Because it is a National Day promotion, Fan Wan will not use the existing best-selling models to do activities.

He is going to choose two sets of autumn clothes among more than 20 new products, but this so-called new product is a style that sold well in physical stores last year, and then made a slight change according to customer opinions, and sold it again this year.

This has naturally become an ideal product for the event, it is a new product, and it has been tested by the market, and then it is promoted on the price, as long as it is not muddy, the sales volume is not a problem at all.

After all, Hangzhou is the trend benchmark of the domestic women's clothing industry, basically what kind of style will be popular in Hangzhou, what kind of style will be popular, these are businesses are deliberately leading the trend, and all parts of the country are vying to imitate.

The more people wear it, the more popular it is!

Regarding the issue of price, Fan Wan also calculated, because the grade of the store pù is positioned as the middle and lower class, so the price must be maintained between 70-120, and only in this way can sufficient profits be guaranteed after removing the cost.

It's not that you have to lower your original price to do activities, you can directly mark the original price very high, take one of the items that Fan Wan is preparing to report the event as an example, this dress is priced at 78 yuan if you don't participate in the event, but with the opportunity of the National Day promotion, he can directly position the original price at 156 yuan, and 78 yuan has become a discount price.

In other words, Fan Wan actually did not reduce the price.

But people will still buy it if they do it this way.

Why, because this is the official definition of the National Day promotion of the purchase network, the first impression in everyone's heart has been established, this is a promotional event, so what can enter this page is naturally a promotional product!

But whether to do a price reduction or not, then my boss knows it in his heart!

So why do you say that customers will buy it?

It's because the price of 78 yuan is affordable for everyone, when a person really likes this clothing, in fact, the discount in the heart of the weight has been very small, and at this time you directly explain in the details page, the promotional price will only be carried out during the National Day, after the National Day to restore the original price, which will promote the customer's desire to place an order, if Fan Wan is ruthless, this product will be positioned free shipping, then more and more people will place orders!

Because after this village, there will be no such shop!

One more question, what is a promotion?

The promotion is to make customers feel that I buy this thing is very cost-effective, this product is more than 100 I only need to spend dozens of dollars to buy, or free shipping, this kind of leakage plus the feeling of taking advantage of a small advantage, is what customers must get!

How to get it, it depends on the seller to package it and give it to the customer's heart.

In Fan Wan's view, the process of buying things is actually very simple, he often goes to see some goods, for example, when we search for a product on the purchase network, the first thing is to see the main picture, this main picture wants to attract you to click in, then the first step of this product is successful!

And in this step, it is human emotions that dominate the brain, so choosing to look at a certain product is emotional!

Next, enter the product details page, such as the material of the clothes, the fabric, whether it fits, these are all fixed numbers, so customers are rational when looking at this information.

When a customer finds out that she doesn't fit her, she closes the page, and your customer just runs away!

If the customer finds the dress to be a perfect fit for them, then at the end of the detail page, you have to re-emphasize a series of promotional words such as discount or free shipping to form an advertisement.

Because after reading the details page, it is time to make a final decision, after the previous series of processes, in the end, if you want to sell the product to others, you have to emphasize the discount and promotion again, and then pile up some photos of the model wearing clothes in front of the customer, let her fantasize about how she feels wearing these clothes, and use emotions to impact the customer's brain, so that his emotional side can overcome reason.

To use a more figurative analogy, it's like a woman standing in front of you, she's beautiful, you're close to her, and then she's the type you like, what do you want to do next?

You want to get to know her, but you can't make up your mind, so this woman takes the initiative to come forward and say that she wants to fall in love with you, and in the end? Don't you have to pay for her to eat and watch a movie yourself?

Therefore, from seeing the product to understanding, to finally making a choice to place an order and paying, it is actually a process from perceptual to rational and back to perceptual!

As for why Fan Wan went to take the new product for activities, it is very simple, this product has not been on it, no one has bought it and can't see the previous price, so when the National Day promotion is completed, Fan Wan can shamelessly raise the price back to the so-called original price, and then after a few days, the story of the small town suddenly made a promotional activity by itself, and lowered the price back to the price during the National Day event, so that some customers who had no time to make a choice came back again!

In this way, Boss Fan is equivalent to using the event as a cover, but in fact, he hasn't lost a penny!

Businessmen are chasing profits, and those who really use them for promotions are goods that can't be sold, and unless you reduce the price to more than a dozen yuan, people still won't buy this kind of promotion!

Why, because not being able to sell means not catering to the market, how can customers buy things they don't like? Even if it's cheap to death!

