"Blogging."

"Blog, what is a blog?"

Obviously, for the blog proposed by Zhang Ning a few years in advance, even Wang Zhidong, the king of the Internet, does not know.

However, in fact, blogs did not emerge in later years, and even now, blogs exist as well.

It's just that blogs aren't called blogs now.

In other words, even if he is called a blog, he is not popular for the time being.

"Well, do you know about weblogs?"

"Know somewhat, it's a platform for writing logs online. It's just that not many people seem to use such a platform. ”

"Not necessarily."

Zhang shook his head, "No one uses it, it's just that there aren't too many people to promote it." Moreover, there are no Internet giants to join. I think that launching a web blog on your Sina will definitely make your Sina a very important business. Even, through this blog, you can pull these IP streams forever. ”

It's just that Zhang Ning said so, but Wang Zhidong still doesn't particularly understand this business.

In order to convince Wang Zhidong, Zhang Ning continued, "Speaking of which, this web log is similar to NetEase's personal homepage at the beginning. Users can update a range of content on the platform we provide. It can be a mood or a diary. However, the web log I am talking about is simpler than the original NetEase personal homepage, we can provide users with templates, in this template, there is a diary function, there is a photo album function, and even, there is a music function. I think it's a very growing business. If done well, 1/3 of Sina's IP streams in the future will be brought by blogs. ”

"Is that an exaggeration?"

If there is really such a bull fork, what kind of online games will you do, and you will dominate the portal by yourself.

When the time comes, they Sina will be the absolute portal, even if Sohu joins forces with NetEase, it will be impossible to resist.

"That's not an exaggeration at all."

In fact, in later generations, during the peak period of blogging, such a process was indeed reached.

Even, in later generations, the further version of the blog, Weibo, has developed the content of the web log to the top.

"Brother Wang, I'm very optimistic about this business. It's just that we don't do portals, we don't have this platform. If you don't want to do it, then do it for me. However, you Sina can promote this blog for me. Of course, I'll give you advertising money ...... too."

"No, no, I think about it."

Wang Zhidong shook his head.

Although he doesn't have a special feeling about the content of this blog for the time being, he still trusts Zhang Ning very much.

Not to mention, Zhang Ning's ability to be like a demon.

In case this blog is made popular by this guy again, wouldn't he be unjustly killed.

"In this way, Brother Zhang Ning, since you like the blog so much, then my brother will work with you to do this, you and I have half of the shares, what do you think?"

"Okay."

Zhang Ning nodded, indicating that he had no opinion.

Actually, Zhang Ning didn't think about making a blog by himself before. After all, blogs belong to traditional Internet content, and Zhang Ning doesn't even want to engage in portals for the time being, let alone blogs. As for why the blog was launched, it was entirely to crack down on Zhang Chaoyang. It's just a pity that the blog is too innovative, even if he gives this business to Wang Zhidong, Wang Zhidong has no bottom in his heart.

Coincidentally, this stake itself also accounted for half of it.

"That's it, Brother Wang, you contact the technician here, get the individual framework out first, I'll go back to the company to do something, and when the time comes, if there is any problem with the blog, I'll come again."

"Damn, Brother Zhang Ning, you are the rhythm of shaking off the big shopkeeper."

"Brother Wang, what a big shopkeeper, after all, the company is yours, I just own the shares. Don't worry, though. If I can take this share, there will definitely be a way to start this business. Otherwise, I am embarrassed to take these 5 percent shares. ”

"Haha, Brother Zhang Ning, with your words, brother, I can do it boldly with confidence."

……

After returning from Sina's headquarters, Li Xueling had already put the written plan in front of Zhang Ning's desk.

"Xueling, it's only been less than two days, you're going to get it done, don't be lazy."

made a little joke to Li Xueling, and Zhang Ning opened the plan.

Website: Play more games.

Website:. duowan。

Estimated investment: 20 million.

Industry analysis: With the proliferation of online games in China, the demand for game websites has become more and more large. At present, there is only one game portal in China, and theoretically speaking, he can also have the living space of another game website. In addition, although 17173 has become famous, 17173, like a traditional web portal, is too official and lacks interaction. This is not conducive to online gamers coming to the site for a long time.

Multi-game positioning: For all gamers, it provides professional information on online games and creates more entertaining interactions.

Strategy: Initiate a news gathering strategy, recruit each game, set up a game area, and provide a full range of data.

Second: 17173 shields the Legend of the Golden Ancient Heroes as an example, and creates a special area for the Legend of the Golden Ancient Heroes in an all-round way.

Third, open more game interactive gameplay, forums, and personal game homepages...... Wait.

Zhang Ning looked very attentively, and occasionally, he looked back at Li Xueling who was sitting in front of him.

It wasn't until he finished reading this market report that Zhang Ning sighed, "Xueling, I should have asked you to make a game website a long time ago." ”

Sure enough, it is worthy of being started by playing more games in later generations.

This game report simply fully embodies the core of playing more games in later generations.

As his report states, 17173 is indeed too official and too lacking in interaction.

However, playing more is different.

The predecessor of Multiplay is a forum that provides access to the game portal in an interactive way. So, they're doing a great job of interacting with each other. This is also due to the fact that, although before 2005, 17173 was still the leader in the industry. However, after 2005. As the multi-game game becomes more and more interactive, he has completely surpassed 17173. Even if there is no YY in the back, playing more games will still win the first position in the industry.

Just as later generations of multi-play launched a League of Legends box, multi-play has taken multi-play games to a new peak.

"Of course, it's not too late."

Putting down the market report in his hand, Zhang Ning was very satisfied with Li Xueling.

"This one of your plans is very well written, especially the interactive aspect of it. However, I don't think it will be too slow to promote his entertainment in the form of a personal area. Moreover, there are actually a lot of players who don't like the forums very much, and they don't read the game news much. ”

"That's right."

Li Xueling has always been a game fan, and he knows about the situation mentioned by Zhang Ning.

"However, Mr. Zhang, interaction is innate, and I believe that these players will definitely turn to our side."

"I believe it too. That's why I'm saying that your interactive strategy is a bit slow. Let's take a much faster approach. ”

"Faster?"

Li Xueling shook his head, he felt that his personal game zone business was fast enough.

No matter how fast he wanted, he couldn't help it.

"Yes, Xueling, you just want to launch a personal game area, why don't you consider the game guild area?"