What does the age of 16 mean to a boy, youth and rebellion, or the ambiguity and joy of the beginning of love?

Fan Wan didn't know, because his youth was not quite the same as most boys, when many of his peers were still studying in school and passing notes, he was already working hard alone in Hangzhou, more than 2,000 kilometers away from his hometown, when many children of the same age raised their hands to ask their parents for pocket money, he had already opened a company in Hangzhou, a first-tier city, and there were several employees in his hands.

So when Fan Wan and Xiao Momo walked under the shade of the trees on the campus of Ze University, the mood of the two was completely different, Xiao Momo didn't know why she had a feeling of a deer jumping around when she saw Fan Wan's eyes, and she was pounding on her chest, that feeling was very special!

Because she knows that Fan Wan is not the type she likes.

In Xiao Momo's world, she thinks that her future boyfriend must be the kind of transparent boy who is tall, wears a clean white shirt, and looks good when he smiles.

Such a person doesn't need to have a good family condition, he can't be a scholar, but he must be the kind of man who wants to attract ten thousand rays of light as long as he stands there.

It's a pity that Fan Wan is not, Fan Wan will only be the most ordinary boy in the crowd, if he can enter Zeda to study, he must be the inconspicuous kind.

Even if he relied on his own hands, he earned a fortune that could only be earned for more than ten years for ordinary people.

Xiao Momo was sure that she didn't like Fan Wan, but she didn't know why she felt that way when she saw the other party.

He can't help but purse the corners of his cute mouth, he can't help but shake his calves on the bench, and he even cares about his image in his mind.

Strange theory, isn't it?

As for Fan Wan, he has no experience in relationships at all, he only knows that beautiful girls look at each other twice, but he has no desire to know the other party's name, and he has never imagined what will happen between the two.

Even Xiao Momo is one of the best school flowers in Zedali, where the beauty is like clouds.

The two remained silent, and when they came to the filming location chosen by Ye Ming, Xiao Momo seemed to have adjusted her feelings, smiled at Fan Wan, and then took out a new autumn dress brought by the other party, and disappeared in front of everyone like a flower butterfly.

Fan Wan is still working as an assistant for Ye Ming, and he has already had several experiences, and he also knows how to light and how to cooperate with the other party to take the best photos.

officially entered the shooting, and the three of them were familiar with it, while Xiao Momo's friend Liu Wen sat a little bored, watching the three of them busy and busy, as if they had become outsiders.

It's an awkward feeling, because I can't be a part of it, so I can't understand why the three of them are laughing, why they are talking, why they are running around the school.

Moreover, when she saw Xiao Momo taking various playful and cute poses in front of the camera, she was faintly jealous, because at this moment, Ye Ming's sight was only her beautiful friend, and she ignored her own existence.

It was as if the laughter and laughter he had just had with him were covered by Xiao Momo's charming expression, and there was not even dust left.

As a result, the girl, who had been full of joy, began to appear silent, and even felt like a superfluous person, or a drag oil bottle.

The only one who noticed this was Fan Wan, since Boss Fan started to be sensitive to the people or things around him, he could feel the changes of the other party in some feelings from very subtle places, such as Han Mei, Xiao Rou, and Liu Wen not far away.

But he didn't bother to break it, he didn't deliberately change anything, he just wanted to finish the photo quickly, and then go back to his office and wait for the new product to be released.

It took more than a day to shoot more than 20 kinds of clothes, but Fan Wan asked Ye Ming to repair the picture more finely when he paid for his part-time job.

Also, he mentioned one thing!

"Do you know how to design?" Fan Wan looked at Ye Ming and asked.

"Design?" Ye Ming was puzzled: "You mean designing clothes?" ”

"No, I'm talking about graphic design, which is what you usually call a trademark!" Fan Wan made an analogy and looked at the three people in front of him.

"I see what you mean, you're talking about the LOGO!" Liu Wen on the side finally interjected, she sat on the side and looked at Fan Wan with a smile and said, "Does Boss Fan want to register a trademark?" ”

After hearing this, Xiao Momo on the side also looked a little surprised, but Ye Ming was not too surprised, boys sometimes think the same, Fan Wan has now established his own company, even if he does not have a business license, but he can use a LOGO to enhance the image of the store on the purchase website.

"I know how to draw, but if you want to design a LOGO, I think it's better to find someone more professional!"

Then Ye Ming looked at Fan Wan and said, "If you really need it, I can ask the students of the design institute to help make one, and I will show you when the time comes!" ”

Fan Wan nodded after hearing this, the reason why he sued Ye Ming was that he hoped to find the students of the design institute to do it through his connections, why not find an advertising agency, because those people collect money very expensively, and the things they do are very process-oriented, basically the same way.

There is no inspiration anymore, and the students of Zeda Design Institute are better than those working in advertising companies, and their thinking is more lively, and the things they make are naturally a higher grade.

