The two most well-known game portals in China in later generations are 17173 and the other is multi-play.

Before 2005, 17173 had been the boss of the gaming industry, and playing more could only come in second.

It's just that after 2005, Multiplay launched an epoch-making product, YY, and Multiplay began to fly.

Li Xueling is the founder of Later Play and YY.

At this moment, Zhang Ning asked Li Xueling to recreate and play more games, which can be regarded as justifiable.

"Mr. Zhang, do you want to make an online game portal?"

is worthy of being born in a mixed website, Li Xueling just looked at the words on the information to play more games, and he had already guessed the content.

"Yes, I want to build a game portal comparable to 17173."

Since 17173 was acquired by Sohu, Zhang Ning came up with a strategy to destroy 17173.

He wants to see if Zhang Chaoyang uses the game portal to block his games, or he uses more games to block them.

"How's it going, are you interested in this project?"

"Yes, yes."

Li Xueling was originally born in a mixed website, and he has a deep affection for the website.

"Okay, you go back and write a strategy report on playing more games, and we're going to launch this website in the near future."

"Okay, Mr. Zhang."

……

Play more games, just compete for the 17173 acquired by Sohu.

However, Zhang Ning is far more than just an arrangement.

After instructing Li Xueling, Zhang Ning came to Sina and found Sina CEO Wang Zhidong.

"Hey, Zhang Ning, your kid is here, I have something to look for you."

Seeing Zhang Ning's arrival, Wang Zhidong was very happy.

"Oh, what's the matter?"

"What's the matter, brother, I recently saw you and Ding Lei making so much money in the game, my eyes are red, and I want to enter the game to see. No, come and ask you, the expert, to see how it goes. ”

"Khan, Brother Wang, you are entering the game to grab our market, I won't tell you."

"Less, the market is so big, the number of people playing games is in the millions, and it may reach tens of millions, or even hundreds of millions in the future. You penguin games, you can hold so many gamers in one family. ”

In this regard, Wang Zhidong understands it more deeply, and Zhang Ning has nothing to say in one sentence.

"Haha, just kidding. However, I don't want you to enter the game. ”

"Why?"

Wang Zhidong was strange, "Zhang Ning, you kid can't do it, Ding Lei's side you give him ideas every day, don't be favoritous." ”

Wang Zhidong pretended to be sad, but Zhang Ning and Wang Zhidong were quite familiar with each other, and knew that he was also joking, so he didn't mind and said, "Brother Ding's side is different from you, he entered the game earlier than us, and besides, he is considering transformation, and Brother Ding doesn't really want to engage in portals." At least, he didn't want to be specifically engaged in portals. Isn't it, Brother Wang, don't you really want to engage in portals? ”

"Not really."

Wang Zhidong shook his head, "I just saw that online games are quite profitable, and I want to enter and have a look." ”

The most lacking thing in the Internet industry is capital, and the three major portals look beautiful, but in fact the cash flow is very small. Sometimes, when they want to launch a project, they are depressed because they have no money. Finally, online games appeared, and all of a sudden, they saw the strength of online games to attract money. Even Wang Zhidong, who is engaged in a web portal, was ****.

"Well...... this"

It is normal for Wang Zhidong to think so.

Think about yourself, it's not that you're so poor that you go to the game. However, thinking about future generations, it seems that Sina has not made any achievements in the game industry, so he shook his head and said, "Brother Wang, games are about making money." However, you have already gone public to raise funds, and in terms of cash flow, although it is not particularly large, it is not particularly lacking. Plus, Brother Wang, your Sina is the number one portal in China. If you enter the game market like this, if you get distracted and give this first hand to someone else, it will be more than worth the loss.

In addition, the profitability of portals in the future will not necessarily be worse than that of online games. Like Yahoo, you see, how bullish. But if you look at online games, although there are some online game companies, it seems to be a momentary success. However, the life span of the game is very, very short, only three years at most. After three years, if they don't come out with a more fun game, then they're going to go into recession. Lei Jue, which launched the King of Kings, is already facing this problem......"

"That's what you said, but we haven't thought about completely entering this market and getting rich, so it's always okay."

"Yes, yes."

It seems that Wang Zhidong still has a lot of thoughts about the game.

Looking at the money rolling in front of you and not making money, it is really impossible to sleep.

"By the way, Brother Wang, do you want to represent a Korean game called Heaven recently?"

"yes."

Wang Zhidong nodded, "This game of Heaven is very good, whether it is the picture or the gameplay, it can be said that it is much more fun than many games in the market." I believe that such a game, even if it is a poster, can charm countless people. ”

Speaking of heaven, Wang Zhidong was excited.

However, Zhang Ning doesn't have much feeling about the game of Paradise.

It's not because Heaven is a Korean game.

Mainly because, although the game of Paradise looks good, in the experience of later generations, it still fails.

