In mid-September, Fan Wan sat by the window of the living room, with a glass of water at the table in front of her, the sound of keyboard tapping echoed in the room, and the layout of the entire living room was replanned to become a small office.

Fan Wan moved her computer out of the bedroom and sat with Chen Xiaojun and the two customer service, and the sofa had been moved to the corner next to the goods, becoming a simple single bed for lunch rest.

4 computers, one is the original landlord's, the other three were bought by Fan Wan later, two customer service and Chen Xiaojun, and Fan Wan is no longer a customer service now, Chen Xiaojun has been printing orders since he went to work in the morning, and then went to the side to package the goods in the afternoon, of course, because the delivery volume is much higher than before, so Fan Wan often goes over to help.

It's been a while since the last event, and the story of the town has become the most dazzling store in the women's clothing category, with new products regularly every day, and there are more than 200 styles of autumn clothes, and the summer clearance area has also won the favor of many customers.

Now the story of the small town has accumulated a lot of fans, because these styles are processed in Hangzhou, the most developed in China's clothing industry, whether it is the trend or the speed of the new is incomparable with other regions, and Fan Wan has also specially formulated a set of customer service special terms and simple after-sales process, so there are very few bad reviews in the store, unless the kind of best-selling models, the rest are basically zero negative reviews.

Of course, the evaluation in this can be modified, if someone gives a bad review, Fan Wan will ask the customer service to call to ask the reason, apologize to the customer and ask the other party to modify, if the other party is unwilling Fan Wan can push the postage to the other party, or make up 10 yuan.

Under the temptation of this sweet date and money, many buyers who gave bad reviews chose to compromise, which is why the pù praise rate of the shop in Xiaocheng Story has been stable at 99. The reason for 54% is that not only the sales volume is the highest in the same industry, but even the evaluation is very good!

In this way, as more customers enter the shopping network, the number of orders for small town stories has also begun to grow rapidly, after all, people must come to buy things to pick a good store, everyone says that good is really good, this is the effect of herd psychology, this has been the case since ancient times.

Now the story of the town has been divided into several sections, namely, daily new products, skirts, tops, pants, members' area, and so on!

For example, skirts are divided into dresses and skirts, tops are divided into T-shirts, knitwear, sweatshirts, shirts, short coats, etc., and pants are jeans and slacks.

Fan Wan has posted a job advertisement again, and the rapid expansion of the store has brought about a lack of manpower, and the two customer service customers have basically been able to do their jobs, but now the whole store is only full of people during the day, and there is no customer service online at night, so the story of the small town has passed a large number of customers, and the next day when I go to work, the message received has to be processed for more than two hours.

This is what Fan Wan didn't want to see, so he decided to recruit two night shift customer service and one packed, the working hours of one customer service person are 5:30 p.m. to early morning, and one is from midnight to 9 a.m., of course, the latter's salary is 200 yuan higher, after all, it is a night shift, and staying up late is not good for your health.

At that time, Fan Wan still wanted to discuss with the current two customer service customers, so that the time of several people could be rotated.

Fan Wan was thinking about the matter of the store pù while planning the personnel arrangement, but before he could calculate it, he was stopped by the shout of the customer service!

"Boss, come and take a look, the pictures of this store are the same as ours, using our models!"

The customer service sister who was sitting not far away shouted at Fan Wan, and when the latter heard this, she frowned slightly, this is the 5th time she has found it this month, it is really troublesome.

"Xiaomei, send me the address of that shop!"

Fan Wan said hello, and then saw a pop-up message on QQ, Fan Wan opened the web link to take a look, and sure enough, several of the clothes in this store are pictures of the story of the stolen town.

Alas! These people, Fan Wanzhen doesn't know how to say that they are good, the reason why the story of the town can stand out in all the women's clothing stores is because the pictures are real models, and the pictures are very beautiful, giving people a very formal feeling, but it costs to do these things, and some small sellers have no money and methods to hire models, so they began to steal the pictures of the story of the town, and this kind of thing has been repeatedly prohibited.

