In the third week of August, "The Sixth Sense" increased the number of theaters by 300 again, so that the expansion of the film reached 2,800 rooms.

The next week rose by 4 percent, and the third week fell by 7 percent, such a performance, even the "Titanic" was not so crazy when it made history, which is a phenomenon that violates the normal development curve for the box office market, but it shows from the side that the audience has a strong pursuit of this work.

However, this time it is not the thrilling, beautiful and romantic love story of the "Titanic", but the "supernatural sixth sense".

The 7% drop made the third week of the weekend box office of "The Sixth Sense" win $35 million again, making it the fourth film in film history to gross more than $30 million in three consecutive weeks, and surpassed "Truman's World" and "Star Wars Episode 1: The Phantom Menace" in one fell swoop, becoming the third place in the weekend box office of the third week in film history, only behind the "Titanic" and "Independence Day" that are currently shaking film history.

The box office of the third weekend of "The Sixth Sense of the Supernatural" actually surpassed "Truman's World"?

This result is even stronger than the film's two-week decline against the sky, which has set off turbulent waves in the entire North American film market. People can understand that "L.A. Confidential" and "Truman's World" made history, after all, there are still traces to follow, but "The Sixth Sense", as a horror movie, has completely changed the box office development curve of this type of film, and has exploded with earth-shattering energy - the power that can change the pattern of the film industry, which is indeed too absurd and uninhibited, almost making people think that this is an April Fool's joke deliberately made by the exhibitors.

But that's the way it is, "The Sixth Sense" grossed $35 million in its third week, and it was easy to achieve a triple crown without any suspense - this is also the second triple crown in this summer season after "Star Wars Episode 1: The Phantom Menace", which is really a huge irony, isn't it? At the beginning, everyone was angry because of Hugo's choice, but in the blink of an eye, both movies were released, but they handed over a similar box office development curve-

And considering the huge difference in investment between the two films, as well as the subject matter of the two films, and the fan base of the two films, the satirical effect becomes more and more obvious.

After achieving three consecutive weekend box office championships, the performance of "The Sixth Sense" on weekdays is still wonderful, and after the three-week cumulative box office easily crossed the 100 million threshold, it came to 143 million US dollars, and there is no suspense when it crosses the 200 million threshold, and now people are more curious about whether this movie has the ability to create film history records like "Independence Day" and "Truman's World" - becoming the first horror movie in film history to exceed 300 million at the box office?

After three consecutive weeks of box office miracles, there are no more doubts, and the clear and bright slaps have left a clear palm print on the cheeks of every media outlet. Even the Los Angeles Times didn't have enough confidence in Hugo at the beginning, and now they joke about themselves, "Never underestimate Hugo-Lancaster, otherwise you will have to bear the consequences".

On the contrary, the huge success of the "supernatural sixth sense" has become a hot topic in society, and people have begun to discuss a serious question:

Why can the "supernatural sixth sense" create such a miracle, even more ferocious than works such as "Truman's World" and "L.A. Confidential"? It was not until many years later, when the whole historical context gradually became clearer, that people came to a vague conclusion.

Starting from the "Seven Deadly Sins", to the "Walk on Death Row", to the "Los Angeles Confidential", and then to the "Truman's World", we can actually see a thread of historical development trajectory, one is the continuous weakening of the social status of the uncrowned king, which pushed the social riots caused by the news events of Rodney King, Hugo Lancaster, and Michael Jackson to a theoretical height; First, since the economic crisis in the late 80s and early 90s, social contradictions and malpractices have gradually erupted. Tribe. Discrimination to sexuality. Other. Discrimination, including Erin Ainos, is becoming a hot topic in society.

These works have more or less aroused social discussion in the year of their release, especially relying on Hugo's strong influence, which has played a non-negligible role in the development of the whole society, and even attracted the attention of the White House, causing then President Clinton to come out many times to respond to related issues. This social impact has gone beyond the realm of ordinary films.

With the approach of the millennium, this development began to stir, especially the rumors of the end of the millennium, people's sense of social unrest reached a peak, but they never found a way out, the kind of boredom and depression rushed left and right, trying to find an outlet. It is against this background that the "sixth sense" emerges.