"That's okay, you can help me find it, and when the time comes, send them the address of the store, let them do it, and I'll choose a better one among them!" Fan Wan looked at Ye Ming and said, "Of course, it's not for nothing, if you choose, I will give a certain fee!" ”

Fan Wan told the other party about his plan, and Ye Ming also said that he would try his best to help.

"Actually, you can find Momo, as long as she goes to the design institute and shouts, there are definitely hundreds of plans for you to choose from!" Ye Ming pointed to Xiao Momo beside him and smiled: "And it's free!" ”

"Really?" Fan Wan looked at Xiao Momo with a smile, and the girl gave him a roll of his eyes, and she didn't have a good look at Ye Ming on the side.

What do you think of this girl?

Betraying Hue?

As for Liu Wen on the side, she naturally felt a little uncomfortable.

So, the four of them parted ways after dinner, Ye Ming went back to work overtime to fix the picture, and Fan Wan returned to his home and continued to revise the keywords.

Because the computer at home belonged to the landlord, Fan Wan naturally couldn't move to the high-tech park, so he took advantage of the arrival of the new employee to buy a few more computers, and the cost was also a lot.

Modify keywords, this is the work that Fan Wan must do every week, some styles with bad sales need to be constantly adjusted to get high traffic, it does not mean that it will not change after it is set, it must be adjusted according to the buyer's search habits.

And the composition of this keyword is very interesting, take winter clothes as an example, in the north called cotton clothes, in the south called cotton clothes, in some places called cotton jackets, so if your keyword is only cotton clothes, then southerners are difficult to search, and you only because of your own habits set to become cotton clothes, then the proportion of northerners to search is particularly small.

Therefore, the composition of keywords is very important, and it can also be said to be the most basic source of traffic for a store.

The better the keywords are set, the more impressions will be, and the more people will naturally see them, and the keywords will be very rubbish, and naturally no one will be able to see your products.

Therefore, in order to do a good job in buying online, the keywords of each product must be carefully determined, and they must be adjusted according to the changes in traffic in order to obtain high traffic for a long time!

Fan Wan now needs to do this kind of work every day, and the best-selling model basically doesn't move its keywords, because the sales are there, the ranking is definitely high, and the traffic is also large, and some low-sales styles have natural drainage, which is the so-called low search traffic, so it needs to be modified!

And how to modify this keyword is also a difficult problem.

First of all, Fan Wan classified these words, and in this, they were divided into traffic words and precise words.

Traffic words are also called big words, what are big words, they are keywords with big goals, such as clothing, mobile phones, computers, etc.!

If you subdivide it again, take clothing as an example, dresses, short sleeves, and long skirts are naturally big words.

And then the words that come next, such as short-sleeved dresses, are still big words!

Why, because the scope of these words is too wide, I don't know how many people sell short-sleeved dresses on the entire purchase network, and your low-sales product is originally ranked low, and then the whole title is composed of big words, so naturally you can't search for it.

Therefore, Fan Wan, a low-sales product, doesn't want to use too many big words at all.

He is ready to use more precise words for low-sales style titles, although this kind of word brings not much traffic and is not stable, but it is very accurate, and there are few products shown, once customers search for this kind of word, it is easy to see your product, and customers are coming in this direction, then its conversion rate is very high.

And what is the right word, such as a silk chiffon dress, or a ruffled hip skirt.

Therefore, a good headline must contain traffic words and precise words, and the proportion and proportion of both in the title is also very important.

(Also equivalent to keywords and long-tail keywords, but it's easier to say so)

Besides, this product ranking also has a lot to do with the rank of the store, so it is actually easy to rank the products of the story of the small town.

However, with the more sellers settled in and the larger the number of goods, this advantage is gradually shrinking, which also leads to the situation of grabbing the ranking of goods on the purchase network more and more strictly, and even a series of methods that can be operated by humans have been born!

In a simple word, when the sales of your goods are very high, you will use more traffic words to occupy the forefront of various types, so that when people search for women's clothing, you are in the front when they search for dresses, and you are still in front of the search for short-sleeved dresses, and the traffic is naturally huge!

And when the sales of your goods are low or even non-existent, you will shift the battlefield, do not go to the big market to fight, and avoid your enemies, because no one can search for your products even if you go, and you don't know where to go!

This is the experience summed up by Fan Wan, of course, this also needs a cycle to test the effect of going on and off the shelves.

Speaking of which, I have to mention the matter of level, at this moment, the story of the small town is already one of the few five-diamond sellers on the purchase network, and it is still a little bit closer to reaching the crown!

Because many sellers have become familiar with the rules of the shopping network, many women's clothing stores have begun to rise, and the story of the small town is no longer a standout.

The market is so big, and the story of the small town can't be eaten even if it is desperate, so Fan Wan began to attack the store itself while ensuring the goods.

This is also the reason why he asked Ye Ming to find someone to design the LOGO today.

In a word, start the brand!

Form word of mouth!

You must know that all the women's clothing that is now purchased online is purchased from wholesalers all over the world, and there are all brands in the store, but this will not be written on the Internet, but will appear on the clothes!

