The embarrassment in their hearts was that the three of them had some bad feelings in their hearts.

If the performance is not made, it will not be beneficial to the company or the managers.

Not to mention, Ma Huateng joined the penguins, and they didn't want to be looked down upon by others, and wanted to make a big difference.

But now, ......

However, as the boss of the team, Ma Huateng still stood up and said frankly, "Mr. Zhang, if this is the case, we may not be able to achieve the first profit in the industry." ”

"When do I have performance requirements for you?"

Zhang Ning asked rhetorically.

"Mr. Zhang, you held a meeting in the magic capital, didn't you say that you want Penguin Technology to become the first in the Internet industry?"

"Oh, I said that."

Zhang Ning looked at the three of them with interest, "But I said that I didn't have any requirements for you." It's just that when I look at you now, it seems that some of us are not too confident that we can achieve the first profit on the Internet? ”

"Mr. Zhang, don't be kidding, it's not that you don't have confidence, it's that you don't have confidence at all."

Seeing Zhang Ning's half-smiling and half-smiling appearance, Ma Huateng also knew that Zhang Ning had been joking.

"Well, no kidding."

Zhang Ning is forbidden to come directly, "In my opinion, our Penguin has the most extensive number of users in China, and at the same time, our QQ is also the most sticky software in China. With such a large mass base, why can't it become the number one on the Internet? ”

"Mr. Zhang, to put it this way, instant messaging has its limitations, and he can't charge like a game.

Zeng Liqing interjected a sentence on the side.

"Hehe, Li Qing, who said that you can't charge like a game. Don't you have QQ music? ”

"But the profitability of QQ music is estimated not to be too big."

"Isn't that a QQ member?"

"Ah, Mr. Zhang, you have a QQ membership program."

"Nope."

"Khan ......"

Zeng Liqing burst into tears, Zhang Ning changed too fast, it was really elusive.

"The reason why I don't have a membership plan for you is not that I don't launch members, but I realize that according to your membership settings, I'm afraid our conversion rate is only 100:1 at most. In other words, we can only have 1 million users with 100 million users. Don't you think that such a conversion rate is really a bit low? ”

Speaking of which, none of the three knew how to refute it.

Indeed, they have also done their research.

The conversion rate of members is really low, which is also where they feel pressure.

"Take a look at your membership features, magic emoticons, member color words, QQ member avatars, friends recovery, online ringtones, QQ skins, add 3 QQ groups, friends online notification...... Among them, in addition to the three functions of magic expressions, member avatars, and member addition to QQ groups, the others are not particularly attractive. Even if it's a magic emoji and adding more QQ groups, it doesn't make users feel that they have to become QQ members, right......"

"Mr. Zhang's analysis is."

Ma Huateng was secretly surprised.

Since he took over for so long, Zhang Ning still knows QQ so well.

I have to say that it was definitely not an accident that Zhang Ning defeated himself at that time.

Even if he does it all over again, Ma Huateng still thinks that he will not be Zhang Ning's opponent.

"In that case, why can't we add some features that users have to open a membership?"

"How can there be such a function if it has to be turned on?"

Zhang Zhidong, who has been in charge of technology, immediately shook his head and said that it was impossible to make such a function.

"If there is such a function, then we penguins, I'm afraid we have to send it."

"That's why I said in the magic capital, we penguins will definitely become the number one on the Internet."

Zhang Ning stretched out his index finger, full of arrogance for a moment, and then said, "Perhaps, everyone thinks it's impossible." But I don't think there's anything impossible with the Internet. Why do online games allow users to pay willingly, even if it is fifty yuan, one hundred yuan, one thousand yuan a month, and some even throw hundreds of thousands of dollars. Don't they know that the Internet is all virtual, and there is no zài in reality, why do they still throw money? That's because game developers understand the psychology of these users. As long as we understand the psychology of our users, we can also make users willing to become our members, right? ”

Zhang Ning's words made the three of them realize, and sparks kept flashing in the corners of their eyebrows.

"Our QQ users are actually the same as game users. Although, we don't have equipment in QQ, and we can't PK kill, let alone fight monsters. However, didn't our QQ also launch the QQ level when there was nothing? It stands to reason that our QQ grade is useless at all. Because, his level increase will not bring strength enhancement to QQ, and it is impossible to completely KO opponents, but why, there are still countless crazy netizens who hang QQ every day? ”

Zhang Ning continued to inspire the three of them step by step.