Fan Wan did the activity, the commodity transaction volume does not need to accumulate over time, it only takes a few days of National Day sales to rise, and then the event is over, the sales of this product are already very high, and the search ranking occupied is also very good, which is equivalent to creating a best-selling product in disguise!

Of course, it is nothing more than that merchants will use the event to reduce some goods that cannot be sold and reduce inventory, but Fan Wan will not, because the selection of women's clothing in the story of the town has basically not gone wrong, even if there are so many models with low sales, but the inventory is very small, so there is no need to waste the opportunity in vain!

If a customer understands Fan Wan's thoughts at this time, he will definitely scold him for being a profiteer!

But in fact, there is no one who doesn't want to make money in business, it just depends on the size of the appetite!

After making a decision, Fan Wan called Lao Li to hurry up the processing and production, and he needed Xiao Momo and Ye Ming to take pictures of his new style, the special model of this shop Pù now Fan Wan has to supply, otherwise one day this aunt and grandmother suddenly got angry and didn't take pictures of you, it would be a big game.

And with the update of women's clothing styles, Xiao Momo and Ye Ming took more and more pictures, and the latter even took the initiative to call to ask when it would be new, which made Fan Wan speechless for a while.

The location of this shooting is still located in Zeda, because it is autumn clothes, so Ye Ming feels that the background must be selected well, so Fan Wan asked Chen Xiaojun to bring out the sample that Lao Li took a few days ago, and then took the bus to Zeda.

At this time, it was summer vacation, and there were very few students in the school, because Xiao Momo and Ye Ming were both locals, so Fan Wan came over as soon as he called.

After entering the school, I watched Xiao Momo sitting on the bench under the tree and munching on ice cream, while Ye Ming was holding a digital camera to adjust the parameters, but to Fan Wan's surprise, there was still a girl sitting next to Xiao Momo!

"Boss Fan, you can be regarded as here, do you know how long we have been waiting for you?"

Xiao Momo saw Fan Wan coming, the corners of her mouth turned up slightly, and she deliberately pretended to be unhappy, while the girl next to her giggled and covered her mouth and laughed.

"It's a bit far from the company, so it's been a little longer!"

"Really? Last time I heard Xiaojun say that you don't work from home now, and you are in the high-tech park? Ye Ming on the side also asked with a smile.

"Well, it's been a while!" Fan Wan nodded and smiled: "You can also come over and have fun if you have time!" ”

After saying that, he lit a cigarette under the strange eyes of the school cleaner and took a deep breath.

The girl sitting next to Xiao Momo looked at Fan Wan with some curiosity, according to Momo, this boy is only 16 years old, but he is already the owner of a company, she didn't believe it before, but now she sees it, it seems to be really alas.

"This is Liu Wen, my best friend!" Xiao Momo patronized and talked to Fan Wan, forgetting her good sister, and then took Liu Wen's hand and introduced.

"Hello, Mr. Liu!"

Fan Wan didn't know what to call for a while, so he had to call the other party's classmate.

However, these words didn't sound good in Liu Wen's ears, so she made a strange face and said: "He Momo is so casual, he actually calls me a classmate, are you from the mountains?" You just call me comrade and forget it! ”

It seems that this girl is a little pepper, Fan Wan squinted and smiled, her mind turned, and then she stretched out her hand, ignoring Liu Wen's surprised eyes, and replied very formally: "Hello, Comrade Liu Wen!" ”

As soon as he said this, Ye Ming on the side burst out laughing, and Xiao Momo also kicked Fan Wan hard, this guy!

As for Liu Wen, she was already angry, but after seeing Fan Wan's harmless smile, she could only shake her head helplessly!

Then a few people talked for a while, and then walked towards the shooting location under the leadership of Ye Ming, but when Fan Wan saw Liu Wen following Ye Ming all the way, he seemed to understand something.

And Xiao Momo and Fan Wan walked together, and when they saw him looking at the two people in front of him, they couldn't help covering their mouths and snickering, and then leaned into Fan Wan's ear and whispered: "You can see it, Wenwen likes Ye Ming!" ”

"I can see it!"

Fan Wan touched her nose, turned her head and smiled at the girl next to her.

However, at the moment when Fan Wan turned his head over, he happened to see Xiao Momo's bright and smiling eyes, and at this time, the two were also slightly stunned, but soon, Xiao Momo opened the distance between him and Fan Wan.

This time is very short, and it goes by in a flash! Fan Wan felt like an electric shock, and her head was faintly numb!

And Xiao Momo lowered her head, and her pretty face was slightly red in the sunlight penetrating by the shadows of the trees on the side of the road!