The film's depiction of family, love and friendship, the film's emphasis on trust, and the film's interpretation of the edge of life and death have all aroused social resonance, especially Malcolm's finale of discovering that he turned out to be a ghost, which undoubtedly has a huge impact on the entire society, making people truly realize for the first time: between yin and yang, it is not only life and death that separates it, but also the inner membrane.

has been criticized by countless film critics for being "too sensational", but under such a social background, it really awakens people's deep emotional echoes, so it completely detonates people's movie-watching craze, which creates a miracle at the movie box office. even surpassed "L.A. Confidential" and "Truman's World" at the box office!

"The Sixth Sense" is a work that appears in the right way and in the right place at the right time, just like "Forrest Gump" in 1994, which makes this work a classic in film history. And M. Knight Shyamalan became famous in one fell swoop, directly becoming the hottest new generation of directors in Hollywood.

When Hugo heard from Rick that more than six scripts had been handed to Knight during the promotion of "The Sixth Sense", he couldn't help but be a little stunned, and then laughed dumbly. This time, he witnessed the birth of the "Hollywood Killer", which is really a situation that people don't know how to react.

After achieving three consecutive championships, the "Psychic Sixth Sense" did not stop its footsteps, and in the fourth week of August, "The Ultimate Surprise Soldier (The. 13th。 Warrior)" suffered another tragic Waterloo, this work with an investment of more than 160 million US dollars, released by Disney, the outside media is optimistic that Disney's own work will end the hegemony of the "supernatural sixth sense", but the result makes everyone frightened and speechless.

"The Ultimate Shock" only handed over 10 million US dollars at the opening weekend box office in the midst of a lot of criticism, and even Michael Eisner suffered a huge infamy, and Disney's internal situation is unpredictable. The disastrous failure of this production, combined with the huge success of the "supernatural sixth sense", was in stark contrast, and shortly after the end of the summer season, Robert Iger was officially promoted to become Disney's chief operating officer, a position just below Michael, occupying the top deal for Michael's deputy.

In the face of the weak attack of its rivals, the box office decline of "The Sixth Sense" in the fourth week finally began to normalize, but the 15% drop still made people speechless, and the $29.5 million weekend box office made the work the only work in the summer of 1999 to complete four consecutive titles.

In the relatively empty and deserted August, the "Sixth Sense of the Supernatural" completely ignited the last bit of enthusiasm for the summer file, and completely pushed the last summer file before the millennium to a climax, making people deeply feel that at the turn of the century, there is still no definite conclusion on the changes in the film market, and the only thing that can be affirmed is that excellent works can still be recognized by the market after all.

The curtain ended in August, and September came, which also marked the official end of the summer season, and after entering September, the entire market was deserted almost overnight, and the "supernatural sixth sense" could not find any competitors at all, only a newly released work "Chill Factor. Factor)" released a dud again, and the weekend box office did not even exceed five million, which also made the audience flow further towards the "supernatural sixth sense".

The box office on the weekend of the first week of September ushered in a counterattack again, breaking out with a 14% increase, and the second upward momentum since its release five weeks ago, truly replicating the "Titanic" against the sky.

With a weekend box office of $34 million, the "Sixth Sense of the Supernatural" did not encounter any challenges and easily completed five consecutive championships! This is also the first five consecutive championships since 1999!

To be precise, since the release of "The Sixth Sense" for five weeks, it has not encountered any kind of challenge at all, and it can almost be said that it has been unbeatable from the first week, leading the box office battle with an absolute advantage, and the fierce competition hyped by the media is completely vulnerable under the strong performance of the movie.

Dominating the North American box office market for five consecutive weeks qualifies "The Sixth Sense" to challenge for the annual title of "Star Wars Episode I: The Phantom Menace" - which is not easy, of course, as the latter's cumulative box office has reached $420 million, and the short-term goal of "The Sixth Sense" should be $300 million. But it is undeniable that before the release of this film, absolutely no one could have predicted: horror movies would actually have such a day!

The outstanding performance of the five consecutive championships has brought the cumulative box office of "The Sixth Sense of the Supernatural" to 236 million US dollars, and 300 million moats are already beckoning not far away!