Chapter 31: Settle the Score (Rush the list on Monday, ask for recommendation votes!) ）

(PS: There is a group, in the book review area, take a look if you are interested)

Censorship has always been the biggest obstacle to independent films, and why those independent films have formed a culture of not being released in China is completely unreviewable.

However, if independent films are not released in China, how can they recover their costs?

As the saying goes, there is no end to the sky. There are still some channels, otherwise those wouldn't be so keen to make literary films that can't be released. The first is to sell your own discs (not to publish DVDs). This "business model" was invented by Wu Haohao, an independent film director in the future, that is, he carved the disc by himself, and then went to the place where the literary and artistic youth gathered, as well as the film festival he participated in to sell it to everyone, and the general price ranged from 50 to 300, and the most expensive thing I had seen in my last life was "Once Equals None" directed by Xue Jianqiang, which sold for 300.

The second, the festival bonus.

If you are lucky enough to win the lottery, it is not a problem to have a bonus in hand.

That's what Jia Zhangke did, and he became famous by doing it, and his Xihe Xinghui is not well-known in China, but its foreign distribution ability is definitely one of the best. Huayi is very good, but after Lao Jia became famous, he easily sold the rights of more than 40 countries when he made a "Destined", and envied the guys who "the domestic box office is equal to the global box office".

Having said that, as long as you can win an award at the film festival, you don't have to worry about recovering your costs, and overseas releases will follow. If it is an era of developed online video, there is also a channel for selling online.

Others say that the guò interest group collects money for small-scale screenings, which is basically a matter of assumption, because most people are not willing to pay for crude Chinese independent films. Later, someone made an independent film screening organization "Qifang" joined by many cafes, bookstores, and bars across the country, and after two years, the money recovered was very small, which was not enough to pay for the director's travel expenses to go to the scene for communication.

In addition, if it is only because of technical constraints such as non-film shooting, the director zhì cannot be released in theaters, and there is no conflict (harmony) with the official will in terms of content and quality. You can consider negotiating with TV stations (mainly movie channels) for dealings, and there are hundreds of thousands or millions of single films. As for the specific policies and prices, the people involved have to pave the way and learn from the experience. If it's because the subject matter is sensitive and the theme is not "harmonious", then the possibility that you can expect to make a big show in China is almost zero.

Fortunately, there is nothing to touch discipline in "Grand Central Station", and the only one involving the sale of human organs is also vaguely mentioned in passing. Other than that, it's full of warmth and sunshine.

It was not a hassle to review, but Happy was still quite nervous before submitting it, and deliberately said hello to Siqin Gaowa. Regardless of whether it is useful or not, if you don't use it for related households, it will be invalid after expiration.

After waiting patiently for a week, he printed the dragon mark, "Hey, hey, it's gò." ”

Since it doesn't take the underground route, it will naturally be released.

In the United States, if an independent film wants to be released in cinemas, it can negotiate with the theater chain through the guò distributor, and the theater chain will arrange for its theater to be released. But in China, it can only be issued by large state-owned manufacturers.

"Fortunately, you are a small cost, and your head is not hot yet!"

Yu Dong nodded first, and then was a little careless, and said: "Xiao Kai, I fell in love with you at first sight, and as a brother, I want to tell you, it is difficult for literary films to get ahead." There are also hard and fast rules for distribution in the factory, and if the quality is not up to standard, I can't do much effort. Many literary and artistic directors like to play art, deliberately test the bottom line of review, and in the end, they can't work in vain. Some directors have brought their works abroad to participate in the exhibition without permission, and they may be able to return to their original costs after winning the award, but the gains outweigh the losses, and they have also been blacklisted for radio and television. You can pay attention to these doors. ”

Happy knew what he was worried about, and immediately patted his chest and said, "Brother Dong, don't worry, the audit is a one-time review." If the factory really doesn't look down on it, the little brother will never embarrass Brother Dong. ”

Yu Dong knew in his heart that he was still a literary young man after all.

He looked at the longing happiness on his face, and thought of himself again. He is very capable, but things in the system are full of constraints, why don't you want to immediately take off this layer of skin to open a film company of your own, but he always feels that he has less training and is ruthless. In this respect, it is much worse than this young man. Be kind to others, be kind to yourself, help him today, maybe you can get something in return later. Thinking so, I must be in my heart, and I nod my head to agree.

I was happy to see that the matter was decided, and the smile on my face was a little bigger, "There are a thousand glasses of wine for a confidant, come and come, and the little brother will give you another glass......"

"Eh, why did you drink it again, I really can't drink it." Yu Dong didn't agree, but he still raised the wine glass in his hand. The atmosphere at the table is more harmonious.

In fact, he didn't think much about recruiting Yu Dong in his heart, but in his current situation, it was better not to say it. Before leaving, bring a good cigarette and drop by the door.

Yu Dong promised to accept the people, but he also cared about it, and fed back the matter of the "Central Station" seeking to be issued to the factory. Han Sanpin has heard of this new hot topic in the circle, and it is not uncommon for the USC director department to come back, and there are several in Hong Kong. I heard that it also publishes anime in Japan and sells it well, so it's not the usual way. But even Pixar invites it, and it's a talent.

Young people really dare to do it, it has nothing to do with it, they dare to make movies directly when they open a company, and they are not afraid of a bamboo basket for nothing. To be honest, Han Sanpin is a little pity, "It's not much use to return to China at this stage, don't wear out talents, it's better to stay in the United States to exercise." ”

All kinds of issues revolve around this young man, and he is also curious about what kind of movie this kid is making. "Xiaoyu, you saw the people, what do you think of this movie?"

