons, 5% off, half price, these words keep bombarding Fan Wan, although the same is true for women's clothing, but it has not reached the state of daily necessities that everyone puts the promotion on their faces, of course, the price of the story of the small town is naturally the set discount price!

Fan Wan casually clicked on a product that only needed 15 yuan, and when she went in, she saw that the sales of this product were as high as 5,000 transactions, but because the price was very low, the quality was average, and there were many bad reviews in the guide.

You can imagine how much of a headache the operation of this store pù is, the negative reviews of this product alone are as high as 200, and there are almost more than 500 medium reviews, the profit is also low, and the after-sales service is even more troublesome!

However, because of the low price and high sales, there are still many customers who buy, but this operation model is very tiring!

Fan Wan looked at these strange and bad reviews, and couldn't smile bitterly, there is a lack of strange sellers in this world, but there is no shortage of strange buyers, there are so many amazing people in the north and south, it is not surprising that there are one or two.

While lamenting the popularity of the daily necessities industry, Fan Wan decided that she must not take this low-end route with no bottom line in the future, which is simply too intense!

In fact, Fan Wan also knows that most merchants are like this as a last resort, who doesn't want to sell at their own prices a little more expensive, but the goods don't meet the requirements, the purchase network is a cheap place, if you are not cost-effective, why do customers want to come, and now customers especially like to search for those low-priced products, hoping to spend the least money to buy the most desirable things, but this is impossible in Fan Wan's opinion!

You get what you pay for, and you take 5 yuan to buy something for 20 yuan, is it possible? Sellers are not fools, they will only make your money, not make a loss-making transaction!

As for the price, you can only start from the region or the source of goods, and ensure that you get the first-hand goods, which will save a lot of costs!

So because of this situation, a new way of playing has emerged on the purchase network, this new method, which Fan Wan called low-cost drainage.

What is low-price drainage, simply put, is to use a very low-priced product in the store to attract customers, and then use this product to drive other high-profit products, such as packages, activities, etc., but the general situation is to pull customers in first, and then advertise overwhelmingly in the detail page, so that customers' attention is shifted to other products!

This has achieved the goal, as for whether customers buy it or not, it depends on whether your product and detail page are attractive!

Because there are already many women's clothing stores doing this, in the case of scarce traffic, they will come up with very inferior and low-cost clothing to attract customers, which has advantages and disadvantages, in short, in order to grab customers, everyone is trying their best to find a way, and new ideas appear every day!

Fan Wan sat in front of the computer, looking at these interesting bad reviews, the mouse moved slightly, and then clicked to his store pù, and saw the 500-word malicious bad reviews.

Then there was no movement.

But at this moment, Fan Wan's brain was running rapidly, an inexplicable light flashed in her eyes, and the corners of her mouth were slightly upturned, as if she had thought of a wonderful countermeasure.

No one has used this method, Fan Wan came up with it after seeing those bad reviews, maybe this can solve the problem.

Just do it, Fan Wan immediately got up and went outside, and then called everyone for a meeting.

"Okay, let Qingqing receive it first, Xiaomei, you two listen, and then tell Qingqing in a while!" Fan Wan sat on the newly bought couch and looked at Han Mei and the two said.

"Oh, okay, Qingqing, I'll hang it first, you can receive it!"

"Got it, Sister Mei!"

Fan Wan smiled, seeing that the atmosphere in the office was good, he was also happy, but what he had to do now was not about it.

Looking at Han Mei and the two in front of her, Fan Wanxiao asked, "Xiaomei, do you two have any friends around you who have shopped online!" ”

"Friends?" Han Mei and Xiao Liu glanced at each other, obviously not understanding why Fan Wan was asking this, but the two of them still told the truth.

"Yes, young people nowadays prefer this way of shopping, but they usually just buy small things!" Xiao Liu smiled and said, "Boss, you won't let them buy our clothes!" ”

"Why, can't you?"

Fan Wan asked with a smile.

After finishing speaking, Han Mei and Xiao Liu were both stunned for a moment, the business of Xiaocheng Story is so good, there are still one or two customers missing? Need a friend to help you shoot a product?

However, when the two of them heard Fan Wan's words, they suddenly felt that the boss was making money and making stupid money, and he actually had such a whole of his own.

"You go back and ask your friends to take a picture of the 500-word bad review in our store, of course, let them pad the money first, and we will return it to them when the time comes!" Fan Wan said with a smile.

"Isn't that a free gift?" Xiao Liu was a little dumbfounded!

"Silly, you're not going to let them send their clothes back!" Fan Wan looked at Xiao Liu and was a little speechless, this girl is really stupid!

"And then?"

Han Mei felt that it was not so simple, she always felt that something was wrong.

Fan Wan glanced at Han Mei after hearing this, in the entire office, Chen Xiaojun can endure hardships, Han Mei is the smartest, and before she finished speaking, she found out what the problem was.

"And then, of course!" Fan Wan smiled: "Listen, when you friends receive the goods, let them all write bad reviews for me when they are appraising!" ”

"Write a bad review?"

This time, even Han Mei couldn't understand Fan Wan's intentions, and Xiao Liu died directly on the battlefield.

Fan Wan didn't ink, and directly said the most critical point: "Yes, write a bad review, but this bad review can't be written according to the conventional method!" ”

"How do you write that?" Han Mei's eyes flashed with a fine light.

Speaking of this, Fan lit a cigarette late, and then explained: "How to write this evaluation, let me teach you, according to the general situation, bad reviews are about quality and goods problems, but our bad reviews can't be written like this, we have to avoid the important and light, and even be nonsensical!" ”

"I see what you mean!" Han Mei pulled Xiao Liu, who was pondering it, and then looked at Fan Wan and asked, "For example?" ”

"It's very simple, let them show you first when they write a review, for example, you can write, it's not the boss who personally receives it, bad reviews! The customer service of the shop pù is not a handsome guy, bad review! The courier did not deliver the goods to the home, but put them at the doorman of the community, bad review! ”

After finishing speaking, the two customer service MMs who had been completely defeated by Fan Wan had already fainted, because they never knew that bad reviews could be written like this!

"Of course, you can't write all this, but you have to make sure that there are no problems with our goods, and the delivery is fast, in short, from somewhere else!" Fan Wan spat out a smoke ring and said with a smile.

"Boss, then I can't write like this, just say that the quality of the goods in this store is very good, but my boyfriend quarreled with me today, so, I'm sorry, I'm in a bad mood, I can only give you a bad review!" Xiao Liu stood aside and said his thoughts with a smile, Fan Wan heard this, the hand holding the cigarette trembled, and looked at Xiao Liu with a strange gaze!

"Isn't it, that's what you wrote?" Qingqing, who was returning to the customer on the side, couldn't cry or laugh, as for Han Mei, she had been completely defeated by this girl!

"Yes, but it can't be too fake, it's better to have more words, and then push it in the direction of the courier as much as possible!" Fan Wan said with a smile, seeing that everyone understood what they meant, she instructed Han Mei: "These comments can't be too many, just give me the 500-word bad review to the bottom, and every bad review must be replied to seriously!" ”

"I know how, boss!" Han Mei nodded, but she really didn't expect that Fan Hui would use this method to deal with this matter!

You must know that writing a bad review like this can not only top the 500-word malicious bad review, but also increase the customer's sympathy for the store.

However, this evaluation must be written truthfully and not let others see it!

In fact, Han Mei's worries are right, but who would have thought that such a big store pù would write a bad review under its best-selling model?