The officer surnamed Chen went out and came back immediately, and said excitedly: "Director, Shan & Hai announced the contract signed with Fujitai in Japan. They signed a tiered agreement with Fuji to raise prices according to ratings. In this agreement, even the lowest price stage is more than one million yuan per episode, and the highest can reach more than five million yuan per episode. And "Chess Soul" has a total of 75 episodes, and the possibility of adding additional episodes is not ruled out. Ye Dechao's arithmetic is not very good, but the money is first-class, he calculated it in his heart, and suddenly gasped, "That is, their cartoon is not to say that they want to earn hundreds of millions of foreign exchange funds?!" ”

"Director, that's not all. The Japanese animation industry chain is complete, and there are various peripheral products and comic book singles, which are simply profitable. ”

Ye Dechao thought thoughtfully, "Japanese TV is so optimistic about this cartoon, no wonder they are willing to give it to the TV station for free trial broadcast." ”

"Supervisor, should we increase the price?"

"Wait for me to call."

Soon the second round of bidding began, no longer quoting the unit price, but bidding for the overall seventy-five episodes. The atmosphere was noticeably different, and several television stations that had private ventilation stopped talking to each other. A few local stations knew that they were not very competitive, so they simply offered to say that they were willing to try it out during prime time and would give the best publicity.

This is a big gamble, and it has never been done in the domestic animation industry before.

"The animation is really good, but can it guarantee ratings?"

"After all, it's for children, and spending so much money to introduce it outweighs the loss?"

Advertising and ratings are always the top factors that this group considers.

Due to the relatively narrow customer base of cartoons and the low price of advertising charges, most TV stations do not pay enough attention to cartoons. For good films, it is okay to broadcast weekly, but because the continuity of weekly programs is not strong enough, it is difficult to contract advertising, which affects revenue.

This depends on the scale of the TV station, but at present, the acquisition price of animation in the Celestial Empire is generally ridiculously low, the purchase price of local stations is about thirty or forty yuan per minute, the purchase price of provincial stations is more than 100 yuan per minute, and there will be four or five hundred for CCTV, which can theoretically be sold to multiple TV stations, the question is whether someone will buy it, and theoretically the second broadcast also needs to be paid, but now the TV stations are strong, and they generally don't pay.

In addition, there are subsidies for animation under the current national policy, but there are not many, according to the scale of the TV station, 2D and 3D animation, and the production company's annual production volume to price the ladder.

Overall,The purchase price of domestic cartoons is generally 1000~3000 yuan/minute,It will not be higher,This is also one of the reasons why the quality of domestic TV animation is extremely low,This budget is less than one-tenth of Japan,One-twentieth of the United States。

According to the 25-minute duration of an episode of "Chess Soul", the price of an episode is roughly around 30,000 to 70,000. The price of the whole set of 75 episodes is no more than six million. If calculated according to this standard, the mountains and seas don't talk about making money, just losing money and making money. Of course, this is also a common phenomenon of domestic animation. But as the saying goes, there are always exceptions.

The asking price was quickly handed over, and Dongfang TV bought out the first round with 10 million plus 20% of the advertising fee, and Xiangnan Taiwan stabbed out with a price of 12 million yuan. But CCTV has a lot of money after all, and with the lesson of the first bidding, the second round was a little more cautious, but it still offered 15 million.

…… What else is there to say.

I'm happy to know that as far as cartoons are concerned, I'm afraid it won't be higher than this in ten years. This is an era of extreme depletion of domestic animation resources, a good era. "Chess Soul" needs to open up the market, after all, it can't do without big TV stations, but he also wants to fight for advertising revenue.

In the end, after many negotiations, the contract in front of him said that CCTV bought out the first round of exclusive broadcast rights of "Chess Soul" at a share price of 14 million plus 10% of the advertising fee, and only one-third of the CCTV episodes were broadcast, and the rest of the local stations could carry out the second round of broadcasting.

In this way, the dust has settled.

After the signing of the agreement, the largest signing price of cartoons in China was released, which shook the industry in one fell swoop and wrapped the booming TV industry.

