Although the >QQ mini version is like an advertisement in later generations, many users will pop it up and close it directly. At the same time, there are some member users who even screen such news directly in the settings. However, in the 2000 period. The appearance of the mini version is extremely new for many users.

Almost all, as long as it is a user who logs in to QQ, when the mini version of the page pops up, they will read it.

Again, in order to attract attention. In addition to the key news, some of the news in the mini version is more creative or innovative because of the small location. So, even though many users only meow a few glances, they like this kind of mini-news page with a small length.

And a few days later, a series of interviews were counted.

Among these statistics, users who clicked on the mini version of the interface news accounted for 97%u3002

Those who regularly read the mini version of the news, accounting for 85%u3002

Only 1%%u7684 users reported that they did not read the mini version of the news.

From these numbers, Zhang Ning knew that his mini version of the news was a success.

And with this information, Zhang Ning came to Sina.

Sina's headquarters is also in Zhongguancun, but it is far away from Penguin Technology.

However, after the last incident, Sina's CEO has been replaced, and the current Sina CEO is called Wang Yan.

"I didn't expect that the recent hot QQ instant messaging was actually developed by Mr. Zhang."

Because they are in Zhongguancun together, and the recent QQ table Xiàn is also good, Wang Yan met Zhang Ning in person.

It's just that he didn't expect that the founder of QQ was actually just a young man about 20 years old.

However, Wang Yan was only stunned for a moment, but then woke up.

The Internet is the place where the miracle of Zào is created, the founder of Yahoo in the United States, and the founder of NetEase in China, aren't they all quite young?

Of course, no matter how young they are, compared to Zhang Ning, they still seem to be more than ten years older.

"Mr. Wang is polite, no matter how popular the table is, it is just average, otherwise, I won't come to Mr. Wang to advertise."

Zhang Ning told the truth.

Now QQ has just been launched, and the peak number of people online at the same time is only more than 900, which is a little short of 1000.

However, Zhang Ning is already very satisfied with such a number. You must know that it took half a year for OICQ to break the record of 1,000 in that year.

"Zhang is always a pragmatic person, but I don't know how Mr. Zhang wants to cooperate with us Sina."

"It's simple, I want to buy a month's advertising space for your Sina front page banner."

"Mr. Zhang has a unique vision, and in our Sina, the most powerful thing is this advertising space."

"But I just think it's a little more expensive."

"Haha, Mr. Zhang, in fact, our advertising space is not expensive at all, and you must know it. We at Sina have not made a profit until now, which means that if we only make money from advertising, I am afraid that we will never be able to make a profit. From this point of view, Mr. Zhang will find that our advertising costs are actually really cheap. ”

"Mr. Wang is really good at laughing."

Seeing Wang Yan smiling, Zhang Ning also laughed, "The reason why your Sina is not profitable is not just because of the problem of advertising costs. In the midst of this, you have launched other businesses. Like online games, of course, this piece can not be counted first. Let's talk about the news business, in order to create a first-class online news in China, some of your businesses have signed relatively long contracts with various newspapers, and a lot of funds are one-time investments. If it is really calculated year by year, even if Sina is not profitable, it may not lose much. Mr. Wang, don't fool me, a newcomer to the Internet. ”

Zhang Ningke has analyzed Sina's annual report in detail.

Among the three major portals, Sina can be said to be the most profitable.

"I didn't expect Mr. Zhang to be so proficient in Internet business, in this way, Mr. Zhang, as an enterprise in Zhongguancun, I am afraid that we will have to cooperate more in the future, this advertising price, we will cooperate at the price of 90,000 per day, what do you think?"

"90,000."

Zhang Ning didn't nod or shake his head, "Thank you, Mr. Wang, it's just that I feel that 90,000 yuan is a little expensive." ”

"Mr. Zhang likes to joke again, do you know that the price of Sohu is 90,000. We have 1/4 more IP streams than Sohu. At this price, it's already a great deal. ”

"The bargain seems to be a good deal, but I'm thinking, Mr. Wang, I bought your front-page banners for a month at once, isn't there a discount? You know, buy dozens of catties of apples on the street, and the other party will give you a little cheaper. ”

Zhang Ning grinned and laughed, only treating such a high-end and atmospheric Internet business as selling cabbage on the street, and bargaining from time to time.

This comparison made Wang Yan cry and laugh.

You say this guy is a novice, and this guy is so good at bargaining.

If you say this guy is not a novice, but when he talks, he is like a street vendor.

Could it be that this guy really thinks of Sina as a beach selling fruit on the street?

However, this guy's metaphor is inappropriate, but it still makes sense.

"Mr. Zhang, I'm afraid of you, 80,000 per day, this is a price that only our gold partners can enjoy."

Hearing this number, Zhang Ning finally stretched his brows.

He has long known that the advertising costs on the major portals are fictitious, and they are all for others to see. The real advertising cost has always been negotiable. Of course, some are negotiated by strength, some by bargaining, and some by industry insiders. If you know the market inside, you will have a relationship with these websites. And if they don't know, or there are some more local tyrants, they will fall for this and obediently sign a high advertising fee.

"Mr. Wang, you are too inauthentic, I am ready to cooperate with you for a month. Even, it's possible in two months, isn't it a gold partner? ”

"Ah...... This ......"

Wang Yan burst into tears again, he is now sure that this guy knows the Internet industry clearly. I just said that, but I was just arguing with myself. However, in the face of this question, Wang Yan had no choice but to respond, "You are now our gold medal partner." ”

"Then since it is, can you enjoy the discount of the gold partner?"

