"Tablets are indeed a very innovative product, and of course, we will do it in the future. However, for the current world IT landscape, tablets are simply too innovative. Perhaps, Microsoft's tablet plan will surprise many people at the beginning. However, it is absolutely impossible for him to succeed. Because, the user needs a process of adaptation. Why can we make smartphones first, but why don't we do it, but launch smartphones first, in order to make users better applied. After all, Qingqing, you have to know. Our touch operation seems to be very innovative, but it has only been around for a long time, and it will take a process whether it can replace the buttons and whether the user can fully accept it. If you don't have this time to educate users, launching smartphones alone will only fail. ”

Zhang Ning replied.

"Okay, since Xiao Ning, you have a plan, then we will study it first, and don't push it to the market so quickly. However, the smartphones you just mentioned, Nokia, including some mobile phone giants such as Motoro, they already have smartphone plans. In terms of time, although they are much later than we studied. But they themselves are making mobile phones, and probably, they will not be much later than us. In addition, they are authentic mobile phone companies that have a great influence in the mobile phone industry, and as soon as they launch smartphones, it will have a significant impact on us. Xiao Ning, what do you think? ”

After Microsoft, there is Nokia.

As the world's mobile phone hegemon, Nokia is even more threatening to penguins than Microsoft.

"We didn't see the smartphones produced by Nokia, so for the time being we could choose not to move. It's a huge market, and there's no way we're going to stop them from entering. However, I am not too worried about the entry of Nokia and other mobile phone companies. ”

"Why, Xiao Ning, you don't feel pressured at all."

"Why should there be?"

Zhang Ning behaved very easily.

"What a smartphone is, what kind of phone is called a smartphone, I think, they definitely don't know. From smartphones to smartphones, it seems that it is just a function to add a call function on the smartphone. But if smartphones were that simple, I wouldn't have done so much in a year. ”

"Still, Xiao Ning, I still have some worries. No matter what the future holds for smartphones, our smartphones give them ideas. Just like now, if you add a call function on the Meizu generation. Even if no other changes are made. I think that such a smartphone can once again make a sensation in the market. This is a qualitative change. ”

"Indeed."

Zhang Ning also nodded.

No matter how sensational the smart machine is, no matter how much it changes the world, it is just an electronic product that everyone thinks is very powerful.

But this electronic product, he is not a necessity.

Users can buy it, and they can not buy it.

Moreover, not buying it does not have much impact on yourself.

However, if you add a call function to the Meizu generation, it will become a smartphone from the original smartphone. Then, everything has a completely different meaning.

Smartphones are not a necessity.

But smartphones are an absolute necessity.

At the same time, only the necessities of mobile phones can truly change the world.

Obviously, Chen Qingqing also realized this.

"Still, Qingqing, we don't need to worry too much. I think they might have a lot of problems when developing smartphones. Like, how to type on a smartphone. If they still use the same key system, then this will not pose a threat to us. And if they are exactly the same as our Meizu generation, then how can they solve the problem of touch typing? ”

"Xiao Ning, isn't this a good solution, our smartphones, isn't it solved?"

"Oh, you said we."

Zhang Ning smiled dumbly.

"We were solved, although, it seems, our solution was actually quite simple and didn't do much to set up. But just because we are us, and just because we can do it doesn't mean they can do it too. In other words, even if they can do it, they don't have a bottom in their hearts. Once the market can't accept it, then their smartphones will fail completely. It's like, the resistive screen mobile phone of the year. ”

"It's getting more and more confusing."

"Actually, it's a matter of habits."

Zhang Ning explained in one sentence.

"As I said earlier, touch operation is a completely new operation, it is very innovative, and people find it interesting. But not necessarily with this touch of ours, he can influence the world. Not necessarily our touch, he can replace the button. It takes time and money to cultivate, that is, to cultivate the habits of users. Only when the user gets used to the operation, the user will accept it. It's not an easy task, at least I don't think Nokia can do it, or even if they can't think of it. ”

This is one of the more advanced ways of business.

Different from the previous production of products to adapt to users, the emergence of touch, he is an innovation that changes user habits.

If you just push out touch, you don't generalize touch as an action.

