"1 year?"

Chen Qingqing was dumbfounded.

1 year, this and this......

"Xiao Ning, this is too bad."

Even if it is the final person in charge of the Meizu generation, he can't help but say a word.

"Xiao Ning, our mobile phone is not a fast consumable, such a short period of use, how can this work."

"Why not?"

Zhang Ning asked rhetorically.

"Whoever stipulates that electronic products must be durable goods, and who stipulates that electronic products cannot be consumed quickly. It is true that traditional electronic products have a wider service life, but this is a traditional electronic product, and I think that our smart phones, including our future smartphones, should have a service life of 1 year. Although, we can make sure that even if the user uses it for 5 years, our products will not break. But we must spread this concept, and we must let users develop the habit of quickly replacing electronic products. Instead, it wasn't until these users felt that the phone was broken, or that the phone was too old to be used, that they thought of buying another one. If that's the case, then I can say that the future smartphone market is actually not large, and I have no interest in entering this industry. ”

Later generations of Nokia, speaking of which, also have a large part of the reason for the long life of mobile phones.

Although, Nokia may not have given much thought to the age of Nokia's phone.

Or, they thought about it, but they thought about the term of use as long as possible.

So, in the Hereafter. Nokia's products, regardless of the model of mobile phone, are among the best in the world in terms of durability. Many people who have used Nokia mobile phones say that Nokia can be used as a brick. This is an exaggeration, but it also proves that Nokia has really put a lot of effort into the durability and quality of its products.

It's a pity that they have done the ultimate in the durability of their products, but they have neglected the sales cycle of their products.

Most users will use Nokia for at least 3 years after buying it.

Some have been used for 5 years, 6 years, 7 years, or even 10 years.

I will change it in a year or two, I am still reluctant, the whole Nokia mobile phone is still new, and it is not bad at all.

The product life cycle is too long, which seriously restricts Nokia's profitability.

As for why Nokia hasn't thought about changing.

It's all about a super-strong market that makes Nokia think it's profitable and doesn't need to change.

This also made Nokia control most of the global market at that time, but it has not been able to compete with Microsoft, IBM, and Intel. Eventually, this also fell to. A smartphone storm blew up, but Nokia collapsed because it had not accumulated enough capital before, coupled with a series of strategic mistakes.

"Xiao Ning, I understand what you mean, but the service life of 1 year is too short. Even if we advertise it, users will not accept it. Not only them, but even me, I never thought that after a year of use, I would have to change a mobile phone. Anyway, I want to use it for two or three years. ”

"Of course, I'm not talking about propaganda that we want to do directly. With a one-year service life like this, if we tell users that users don't scold us to death, they will definitely say, why don't we grab it. ”

Zhang Ning made a small joke.

"It's good to know, I thought you wanted to grab it."

Chen Qingqing on the side was also amused by Zhang Ning's sentence.

"I'm a civilized person, how can I rob it. However, to promote the one-year service life, we don't have to advertise it to users explicitly. We can do it in other ways, such as upgrading. ”

"Upgrade?"

"Yes."

Zhang Ning nodded.

"For example, Qingqing, have you bought the Meizu generation now?"

"Yes."

"Then you were going to use it for 3 years, right?"

"Yes, I'm not an electronics enthusiast, how can I change it every day."

"But when you decide, Penguin has launched a new product. This product is an upgraded version of the smartphone, and he upgraded the original smartphone into a smartphone. So, at this time, do you still buy it? ”

"Of course."

Subconsciously, Chen Qingqing burst out, "Smartphones are much stronger than smartphones, and you can also make calls, why not buy them." ”

"That's it."

Zhang Ning snapped his fingers and said again, "We will not explicitly tell users that the service life of our products is 1 year. However, we can use this upgraded approach to remind everyone that you need to replace your product. And the time of this reminder, I set it at 1 year. In other words, within one year, we must upgrade the product, that is, launch an upgraded version. No, it's not a year, I think a year is still slow, we should upgrade once in half a year, and after the end of the year, it's a big upgrade. ”

"I see."

Zhang Ning's explanation made Chen Qingqing suddenly realize.

"However, Xiao Ning, how can we ensure that users will buy our upgraded products? After all, he bought it before. ”

"It depends on whether your upgraded product is innovative or not, if it is innovative, then users will buy it. And if there are no upgrades, then your product is likely to fail. ”

"When you say this, I feel that the competition in the smartphone market will be extremely fierce in the future."

