After taking a sip of the iced lemonade she made, Bai Lu started to tell Fu Hao and Lin Yuting from the hard number: "In 2014, the total annual box office revenue of Chinese films was 29.6 billion yuan, which has set a historical record, 7.9 billion yuan higher than the 21.7 billion yuan in 2013. As of the end of July this year, the total revenue of our domestic box office has reached 25.85 billion.

"It is estimated that by the end of August or mid-September, this year's total domestic box office will surpass last year's. According to industry estimates, the total box office of Chinese films this year is likely to launch a charge of 40 billion. Such an achievement has shocked the whole world, as if Chinese films have entered a prosperous era. But in fact, there is a different set of rules under this prosperity. It's not like any kind of movie can make money in the Chinese market. Hundreds of movies are released in China every year, but only a handful of them really make a lot of money, and there are a lot of ...... who lose a lot of money."

Lin Yuting suddenly got up excitedly and interrupted Bai Lu's explanation: "Sister, you wait and talk about it!" I'm going to cut a piece of watermelon, and then some melon seeds! ”

After that, Lin Yuting ran to the kitchen in a hurry, ready to get some food, and listen to Bai Lu's internal affairs.

This Taipanhua's dream since childhood is to be an actress, although she doesn't know about things in this circle, she is very interested.

Bai Lu was interrupted by Lin Yuting, so helpless that she didn't bother to talk about her.

Fu Hao was poor in the direction of the kitchen: "You bring two more little horses, get some beer edamame, and let's listen to your sister Kan Dashan." ”

"I'm not Kan Dashan, I'm seriously helping you analyze." Bai Lurou scolded Fu Hao.

"Haha, I know, I'm kidding."

Now Bai Lu still doesn't understand Fu Hao's character of loving the poor.

Lin Yuting cut the watermelon, got the melon seeds and came back, ate it with Fu Hao, and listened to Bai Lu continue-

"I don't know if you have paid attention to the new film "Break-in" directed by Wang Shuai, which was released on May 1st this year, and the quality is very good, but it encountered less than 1% of the films, and finally failed at the box office. At that time, director Wang Shuai issued an angry reprimand that ""Break-in" suffered a pre-publicized murder case, and was announced by the theater in advance of the death penalty without seeing the audience.

"Almost at the same time, on May 3, 2015, another great director, Gao Qun, wrote a meager question to insiders: 'Is there a movie that can exceed 100 million in three days without buying more than 50 million on the first day?' Such a declaration has actually kicked some things out of the circle.

"In today's era when domestic films continue to break box office records, and over 100 million has become the starting price of the box office, behind the myth that the box office performance is increasing year after year, there is actually another set of unspoken rules surging undercurrent. This unspoken rule, in our industry, is called 'buy box office' and 'rebate'. ”

Lin Yuting asked incomprehensibly: "Aren't all bought at the box office?" And rebates, what do you mean? ”

Bai Lu explained: "The filmmaker provides the film, sells tickets through the guò theater, and then the audience pays for it, so as to achieve the box office of a film - this is a normal market ecological chain. But nowadays, many filmmakers buy a large number of movie tickets at their own expense, and then give them to the audience in the form of gifts and low-price sales, which not only creates the illusion of high box office, but also squeezes out competing films in the same period - this method is called 'buying box office'.

"In the current account-sharing system of Chinese films, filmmakers/distributors and theaters share 43% and 57% of the box office respectively. However, there are also many filmmakers, in order to make the theater give themselves more screenings when scheduling films, and automatically give profit sharing points, and return the box office share that should belong to them to the theater - this method is called 'rebate' in the industry. ”

Bai Lu told Fu Hao and Lin Yuting about the concept of buying box office and rebates.

Just like the examiner, Fu Hao smoked a cigarette, thought for a moment, and asked a series of more in-depth questions to test Bai Lu: "How do you buy box office and rebates?" Who are the people in this chain of interests? In the specific implementation, what are the differences in buying box office and rebates? Why does this phenomenon exist? And how should it be viewed? As an industry insider, Bai Lu, what do you think of these things. ”

Bai Lu was stunned by Fu Hao's question.

Listening to Fu Hao's tone, it is definitely not something that a layman can ask!

All of these questions are worth pondering and excavating.

This young white-headed, you don't know the unspoken rules of this set of distribution in the circle very well, right?

Stimulated by Fu Hao, Bai Lu took out more enthusiasm to discuss: "If you want to answer this series of sharp questions, you must completely reveal the secrets of high-ranking films and high-box office films in the current market." Let me give you an example, let's take your hair less than a big table, he is a rookie director, if he makes a movie that is about to be released, he will definitely be very nervous and actively participate in all the publicity with the actors, accept all kinds of interviews, run all over the press conference, and do early test screenings for opinion leaders and audiences. After all this traditional work was done, he thought that such an act would have a positive effect - to make the theater manager feel that the film was of good quality and attention, and then give him a better schedule, for example, in the prime of the day, he is expected to account for 4 shows. He should be satisfied.

"However, after the film is released, you will find that his movie schedule is pitiful, and the theater manager who knows him well may tell him: 'Brother, you didn't rebate or buy the show, I really can't handle it.'" You see so-and-so film doing just that. Then, you will find that maybe this film, which is inferior to him in terms of quality and volume, has obtained a higher schedule, and he will inevitably cry out for himself, but he is helpless, because the rules of the game in the distribution world have indeed changed. Rebates and buying box office have become the most common means to get high-ranking films and high box office. You will say that this is unfair competition, but it can't be helped, that's the reality.

"The specific operation method of buying box office and rebates is very cumbersome, but it is not complicated, the key is to have money to do things. My friend knows a senior executive of a distribution company who was involved in a large-scale box office buying. Once at dinner, he revealed to us that the filmmaker threw 60 million to buy box office across the country. The specific operation is carried out by the issuing company. The filmmaker first transferred the 60 million to their company's account, and their company's more than 200 staff members across the country went to various cities to negotiate with theaters or theaters, and directly paid the money with one hand and the ticket with the other. After doing so, the tickets came out, and it is unknown whether they reached the hands of the audience, but the numbers have been included in the total box office, and the box office of this movie has become 60 million ......"

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