Well, no matter how innovative the touch looks, he can't catch up on the world.

It's like the Nokia of later generations.

Later, after Nokia appeared in touch operation for several years, Nokia did not launch touch mobile phones.

It's not that they didn't notice the touch operation, or that they weren't too stupid to use touch.

Because at that time, Nokia had not yet figured out whether this kind of touch could be popular in the world.

As a result, Nokia believes that touch may be innovative, but it is not likely to be popular in the world, and everyone is still used to pressing buttons.

When touch is popular for a year or two, everyone will still return to the trend of button operation.

Just like when resistive screens were popular, everyone used a touch pen to operate.

At the beginning, the touch operation of this resistive screen is indeed very popular and amazing.

Unfortunately, after a year or two of popularity, users have switched back to traditional push-button operation.

"Okay, Qingqing, just keep an eye on Nokia's side. We don't take each other lightly, and we don't take each other too seriously. Again, the focus is on our smartphone development. Oh, and there's apples at the end. On the Apple side, there is some movement. ”

"I don't know."

Speaking of apples, Chen Qingqing shook his head.

"Some other companies have some news, but Apple has no news. We also don't know what Apple's plans are in the near future. But I'm guessing that Apple has already moved. Possibly, they will make smartphones, and it is possible that they will enter the smartphone plan, and even the tablet plan will be able to enter. ”

"Jobs, this guy is so secretive."

Zhang Ning has some worries about Apple.

"We bought the technology for their iPod, and Jobs got a good amount of money. With this money, they could go into any industry. Qingqing, you should pay more attention to apples in the future. While Apple hasn't been doing well lately, Steve Jobs was an innovation freak and could not tell when another good product will be launched. ”

For Jobs, Zhang Ning still seems to value it very much.

Although, Zhang Ning did not recognize Jobs's character.

But it has nothing to do with Jobs' abilities.

Although Apple's performance has not been satisfactory in recent years, Apple has always been innovating.

Just like their computers, they have always been at the forefront of product innovation.

It's a pity that Apple was so innovative that some of their products couldn't adapt to the market.

"Okay, I will."

Chen Qingqing nodded, "In addition to these enterprises, there is another thing that you need to deal with." ”

"What's the matter?"

"Lenovo wants to come to our penguin tomorrow to visit, Tsinghua Tongfang, BBK, Huawei, CITIC ...... and other companies, they also expressed hope that they would have the opportunity to come to the penguin for inspection. Moreover, they all hope to meet Xiao Ning and you. ”

"Oh, so many companies are coming."

"Not really."

Chen Qingqing said with a smile, "Recently, our Meizu generation has been selling so hotly, and some domestic IT companies also hope to cooperate with us in all aspects." However, their purpose is not just to cooperate. ”

"It's not for cooperation, what are they coming for?"

"Didn't you just say it, see you."

"See me."

Zhang Ning said strangely, "What do I have to say, didn't I hand over all the company's affairs to you." ”

"When I replied to them, I said, I don't have time."

Zhang Ning shook his head, not wanting to participate in this kind of communicative work.

"Xiao Ning, I think it's better for you to see them."

"How?"

"Although this time they nominally said that they came to visit our penguin company, but more importantly, I still hope that Xiao Ning can give them some guidance on the future situation. You must know that once our Meizu generation came out, it had a great impact on the world. They also feel that if they go in the wrong direction at this juncture, they may be out of the IT revolution. ”

"I want to think about it."

Chen Qingqing said this, but Zhang Ning was a little hesitant.

That's right, the advent of smartphones is definitely a big change in the IT industry.

Some companies have risen because of this change.

Some companies, because of this change, have completely declined and disappeared from the eyes of the public.

The same is true for the experience of the time of the smartphone revolution in later generations.

Companies such as Nokia, Motorola, etc., which are as strong as mobile phone overlords, went out of business one by one because they went in the wrong direction after the advent of smartphones. And some companies that have never been famous or even appeared in these decades. Like Xiaomi, Meizu ...... Because of the rise of smartphones, because they seized this opportunity, they rushed to the world.

"Okay, then we'll see."

After thinking about it, Zhang Ning agreed.