These brands are all wild cards deliberately hung by wholesalers around the world in order to fool people or increase the price of goods, so the clothing in this market is completely a hodgepodge, to put it simply, you buy a costume back, take it in your hand and take a look, what is it called Mary Jisi, I have never heard of it, and I thought that the old lady Zhao Lirong said about the spicy chicken shreds!

What's more, if you pick up the goods from different wholesalers, and the customer buys two pieces of clothing in your store, one made by Marie Kiss and the other produced by Brooke Silk, what will the customer think?

Under the guidance of this phenomenon, Fan Wan wanted to have a unique LOGO that belonged to the story of the town, and then listed it all in the factory, forming a point of view for customers, that is, the story of the town is no longer a store that sells miscellaneous brands, but a real powerful and capable seller!

And these LOGOs will all be printed on the white box and paper bag, giving people a high-end atmosphere and high-grade feeling!

As a result, when the vast majority of sellers on the purchase network are still packaging products with inferior courier bags from express companies, the story of the small town has gone ahead of them!

If you don't advance, you will retreat, this idiom is very accurate in the field of e-commerce, it can be said that if you only see the immediate benefits and stick to the rules, you can only be eliminated by this fast-growing society.

Fan Wan is very clear about this point of view, although he is a bad student in the eyes of people, it does not prove that he is stupid.

There's a phenomenon, very intuitive, that many years after graduating, you go and interview a teacher who has taught a lot of students, and you ask him which students he remembers.

So there are only two kinds of students who the teacher answers, one is good at school, which is easy to understand, and the other is poor at school and naughty, why is this? Because this bad student gave the teacher a headache, the memory is naturally deep.

And which one is forgotten?

It's the kind of kids who have average academic performance and are honest, because they don't have anything in them that is worthy of being remembered by the teacher.

The reason why I give this example is to show that bad students are not necessarily stupid, because fools will not be naughty! They will only obediently listen to teachers and parents!

Bad students often do things that give teachers a headache, and these things are even a headache for teachers, so it is clear that these bad students are generally very active in thinking, but they are not used in learning.

Fan Wan is this type, and in today's society, the proportion of bad students succeeding is generally more than that of good students, many big bosses are naughty and mischievous goods when they are students, they have to be bold and smart in business, and bad students are lively and often fight at the school gate, which means that they are bold and have both, so after being born in society, if they are on the same platform or on the www.biquge.info of Biquge, the probability of success of bad students is much greater than that of good students!

After finishing these, it was already more than 2 o'clock in the evening, Fan Wan could also have a good sleep when he returned to bed, although tomorrow is Sunday, but Fan Wan still has to go to the company.

Because when starting a business, there is no such thing as weekends, and weekends are prepared for employees in the unit and the company, and when the boss is working 365 days a year, how can there be time to rest.

Even if you want to relax, there are a bunch of things waiting to be handled by yourself in the company, and you can't let go of it at all.

I didn't sleep all night, and Chen Xiaojun didn't rest the next day, but took the initiative to go to the warehouse, and Fan Wan didn't say anything.

Continuing to prepare for the National Day promotion, Fan Wan went to the advertising company to find a designer, and told the other party what pictures to make, and needed to make an activity section on the homepage of the store, so as to show the clothes in the story of the town in the name of the National Day promotion, and also make pictures of product coupons and put them on the homepage and detail page for customers to click.

But the most important thing is that Fan Wan needs the designer to make a picture of several products pieced together, such as bundling a clothing with good sales and clothing with poor sales, and subtracting some from the price of the two.

This method is the latest content launched by the purchase network, called a package!

You can sell a lot of products together to give customers a sense of getting a big deal.

For example, you need 150 yuan to buy this dress, but you only need to add 30 to get another short skirt, and the original price of this short skirt is 60 yuan, forming a price difference.

Here, some friends will say that Fan Wan must be stupid, so he must make less money, but one thing to understand is that only when the goods are sold can they make money, and if they are not sold, the money is not yours.

That's why Fan Wan will let the best-selling models drive the low-selling models, let the goods sell faster, and let the funds flow back.

The package set by the purchase network itself is very inconspicuous in the store, so Fan Wan wanted to make a picture to attract the attention of customers!

Some people may also ask, isn't it already possible to say the story of a small town on the official activities of the purchase network? Why do you have to do your own activities again!

This principle is also very simple, buy online to do activities because of a lot of traffic, and now the small town story has its own loyal customers, why not do your own activities, this is common sense!

However, it was also because of this incident that Fan Wan realized that the company needed a very good designer, because in the future, the store pù needs to use design whether it is drawing or engaging in activities, Fan Wan learned a little by himself, but he can't play at all, so he is thinking about whether he needs to recruit an employee who can design after the National Day activities are over!

Perhaps many sellers and Fan Wan have thought of this problem, and since then, after the two positions of customer service and packaging staff were born, a new position has appeared, called --- Artist!