72_72291 "Mariah Carey is coming! "Pop diva takes to the stage in Times Square with a new album!" "The menacing Mariah brings a new album" "Boldly challenging new styles, Mariah Carey strives to break through herself"......

Just after eight o'clock, the whole United States was already feeling the fierce offensive of Maria's new album, and the overwhelming news fully mobilized people's sense of anticipation for this album, and almost every corner could hear the news about the upcoming release of Maria's new album.

A month ago, the Battle of the Century, although the media had tried their best to exaggerate the power of this showdown, people still underestimated the energy of the Battle of the Century - everyone, even the three major record companies themselves, did not expect that the sales, popularity, attention, and discussion of the three singles were far beyond imagination, and everyone was caught off guard.

Now, the ultimate showdown is upon us, and everyone is fully prepared – at least in terms of propaganda strategy, the media offensive has reached a whole new level, shaking the entire American music market once again.

Maria received the full support of Sony Columbia Records, while Oasis' Creative Records chose Universal Music to collaborate on the release in the U.S. market. Obviously, the major record companies see this showdown as a strategic battle for the market, hoping to win more market share through this matchup. Therefore, whether it is Sony Columbia Records or Universal Music, they have done their best and dare not slack off.

The "Big Apple" New York saw the debut of Maria's new album "Butterfly", while the "City of Angels" Los Angeles became the bridgehead for Oasis to re-enter the United States!

After losing Normandy in the Battle of the Century a month earlier, the Oasis band's tour was also forced to be aborted, losing the battle for face, and they returned to London in disgrace, hiding from the limelight, almost shutting their doors. But that doesn't mean they've already conceded defeat, obviously, they're working hard, hoping to win back in the ultimate showdown that follows!

Last year, they made a comeback against Stain – they lost the singles battle but won the album battle, and they took advantage of the momentum to reach a new peak in their careers, and the album became Oasis' most popular and critically acclaimed work to date. This time, they also tried to replicate such a miracle again, relying on the strength of the album to break the blockade of glory to death and regain the initiative in their hands again.

For the Oasis band, this duel cannot be missed. Therefore, after a month of retreat, they reappeared on the soil of Los Angeles with their heads held high, calmly facing the attention and attention of the media, and launched an intensive promotion of the new album "Stay Now".

At 8 o'clock in the morning of the 28th, the Hollywood Bowl ushered in the Oasis Band, which gathered nearly 20,000 viewers and more than 40 reporters, in addition to the broadcast team of ABC TV, which will be broadcast live in 14 cities including Houston, Philadelphia, Miami, Boston, and Washington.

Does this promotional idea for Universal Music and Creative Records sound familiar? It was the promotional plan for the release of the second album "Bathing in the Morning Light" by Glory to Death. EMI Records gave all the votes of confidence to Glory to Death's live appeal, and it paid off handsomely, not only setting off a rock storm in twenty-four cities, but also composing the wonderful song "Young Volcano" on the spot. voloes）”。 Since then, the album "Bathing in the Morning Light" has achieved incredible brilliance.

This time, Universal Music and Creative Records also voted for Oasis. Although the Oasis Band is not known for its live performances, it must be admitted that many of the songs of the Oasis Band have a strong appeal and excellent singing, and every time the Oasis Band performs live, there will be a chorus of the whole audience.

Therefore, the band Oasis took the stage at the Hollywood Bowl, launched the promotion of the new album in the most suitable way for a rock band, started a dialogue with fans in the most direct and effective way, and opened the prelude to the ultimate showdown with a confident attitude.

Half an hour before 8 o'clock, the Hollywood Bowl was already bustling with activity, and the excited fans made the whole stage feel like they were in a sea of fire, and the noisy discussions, excited screams, and excited shouts made the whole theater feel like a paradise floating in the clouds.