In any case, they are also domestic enterprises, and they can help if they can.

In addition, Zhang Ning also hopes that while Penguin is rushing to the world, some other domestic companies can also follow suit.

"However, it takes too much time to meet one by one, so you can communicate with them and say, in three days, I will meet them together, so that I can also focus on answering some of their doubts."

"Okay, no problem."

"Is there anything else going on with the company?"

"There are no big things, but there is one problem that is more of a headache."

"What's the matter?"

"Recently, the company has received a lot of calls from users with broken screens, and most of them say that when they were using the Meizu generation, they accidentally broke and asked what to do?"

"It's very simple, either take it to repair, or change it to a Meizu generation."

Zhang Ning replied directly, "Could it be that they broke it themselves, and we still have to pay it back?" ”

"Xiao Ning, I know, but the problem is not here, the problem is that they think that our Meizu generation is too reluctant to fall, and often the glass will shatter when it falls from a height of about one meter. Some also said that in addition to being easy to break, the Meizu generation is also easy to be scratched, and if it is placed with the key, the screen of the Meizu generation is easy to be injured. I've also scratched it once, you see, because the key was placed with the Meizu generation, and a scratch has appeared on the top of the screen. ”

Chen Qingqing took out his Meizu generation and showed it to Zhang Ning.

"It can't be helped."

Zhang Ning shook his head, "The outer display part of the Meizu generation is a glass screen, and there is not much metal and plastic as protection, so it is easy for him to break. Moreover, our screen is relatively large, and it is easy to hurt the screen, so users can only be careful when using it. By the way, don't we also have peripheral products, such as films, protective covers, etc., it is recommended that users buy these peripheral products, which can play a great role in protection. ”

The problem of fragile screens has always been a major disadvantage of touch electronic products.

Not to mention the current Meizu generation, even if it is a smartphone that has matured in later generations, this shortcoming also exists.

"Recently, we have also been vigorously promoting the sales of peripheral products, but the film and protective cover still cannot fundamentally change the fragile characteristics of the Meizu generation. Many users have responded, saying that it was not used for a month after buying the mobile phone, the screen was broken, and their hearts were dripping blood. Xiao Ning, do we have any other way to save it? If this continues, I am afraid it will affect our sales. ”

"Affect our sales?"

Zhang Ning disagreed, "Do you think this will affect our sales?" ”

"Yes, Xiao Ning, don't you think?"

Chen Qingqing said, "Our Meizu generation is not cheap, it needs 1000 US dollars, although only a small number of people use the screen when the screen is broken, but the more time passes, I believe that the probability of this broken screen will increase." I'm afraid that many people will accidentally fall or scratch in the future. Spending so much money to buy a Meizu generation, if you can't use it for a year, it's not good for our brand. ”

"You're too worried."

Zhang Ning explained with a smile, "Qingqing, I think this is a good thing, wouldn't their broken screen give them a chance to buy our Meizu generation again?" ”

"Huh?"

Chen Qingqing felt that his head couldn't keep up, "The screen is broken, buy it again?" ”

"Yes, if it's broken, buy it, isn't it very understandable, isn't it, Qingqing, do you want to see them use our Meizu generation for 5 or 10 years, if so, then what do we earn?"

"Xiao Ning, are you mistaken, isn't the product better the longer you use it?"

"Yes."

Zhang Ning nodded, "But this is only for users, of course users want their products to be used for as long as possible." They want the product to be new every day, so they don't need to change it. But for our merchants, the longer they use it, the slower they will replace, which is not conducive to the sales of our products. You know, there will always be times when the market is saturated. If the market is saturated, everyone who should buy our products is purchased, then who will we sell our next generation products to? ”

"Xiao Ning, I know what you mean, we want to make money, but how to say, our Meizu generation must also ensure that users use it for at least 5 years."

"Five years?"

Zhang Ning smiled bitterly.

The future smartphone market, in 5 years, God knows what will happen.

"Five years is too long."

"Then it will take at least three years."

"Three years is too long."

Zhang Ning still shook his head.

"That Xiao Ning, what do you think is the service life of our Meizu generation."

"1 year."

Zhang Ning stretched out a finger and said.