In fact, Fan Wan and Chen Jing both saw that there was a problem with the sales of three-inch daylight, and this problem means that the sales were very fake and there was moisture!

Why do you say that, as mentioned earlier, a hit wants to rise, three factors, god map, god word, god details, three are indispensable, in fact, you can also change the position, the god word first ranked first!

First of all, let's talk about the shrine, to put it bluntly, it is the title of the product, which is the keyword that Fan Wan attaches the most importance to, the keyword is set well, the search index is high, but it is useless to have a high search index, and it depends on the conversion rate of these constituent words, but you can't see this thing, and now the background of the purchase network has not opened this number jù permission, so you can only rely on testing.

It can be said that the shrine at this time has gone through several tests, and the effect must be good, and even there will be a word for raising words later, but now it has not appeared for some reason!

So once the keywords are set, it means that the probability of the product being searched will be very large, and the exposure rate will be greatly increased, so then the exposure rate has how to let customers click on this baby, then you need the main picture, if you don't do well in the main picture, no matter how high the baby exposure rate is, it is useless, because you are not popular and will fall back after a while, so the keywords are set, and the main picture should also be attractive!

How to attract people, this needs to figure out how to do it yourself, even if you do it like a dog skin plaster, as long as there are more people clicking, that's a good picture!

So, the word of God, the picture of God, the rest is the details of God, pay attention to the early stage of a qiē is just to let customers see this baby, and enter the baby to see the details page inside, this is the same as the telephone customer service of the outside sales company, first you have to screen customers, and then use a variety of stalking ways to trick people to the company or allow you to come to the door, the ultimate goal is to let him buy your products!

There are many methods in this process, what introduces the function, what is from the customer's point of view, and what is playing the family card, but Fan Wan will call it bragging - force, you are good at blowing, then you will succeed!

The criterion for success is that you let the other party pay for your product, and the same is true for the detail page, your detail page is bragged, so that most people want to buy it**That is God details, it can also be said that the detail page determines the conversion rate and determines whether customers buy it!

Therefore, if you want to create a popular model, this divine word, divine map, and divine details are indispensable, but according to Fan Wan and Chen Jing, the explosive model with a sales volume of 2,500 pieces in the three-inch daylight store does not have these three factors at all.

First of all, the search index of his keywords can only be regarded as okay after the results of Fan Wan's test, but it is only because of the conversion rate that it rushed too hard to reach this position, and the second is the main picture, which is the most nothing to say, because most of the main pictures of women's clothing are the same, and they are not as frequent as other categories, and the third is the detail page!

This is the most obvious, first of all, now the details page of the women's clothing store has begun to standardize, starting from the story of the small town a few years ago, and then the beautiful home and then to several big stores in Shanghai, and even now it has reached the point where it must be done, of course, the ability to do it is the store pù in the artist, if you don't have the ability, you don't want to steal, or you don't want to learn, or you just keep it as it is!

The details page of the three-inch daylight has also been done, but this detail page is equal to not done, because the details page of women's clothing must be beautiful, from the structure of the design, the layout must be scientific, to guide the customer step by step, and the copywriting must also be beautiful, but Fan Wan doesn't know how to get the art of the three-inch daylight, the template of this detail page is an imitation of the story of a small town, but it only imitates the appearance, and the substantive things in it have not been learned!

Generally speaking, the details page of women's clothing in the product introduction is from the whole to the details, from left to right, from top to bottom, from front to back next to each other, so that customers are more likely to accept a little, but the details page of this three-inch daylight is a special beautiful photo first, and then suddenly jumped to another place, the active thinking surprised Fan Wan.

All in all, Fan Wan didn't buy anything after reading this detail page, and then he felt that he was a man with a different aesthetic, so he pulled Han Mei, who was concentrating on the word, over and asked her to buy clothes from this store!

But Han Mei only said one sentence after reading it: "Why should I buy clothes from this store?" It's not interesting! ”

Well, this is actually not a big deal, because the detail page is not static, if the conversion rate is low, it can be modified appropriately, so it's not a big deal, but now it's put on the three-inch daylight, which sells 2500 explosive models, it's obviously a little too much!