Yu Dong said: "Mr. Han, you haven't seen that kid, and he is only in his early twenties, but his face is still as tender as a seventeen or eighteen-year-old boy." As soon as they met at the beginning of the year, people were distrustful. But in fact, after contact, he is very sophisticated, not like a rough person. If it weren't for the big words I made before leaving, I would have thought I was talking to an old guy who was dozens of years old. ”

"Oh, what's he talking about?"

"People are confident that if we don't like it, we will never step through the door a second time."

"Hehe, after all, it's still a young man."

Yu Dong agreed with this, and said: "It's just that this movie has been reviewed once, and I heard that several old leaders have praised it." There is also Siqin Gaowa starring, and I heard that Chen Daoming also has a cameo. You see, do you put it in the factory? ”

Han Sanpin thought for a moment, the domestic film market has been about to be played in the past few years, and he is not blind. Sitting in his seat, he has been in contact with things far deeper than others, and recently he has occasionally heard the limelight, saying that he is discussing the issue of theater reform, and the private sector will be the main development direction in the future. But in this system, no matter what kind of reform is a big thing, crossing the river by feeling the stones means procrastinating, and the results will not be achieved in a few years. It's a good time to be happy.

He figured out that he would first see if these rich people could play a trick, so that he could have a reference. made up his mind and said, "I just watched the movie, and that's it." There are always a few domestic films to be released every year, and newcomers don't matter. If there are no newcomers in Chinese films, it will be completely finished. As long as the shot is not too bad, test the water with it. ”

"What about the specs?" Yu Dong asked.

Han Sanpin's fingers tapped on the table, "Specifications...... Young people can't get used to it, so let's go to the minimum standard. ”

With such a decision, the matter is done.

Yu Dong was also very surprised, he really let the blind cat meet the dead mouse, at least this luck is not covered. Call immediately and sign the contract happily. I'm happy and happy, but when I get to the ground, I get tired of looking at the contract.

What is the minimum standard? Although the system of selling copies has been abolished this year, can the film company make a movie by itself and sell several times the box office to recover the cost?

This is a tough battle in the future between major film and television companies and theater companies, and they will not be able to reach an agreement after countless quarrels.

Take the box office of 100 yuan as an example: the state directly deducts 5% as a special fund for films, and 3.3% of the tax. This part is 8.3%, and there are 91 and a half pieces left.

Speaking of these eight points, I happily remembered a very hot topic in later generations: the national box office exceeded 10 billion for the first time that year, and many people were asking where the more than 300 million film special funds were spent, "Sorry, I don't know." ”

Those who can ask don't ask, and those who don't know continue to guess. Occasionally, I saw what the film fund did in the movie newspaper, but I didn't remember it. In addition, now that you know every movie ticket, you have automatically paid taxes to the state, and you have become a taxpayer by the way. Of this 8.5%, theaters, theaters, and filmmakers couldn't see any money, and they were directly swept away.

After the above two expenditures, the remaining 91.7 yuan will be divided by theaters (theaters) and producers (distribution).

The theater (cinema) side is divided into 57%~62% according to the strength of the film, and after the opening of China's blockbuster era, such as director Zhang Fengchen or blockbusters, the score is 57% = 91.7 * 57% = 52.27 according to the strength of the film. Among them, the cinema line is divided into 7% on the surface, but the cinema line is actually divided between 2% ~ 7% in order to expand market share and attract theaters, which is generally 5% = 91.7 * 5% = 4.59 yuan.

The above is 47.68 yuan for theaters and 4.59 yuan for theaters, totaling 52.27 yuan.

The producer (distributor) will be divided according to the strength of the film according to 38%~43%, such as director Zhang Fengchen or blockbusters, according to the upper limit of 43% = 91.7 * 43% = 39.44. Among them, the issuance is generally divided into 5% = 91.7 * 5% = 4.59 yuan. The above is the production score of 34.85 yuan, the distribution score of 4.59 yuan, a total of 39.44 yuan.

After Huayi is awesome, he can take all this part by producing + distributing it himself.

The above is that the distribution account of blockbusters is 5%, and the distribution agency fee (distribution commission) is currently 5~15% of the distributable income (gross income) of the distribution box office, which is normal.

But in general, such as the current situation of Happy, the proportion is the lowest, and the producer and distributor have to subdivide it again. And the minimum standard for happiness given by Beijing Film Studio is naturally 15% without hesitation.

(91.7*38%)-(91.7*15%)=34.8-13.7=21.1 yuan, 100 yuan is left with 21.1 yuan, do you think you can go directly into your pocket?

It's not over yet, there is a formula: total distributable income from distribution = distributable income from box office + distribution income from other channels (TV, audio-visual, Internet, government bonuses, overseas ...... ）

The distributor should subtract the following items from the total distributable income of the distribution before the filmmaker earns: 1) distribution commission; 2) Director or main creative star reward (with or without); 3) Advance payment of issuance costs (copy fee + publicity fee, etc.); 4) Taxes (invoices are subject to tax).

You see, the above has been reduced, and the rest is the filmmaker's net distribution income, which is called net income, which can be collected in the wallet.

How many are left......

Not to mention how much money you are going to spend on publicity. This involves a problem of "distribution costs paid in advance", this piece of knowledge is even greater, and Hollywood is a strong player, why those big movies with a box office of one billion are often wronged, claiming that they are losing money. The reason lies in the cost of publicity and issuance, and large companies can say the number casually and deduct it for themselves first. That's where their box office profits come in. Don't think about dividends from the box office.

And Beiying has already reached the lowest specifications, how much publicity will it invest.

The biggest possibility, that is, the movie channel walks up and goes directly.

In that situation, how many people will know that your movie is released? The box office situation can also be imagined.

With this account-sharing model, it's no wonder that everyone doesn't go to making movies and switch to TV series.