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These are all actions arranged by Zhang Ning.

Although some of them seem to be expensive, or some people are not yet able to understand them.

WPS is free for the time being, and it's okay to spend money to find users to use it.

It's a shame.

However, Zhang Ning didn't care at all.

Think about it from another angle, wouldn't it be nice to think of him as advertising money.

For a long time, the advertising cost of most products has been much higher than the development cost.

Moreover, Zhang Ning also wanted to say that if he could grab users by spending money, Zhang Ning was willing to spend all the cash flow of Penguin Company, and he would also take it.

After all, Word's annual profit reached more than $10 billion, and even Zhang Ning was red-eyed.

Of course, in fact, Zhang Ning can not use these methods. Zhang Ning has a simpler and faster promotion plan.

This plan is to cooperate with Tomato Garden again.

Unfortunately, Microsoft has recently stepped up its efforts with the government to combat piracy. Although the government does not want to completely eliminate all piracy in the country, under the diplomatic pressure of the US government, the government has also stepped up its crackdown on pirates. This is also due to the fact that although the tomato garden still exists, the impact is no longer the same.

At the same time, it seems that Microsoft, on the other hand, has its eyes on Penguin, believing that Penguin is the biggest piracy empire.

This led the government to send officials to the company several times to dissuade Penguin from supporting piracy.

The situation has developed here, and Zhang Ning can't either.

Microsoft has gained a firm foothold in the general sense, and if you can use this rogue move in the back once or twice, you won't use it three times. And Zhang Ning also knows that in fact, the government can't help it. Since the government's accession to the WTO in 2000, it has been necessary to be in tune with the world in all aspects. If there is such a blatant large-scale support for piracy, I am afraid that all countries will have to oppose it.

Fortunately, without the help of Tomato Garden, Zhang Ning also has a way to find his own means of promotion.

Moreover, such a means of promotion is also very useful, but it costs more money.

But spending money is spending money, and the effect is fantastic.

Just like in cooperation with the salesmen of the computer city, in order to get extra money, these salesmen will install WPS into the user's computer after selling a computer. For them, this is simply a gesture, anyway, when new users buy a computer, they must also install an operating system, and they must also install a series of operating software. They put the WPS on and it was very easy to pick up the extra money.

In the end, the salesman installed the WPS on the new user's computer, and the new user didn't know much about the computer, how to know what word, what WPS, they wouldn't care. Even if you know, however, when you see the WPS icon and the word icon, it seems to be about the same, and after opening it, it seems that the interface is roughly the same, and you also think that WPS is Microsoft's word.

A user only used 2 yuan to completely bind them to WPS. Moreover, these are some new users, if they are used to it, even if they know that WPS is not Word in the future, they will not change it. Even, when they change computers, if they find that there is only word on the computer, they will not be used to it, they will run to the Internet and download the WPS.

And that's just one of them.

Second, in the promotion of computer training courses, this part has shown a super effect.

Although the investment in this piece is huge, a student's prize money has reached 50 yuan, and if it sells tens of millions of copies, the penguin company will lose money and die. However, this 50 yuan per person is not for nothing. Because this is a training school, even if it is 50 yuan per person, they start from scratch and seriously learn WPS.

This in the future, after they graduate, they will never leave WPS for the rest of their lives.

Not only that, not only will they not leave WPS for the rest of their lives, but they will also be the first to do so after they work in the future

Use WPS, not Word. As long as the more people use WPS, then there will be more and more articles about WPS on the Internet. And when everyone finds that there is already a place for WPS in office software, they will naturally accept WPS.

At the same time, because these trainees have systematically accepted the learning of WPS, they will continue to promote and develop WPS in the future. At the very least, when someone asks which is better, Word or WPS. When they have learned WPS, they will immediately stand up and tell them that of course WPS is the best. In addition, they will also list a series of examples of the advantages of various types of WPS.

Therefore, 50 yuan is dozens of times more expensive than putting the program alone in the computer of the new user. However, the effect he produced was also dozens of times stronger.

"Mr. Qiu, I feel a little lucky now."

Looking at the rising number of WPS users, Zhang Ning drank tea with relief.

"What rejoicing?"

"I'm glad that you Kingsoft signed a contract with Microsoft to read each other's texts, otherwise, I'm afraid we will encounter quite a big problem with our current promotion."

Zhang Ning was indeed very emotional.