"What are you kidding, a cartoon sells the price of an excellent TV series, and it doesn't make people live."

CCTV is not monolithic, the prime time of animation has always been the world of Scarab's "big windmill", although "Chess Soul" is only broadcast on weekends, after all, it is a broadcast file, and no one will be happy.

Now it's spending a lot of money to buy cartoons, so naturally it won't be put in the warehouse. Intensively advertised that the program was launched, it was a mule or a horse, pulled out and slipped. It's all bubbling up, no matter how good it is, it has to be convincing.

As the broadcast time approached, the program preview of "Chess Soul" and the opening song of the princess's lead record began to frequently log on to the program preview column of the CCTV platform. High-quality songs and exquisite pictures immediately attracted the attention of large films.

In the darkness, a slender fingered hand stretched out, and a white child was held between the index and middle fingers, and it fell on the vertical and horizontal expectations with a "bang", as if a star was falling in the universe.

"It's not the best move, it's not the strongest move. He...... Trying to see what I should do next, he was watching my chess strength, from ...... Very high place! ”

"A stroke of God!"

"The first domestic animation classic exported overseas, premiered simultaneously in China and Japan, invites you to enter the world of chess soul together."

……

Hey, what kind of cartoon is this, it looks good. Not only the children watched intently, but even the adults were curious.

On Friday evening, school ends.

It's almost half past six.

As the broadcast of "Chess Soul" approaches, there are more and more comments from the outside world on CCTV's new program, and the people's opinions cannot be counted, but the attitude of the children is worth looking forward to.

Happy Happy, who has been busy with the post-production of "Crazy Smoking Gun", also stopped work early, took a shower, walked out of the living room and turned on the TV.

……

In an alley in Beijing, a family of five was crammed into a narrow room, and three small radish heads were sitting in front of the TV, and their schoolbags were thrown aside.

"Xiaohu, let's broadcast a set of CCTV." A few more children rushed in the doorway.

"What are you doing, they're all crowded into my house, and there's almost no place to sit." Xiaohu shouted unhappily.

"We do it on the ground, and your big color TV looks good." "Chess Soul is about to start. ”

The woman who was washing vegetables and cooking dinner inside poked her head out and smiled, "Huzi, good things have to be shared with your partners." There are dates in the drawer, show them to everyone. ”

Xiaohu pouted unhappily, "I haven't been willing to eat yet." ”

……

A forum.

Scarce message area below.

""Chess Soul" is about to be broadcast, do you want to watch it?"

"I don't watch it, domestic cartoons, what's the point."

"Haha, I heard that it was exported to Japan, it shouldn't be bad, I'm going to take a look!"

"Look, come up and complain in a while, hahaha!"

……

In the Mountain and Sea Company, "Manyou" magazine, and some TV station insiders are also very active.

"Who predicted the ratings of "Chess Soul"?"

"CCTV's internal analysis, after 8% is a passing grade, and the big windmill can occasionally reach this rating."

Oriental TV, Kyoto TV, Shonan TV, and some domestic animation companies are all paying attention.

The discussions were all gathered in one place, time passed slowly, and "Chess Soul" was finally broadcast as scheduled. On the TV sets of thousands of households, the dynamic opening song of "Chess Soul" sounded. The smart picture is active on the TV screen, but Xiaoguang's iconic handful of little yellow hair does not make him seem to be flowing, with big eyes and vivid expressions, all lifelike. At the beginning, he took the little girl to her grandfather's old house to find something to sell as pocket money. Then a thousand-year-old ghost appeared......

The plot is advancing slowly, and after watching it happily for a while, I feel that there is always a difference in distance, after all, it is 2D, and there is still a big gap with 3D.

The phone rang, and when I picked it up, it was Li Jiaxin, and a smile suddenly appeared on my face.

"Hani, your cartoon is on the air, how are the results?"

smiled happily and said, "Who knows, I'm confident." Done with work? ”

"Well, I'm finally transferred, and I'm waiting for someone to take me on a trip to France."

