Chapter 834: Propaganda is more important than the movie itself

After the finale banquet, the Romance of the Dragon and Snake moved to the post-production zuò.

Post-production includes two aspects, one is the editing of the film, and the other is the production of film special effects.

The editing of the film, although it takes some time, is not a chore.

At most, Zhang Ning worked hard, and the other crew members used it very little.

But the special effects of the movie are very time-consuming.

Zhang Ning has long been aware of the important role of special effects in future films, and for this reason, Zhang Ning has also reclassified the 3D production department of the Penguin Network. One part continues to study 3D games, and the other department studies film special effects. Of course, among them, Zhang Ning will sometimes give them some pointers.

This time, the special effects of the Romance of the Dragon and Snake played an important role, and the special effects team of the Penguin movie played an important role.

Just, nevertheless.

The scene of the Romance of the Dragon and Snake filmed by Zhang Ning is too big and too big, even when it was filming, the special effects of the movie were already being done. However, after the completion of the movie, many scenes of special effects in the movie are still not completed. However, Zhang Ning is not particularly worried about this. The Penguin film special effects team has been urging itself and spending a lot of money to make rapid progress in the research of various film special effects. Coupled with Zhang Ning's guidance from time to time, the entire movie special effects, Zhang Ning can say that no one in the world can surpass it. At least, with the classic Hollywood movies he saw in his later life, whether it is the movie special effects of The Lord of the Rings, or the movie special effects of King Kong, or Transformers, Avatar...... are far inferior.

"Yes, these guys, it's really hard enough."

After walking around the Penguin Movie Special Effects Secret Base, Zhang Ning found that 80% of the special effects work of the entire movie had been completed. It doesn't take long for the Romance of the Dragon and Snake to be truly completed.

The level of computer special effects of Chinese people is not necessarily lower than that of Europeans and Americans.

Looking at such a serious film special effects production team, Zhang Ning had an understanding.

In fact, Zhang Ning once wanted to find a film special effects team in Europe and the United States.

Because for a long time, the mapping to Zhang Ning, that is, the domestic movie special effects are too bad and too bad. Just look at the major domestic movies, what are the special effects, fake to death, do you want to amuse us. Some of the special effects are obviously made like cartoons. Even, it's worse than cartoon special effects.

It's just that when Zhang Ning set up a Penguin movie special effects team and tried to pull a few people in, Zhang Ning suddenly found that the research ability of these guys is simply super strong. Although, while they researched, the amount of money spent was also huge. But Zhang Ning is very happy to be able to build his own special effects team, no matter how you say it, it is better than going to the United States to find it...... Moreover, this is also conducive to the development of the domestic film industry. Even if they don't make movies in the future, these film special effects teams can also serve other film companies and present the best special effects to domestic audiences.

Of course, when it comes to movie special effects, Zhang Ning also slightly understands the reasons for the poor special effects of later films.

This can't be blamed on the domestic film special effects team.

Let's not mention whether the domestic film special effects team at that time had more advanced special effects technology, even if there were, the domestic film special effects company did not use it, what can you do? You have to say, why don't you use such a good technology, is the domestic film production company stupid? No, they're not stupid. Although these high-level movie special effects are good, they also have a problem. That is, the cost of such special effects is very expensive.

It's so expensive, it's not an ordinary movie, you can't afford it.

Even some domestic super blockbusters are also powerless.

Looking at the Hollywood blockbusters in the United States in the future, hundreds of millions of dollars of film production will be invested at every turn.

Do you really think that making a movie will cost hundreds of millions of dollars?

Not exactly, in fact.

Among them, a large part is the cost of special effects for movies.

Avatar, which dominates the world, has a filming cost of about $300 million. However, at that time, the cost of film special effects accounted for more than 100 million US dollars. Let's ask, with such an expensive special effects technology, which director in China, which film production company, dares to be so bold and smash him into it with billions of yuan?

Not only that, but most of the domestic film companies are now a little afraid of those big-scale zuò movies. Take Tsui Hark's Shushan as an example, when it was launched, it could be described as ambitious, but this Xianxia movie, which costs a lot of money and integrates countless movie special effects, is so hard that it can't be pounced anymore, and in the end it doesn't seem to have even recovered the cost.

At this time, it is estimated that only Zhang Ning dares not to frown and spend billions to make a movie.

Thinking of this, Zhang Ning also sighed.

Chinese films have been going downhill, and whenever there is a failure, they are all frightened.

This kind of atmosphere has lasted for a long time, and it has also indirectly caused the further decline of Chinese films.

Fortunately, now I have entered.

Otherwise, domestic films will be monopolized by Hollywood for another 10 years.

……

Another half a month has passed, and the post-production of the Romance of the Dragon and Snake has been completed.

This means that the Romance of the Dragon and Snake can be released at any time.

However, before the release, Zhang Ning still had one thing left undone.

This one thing, that is the propaganda of the Romance of the Dragon and Snake.

As with all products, movies need publicity.

Often, the promotion of a movie is more important than the shooting of a movie.

$200 million.

This is the money that Zhang Ning allocated to the Romance of the Dragon and Snake publicity plan this time.

