Bai Lu continued: "Because of the large number of ticket purchases, the price of each theater to the distributor is lower than the retail price. As far as I know, Wanda's membership price is the most expensive, 45~50 yuan a piece, and the cheapest in other theaters is 25 yuan a piece. The distributor does not need to buy all the tickets for the next show, as long as they buy 50% of the tickets, which is enough for the theater to open a show. At the same time, the theater can also sell some tickets through normal channels, and the 50% of the tickets bought by the distributor plays a role in ensuring that the theater earns.

This kind of discount allows the film side to buy quite a lot of shows with 60 million, which not only obtains a high box office base, but also has a good number when reporting the box office, and also grasps the key point of competition - to seize the film schedule. This means that other movies released in the same schedule, like the one you made when you were a child, have been squeezed out. No matter how good the quality of the movie he made, there is no film schedule, every qiē is full of mirrors, and the audience can't see it if they want to see it, and the final result will be like what happened to director Wang Shuai during this year's May Day schedule. Before it was released, the movie had already been sentenced to death in advance, which was very cruel.

"At present, many domestic films released online are not capable of operating in this way of operation, and the final film schedule and box office are pitiful. They have to recoup their investment through other means, such as selling the Internet, TV rights or overseas rights, or selling merchandise. In this way, there is basically nothing to be earned, and it is good not to lose money. ”

Fu Hao knows these rules very well in his heart, Bai Lu can speak so clearly, and his thinking is so clear, it can be judged that Bai Lu is indeed a talent that can be recruited. Not to mention, Bai Lu's words also revealed that she also knew some people in the circle.

Lin Yuting is trying her best to understand Bai Lu's explanation, and she wants to know more about the rules in the entertainment industry. Even now, her future seems to have been set, and she is unlikely to become an actor, but she still likes to listen to and understand the things in this circle from the bottom of her heart.

"Another means of operation can also achieve the same purpose of grabbing the film schedule - the filmmaker and the distributor reduce the proportion of box office accounting, and give part of the profit to the theater due to their own box office profits, which is also the so-called rebate."

Bai Lu continued to explain to the two: "According to the convention, after deducting 3.3% of the business tax and 5% of the special film fund, the film company and the theater get 43% and 57% of the box office respectively. The rebate is that the filmmaker will give 2 to 10 percentages to the theater in the original 43%, and under the stimulation of interests, the theater will of course give a higher film schedule to ensure that these films take the lead in the box office war.

In June 2013, when "A Certain Era" was released, film critic Zhu San once made the film's rebate agreement public in a meager way, and in the first week of the film's release, the film party spent money to buy a large number of tickets in many theaters, and the theater schedule reached 40% to give the theater a point, and 45% to the theater two points. This is the typical rebate behavior.

Another theater source also revealed that the filmmakers of this film sent a letter to the people in their theaters, begging them to arrange the number of scenes and as many films as possible for the film, and then the letter also mentioned that they would give them how much rebate they would give. In the industry, rebates were done privately before, but now, there is already such an act as a contract, which probably started with that film.

"If buying the box office is still secretly operating, then rebates have now become a kind of 'promotion method' that industry insiders are not surprised by, and more and more films choose to publicly announce a reduction in the proportion of account sharing. For example, the movie "Red Road", which was released on May 1st this year, was released nearly two weeks after its release, and the distribution company publicly issued the "Notice on the Adjustment of the Account Sharing Ratio of the Film Red Road" to all theater companies and theaters, announcing that the film will adjust the account sharing ratio from May 12, and the income of the film and the distributor will be reduced by 10%, just to strive for more film scheduling.

"Rebates can be divided into two ways: pre-screening return and post-screening return. In a good schedule with fierce competition, in order to occupy the favorable terrain in the schedule and PK other opponents, the filmmaker will negotiate the details of the rebate with the theater chain and the theater in advance, so that the theater will be inclined to itself when scheduling films. Another way is to return after the screening, where the filmmakers first put the film into the market to try the response, and then adjust the strategy according to their own box office expectations.

"But whether it is a pre-screening return or a post-screening return, the specific rebate amount is not a one-size-fits-all rebate, but a phased and stepwise rebate, especially when the popularity of the screened film recedes, in order to maintain the film schedule, the filmmaker will increase the rebate points. The distributor of "Red Road" has revealed that they have formulated strategies for different stages before the release, such as what to do when they first enter the May 1st file, and how much to return when they encounter "Avengers 2" in the later stage. It can be seen that rebates are already a technical issue for the issuing company. ”

Fu Hao was taught again, and he felt that Bai Lu at this time may know the rules of the circle better than Yu Jackie Chan, and he is worthy of working on a movie channel.

took a sip of lemon juice, moistened her throat, and saw that Fu Hao listened carefully and didn't interrupt her, Bai Lu continued to talk according to her own ideas: "The long-term operation has given the rebate a certain technical content, and we must seize the best time to achieve the best effect." The publisher of "Red Road" once admitted that it was useless for them to reduce the account sharing ratio from May 12, and if they did it a week in advance, it should have an effect, but because the leading and executor of their distribution is not a company, the response is a bit lagging behind.

"I know the manager of a local cinema in Xiamen, who also talked about this, saying that because "Red Road" is a Hong Kong film, it sells well in the south, so after the rebate, they will indeed schedule two more shows on the weekend, but this will not change the proportion of the film schedule too much, because "Avengers 2" sells better, they sell "Avengers 2" normally, and make more money than "Red Road" rebates. How could they possibly add more films?

"In the face of rebates, now the filmmakers and theaters are calculating their own small accounts, and the filmmakers will calculate how many points they will return in order to make the film schedule meet expectations and let the box office exceed the set target, and at the same time, they will not make less money because they get too much back; Theaters have to consider whether to make more money by releasing new films normally, or accepting rebates to increase the pomp and circumstance of old films. The most important thing is to find the right time to make both parties happy. This is the biggest technical hurdle in the industry right now, and non-experienced publishers simply can't get this balance right. But no matter how you return, it's the theater that takes advantage.

"When it comes to buying box office, the most advantageous thing is actually the theater. Because the theater has already received the money, it is equivalent to saying that I will collect the money for this table first, and if no audience comes, even the cost of the screening may be saved. The senior management of the distribution company that my friend knows said that because the act of buying the box office is that the filmmaker is holding the money to benefit the theater, the communication with the theater is relatively smooth. However, having money in this circle does not necessarily mean that you can be willful. ”

When Bai Lu said this, she changed her mind.

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