Rich, capricious.

It can be said to be a true portrayal of Zhang Ning's entry into the film industry.

The European and American film industries have an unusual pride, their Hollywood, their series of blockbusters. They can responsibly say to the world that only Hollywood invades the world, and there is no world invasion of Hollywood.

Hollywood's film art is not understandable for those who get rich.

Of course, there are also some technical researchers, and they also think that Zhang Ning's investment of hundreds of millions of dollars to start filming the Romance of the Dragon and Snake is indeed a little unwise. No matter how domineering their IMAX screen is, look no further than the Polar Express. This is known as the first IMAX film in history, not to mention making a lot of money, and in the end, it didn't even recover the cost.

Similarly, being rich and capricious, in China, seems to be Zhang Ning's label.

No matter how wonderful the Romance of the Dragon and Snake is.

It doesn't matter how popular the Romance of the Dragon and Snake is.

Or there is Zhang Ning, a national idol director.

The Romance of the Dragon and Snake is destined to be a production that cannot recover its costs.

The cost of filming of 100 million US dollars, although shocked China. However, it may be that Zhang Ning did not take a look at the domestic movie box office records. At present, the highest domestic box office is Titanic, which has a big hit and has gained 3. 500 million box office. Even if it is Zhang Yimou's hero, it is only 2. 500 million yuan, their unit is not the dollar, but the yuan.

Not to mention whether the Romance of the Dragon and Snake can be a big hit, even if it is a big hit, with the highest box office in China now, it will not be able to recover the cost.

In addition, there are also evaluations from professionals.

There is another problem, which you may not have seen.

According to the person in charge of Penguin Films, The Romance of the Dragon and Snake will be an IMAX3D type movie.

In China, there was no IMAX3D cinema before.

In other words, if users want to watch the Romance of the Dragon and Snake, they must go to the imax3D cinema invested by Penguin.

Although Penguin has a lot of money, in just two months, it has built 40 IMAX3D movie theaters in 40 Wanda Plazas across the country, but these 40 Wanda Plazas are not in the city center. We don't know if the Romance of the Dragon and Snake has this charm, allowing users to go to the more remote Wanda Plaza.

For these, Zhang Ning has seen them.

Whether it is the sarcasm of Europe and the United States, or the lack of attention on the domestic side.

Zhang Ning is still following his own plan and constantly publicizing the Romance of the Dragon and Snake.

Advertising of all kinds, like viruses, is pervasive.

Billboard.

Partnered with Coca-Cola.

Video site pop-up ads.

TV station publicity.

Celebrities help.

Bus stop advertising.

A series of propaganda is constantly unfolding one by one.

Of course, in addition to this publicity, the most important event is Dragon and Snake Romance Day.

Dragon and Snake Romance Day is a key publicity plan proposed by Zhang Ning.

This scheme not only involves the Romance of the Dragon and Snake, but also involves the IMAX3D cinema.

Zhang Ning has long known that the launch of the Romance of the Dragon and Snake may cause great trouble.

Among these troubles, there are imax3D movie tickets that are too expensive, almost double that of regular movie tickets.

Similarly, there are problems encountered by the fact that Chinese film brands have not yet been established.

This large number of problems, in the first place, may really be as many media commentators say. With such expensive tickets, do any viewers want to see them? Perhaps, even if someone wants to take a look, after all, this is the new first IMAX3D live-action movie. However, this person who is willing to try is not too high.

Zhang Ning didn't want to see the hard-working Romance of the Dragon and Snake fail.

He doesn't want to see the imax3D cinema, in which he has invested nearly $10 billion, go unattended.

He wants to shock the world on today's Dragon and Snake Romance Day.

The planning of Dragon and Snake Romance Day is very simple.

On this day, Zhang Ning promoted to the world that Penguin Movies will distribute 1 million free tickets to the world to watch the Romance of the Dragon and Snake. As long as you receive your ticket, you can take your ticket to Penguin Cinemas to see a 15-minute trial of the Romance of the Dragon and Snake in all of the IMAX3D cinemas around the world.

This is a plan that Zhang Ning learned from the later Avatar.

The later Avatar is also an IMAX3D blockbuster, and the situation of Avatar at that time is similar to the current Romance of the Dragon and Snake. But, of course, Avatar is much better than the current Romance of the Dragon and Snake. However, the price is twice as expensive as an ordinary movie ticket, which still makes many people worry about Avatar. Moreover, Avatar is also a game CG-style movie.

Fans who don't have any feelings about the CG screen of the game, they also have doubts about Avatar.

With such a high price, if it doesn't look good, wouldn't it be a loss.

Eventually, Avatar's director, Cameron, came up with an idea that would allow everyone around the globe to try it out for 15 minutes.

As a result, during this 15-minute audition, Avatar shocked all the people who came to audition.

In the end, Avatar also became the king of the global box office with the unparalleled IMAX3D table, earning $2.6 billion.

……

Hollywood.

"Mr. Cameron, you've taken a break for four years, do you want to spend another four years looking at the market?"

Darry, the producer of 20th Century Fox, one of Hollywood's eight major film manufacturers, has found Cameron, the king of directors who has been resting for a long time.

Looking at Cameron leisurely basking in the sun on the balcony, Darry couldn't help but smile wryly.

Although he knew that every time Cameron made a film, he would have to take a long break before starting the filming of the second film. It's just that after Cameron finished filming Titanic in 1997, Cameron only made one TV series in 2000, and now in 2004, it has been 7 years, and Cameron has not touched any movies. Moreover, a TV series filmed in 2000 was purely in the nature of playing tickets, and it was impossible to count at all.

Hollywood has always been very competitive, even if 20th Century Fox is the old Hollywood eight major film manufacturers, but after Titanic, 20th Century Fox does not have a heavyweight masterpiece. This also caused some headaches for 20th Century Fox, and eventually, Darry, who is a filmmaker, thought of Cameron, and he wanted to ask Cameron to come out of the mountain.

It's just that it seems that Cameron still hasn't rested enough, but after Dary finished speaking, he stretched his waist, yawned, and said with a smile, "Dary, don't worry." A classic movie must be examined with plenty of time. I don't have any ideas yet, but if I do, then I'll let you know as soon as possible. ”

"Well, Mr. Cameron, I guess how much time you'll need."

Dari, who knows Cameron's personality, has some helplessness.

"I don't know. By the way, I'll invite you to watch a movie in the afternoon, and maybe this movie will give me some ideas. ”

"Oh, is it? It seems that there is no big production zuò released today, which one do you want to watch? ”

After Dary finished speaking, he seemed to think of something all of a sudden, "Mr. Cameron, you don't want to go to see the 15-minute preview version of the Romance of the Dragon and Snake. ”

"Yes, it's this one, I think this movie is quite interesting, I'm going to see it."

After saying that, Cameron stood up, "Together?" ”