Hearing the sound of the opposite side tugging at the heartstrings, happily itching in his heart, he licked his lips that were a little dry, "I can't wait, wait for me, and I'll go over tonight." ”

"It's so early, the World Cup will start in a few days, will it be too rushed?"

"You said it's tourism, of course. Just go, that's fun. Wait for me, fly over now, and we'll meet in six hours. ”

"Okay, I'll pick you up."

1998 is a time of many memories, except for the song "Meet in 1998" sung by Na Ying and Princess at the Spring Festival Gala, for fans, the French World Cup is naturally not to be missed. Happy to grab the ticket early, just waiting to take the beauty to a chic pass.

What do you do with all your hard work, of course, you are looking for a woman to spend it with.

At the moment, I didn't even care about the cartoon that was on the air, so I said hello to my grandfather and drove straight to the airport. In the middle of the night, when the ratings of the premiere were counted, CCTV couldn't wait to report the good news and called, all they could wait for was a shutdown prompt.

With two episodes per weekend, the ratings of the first episode of "Chess Soul" exceeded 10%, and the second episode has reached 15%. The next day it was replayed, and the ratings were even higher than 18%, suddenly setting a record for the ratings of cartoons in recent years. At first, it only attracted children, but now even some young people have joined the ranks of chasing dramas. The media from all walks of life praised it, and even the World Cup could not stop the enthusiasm of the children. (98 ratings, guess, don't be serious)

Not only in China, but also in Japan, the craze for "Chess Soul" is gradually emerging.

The most direct impact is that the comic book of "Chess Soul" has sold wildly, and it has sold a total of 2 million copies in a short period of time.

As soon as the cartoon aired, the ratings climbed all the way, and even reached 20%, 25%, 30% at one point, and it was about to break 35% a few weeks later. What is this concept? You must know that in Japan, even dramas starring some popular idols cannot reach this height. In addition to comics and animations, several "Chess Soul" games that have already sold the rights to adapt are also in full swing, as well as character books, CDs, radio dramas, music CDs, and a large number of peripherals, all of which are very popular.

When he returned to Beijing happily, the impact of "Chess Soul" was not only a cartoon.

Influenced by "Chess Soul", more and more teenagers want to learn Go, and the Chinese Weiqi Association is recently preparing to hold the "Chess Soul Go Introductory Tour", with a total of 5,000 places, but many Go classrooms in Beijing have been declared full.

In addition to teenagers taking the initiative to learn Go, CCTV investigation found that "parents, especially housewives, also love to watch "Chess Soul", and these parents will also ask their children to learn Go.

It just so happens that the past few years have been the domestic Go craze, and parents are not opposed to their children receiving the influence of Go.

In fact, the content of the comics of "Chess Soul" is still relatively difficult, and children who are too young may not be able to understand it, "not as good as comics such as "Yu-Gi-Oh" and "Hunter", but for this group from the upper grades of primary school to the university stage, "Chess Soul" has indeed played a great influence, allowing many teenagers to re-understand Go and become interested in Go.

The Go craze continues unabated, and Go cram schools and Go classrooms have also become popular industries.

Many educational institutions have recently set up "Talent Teacher Go Classes", so that these teachers who usually teach mathematics and English can start learning from "dead and alive", and immediately return to the talent class to teach children Go after they get on the road quickly.

Even Nie Zhongping said in an interview that the children who have always been reluctant to learn Go have now taken the initiative to learn Go, which is influenced by "Chess Soul".

When he returned to China happily, he was not alone, he was used to being in and out of the right pair, and he took his conspicuous and beautiful girlfriend with him wherever he went. It just so happened that the Taiwan Island TV station came to negotiate the introduction of work, and they bumped into each other all of a sudden.

Compared with the complex environment in the mainland, Taiwan Island has been promoting children's Go since 1988, and it already has a good foundation. In addition, "Chess Soul" has withstood the test in two countries, and a Taiwan TV station that likes to introduce Japanese comics will naturally not let go of "Chess Soul" in Chinese. The purpose is very clear, and the rest is to discuss the details in detail.

(Sorry, came back for an update.) ）