"Mr. Zhang, I understand, that's because users feel that they have a high level and have face."

Ma Huateng said immediately.

"That's because users feel that they are high-level, and although they can't PK, they are better than others."

Zeng Liqing also analyzed and said.

"Moreover, this level of non-PK, in fact, has achieved PK in the comparison between users and users."

Zhang Zhidong added.

"You're right."

Zhang Ning nodded, "When I was creating QQ, I once mentioned the concept of virtual honor. At that time, I told Mr. Chen that whether it was game equipment or game level, they were all for one, virtual honor. They feel that their rank is better than others, they feel that they are different from others, they feel that they have been honored. Although, this is virtual. However, he can actually achieve the same effect as the honor in reality. It's like my studies are better than yours, I'm richer than you, and I have a car. ”

"There are several membership features mentioned in your membership program, and these features, magic emoticons, member avatars, and adding more groups, meet the characteristics of virtual honor. Users will think, I have such a feature, others don't. Therefore, they may recharge to become our members for such a function and such a magic expression. But, apart from these two. Others, for example, friends restore fù, friends online reminders...... And so on, although the function is also good, it is also different from others. However, these settings are more just some features. Moreover, such a function does not attract users too much, nor does it satisfy the virtual honor of users, and they feel that such a function is practical at most. I am different from them, I can use the avatar they can't use, and it's even more bullish? ”

The three shook their heads and said no.

"So, on this basis, our affiliate conversion rate can only be 1 in 100. But...... If our membership function can be set up in this way, to accelerate the QQ upgrade, the member user name is displayed in red, and ranked in front of friends, do you think, our membership settings, is it more attractive? ”

The three of them are not stupid people, almost at Zhang Ning's prompt, the three of them understand the uniqueness of these two functions.

The first is QQ acceleration upgrade, which may make countless people hang up every day become member users in an instant.

Not to mention, this member username is displayed in red and is listed in front of the friends list.

This is simply a naked show to friends, saying that I am a member, I am a bull, I am different.

The two simple settings, virtual honor, are definitely full.

The three of them secretly thought about it, with such a function, let alone ordinary users, even if it is them, I am afraid they have to open a membership.

"Also, the member avatar you mentioned in this program. I think this feature is also very good, such a member avatar, he is directly displayed in his friend's example table. After many users read it, they will soon find out why he has such an avatar, I don't have it. All of a sudden, a sense of superiority and a sense of virtual honor also came up. But why don't we set up a custom avatar? Think about it, if we replace our QQ avatar with all kinds of pictures, or even our own photos as avatars, I'm afraid that just such a function can attract a large number of members again. ”

Custom avatar in later generations, but it is a very important setting in QQ.

Of course, after more than ten years of development. QQ is becoming more and more mature, and this custom avatar has been slowly opened to ordinary users, that is, after the QQ level reaches level 16 and a sun, ordinary users can also customize the avatar. Moreover, with the increase of the Internet in later generations, custom avatars are no longer as attractive as before. However, in the beginning, in the early days of instant messaging, when the Internet was still in its infancy, the setting of a custom avatar that completely distinguishes itself from others is like a drug addiction, which deeply stimulates the soul of every user.

Even if you haven't opened a membership for a while, in your heart, I'm afraid you've always been thinking about how much you want to customize a perfect avatar that is different from others. There are many people who have been a member for a month just to customize their avatars. After setting up the custom avatar, it will not be charged.

It's just that Zhang Zhidong and Zeng Liqing don't seem to particularly agree with this custom avatar that Zhang Ning thinks is very good.

First of all, Zhang Zhidong, who is a technician, said, "Mr. Zhang, the operation of customizing the avatar is technically easy to achieve. But for the user, the custom avatar is a bit cumbersome to set up, and I'm afraid it's not very convenient to use. ”

"That's right, Mr. Zhang, NetEase's bubble back then actually launched a custom avatar. But at the time, it seemed that customizing the avatar did not arouse too much interest. I'm afraid it's not much use for such a function. ”

On the contrary, Ma Huateng is thinking on the side.

"Pony, what are you thinking?"

Zeng Liqing touched Ma Huateng.

"I'm wondering, why did Mr. Zhang say this custom avatar."

"Do you want to come up with that?"

Zhang Zhidong asked.

"Nope."