"That's right, the smartphone market will be unprecedentedly fierce in the future, and it will change the original IT landscape. No matter how big the market you have before, if you don't innovate enough and users don't buy it, it may disappear overnight. Of course, even if you didn't write a word before, no one had heard of you. But your product is innovative enough for your product to be appealing. Then, you will also be able to become another global giant in a very short time. ”

This is the charm of the mobile Internet era represented by smartphones in later generations.

All traditional rules will be washed away without a trace under the mobile Internet.

……

Three days later, the heads of major IT companies in China came to Penguin one after another, either alone or in groups.

"Mr. Ma, I didn't expect you to come too."

In the Penguin reception room, Lenovo CEO Yang Yuanqing greeted Alibaba's Jack Ma.

"Brother Yang, why can't I come."

Ma Yun blinked and said with a smile.

"Mr. Ma, don't fight haha, you Alibaba had a fight with Penguin back then. This time you come over, aren't you afraid that Zhang Ning of Penguin Company will cool you aside. ”

"Haha, Brother Yang, you don't know Zhang Ning too well, if I'm worried, I won't come."

Ma Yun didn't mind at all, even if Yang Yuanqing said that they were beaten by Penguin Company back then, they didn't know how to fight back.

Fortunately, a few years have passed, although Alibaba can't compete with penguins. However, Alibaba has also embarked on a B2C path, with JD.com, Excellence, Dangdang, these companies have gained a firm foothold in the domestic e-commerce market.

"But no, Brother Yang, it's not authentic for you to say this, do you think we're here to quarrel with penguins?"

When one of them heard this, he also walked over, "If you want to fight with Penguin, you have to count us Baidu." Back then, we Baidu and Penguin were very good. ”

It was Baidu's Robin Li who said this. Today, Baidu is no longer the No. 1 search engine in China. However, Baidu is still doing well. Although they can't compete with Penguin in the search engine, relying on Robin Li's ingenuity, Baidu still has a certain market in China.

"Yan Hong is right, this Yang Yuanqing is not well-intentioned. Dare to love that they haven't competed with the penguin company, I really can't wait, one day Lenovo will also compete with the penguin company, I see what kind of expression this guy will have at that time. ”

"I'm looking forward to it, too."

Robin Li and Ma Yun sang and harmonized, which made Yang Yuanqing very embarrassed.

"Two dudes, I admit my mistakes, I admit my mistakes, I don't dare to compete with Penguin."

Although Lenovo is a state-owned asset, which one dares to say cruel words about penguins, saying that it can compete with them.

Not to mention these domestic companies, even the international giant Microsoft, didn't they also lose under Zhang Ning?

"However, Brother Ma Yun, you just said that penguins compete with our Lenovo, although we haven't thought about it, but recently, Penguin has really overlapped with us Lenovo in business. In the future, I think, competition is inevitable. ”

Speaking of this, Yang Yuanqing looked worried.

I don't know if it's for the company's business, or I'm worried that I can't compete with the penguins.

Still, the two nodded.

Robin Li on the side said, "Brother Yuanqing, you're talking about smart phones. ”

"It's not."

Yang Yuanqing shook his head.

"If it's just a smart phone, we can withstand it. However, I suspect that Penguin should enter the smartphone space. Although our main business is computers, mobile phones are also relatively large. Penguins come in, with their innovation strength, I estimate that the domestic mobile phone market will be monopolized by them. ”

"Monopoly is not enough."

Ma Yun on the side took over.

"If it was a penguin a few years ago, especially when the penguin was just formed, the penguin would indeed have a monopoly. But in recent years, the penguin market style has completely changed, and they no longer consider monopolies. Although, they do have a monopoly level. Moreover, this kind of monopoly is still a monopoly under market competition, and we can't do anything even if we sue him for monopoly. If not, I'm afraid, we Alibaba and Robin's brother's Baidu, where is it possible to survive. ”

"That's what I said, but I still don't know the bottom of my heart."

"Yuanqing, don't be so unconfident."

Ma Yun was older and patted Yang Yuanqing on the shoulder.

"If you have any worries about coming to the penguin this time, please tell them all. I think this is what Zhang Ning meant by considering meeting with all of us at one time this time. ”

"Well, that's what I thought too."

was slightly relieved by Ma Yun, and Yang Yuanqing was also relieved.