Although the Oasis Band took the initiative to provoke Glory to death before, and its arrogant attitude offended many fans, it was ridiculed by countless people after finally losing the first battle; But the fact that the Oasis band can achieve such a good result can be seen from their current fan support rating, which can definitely be called the banner man of British rock. So it's no surprise that the Hollywood Bowl is packed with fanatical fans, and there are even many fans who can't make it to the scene outside the venue, so the spectacle can't help but give people a lot of confidence in Oasis' new album.

Listening to the loud noise outside the arena, Liam Gallagher and Noel Gallagher glanced at each other, although they still didn't like each other, and they wanted to punch each other in the face; But at this moment, they also realize that there is no way to solve any problems in the infighting, and they can only come back on their feet and win the next ultimate showdown if they are united.

After hesitating, Liam and Knoll shook their hands together, and the rest of the Oasis band reached over and clasped them tightly, before Knoll said arrogantly, "Let's kick those fat guys in the ass and let the hell Yankees eat them." ! He looked at his other teammates with red eyes, and finally Liam raised his hand, "For the Yankees!" The others shouted, "For the Yankees!" ”

Everyone knows who they're targeting.

When the Oasis band appeared on stage, the whole scene lost control, and the terrifying screams nearly toppled the shell-shaped arches of the Hollywood Bowl, raising the suspicion that an earthquake deep under the Pacific Ocean had once again affected Los Angeles.

Unlike the media bombardment of New York's Times Square, the fan frenzy of the Los Angeles Amphitheater is definitely no less, the heat wave on the face jumps and rolls on the skin, the sight is densely packed with people, and the excited faces clearly show the importance and madness of today.

And that's just the first step in the creative record campaign, which will take the "stay in the moment" campaign to the top in the form of fan meetups and live performances from the West Coast all the way east through 21 cities. Obviously, Universal Music knew very well that the Oasis was not suitable for interviews at this time, and any form of interview could not avoid facing up to the original provocation of the Oasis Band, and the Gallagher brothers' hot temper did not know when it would explode, so they chose this way of live performance to carry out direct and effective publicity.

Turn on the TV, media or radio on October 28 and it's almost all "Mariah Carey" or "Oasis" names!

A brief count of curiosity shows that the words Mariah Carey and "butterfly" appear prominently in forty-one newspapers - and even more in the case of simple mention; This set of words appeared on television 157 times, and as many as 39 programs solemnly mentioned Maria's new album; As for the radio station, this group of numbers cannot be counted, according to incomplete statistics, it appeared more than a thousand times in just one day. Sony Columbia Records has fought a beautiful propaganda battle.

The Oasis and the phrase "stay in the moment" dominated the pages of 33 newspapers, with 91 references on television, including 24 programs; As for radio, Oasis was a big hit, with more than 1,500 mentions – including a lot of ridicule but still the most high-profile look. What's even more terrifying is that Oasis mobilized a total of 50,000 people for three consecutive fan meetings in Los Angeles that day, and the publicity effect of the close encounter even exceeded Maria's ambitious media bombardment. Creative Records and Universal Music's targeted strategy has achieved great results.

Compared with the first battle of the battle of the century on September 23, this time the media war has clearly escalated in an all-round way, mobilizing almost 70 percent of the media resources in the United States, and everyone has joined in this feast, making the scale of the final showdown more than one step higher.

What is even more terrifying is that a month ago, the situation of 10,000 empty alleys appeared again, starting at 9 o'clock on the 28th, super long queues appeared in major cities across the United States, and among the ten most densely populated cities in the United States, more than one million people were mobilized to join the ultimate battle in just the morning of the 28th.

Obviously, after the first battle of the Century, fans are more active in joining this showdown and supporting their idols with practical actions. Especially driven by the media, the final showdown has become one of the events that everyone should not miss in 1996.

The battle had barely begun, and the smoke of gunfire had already filled the air, and it was the biggest pie before the turn of the century, and no one wanted to miss it. Perhaps ten or twenty years from now, this autumn of 1996 will become an indelible and important memory for this generation.

But in the battle of momentum in this opening match, where is the glory to death?