In the first week of August, "The Sixth Sense of the Supernatural" won the championship strongly, and "Blair the Witch" and "Runaway Bride" were the second and third runners-up respectively.

Did people expect such an outcome? It can't be said that there is no at all, after all, the existence of Hugo is the biggest uncertain factor, but even so, people are still surprised by such a result. On top of that, the performance of the two horror movies became the biggest highlight of the week.

For a long time, horror movies have been more of the main combat power in the spring or winter files, especially on the annual Halloween, there will always be a lot of horror movies to be released. However, due to the limitations of the subject matter, it is always difficult for them to make a difference in the summer file, just like comedy movies, horror movies are more of a spice for the hot summer, and under the bombardment of a number of commercial blockbusters, they can often become a breeze and achieve unexpected results.

However, they are always only supporting characters and cannot be the protagonists. The era of horror movies is over.

But this summer has presented a completely different pattern, and the outstanding performance of the three horror movies "Ghost Invasion", "Witch Blair", and "The Sixth Sense" has almost become the biggest surprise in the entire film market, impressing everyone.

In the context of the strong attack of visual effects commercial blockbusters, following retro drama works such as "Los Angeles Confidential" and black humor comedy works such as "Truman's World", horror movies that bid farewell to gore and return to psychological thrillers have once again won a place, which is a refreshing change for the development pattern of the entire film industry.

Everyone was amazed by the excellent performance of the "supernatural sixth sense", and the debate within Bowei Pictures also came to an abrupt end, and everyone knew very well: there were too few screenings in 2,200 theaters, which was a waste of Hugo's box office appeal!

Robert Iger and David Vogel didn't plan so much at the beginning, but they didn't passively wait for the "supernatural sixth sense" to do well in the videotape market. Now seeing the outstanding results of the opening weekend box office, the pace of expansion is not far behind, and Disney has added 300 theaters in one go, bringing the movie's screening scale to 2,500 rooms, keeping pace with the pie-hit "Blair the Witch".

The biggest feature of horror movies is that the drop in the next week will be very miserable, and many horror works will drop by 60 percent or even 70 percent in the next week, and for this type of work, the decline is controlled at 50 percent, which is a huge victory - "Blair the Witch" is an outlier and cannot be counted in this ranks. Not long ago, the "ghost invasion" fell by as much as 55% in the second week, which has made DreamWorks breathe a sigh of relief, and the media also thought that this performance was very good.

The situation of the "sixth sense" is a bit more peculiar, because of the praise of both critics and audiences, and the fact that the box office did not really explode at the level of 40 million in the opening weekend - which is also widely believed to be the basic ability of Hugo in the North American box office market, so the box office of the film is bound to maintain a good development curve in the second week, say, at 30 percent - or even less than 25 percent. However, when the box office results of the movie came out the next week, everyone completely lost their ability to speak.

The expansion of 2,500 theaters, coupled with a strong single-theater box office of $15,000, brought the weekend box office of "The Sixth Sense" to $37.5 million!

$37.5 million, how incredible is that? Not only because this result is a 4% increase over the premiere box office, but also because this result is enough to go down in history, ranking fifth in the box office of the second week in film history - the current top four works are "Independence Day", "Jurassic Park", "Truman's World" and "Star Wars Episode 1: The Phantom Menace".

What kind of achievement is this? This almost puts "The Sixth Sense" on the same level as the most outstanding box office works in film history, and the final box office performance of these works is more than 300 million. A horror movie made $300 million at the North American box office? It's a dream, a dream that hasn't been realized for twenty years.

At present, the top box office record in the history of horror movies is "Jaws", but in fact, this movie cannot be regarded as a horror movie in the strict sense, but more of a thriller movie, and the box office record of "Jaws" is 260 million, which is very, very far away from 300 million. Not to mention that the box office of the two works of the second runner-up in film history "Ghostbusters" and the third runner-up in film history "The Exorcist" has not exceeded 250 million, and except for these three works, no horror movie has exceeded 200 million at the box office - strictly speaking, the box office of a horror movie can exceed 100 million US dollars, which is already a hearty and huge victory.

But now?

"The Sixth Sense" broke out in the first week after the highest premiere box office in film history, and the next week it actually made history with a rise in the attitude, and in one fell swoop ranked among the top five in the history of the next week's box office.

