Chapter 105 Threat With the arrival of spring, the women's clothing category has finally ushered in the peak period of the industry, Fan Wan is ensuring that the sales of the small town story are stable and rising, and at the same time, he also strives to make the store pù of Qianyi clothing on Green Baby, although it has not been officially sold online, but after Lao Li's operation, some offline stores have begun to get goods here one after another, after all, this factory can't just do online, offline must follow up!

These are Lao Li's previous relationships, most of them are physical stores to do physical stores, in fact, they already have some understanding of the purchase network, but these people have not been involved in this industry, one is that they are not very familiar with the operation of the computer, and the second is that after doing it for a while, they found that it is very different from the traditional physical store, so they gave up, but this does not want to affect their keen judgment of the market. They have even started to buy some of the best-selling styles online as the basis for this year's physical selection.

Lao Li is well-known in the women's clothing wholesale market in Hangzhou, so under his deliberate publicity, Qianyi clothing has begun to circulate in a small number of merchants, and Fan Wan's strategy will not be officially implemented until mid-March, so at this time, online and offline are completely presented in two states, but no matter what, there is no bad news.

On the second day after Fan Wan gave Han Mei the task, the latter went to Qianyi Clothing by car alone, Fan Wan told Lao Li about it early in the morning, so he didn't encounter any obstacles, no. 1's women's clothing is 1 master with a few young people from last year's classic styles to modify, but also absorb some popular elements from the beautiful home, the total style is not much only 20 sets, but will follow up one after another, update one or two sets every week!

After all, he was not born to learn design, nor is he a clothing wizard with a proud talent, so it is completely unfeasible to judge whether a clothing is in line with the mass consumer market based on the so-called feeling and fashion elements, but the style can not be too repetitive, so the overall image of the store is not particularly good, and customers will feel that there is nothing new after looking at it for a long time.

So Fan Wan asked some masters who have more independent creative ability to modify it, as long as it is not too out of line, it can be hung in the store pù of the story of the small town, don't say it, although the sales of these clothes are not too high, but there are quite a lot of collections to see, so Fan Wan also feels that this method can be continued.

Now the merchants who buy the network have almost no independent research and development capabilities, everyone basically takes the goods from some cheaper and familiar wholesalers, of course, there are many people who open their own factories like Xiaocheng Story, but they are different from Fan Wan's order, Fan Wan has a store and then opens a factory, they have a factory to open a store, so the congenital conditions are better than Fan Wan, but think about it carefully, it is almost the same, after all, they are far inferior to Xiaocheng Story in terms of word-of-mouth and sales.

With the passage of time, the popularity of women's clothing in spring has also begun to gradually appear, and the orders for the story of the small town are still flying from all over the country like snow, and the beautiful home in Gwangju also attracts attention with the high volume of transactions, and the rest of the big stores have also made efforts one after another, with the arrival of this wave, the business of the store pù is also rising, however, in early March, it is not the beautiful home that really catches the eye, nor the story of the small town that gradually improves the grade, but a women's clothing store pù from Wuhan.

Of course, this eye-catching refers to the fact that in the eyes of the seller, after all, there are some things that only the seller pays attention to.

This is a women's clothing store called Three-inch Daylight, the main business scope is women's casual series and jeans, of course, the rest of the styles are also available, but the sales in the women's clothing circle are so many familiar faces, and now suddenly a tiger has come in, which is obviously unexpected by everyone, and even someone specially called to ask Fan Wan if he knew him.

Obviously, Fan Wan is not clear, this three-inch daylight store has not been open for a long time, so it is a novice seller, but the momentum is a little too strong during this time, which has attracted everyone's attention.

What is the specific situation, mainly in the private plot of a large women's clothing store, there is a strange customer.

According to the search regulations of the purchase network, there are many factors that determine the ranking of a baby, among which the sales account for a large part of the month-on-month comparison, and according to the herd psychology of people's shopping, the products that guide everyone to order are basically some so-called explosive models (such as thousands of sales, a lot of comments), which also directly helps sellers consolidate the ranking of their products, like women's clothing category dresses, ranking 1 and 2 are basically swapping back and forth between small town stories and beautiful homes!

