Isn't this the supermarket theory that Mr. Zhang told her before?

Tong Lei remembered that at that time, Zhang Ning had mentioned the supermarket theory to her. He also said that in the future, there will be a lot of content on the Internet, which will be the same as selling things in supermarkets. It's just that Zhang Ning only mentioned it briefly at that time, but he didn't expect that at this time, sure enough, in the Internet, the supermarket theory was really applied.

It doesn't matter if it's free.

It doesn't matter if they don't want to spend money when they come to play the game.

However, when they play for a long time, when they get used to playing, there will naturally be reasons to make them excited and let them spend money.

It's the same as the supermarket theory, when you like something, you'll want to buy it.

The same is true when you are blushed by the equipment in the game, the magic weapon inside, the clothes inside, and the red eyes.

Not to mention, when you are abused by others, abused by others every day, and abused by others every day, don't you want to fight back, don't you want to rush ten dollars and twenty yuan, and abuse your opponent?

Maybe not everyone thinks this way, but some people are enough.

Moreover, Tong Lei, who has operated CF, really understands that once the props are charged, there is no upper limit.

Just like all kinds of equipment and all kinds of guns in the CF, there are some people who spend hundreds of thousands in it is not enough.

Of course, there is also a more classic QQ show, QQ purple...... It is also a patent for the rich, rich and handsome.

"Mr. Zhang, I will go back to make a plan, and at the same time, notify the technical department to improve the free model plan."

"Okay, you can write the plan carefully. Especially for the item fee, we have to keep the game relatively balanced, but we also have to make money. If you can develop a variety of items that players will like and pay for while keeping the game relatively balanced, then we've succeeded. ”

"Mr. Zhang, don't worry, this time, I will not let you down."

"I believe it too."

Leaving Penguin Games with a smile, Zhang Ning returned to Penguin headquarters.

"Pan-entertainment program."

This is the plan proposed by Tencent in later generations.

The meaning of this plan is that with the continuous development of technology and network technology, as well as people's increasingly strong demand for diverse cultural products and services, the entertainment industry has broken through the traditional development field, the industrial function has continued to evolve, and the symbiosis of multiple fields of the same content has been realized, which has expanded the entertainment industry chain unprecedentedly, and its audience has expanded exponentially.

It's complicated to say.

In fact, pan-entertainment is a multicultural entertainment platform for games, movies, television, comics, toys, clothing, and theme parks based on IP, that is, with intellectual property rights as the center.

To put it simply, it is to adapt novels into various films, television, comics, and games...... and other entertainment and cultural products.

This platform has not appeared in China before, and it has also been working hard in later generations.

However, in foreign countries, especially in Europe and the United States, their pan-entertainment has been developed for a long time.

The most obvious example of this is Harry Potter.

The birth of a Harry Potter, he not only sells well all over the world, but also under the influence of Harry Potter, in games, in film and television...... and so on, and so on, and the same affects the world.

Take Harry Potter's movies as an example, the box office results of billions are enough to scare countless directors.

If you're looking at how clever the Harry Potter movie is, you're looking for the wrong person. Harry Potter's films are very average, and the directing techniques are average. However, it is such a movie, such a director who is generally not particularly famous, but the movies he makes can affect the world.

Zhang Ning wanted to do a pan-entertainment plan for a long time.

It's just that Zhang Ning had too many things to do at that time, and he couldn't spare time at all.

Moreover, at that time, even if Zhang Ning wanted to make this plan, he couldn't do it.

Without a powerful internet platform, he simply can't push it.

Fortunately, although the current penguin is not considered the most powerful in the country, it has the potential to become one of the most powerful.

Originally, Zhang Ning hoped to enter the pan-entertainment plan after 2010.

Zhang Ning feels that after 2010, Penguin is estimated to have no rivals in China.

It's just that Zhang Ning can't wait a little bit.

In particular, when Tong Lei inadvertently talked about IP and intellectual property, Zhang Ning was even more excited.

Why, Chinese always have to read cartoons from other countries, why can't Chinese people draw themselves.

Why, Chinese have always admired movies from other countries, why can't Chinese people make their own films?

Why, Chinese have always liked to play some games of Europe, America, Japan and South Korea, what can Chinese people not make themselves?

Why......

There are too many whys, in fact, there are no answers.

If there is an answer, it is that in fact, China is not very strong.

However, now Zhang Ning has a chance.

Through guò IP and intellectual property rights, Zhang Ning will have the possibility to truly achieve pan-entertainment and influence the world.

Moreover, this global impact is not only on the Internet, but also on the cultural products under the Internet platform.