Indeed, at that time, Sina made a high-profile promotion of the cloth agency paradise and entered the domestic market with a heavy bang. A lot of media outlets, including those in the gaming industry, have said that with the quality of the game in Paradise, he can definitely set a record. It's a pity that not only does Heaven not set a record, on the contrary, it can't compare to some very bad games. After a year or two of operation in Sina, Paradise was returned...... However, even if Heaven 2 is pushed out after returning to the furnace, it also does not show much Xiàn.

Everyone only remembers that the picture of heaven is very beautiful, but the others do not remember very much.

Of course, the beautiful graphics are also a feature of the game. Around 2001, online games were still in the middle of their reign. The games of this period are generally characterized by rough graphics. However, because online games have just appeared, most of the new players don't mind it. If a game with better graphics is released at this time, it stands to reason that it should be expected by many people.

It's just that many people don't know that although the picture of Heaven appears and the gameplay is good, he does not take into account the domestic environment.

After thinking about it, Zhang Ning said, "Brother Wang, judging from my experience in making games for so long. Whether a game is good or not, whether the graphics are good or not, is not the key to the success of the game. Just like our Jin Gu Qunxia, at the time of its launch, how many media outlets thought our game was fun? And, at the time, not only did no one say it was fun. There is also a lot of news about what test reports are written, and the general trend is to criticize our Jin Gu Qunxia. But look at the present, our game has become the first online in China. ”

"That's why I want to come to you, you kid, I need to teach my brother some experience. Moreover, this game, it is very popular. There are several companies that have to compete for it. That guy Zhang Chaoyang has been working against me recently. ”

"No, Zhang Chaoyang also wants to represent this game?"

"Yes, Zhang Chaoyang recently acquired 17173, it seems that they want to enter the game."

"Oh."

Zhang Ning's mind quickly reacted.

Great, if Zhang Chaoyang is allowed to act as an agent for this pit man's paradise, it will be fun.

Zhang Ning immediately said, "Brother Wang, this game of heaven is not bad, but it is a bit of a problem." ”

"A little problem?"

Wang Zhidong was very concerned, "What is the problem?" ”

"Don't worry, Brother Wang, there is no problem with the game of Heaven itself. The problem lies in China, haven't you noticed that some manufacturers who have been acting as agents for Korean games recently can't operate? ”

While speaking, Zhang Ning pointed out the two most obvious games.

"Millennium."

"Bloody Legends."

Both of these games were brought back from Korean agents, and at the time, they were very popular for a while.

However, soon after the operation of these two games, a series of negative news came out.

Plug-ins, private servers, and lawsuits with development companies...... Wait, Brother Wang, what will you do if you encounter such a situation in the future? In particular, Korean game development companies are not very reputable, and if your game is not popular, they are happy to have you as an agent. When your game becomes popular, they will use the development permission, or the technical permission, to make it difficult for you. The reason why the grand legend failed, according to rumors, is also because the Korean development company wants to threaten Chen Tianqiao to increase the royalty. But because Chen Tianqiao did not agree, in the end, the Korean development company leaked the source code of the legend, so the private server also came out.

"This, this, this ......"

After all, Wang Zhidong is not engaged in games, he is engaged in portals, and he is already a little afraid of Zhang Ning's words.

Seeing Wang Zhidong's attitude, Zhang Ning added more strength, "Brother Wang, you just want to enter the game, and you may not understand this market very well." As you said, the graphics of this game of Paradise are good, and the gameplay is okay. But the question is, Brother Wang, haven't you noticed that the game of Heaven has a high demand for hardware? ”

"Pentium processor, 256 memory, this is a configuration only available on new computers. Brother Wang, go to the Internet café to investigate, how many Internet cafes have computers in the Internet café reached such a configuration? Fortunately, you don't give heaven back now, and if you do, you will cry when the time comes. ”

The more Zhang Ning said, the more scary it became, and the more Wang Zhidong was afraid to act as an agent of heaven.

"Brother Zhang Ning, what will you do according to your approach?"

"If you want me to say, look at me, we Penguin Games will develop our own games. First, there is no need to pay agency fees and royalties to others. Second, the technology is in your own hands, and you are not afraid of others, let alone worry about private services. I think, Brother Wang, you can develop a game yourself. ”

Of course, this is Zhang Ning's deception, he knows that Wang Zhidong just wants to make some extra money, so that they can spend a year or two developing a game, so they don't do it. Sure enough, when Zhang Ning talked about developing the game by himself, Wang Zhidong immediately sighed, "It's not impossible to develop it yourself, but it's too time-consuming." Besides, I don't want to play games all the time, portals are my main business. ”

"That's right."

Zhang Ning clapped his hands, "Brother Wang, your main business is a web portal, why do you have nothing to do with the game." If I really want to make money, I have a better way. ”

"What a way."

Wang Zhidong was interested in this.

Anyway, for him, as long as he can make money, whether it is a game or not, it is not a game.