Yes, that's right, the publicity cost of Romance of the Dragon and Snake is 100 million US dollars more than the filming cost.

No one knows what Zhang Ning thinks.

No one knows why Zhang Ning did this.

However, under the publicity of 200 million US dollars, the whole world was instantly filled with advertisements for the Romance of the Dragon and Snake.

The first of its kind in IMAX3D movies.

The largest movie screen in the world.

Epic saga.

Uranus superstars join forces.

Real kung fu movies.

The most realistic cinematic picture.

Shock your eyes.

Challenge Hollywood.

A series of advertising slogans are overwhelming, filling all corners.

In these advertisements, there are those that introduce the Romance of the Dragon and Snake movie, and there are also those that introduce the IMAX3D effect of the Romance of the Dragon and Snake.

Whether you listen to it or not, whether you are interested in the Romance of the Dragon and Snake, first of all, you already know at the first time that there is this movie going to be released in the near future. And, depending on the situation, this is still a blockbuster.

Of course, for Zhang Ning to enter the world with the Romance of the Dragon and Snake, the global media also focused on Zhang Ning again at this moment.

For this legendary figure, no matter what the news is, many people are extremely interested.

It's just that after they learned that Zhang Ning had been idle for the past few months, and really went to make a movie, many people also hated Zhang Ning again for not doing his job.

Zhang Ning, can you do a little bit of serious work?

Yes, Zhang Ning, the Internet needs your innovation, so hurry back to the Internet.

However, it is clear that the hot spot that people are watching is not around this area.

The most discussed by them is the more than 1,000 IMAX screens around the world.

Yes, as soon as these media reported that Zhang Ning did not need to build 400 movie theaters around the world in order to release his Romance of the Dragon and Snake. Don't think it's just a regular movie theater. Zhang Ning is so rich, every movie theater doesn't cost much money. But when you know that a 22-by-15-meter screen in these 400-seat movie theaters costs about $2 million, I'm afraid you won't say that.

With such a huge investment, can you estimate how much 400 movie theaters are worth?

We felt completely incomprehensible.

Even if movies are Zhang Ning's hobby, it is impossible to spend money like this.

Some members of the media were heartbroken.

Others have worked hard, and some can't earn 100 million in their lifetime, but now it's good, Zhang Ning directly spent billions of dollars for his hobby. What does this mean, this can only be said, rich and capricious.

However, while commenting on Zhang Ning's rich and capricious, these media also reminded Hollywood a little. They think that it doesn't matter whether Zhang Ning is really rich and capricious, or he really likes to make movies. But no matter what, judging from the current momentum, it is obvious that Zhang Ning has spent a lot of money on publicity. Hollywood has always been the center of world cinema, and Hollywood's films have not completely occupied China, but the American market has been occupied by Zhang Ning. And, in the end, these media also admonished, please don't doubt that Zhang Ning doesn't have the ability.

It's just a pity that Hollywood doesn't care about these media reminders. Even, Hollywood's local newspaper, Hollywood News, made a satire on Zhang Ning's entry into the American film industry.

Do Chinese make movies?

Will it?

So far, can you remember which film was made by the Chinese?

I'm afraid that almost more than 90% of Americans, they have not seen Chinese films.

And, when did Chinese films succeed in the United States.

Let's take a look at the box office situation of Chinese films listed in the United States in recent years.

Heroes: 30 million.

Ambush on all sides: 9 million.

Jackie Chan series tickets: 3 million.

Please don't say Crouching Tiger, Hidden Dragon, sorry, although this movie was made by Chinese, we only admit that he was made by Chinese. Even, Crouching Tiger, Hidden Dragon can achieve a box office of more than 200 million US dollars, because Ang Lee has always been deeply influenced by American culture. Besides, Ang Lee still got a U.S. green card, and he can be called a Chinese-American.

Zhang Ning is certainly a genius.

Zhang Ning's Internet is certainly very powerful.

However, if Zhang Ning wants to defeat the United States in the cultural field and attract Americans in the cultural field, we feel that Mr. Zhang Ning may still have a long way to go.

Well, let's evaluate the imax3D cinema business invested by Mr. Zhang Ning.

This super domineering screen that has been shocked by countless people, what functions does he have?

I don't know what the imax3d business is for.

I also don't know how much excitement IMAX3D's giant screen can bring to users.

I only know that the current ordinary screen, as well as the ordinary 3D technology, can far meet the user's demand.

As for IMAX3D, the audience doesn't need it at all.

Also, we received another message here.

I heard that Mr. Zhang Ning's total investment in the filming of the Romance of the Dragon and Snake was nearly 100 million US dollars, and it seems that Mr. Zhang Ning has begun to keep up with the pace of Hollywood, and he is no longer a child. It's a pity that when we thought that Mr. Zhang Ning could learn something from Hollywood, the $100 million more publicity cost than the $100 million shooting fund completely blinded us.

What is the rhythm of this?

Mr. Zhang Ning, do you think?

Your movies are also like your Internet products, just to promote them, users are bound by you?

All I can do is, God, you think of the movie too simply.

Finally, I am borrowing a sentence from a certain media here, rich, capricious, Mr. Zhang Ning, please continue.