"No, Mr. Zhang, you still want discounts, didn't I give you a discount just now."

"It's a discount, but, Mr. Wang, I wasn't your gold medal partner just now. Now that it is, I guess I should be able to enjoy a little bit of discount. ”

Wang Yan almost choked on this.

"Mr. Zhang, Mr. Zhang, I have convinced you, I have served, I am really convinced."

Wang Yan gasped for a while, and then he came to his senses, "Okay, the price of the last bite is 75,000, so it can't be less." If it is less, I think, Mr. Zhang should go to Sohu or NetEase to have a look. ”

"Hey, where Mr. Wang said, 70,005 is 70,005, and I am also a good talker."

"You're good talking."

Wang Yan was half thundered to death by Zhang Ning's sentence, but he still held back, "Yes, there are indeed fewer people in the IT industry who are as easy to talk as Mr. Zhang." ”

After finishing speaking, he was afraid that Zhang Ning would regret it, so he hurriedly asked the secretary to draw up the contract, and when the time came, it was signed.

Thinking that this guy is so good at bargaining, Wang Yan was scared for a while. I knew that such a cooperation should be handed over to the advertising department. At least, they don't have the power to call the shots. For some price reductions or something, I will definitely not give up half a point. But now, to talk about it yourself, it's just a moment later, and the city has been lost one after another.

It's just that the secretary was about to fit the fit, but was stopped by Zhang Ning at this time.

"Hey, Mr. Wang, don't be in such a hurry, let's talk first, I will sign this contract early and late."

"Well, let's talk a little longer."

Helpless, Wang Yan had no choice but to sit back again.

"Why don't we talk about instant messaging, what does Mr. Wang think of our QQ?"

"It's very good, it's just that if it were me, I wouldn't have the courage of Mr. Zhang to spend so much money on advertising."

"Well, it can't be helped. You know, our QQ has just launched, and it's hard to catch up with OICQ without advertising. ”

"That's just as well."

"It's still you who are strong, look at you Sina, any contract signed is millions of dollars, I am very jealous of you." But if you look at our instant messenger, I estimate that we will have to put money into it every year for three years, and not a penny will be generated. ”

"Alas, Mr. Zhang, you don't know how hard it is for us to make a website. It's much more complicated and tiring than you do simple instant messaging. ”

"That's just as well. However, I noticed a strange phenomenon. ”

"What phenomenon?"

"I think, like your Sina.com, as the largest portal in China. It is estimated that many netizens have been on it, but some netizens, they only occasionally go on the Internet, and they don't log in often, what do you think of this problem? ”

"We've looked into this. At that time, we also wanted to turn some of the occasional users into long-term users who were always on our website. However, we found that we could not do it. Because, these netizens, they don't like to watch the news at all. They just wanted to be new on our Sina.com, and after finding that there was nothing interesting about the site, they moved on to other games. ”

"Yes, but I still found a phenomenon. You said that these users who log in once in a while and never log in to Sina are irretrievable, so that's fine. However, there are still some users who seem to have developed a pattern that they like to log in once every two days, or once every three or four days, or once every seven days. You say he didn't get into the habit of watching the news, and he liked it very much. You say, he developed the habit of watching the news, but he doesn't appear every day, what's going on? ”

"Well...... this"

Wang Yan also had a headache about this.

They have been studying these problems in the past, but in the end, they were helpless, so they explained, "This problem may be that this type of user cannot be online every day, he usually only goes to the Internet café, or once a few days." There is also a possibility that he just likes to go to see it once every few days, and it is really difficult for you to let him come and see it every day. ”

"Not necessarily."

"Oh, Mr. Zhang, do you have a way to get them to come to our Sina every day?"

"Well, there's a way to do it."

"What's the solution?"

Speaking of which, Wang Yan has been fully adjusted by Zhang Ning.

If you can let users who usually log in three or four days, or log in for a week, log in to Sina every day.

So, this is definitely a big benefit for Sina.

"Well...... this"

Zhang Ning's story hesitated.

"I hope Mr. Zhang will give you some advice."

Looking at Wang Yan, who was a little eager in his eyes, Zhang Ning smiled secretly, I thought you didn't hook it, and after making a good gesture, he said, "For the sake of being familiar with Mr. Wang at first sight, then I will briefly say a few points." ”

"Yes, yes, I also hit it off with Mr. Zhang." Wang Yan hurriedly agreed.

"I think these friends can go online every day, but they don't log in to Sina every day. It's not necessarily that they don't want to log in to Sina, it's not that they have developed this rule, it's that they're lazy. ”

"Lazy?"

"That's right, they're just lazy, they're too lazy to type in the URL, they're too lazy to come over."

"There is some truth in what you say, but how to solve their laziness?"

"It's simple, set an alarm and remind them."

"But how do you set an alarm to remind them?"

Although the reason is clear, Wang Yan still doesn't understand the specific operation. After all, they are just websites, and they can't go to other people's homes and say why you didn't log in to Sina today, log in quickly, this is an unrealistic way. However, when Wang Yan asked this sentence, Zhang Ning smiled mysteriously, "Mr. Wang, I have a way." ”

With that, Zhang Ning walked to a computer on the desk and quickly logged in to QQ.

And, pointing to the mini version of the news that came out of the pop-up window, he said, "Look, Mr. Wang, this is the alarm clock." ”

The latest chapter was first published by Genesis and reprinted by White Worry Pavilion!