Fan Wan had already called the purchase network to tell him about such a situation, and then a picture protection program was launched in the background this week, and when the time came, as long as he found the store that stole the pictures, he could complain, but this kind of thing couldn't be prohibited at all, so Fan Wan seemed very passive.

He took the initiative to contact these bosses and asked them to change the pictures, some people changed it immediately after making it clear about the relationship, and some people were killed and didn't change it, forcing Fan Wan to complain about them, and as a result, he naturally offended many villains.

These complained people are barefoot and not afraid to wear shoes, and after the store pù product is complained, they run to the store pù of the small town story to buy a dress, and refund it after buying it, or directly write a long bad review, and the director zhì customer service later called to mediate when there was no way to communicate.

This matter is also making detailed rules for the purchase network, so now the story of the small town has become the target of many sellers' collective crusade, and there are many small actions.

Many of the clothes styles of the merchants who steal the pictures are the same as those in the story of the small town, and they usually get the goods from the wholesalers in their respective localities, and the work of these wholesalers is to imitate the Hangzhou women's clothing every year to make fakes, and the cost fabrics are defective, and then sell them at a very low price.

So many of these sellers began to sell low-priced goods, the same style of clothes, the story of the small town to sell 129, people only sell 69, half the price, so angry that Fan Wan wanted to drop the computer several times!

Behind the yin people, price wars, theft of pictures, malicious bad reviews, these negative things will make Fan Wan have a headache, even if the new rules for buying online every day punish malicious sellers, but this situation is still not alleviated.

The tree is a big wind, and the current story of the small town is in this situation, but fortunately, the store has a good impression in the hearts of buyers, otherwise there will be more trouble.

As of mid-September, the semi-monthly sales of the story of the small town have been as high as more than 4,000 pieces, and the net profit has been more than 220,000 yuan, and a huge wealth has been accumulated in a short period of time.

He has so many things to do, he used to have no money, but now that he has money, he wants to do too much.

Maybe everyone will feel confused at this time, but in fact, Fan Wan doesn't have to think about it so much at all, he just guards the shop in front of him and does nothing, and he can buy an 80-square-meter house in Hangzhou in two months.

But Fan Wan was unwilling, he knew that if he did this, the story of the small town would disappear in the vast e-commerce army in two months, and the scenery during this period was just a flash in the pan, so if he wanted to really rise in the purchase network, he must continue to improve.

Now there are many shops pù began to imitate the story of the town to open stores, they used professional models, skilled artists and strong sources of goods to start against Fan Wan, Fan Wan is not worried about the seller to set off a price war, because he understands that as long as the product is good, customers will buy, as long as the new speed is fast, customers will come.

Why is it said that as long as the product is good, the customer will buy it, because the price of this product is set by the seller himself, it is you who tell the customer that this product is worth so much money, and then this price is within the psychological tolerance range of the other party, then the transaction rate will be greatly improved, and this price can not be too low, nor too high, while ensuring profits, it must be combined with your store pù grade, why Nike Adi sells so expensive, is because its own value is there.

This is also the reason why Fan Wan has never made low-priced products, because as long as you have a product with a low price, in the eyes of customers, this store pù has become a place to sell cheap goods.

Therefore, the positioning of the store pù is the most important.

And why do you say that the speed of pushing new products should be fast, and customers will come back, which has a lot to do with the product search ranking mechanism of the purchase network, and moreover, women are the most fond of shopping, when she walks around every day is those styles, she naturally loses interest, so she will jump out to find other stores, and the result is that such a customer has passed in vain, so you must ensure that there is a sense of freshness in your store every day, so as not to make people have aesthetic fatigue.

The retail industry is the most tiring, but it is also the most profitable, a point of sweat, a point of receipt, Fan Wan in just half a month and the like quickly accumulated more than 200,000 yuan, I don't know how much sweat is behind it!

So, in the afternoon, Fan Wan found Lao Li and asked the other party to drive him to find office buildings and warehouses.

This is what he must do now, change to a real office, formalize the rules and regulations of the entire store, and the story of the small town can expand rapidly, if he has been nesting in that small room, the staff work system is not formal, that is, no matter how hard Fan Wan tries, he will not be able to make the store bigger and better!