What's even more terrifying is that in just two weeks after its release, the cumulative box office of "The Sixth Sense" has reached 95 million US dollars, and it can break the 100 million threshold by next Tuesday or Wednesday at the latest, and the box office of 200 million US dollars is already within its range. This means that Hugo's pace of making history has been unstoppable, and people are more concerned about what height can the final North American box office of this horror movie reach, is it really 300 million? Is it really possible?

The reversal of the box office curve has overshadowed all the other films in the second week of August, and the comedy film "Bowfinger," which premiered this week, was highly anticipated ahead of its release, and the teaming up of two comedy giants, Stephen Martin and Eddie Murphy, gave reason to believe that the film would do well at the box office, but the results were disappointing, with a weekend of just $18 million not being competitive.

The "Sixth Sense of the Supernatural" did not encounter any challenges at all, and completed two consecutive championships without any suspense!

Even the news that "Blair the Witch" has successfully exceeded 100 million at the box office this week is a little unpleasant, because everyone's eyes are focused on the "supernatural sixth sense", and the performance of the cumulative box office in two weeks approaching the threshold of 100 million is not only unprecedented, but also probably unprecedented, which is definitely an insurmountable milestone for horror movies.

People were still skeptical about the box office trend of "The Sixth Sense", but now people suddenly discovered that in the box office market after August, there is no work that can effectively challenge this horror movie, and the hot August has instead become the performance stage of the "Sixth Sense".

In the third week of August, Hugh Grant starred in "Proposal Concussion" (Mickey. Blue。 The $75 million investment only paid $10 million for the premiere box office, not even beating the second-week box office of "Project Bufffinger", let alone the impact on "The Sixth Sense".

With almost no challengers, the influence of the "sixth sense" is growing, and more and more people are starting to go to the cinema to watch the horror movie.

As previous film critics said, this is not just a horror movie, the delicate and real emotional depiction in the movie easily touched every audience, not only the mother-son relationship between Cole and Lynn, not only the husband and wife relationship between Malcolm and Anna, but also the friendship between Cole and Malcolm who support each other and trust each other, which makes the movie bloom incredibly attractive.

Whether it was Helina's pitiful, tearful performance; or Hugo's struggling, painful, profound and delicate performance, which made countless audiences cry. Bowei Pictures even made a ridiculous slogan, "Please prepare two packs of facial tissues before watching the movie", which has also become one of the biggest gimmicks of the movie.

What was originally criticized by film critics such as Roger Ebert for being too sensational, but it exploded into an incredible reaction among the audience. More than sixty percent of the audience said that the last two scenes of the movie made emotions uncontrollable at all, not only sensational, but also the shock after learning the truth, which almost completely derailed all reason, and could only be a complete laissez-faire emotional breakdown.

This makes many parents willing to take their children into the cinema to watch the "supernatural sixth sense".

This is undoubtedly a huge surprise, because the "supernatural sixth sense" is determined to be "PG-13 level", that is, the special counseling level, which is mainly for children under the age of thirteen, warning parents that the film may include content such as not serious violence, fruit bodies, and foul language, reminding parents to pay attention. This also once raised concerns that such a rating would be an obstacle to further breakthroughs at the box office.

However, with the pace of movie release, more and more parents took the initiative to bring their children into the cinema.

What's even more interesting is that because the movie is considered a "Seven Deadly Sins" work, many loyal moviegoers are tight-lipped about the finale, which is also something that the film company did not expect, causing many viewers to enter the cinema because they are too curious about the shock of the ending. This can definitely be said to be a crucial part of the success of "The Sixth Sense" - because after the ending is spoiled, the shock of the whole movie is often much weakened, and the viewing effect will be much less.

It can almost be said that the whole people are chasing the "supernatural sixth sense", and everyone worked together to push this movie to the peak one by one, which made the box office of the third week of the movie burst out of shocking energy, once again out of the anti-sky curve, and ended with a decline of 7%, creating a myth in the history of the film industry - all film genres, and almost making people see the god trend of "Titanic" again in a trance.

Could it be that the "supernatural sixth sense" can really set off a "Titanic"-style box office frenzy? This is not an interrogative sentence, but an affirmative sentence!