"It's not just you, Yuan Qing, I think, I'm afraid everyone who came here here today thinks so."

Yang Yuanqing looked around.

At this time, basically, in this not very large reception room, the heads of well-known domestic IT companies have all been present.

Sina, NetEase, Shanda, Jiucheng, Perfect Space, ZTE, JD.com, Dangdang, Huawei, Starcom, Haier, Digital China, Tsinghua Tongfang, Insigma, Inspur Software, BBK, Lenovo, Hisense, Neusoft, Xinke, Gionee, Datang Telecom, BOE, Shenzhen Tianma, TCL, Great Wall, China Mobile, China Unicom, China Telecom...... and so on, all of them have arrived.

Here, there are some companies that have cooperated with Penguin before, some have fought with Penguin, and some have never cooperated with Penguin before, but this time they came together because Zhang Ning intended to meet them.

About half an hour, after all the heads of the enterprise were present, Zhang Ning officially entered the venue.

Zhang Ning was greeted with a round of warm applause.

Although these are all heads of enterprises, there are also many people who have always regarded Zhang Ning as their idol in their hearts.

Or, even if it is not an idol, it is the goal of striving with Zhang Ning.

It can be said that for Zhang Ning, everyone at the scene admired it from the bottom of their hearts.

"Guys, long time no see."

This was Zhang Ning's first sentence when he entered the reception room.

"I'm sorry, there are a lot of friends here today, and the company's arrangement was to prepare a larger conference room. However, I looked at it, and the room was so big that it felt like a meeting, and I didn't like it. Most of my friends at the scene are my seniors, and I prefer to sit here with you and chat face-to-face. ”

"Zhang Ning, your arrangement is very good, we don't mind at all."

"yes, why do you want a big conference room, wouldn't it be nice here. You see, we have something to say directly now, I see, I will go back another day, and I will also make such arrangements in the company. ”

"That's a good idea."

After Zhang Ning finished speaking, everyone in the audience praised and said from time to time.

Although it was noisy to talk like this, Zhang Ning listened to it, and everyone was quite satisfied with this arrangement.

At least, in their words, it's better to have something to say directly, and it's much easier to save trouble than to have a meeting.

"Since everyone is satisfied, that's good."

Zhang Ning didn't have any, and continued, "Originally, I wanted to have a one-to-one chat with major companies, but I think everyone knows that I have only returned to Penguin not long ago, and there are still many things that I need to deal with in all aspects, so I called everyone over together." Since you are here today, you can speak freely, and treat today's meeting as a discussion meeting, and you can ask whatever you have to say and what questions you have. I believe that as long as we communicate with each other and do not hide our personal interests, I think that even the biggest difficulties can be solved. ”

As soon as he turned the words, he once again received applause from everyone.

"Zhang Ning said it too much to my liking, since Mr. Zhang is so casual, I'll be the first to say it."

One of them, a tall, flat-headed middle-aged man, was the first to stand up after Zhang Ning finished speaking.

"Introduce yourself, I'm Duan Yongping......"

Duan Yongping had just introduced when he was interrupted by Zhang Ning.

"Mr. Duan, I don't need to introduce you, I know your name."

Zhang Ning said with a smile, "Mr. Duan's invention of the Xiaobawang game console almost didn't turn me into a bad student. ”

"Hahaha, hahaha......"

Everyone was amused by Zhang Ning.

Duan Yongping on the side was even more excited.

Unexpectedly, such a genius Zhang Ning actually knew his name, and even more so the Xiaobawang game console he invented in his early years.

This is really too much for Duan Yongping to have a long face.

"Mr. Zhang said with a smile, fortunately, the little overlord I invented back then did not affect you, if it really did, I guess I would become a sinner for the country. Hehe, just kidding. However, Mr. Zhang, I have long since stopped doing the Xiaobawang game machine, and I have founded BBK Electronics Company, which has developed well before. Recently, though......"

"What's going on lately?"

"To be honest, we have been stepping up lately, and we are living like a year."

"It's like a year, no."

Zhang Ning frowned.

"As far as I know, your BBK should produce VCD, telephone, mobile phone, point reader, repeater, MP3...... Although science and technology are advancing, there are still some markets for these products in China. ”

It's just that as soon as Zhang Ning finished speaking, he suddenly understood.

The Meizu generation can be described as a VCD, a point reader, a repeater, MP3 ...... Some of these