With a lot of things in his heart, Zhang Ning slowly wrote out these plans and plans step by step.

Among them, there is a system that includes the introduction of creation in the future.

Among them, there are also plans to increase IP adaptation.

Among them, there are also programs to enter foreign countries and enter the world.

For a whole week, Zhang Ning wrote the plan.

flipped through it, Zhang Ning took a look, and there was a lot of content that had not yet been written.

However, Zhang Ning did not continue to add.

There are too many contents involved in the pan-entertainment program, and if you really want to write specific, I'm afraid you won't be able to write it in a year.

Now that this plan has been sorted out, it's okay.

……

"Zhang Ning, you are finally willing to come to Japan."

After writing the pan-entertainment plan, Zhang Ning went to Japan.

The layout of the original platform, as well as the large-screen mobile phone, is also an important step in the pan-entertainment plan.

Nearly half a year has passed, and it should be almost time for the harvest.

"Heh, Brother Sun, I have invested so much money here, you and I have no place to spend it."

It was Masayoshi Son who spoke.

Zhang Ning doesn't have a good impression of Sun Zhengyi, but in recent years, he has been much more tactful, and Zhang Ning will not show it on his face.

On the contrary, the more he hated someone, the more Zhang Ning seemed friendly with him.

Besides, even if Zhang Ning is not interested in Son Masayoshi, but thinking that he will invade the entire Japanese market in the future, Zhang Ning will not turn his face with him. Moreover, the two are still working together in business. No matter how you say it, Zhang Ning should express closeness.

"Heh, you still remember that you have the money to invest here, it's rare."

Son Zhengyi was a little surprised by Zhang Ning's arrival, but then took Zhang Ning into the office.

"Mr. Sun, you just came to Japan, tell me about the recent situation of Japan's comic business and mobile phone business."

In Japan, Zhang Ning laid out two businesses.

One is the original comic business, and the other is the large-screen mobile phone business.

Zhang Ning, the original comic business, has more or less some understanding of the network, but the large-screen mobile phone business has not yet been listed, and the large-screen mobile phone is also an idea that Zhang Ning came up with, and Zhang Ning is not completely sure whether it can be accepted by the market.

"Since you asked, then I'll tell you good news."

"What's the good news?"

"The daily IP value of our original comic platform is approaching 1 million, and one or two classic comic works will appear on the website every month or so, which has a high popularity on the Internet. At the same time, we didn't work with Shueisha anymore, and last month, we acquired a manga publishing company that specializes in publishing manga on our website, and it worked very well. Many experts predict that our original manga platform has created a new model that will make it possible to embark on a path that the Japanese manga industry has not taken......"

Son was a little excited.

The implication is that Zhang Ning's previous layout of the original comic platform has the potential to surpass Shueisha in the future.

"Hehe, Brother Sun, are you so excited, isn't it more than Shueisha, what's this?"

"You ......"

Son almost vomited blood, "Zhang Ning, you are not Japanese, you don't know what we Japanese like about comics, and you won't know the status of Shueisha in the hearts of Japanese comic fans." Shueisha is a sacred place in the hearts of our Japanese manga fans. Not only for comic book writers, but also for some of us readers. ”

"Uh, okay......"

Zhang Ning beached his hand and saw a comic on the desk, Zhang Ning didn't say more.

Although Zhang Ning had long thought that the Japanese people's love for comics had reached a certain level, he also did not expect that a successful businessman like Masayoshi Son would also be okay to read comics. Looking at the comic on the table, it was obvious that he had just seen half of it, and if he hadn't come by himself, it was estimated that Son would have continued to read it.

"By the way, the acquisition of the Japanese manga publishing house you mentioned will not be acquired by you alone."

"How can it be, it's under the umbrella of our partnership."

Son was embarrassed.

He wanted to acquire it separately before, and the popularity of the original comic platform can be seen by anyone with a discerning eye, and the acquisition of comics from a comic publishing house to publish the original comic platform is simply a huge profit. It was only later that when he thought of Zhang Ning, Son had no choice but to acquire this publishing house as a partnership.

Not everyone can have a vision like Zhang Ning.

If it weren't for Zhang Ning to make an online original comic platform, I'm afraid Japan wouldn't know if there would be such a platform for ten years.

Even if there is, it may be a small fight.

But now, they have opened a path beyond the imagination of the Japanese.

"However, our original comic platform is becoming popular, but it is not all easy. Recently, Shueisha has also begun to prepare for the creation of an original manga platform, and with their popularity, it is estimated that they will become a strong competitor for us in the future. ”

"Don't worry, I have arrangements for this piece. Let's talk about our mobile phone business, how is our mobile phone business? ”