Of course, this is not the most important thing, the most important thing is that this store has been open for a short time, if his products are very good, then it is impossible to quickly accumulate such high sales in such a short period of time, you must know that the number of reviews for this baby is not much!

And these comments are particularly interesting, they all say how good the clothes are, basically they all mean the same thing but change the statement, in fact, Fan Wan already knows what is going on in his heart, to be honest, he was the first to brush this review, at that time it was to put the bad reviews down, and then he brushed the comments again, because of the buyer show, but Fan Wan did not use it to increase sales, and it was all up to the point.

It's not that Fan Wan is a good person and doesn't use the method when he knows it, but the story of the small town was already in front of the list at that time, so there was no need to brush it, and the three-inch daylight was so strong, and even the blatant operation number jù, the first thought of many sellers was to buy the little wife of Lu Tao, the boss of the network, but in fact they were not!

These things are difficult for customers to find, after all, they haven't appeared before, just like Boss Fan brushed some comments, and it was also careful to fake something, and it was very well camouflaged, but the three-inch daylight this, fools can see that there is a problem!

But if there is a problem, the purchase network should have been discovered a long time ago, after all, the conversion rate of a product can only be a ladder-like rise or fall, and it is impossible to fly from the first floor to the top floor suddenly, is this superman or what? This is clearly unconscionable!

Unless it was in 2002, it was still possible to sell masks, but at that time, the purchase network had not yet come out!

In fact, in the final analysis, it is the sales of three-inch daylight that is fake, and such obvious traces of the background of the purchase network must be able to be checked, because the number jù does not conform to the normal law, but so far, the three-inch daylight has not been sanctioned by the purchase network, or it is punished, it is still in the third position in the search to attract the continuous influx of customers, with 2500 sales of shocking figures to catch people's attention!

What's going on? Fan Wan had a little headache, he really wanted to know the attitude of Buy.com to this matter, but unfortunately, there was no movement for several days.

He even wanted to call to ask Liao Lin, but in the end, it was better to think about it, everyone is not stupid, since there is nothing to say about the purchase network, it has already explained their attitude, so Fan Wan does not need to go to the other party, but it is said that a few sellers who have done well are ready to call to ask, Fan Wan will not go to join in the fun after knowing it, this shot is the first bird, there is always a time when you can't hold your breath, there is no leaky wall in the world, the news is there, it's just a matter of time or time.

As for why this is so, Fan Wan is also thinking about it, but he is not surprised, because there is no real fairness in doing business, especially on a platform, just like society, fairness only exists in the ideal, otherwise why should people take care of relationships, why do they need to treat guests to dinner, why do they need to stuff red envelopes to doctors when they go to the hospital, and even children go to school to send something to the teacher during the New Year's holiday, why?

It's not to be better off than others, this society is like this, it is only ordinary people who complain about unfairness, and the really powerful, rich and powerful will not think about these at all, because it is the unfairness of this society that makes them!

People always say that people have experienced a lot, and they will mature when they get older, this maturity is not a bullshit temperament, nor is it a judgment of the situation, but you can survive in this society, and you can be at ease, to put it in layman's terms, you have to adapt to the rules of this society, and even use these rules to achieve your own goals!

Fan Wan didn't know if he was mature, but his steps were very steady, and it was actually quite normal for him to think about the phenomenon of buying network operands jù later, no matter what kind of operation method it was, since it had a certain amount of truth.

Because people brush sales to the top of the ranking, the purchase network didn't say anything, this is the ability, people should make money!

Defy? You can also brush!

Later, Fan Wan gradually understood a little, because of a small detail of the staff, at a lunch, Han Mei said that she often walked to a large vegetable market two kilometers away to buy vegetables, Fan Wan asked Is there no vegetable market near your home? Han Mei said yes, but the market is too small and there are not many people, and there are very few categories of vegetables, so she rarely goes, and she herself would rather walk two kilometers to the large vegetable market, because there are many people, the dishes are many and fresh, and the most important thing is that people nearby go there to buy vegetables!

Follow the crowd! This is actually a truth, a place is always lively before people go, a city must be prosperous to attract tourists, and a shopping mall must always be more and more people shopping will become bigger and bigger!

The purpose of the seller and the platform is different, so if you figure it out, these things are actually easy to understand!