Chapter 503: Paying people to use piracy
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This investigation, with Microsoft's public relations capabilities, how can it not be found.
The final results are in. Simone guessed right, although the market share of WPS has not increased significantly, the number of their users is rapidly expanding. The number of users was only 5 million, but in a short period of time, it quickly expanded to more than 10 million. And it's still expanding.
"Damn it."
Simeone slammed the table.
It's no wonder that their user growth is unaware, it's not that they don't take action, but they put the action on the new users. If you just consider the original number of users, then naturally, WPS's market share has not changed at all. But China is not the United States, the United States has already popularized computers, but in China, computers are far from being popularized. Every year, he adds a huge number of new people.
As it happens, instead of choosing to fight Microsoft head-on with the old users, they turned a corner and grabbed these new users. Moreover, it is also the easiest for these new users to promote. After all, when they started using computers, they didn't understand anything, and they didn't know anything. He will use whatever others tell him to use. Somebody put WPS on his computer, and he used WPS all the time.
It's a shame that I actually ignored these new people.
Simeone scolded himself.
"No, we have to compete with them for these new users."
At China's current rate of computer growth, if they give up, in three years, WPS will be on an equal footing with them.
It's just that Simeone is now feeling a pain in his flesh.
He's wondering how much money to spend on this competition with WPS.
In fact, Microsoft does have money. In the same way, Word has also created a lot of profits for Microsoft. But that's all in other countries. In China, I'm sorry, because of the deposit of pirated versions, Microsoft is not particularly profitable in China. It is only the procurement of government departments, as well as the large orders of some state-owned companies, which are not bad.
This is just talking about the Windows operating system, compared to Word, even if Gao Fushuai is willing to buy a genuine operating system, he is not willing to buy a genuine office software. In other words, the piracy rate of word in the Chinese market has reached almost 99%.
If it weren't for the fact that there are too many people on China's side and there is great potential for the future, Simeone would not have paid attention to this market.
Now, however, an even more awkward situation has emerged.
Not only does Word not make much money in China, but he now has to pay a lot of money for Word's market share. And, apparently, Simeone knows that such a promotion is also to promote users to use their word for free. In other words, Microsoft is paying users to use their pirated software.
Thinking about it, Simeone felt ashamed.
It's just that no matter how ashamed Simeone is, he has to endure it at this time, because he has to do it.
Otherwise, the word market may fall sharply in an instant.
The most important thing is that word is not only one of Microsoft's most profitable core businesses, but also the most important software for Microsoft. He's not just trying to make money, he's also responsible for protecting Microsoft's most core business, Windows. In other words, even if word doesn't make money, word has a huge saving significance.
Just like a lot of people find Windows disgusting and don't want to use their operating system. However, if you find their system disgusting, do you want to use their office software, or do you think their office software is also disgusting? If you're going to use their office software, and you need to use it, sorry, their office software is only available on Windows. In the end, you have to use windwos again in order to work.
"Damn it, one day, I'll tear you to pieces."
Hard-headed, Simone approved more than 100 million promotion expenses, and said with hatred in his heart.
At the same time, for Simeone's actions, Zhang Ning's side quickly accepted it.
Microsoft has also come up with funds to compete with them for new users.
Fortunately, Zhang Ning took the first step before, and he was still in an advantage in the competition for new users for the time being.
However, there are also some advantages that cannot stand up to Microsoft's deep pockets, and gradually can only fight a tie with Microsoft.
However, Zhang Ning was not discouraged at all.
It's enough to be able to get Microsoft to this point.
Moreover, Zhang Ning knows that it is easy to fight the country, but it is difficult to defend the country.
Word has almost occupied 100% of the domestic market, no matter how he promotes, their market share is only 100% at most, and it is impossible to increase it. On the other hand, on your side, as long as you pull a user every time, then you are growing every day and every moment.
One is rising, the other is falling.
Although the gap between the two sides is still obvious, Zhang Ning sees hope.
Moreover, Zhang Ning's series of methods behind him did not come out.
Just like this time the National Office Software Conference.
He took out a 1 million competition bonus, one as a competition reward, and the other to attract attention.
In addition, Zhang Ning has also united dozens of Internet technology companies. For the top 1,000 contestants in this competition, they can participate in recruitment interviews for major Internet companies led by Penguin...... That is, come here and take part in the competition. First, you can win awards, and second, even if you don't win awards, you will have the opportunity to enter these Internet high-tech companies, and the treatment will be worrying.
This trick was added temporarily when Zhang Ning thought of recruiting customer service at that time.
Ben just wanted to make the contest more engaging.
Unexpectedly, when the conditions for this opportunity to be admitted to an Internet high-tech company were written, it quickly became more attractive than the 1 million reward. Originally, some people who were not ready to sign up for the competition chose to participate in the competition because of this one requirement. Friends who were not interested in this competition also signed up for the competition because they wanted to enter a high-tech company.
Afterwards, Zhang Ning could be regarded as knowing.
It turns out that for the Chinese people, what 1 million or the like is nothing.
Some people may be aiming for 1 million to win the championship, but most of the people are more realistic.
They want to find a good job, a job that can support their family, a good job that can last for decades, or even a lifetime.
However, for many ordinary people.
It's not hard to find a job, but it's hard to find a good job.
For companies like Penguin, NetEase, and Sina, there are some people who can't get in even if they break their heads. Among them, some are because of academic qualifications, and some are because there is no technical ...... Anyway, many, many people, even a large number of undergraduates, can't get into these companies.
Eventually, with the idea of finding a good job, they signed up for the WPS Office Software Competition.