72_72291 New York in October can already feel the gloom of late autumn, the scattered leaves turn in the biting sea breeze, the hazy clouds divide the gray-blue-gray-blue sky into small lattices, the transparency of the Hudson River is faint in the blurred light, and the high-rise buildings of New York stubbornly support the gray sky, which makes people feel the powerful power of winter early.

However, on the 28th, the sun came out early, shining brightly on the sky, the blue sky is like a crystal clear lake, as if you can see the round pebbles and comfortable swimming fish at the bottom of the water, the sun does not have any obstacle to penetrate the blue sky, penetrate the obstacle of the reinforced concrete forest, lazily sprinkled in the traffic of the city, so that the air is filled with a warm vapor.

The bright sunlight shines through the surrounding high-rise buildings, illuminating half of Times Square, and the bright yellow light dyes the gray concrete high-rise buildings around Times Square with a layer of golden light, which looks like a natural stage. Today's Times Square began to be lively at eight o'clock, and the surging crowd of people crowded the entire Times Square, making the usually noisy square even more surging.

In the center of the square, a spacious stage was set up, and three or four hundred people gathered around, all gathered together to rub shoulders, scrambling to the front of the stage, the dense crowd was surging, and the sound of Suosuo's discussion made the scene permeated with a tense and noisy atmosphere, which gradually heated up in the scorching sun, began to boil, and brewed an outbreak that could occur at any time.

The hustle and bustle around the stage made passers-by slow down their pace and couldn't help but cast their eyes here, and the surrounding office workers took advantage of the leisurely cup of coffee before starting a busy day's work.

More than 50 reporters arrived at the scene, squeezed forward bustlingly, trying their best to fight their way through the crowd, to the front of the stage, and recorded the most realistic scene of the scene.

A host stood in the center of the stage, shouting and promoting, trying his best to mobilize the atmosphere of the scene, and the audience was also very cooperative, bursting into bursts of laughter from time to time, and occasionally screams and roars could be heard, making the air start to boil. The protagonist doesn't even appear on the stage, but you can already feel the huge momentum.

Unconsciously, the entire Times Square was crowded with more than 600 people, people outside wanted to get in and couldn't get in, people inside couldn't get out, and the small Times Square was completely blocked into a bucket shape, making people unable to move, but even so, people passing by on the periphery still kept coming, hoping to feel the scorching atmosphere of the scene.

Behind the crowd, the NBC TV broadcast car is parked in the corner, and a live studio has been set up next to it, on which the staff are nervously busy, the cameraman uses the camera to record the surging crowd of people, and the huge crane arm patrols above the square, capturing the excitement of the scene from a condescending perspective.

On the other hand, NBC's camera also went directly into the waiting room at the back of the stage, and the photographer was using his own lens to record the busyness and noise in front of and behind the scenes, truly presenting the grandeur and grandeur of today's scene. In the camera, a red dress walks slowly along the red carpet with graceful steps, and the exciting screams outside are mixed with the hot heat wave.

The red figure appeared at the door, and at this moment, the screams of the scene suddenly lost control, and the audience on the left side of the stage rushed forward as if they had lost their minds, stretching out their hands and clapping with all their might, so that the enthusiasm of the scene completely exploded. In the crowd, Mariah Carey, dressed in a red dress, was like a touch of the morning sun, lighting up the sea of people around her, standing in front of the crowd, elegantly greeting the tsunami-like cheers, she walked onto the stage with curling steps, waving to the audience, everyone screamed hard, and greeted the arrival of this top diva with the hottest attitude.

The reporters were caught in the surging waves, like a flat boat, in danger of being subverted at any time, but they still pressed the shutter quickly and dedicatedly, and the continuous flashing lights shrouded the entire stage like splashed water, bursting with endless energy accompanied by uncontrollable screams.

Directly above the stage, a boom camera moved over to record the excitement and madness of the scene, which spread to the "Today" live broadcast room two blocks away, where the hosts were also discussing the pomp and circumstance of the event, "Today Mariah Carey will officially release a new album, she is holding a new album launch ceremony in Times Square, and the enthusiasm of the scene has brought New York back to summer." ”

NBC's ace morning news program "Today" specially used the whole team to broadcast the grand occasion of Times Square from beginning to end, from the front of the stage to the backstage, from preparation to opening, from Maria to the audience, "Today" recorded this historical moment with the camera in its entirety.