If they can't read each other, then the text of WPS will be greatly blocked.

At least, when someone downloads a wps text, he can now open it in Word. And if you don't have this mutually readable contract, then when you use WPS, you still have to download a WPS client. If not, then, you can't open a wps text. Over time, not to mention that WPS is going to be promoted, in the future, when others look at such a text, whether they will download it or not, whether they will ignore it is not certain.

"Mr. Zhang, this agreement is bitter to say. But now I've figured it out. If we hadn't signed this mutual reading agreement with Microsoft, we wouldn't have been able to beat Microsoft. ”

"Yes, Seong lost his horse, and it was not a blessing, please ask for the president, I have more confidence in our WPS."

This seems to have been arranged by God, which made Zhang Ning feel that he should seize the opportunity.

……

Microsoft.

"What's the WPS doing there lately?"

After eliminating the voyeur** influence, Simeone kept an eye on the movements of WPS almost every day.

It's not okay, he feels threatened now.

"Head, apart from being promoted on the Internet, WPS doesn't seem to have done much lately."

"Strange, is that all?"

Simeone felt something strange.

If it were him, he would definitely take advantage of the hot iron and let WPS capture another city.

However, now it seems that WPS is satisfied with the current market and has not attacked again.

"Come to think of it, it seems that WPS has had a recent move, and they are going to hold a national WPS competition recently."

"Hehe, WPS competition, compare what, compare who will make zuò forms, what is there to compare to."

Simeone laughed.

Although the office software seems to be complicated to operate, in fact, he is still a commonly used software, he is not advanced software, ordinary people only need to learn it, he will use it, his pen fun pavilion www.biquge.info is very low, so, he does not have too much technical difficulty. For a long time, I have only heard of computer programming competitions, computer 3D design competitions, and computer cryptography competitions in the world...... However, I really haven't heard of any WPS office software competition.

"I also think it's boring, but I don't understand that there are more than 10,000 people participating in such a boring competition."

"It's boring."

At this moment, Simeone's mood relaxed, and he felt that Penguin's previous strategy was very powerful. However, when it comes to the promotion and operation of the entire office software, they are still newbies. If not, why would they do such a game? If it were him, Simeone would not have used such a means of promotion. He will unite with some other high-tech enterprises as soon as possible and cooperate with them, which is an effective means to dominate the market.

However, when Simeone stopped thinking about it, he suddenly became sensitive to the 10,000 contestants.

"It's strange that WPS's market share is only about 5%, so how can there be more than 10,000 participants."

At present, there are only about 100 million people connected to China who are connected. Even if all computers are equipped with office software, then the 5% of the market is only 5 million. It stands to reason that there are 5 million people to use, and there are more than 10,000 contestants in the field, which is not difficult. However, Simeone, who has been managing the market, knows. Often, for some activities and the like, users who can really be interested in these activities will only account for 1 in 1,000, or even 1 in 10,000 of the total number of people.

In other words, a total of 5 million people, under normal circumstances, 500 people is already good, as for 5,000 people, it is already considered against the sky. However, how did these 10,000 people come out?

Penguin's trick?

It doesn't seem possible.

There are dozens of dragon sets, hundreds of dragon sets, and even one or two thousand dragon sets.

But where are there more than 10,000 tricks, and where does Penguin have the effort to invite so many people.

However, if it is not a trick, where did these more than 10,000 people come from?

Did anyone who learned a little WPS run to sign up?

No, Simeone shook his head.

Generally, those who sign up for the competition are those who have learned better, and those who have learned a little bit will run to sign up. Previously, Microsoft also held a discussion meeting on word experience sharing, which was to allow all users in the country to sign up. As a result, a whole bunch of sign-ups. In the end, only one or two hundred people came.

"Head, it is said that their competition prize money is very large, reaching 1 million yuan."

"1 million yuan is only a small amount of money for the promotion fee, even if there is a user rushing to 1 million, but more than 10,000 contestants, it will definitely not be everyone who thinks so. I have a strange feeling as if the number of users of WPS has increased again. ”

"Head, these days we have counted and their users have not increased much, and their market share is still 5%. And if they have more users, we'll have fewer users. However, our users have not decreased, but have increased. ”

"It's even more strange, the user base hasn't increased, what's going on with the more than 10,000 contestants?"

Thinking about it, Simeone didn't figure out what the reason was.

Finally, under a headache, he gave an order, "Check, check it carefully for me." ”