It can be said that as long as there is a baby in a store pù that occupies the first page of the search, it is not a position of ranking 1 and 2, then the traffic of the store pù will be very high, of course, it depends on whether your main picture can attract people to click, most of the time is that the product position in the first two rows of the home page will not change too much, and the first two rows will keep changing the baby according to the weekly shelf time!

These products in the first two rows are the best-selling styles in some big stores, basically the transaction volume of each baby is in thousands, and the first thing customers see when they search for it is them, plus the volume and reviews are very large, and the probability of placing an order naturally is also the largest.

But recently, it was very surprising that a location that should have belonged to the story of a small town was actually a 29 in a store called Three-inch Daylight Shop. 8 of the baby to squeeze into the second row, the specific situation is like this, in the dress this search word, a row of four babies, the small town story occupies the first two first rows, the first row of the first naturally has nothing to say, the second is a beautiful home, and the third in the past is usually a small town story, or a store in Shanghai, and there are some big stores in other regions pù take turns, but there has never been a time when the main products of the small town story have been squeezed into the back of the second row, the same is the small town story was squeezed down, Then there will be other babies on the top, if it is the old face of the past, Fan Wan doesn't care too much, because it is normal for some changes to occur according to the search rules, and the reason why the baby was squeezed down this week is likely to be that the conversion rate of new products is lower than that of other big stores last week, or there are other stores that have exploded, which is nothing to say, the person is on it.

But this time is different, this three-inch daylight has been open for a short time, and there are many styles of clothes in the store, each of which has a very good sales, especially the 29. The sales volume of 8 yuan dresses is as high as more than 2,500 pieces, you know, even if it is a beautiful home in the low-end market, it is at most like this, and it must be accumulated after a few weeks!

However, this store pù has quickly accumulated high sales in a short period of time, and even grabbed the ranking with the attitude of hungry tigers, the purpose of this is naturally needless to say, but the question is how!

Chen Jing of the beautiful family has always been in contact with Fan Wan, especially after this three-inch daylight occupied the third search ranking of dresses, Chen Jing began to look for Fan Wan, although one of Boss Fan's products was squeezed into the second row, but there are still treasures in his store that firmly occupy the first place in the search ranking, but Chen Jing is different, this killed Fan Wan's baby, and the next one is her, and this three-inch daylight is the same as himself in the low-end market!

Chen Jing originally took the path of small profits and quick turnover, so she naturally attached great importance to the ranking!

Of course, everyone attaches importance to rankings, but Fan Wan didn't say much, just comforted Chen Jing and said, there is no difference between ranking second and third, anyway, they are all in the first row!

But is that really the case? Obviously not, if you look closely, you will find that the first and second baby and the third and fourth are completely different, which is why people in the industry say that the story of the small town and the beautiful home are recognized as the representatives of big stores, because the treasures in their store pù can always occupy those two positions, almost dominating!

The traffic, visitors, and conversion rates brought by the first and second treasures are not comparable to the back, almost several times or even ten times the difference, but this time it is different, the appearance of three-inch daylight is about to change the status quo!

Why, because the current daily conversion rate of the three-inch daylight explosion is higher than that of the beautiful home, and the popular collection is also constantly climbing to new highs, in this way, if the conversion rate of the beautiful home cannot be equal to him, or lag behind, then this second position will be topped up sooner or later, just like the baby who was squeezed into the second row of the small town story is a truth, which is why Chen Jing came to Fan Wan.

This is not to say that Chen Jing will not, a woman can make the store bigger on her own, although Fan Wan and her take different routes, but in terms of ability, there is not much difference between the two, the reason why she came to Fan Wan is because she found some problems.

These problems were discovered by Fan Wan on the day he was squeezed down, but he didn't say it, but waited for the official attitude of the purchase network, but in the end, no news came!

As for why, because to create a hit, the three factors that cannot be obtained are divine maps, divine words, and divine details, all of which are indispensable, but from Gu Fan's late observation, this three-inch daylight does not occupy a single one!

This makes Fan Wan a little difficult, you must know that there is no friendship to talk about in this business, how many shops have died in the past half a year, how many shops have risen Fan Wan has seen them one by one, and now there is a shop pù that can pose a threat to the two old scoundrels of Xiaocheng Story and Meimeijia, which is naturally a good thing for the rest of the sellers, so in this situation, Fan Wan and Chen Jing are very passive, and the three-inch daylight has already shown its greedy fangs!