In fact, not only "Today", the nation's top morning news program, but also Sony Columbia Records, in order to build momentum for Maria's new album, arranged a huge pre-promotion, which was vigorously unfolding on North American soil.

a press conference in Times Square, standing in the center of the world to announce Maria's return; As many as 58 media outlets arrived at the scene to report on the first time, including the "New York Times", "Los Angeles Times", "Wall Street Journal", "USA Today", "Chicago Tribune" and other top media in the United States. NBC's "Today" was even broadcast live for the first time, allowing more than four million viewers across the United States to simultaneously learn about the release of the new album; More than 14 local television stations and 71 radio programs across the United States also broadcast the event in Times Square, taking Maria's return to a whole new level with a glimpse of the scene.

There is no doubt that Sony Columbia Records is full of confidence in Maria's new album "Butterfly", and they are also full of confidence in the final showdown of the next battle of the century, and they have fully supported Maria, spending a lot of money on a full set of promotions, hoping to help her and make Maria have the last laugh in this crucial matchup.

It can be expected that under the full promotion of Sony Columbia Records, not to mention the creative records to which the Oasis Band belongs, even EMI Records will be difficult to match in the United States. The next news about Maria's new album will sweep the United States, and in this first round of publicity war, Maria, who has the full support of Sony Columbia Records, has quietly seized the commanding heights of victory.

What's even more terrifying is that this is just the beginning, just on the 28th, Sony Columbia Records arranged three promotional stops for Maria, including New York, Chicago and Los Angeles, which were interacted in the form of guò press conferences and fan meetings, maximizing the publicity momentum to the limit; This was followed by a series of intensive propaganda, which ran almost non-stop to all corners of the United States almost non-stop, pushing the momentum of "Butterfly" to the boiling point as much as possible.

As we all know, Maria is a person who doesn't like to be tired, and the pickiness of the itinerary has made many people complain, although she has just become a diva, but Maria has shown enough diva posture, and the big name posture is ten out of ten. But this time, Maria is unprecedentedly unpicky about the promotional itinerary, no matter what the promotional itinerary is, no matter how intensive the itinerary, no matter how remote the area, Maria almost always comes, and in the first week of the album's release, the intention is naturally needless to say.

Although everyone knows that October 28 is the ultimate showdown of the battle of the century, this qiē happened in 1996, and people have witnessed the "Independence Day" breaking the new record of the North American film market, and the battle of the century breaking the new record of the North American music market, it is hard for people to believe that this time the ultimate showdown can surpass the heat of the time, "It is hard to imagine that there will be a showdown beyond the grand occasion of September 23", this is the general view of the media, especially the buying frenzy of thousands of empty alleys on that day, It has become an indelible mark in the history of North American music.

But now, just as October 28 began, Maria took the lead, one of the iron triangles of the War of the Century, and the momentum spread to all corners of North America, no less so than the opening battle of the War of the Century just over a month earlier -- even better than the media attention.

Because the Uncrowned Kings know exactly how important this Ultimate War is, how exaggerated the frenzy it can set off, and how powerful the aftermath of this Ultimate War is, they will not make the mistake of taking it lightly again after experiencing the War of the Century.

Sony Columbia Records chose New York, the central city of the world, as the main battlefield for Maria's publicity, undoubtedly because of New York's huge media resources and concentrated attention, while Creative Records on the other side of the Atlantic chose to cooperate with Universal Records, one step ahead of EMI Records, and chose the first stop of Oasis Band's promotion in Los Angeles, the base camp of glory to death.

This act alone shows that creative records are not good: even though Los Angeles is the birthplace of glory to death, Oasis still does not fear and retreat, and they have strong confidence to choose Los Angeles as the venue for the release of their new album, showing the ambition and arrogance of Oasis for this ultimate showdown.

Before the final showdown of the battle of the century began, the smoke of gunpowder had already filled the air, even far more than the first battle: because, this time, everyone was prepared!