Chapter 58 Borrowing Chickens to Lay Eggs

> "Ah, this is." ”

Wang Yan's eyes widened, and some of them were confused by Zhang Ning.

"Mr. Wang, this is the latest mini version of our QQ news business. People who log in to QQ every day, they will receive our pop-up news interface. Then, thanks to the guΓ² interface, they can read the news every day. ”

"So what's the use of this?"

"Mr. Wang, this is the alarm clock." Seeing that Wang Yan didn't understand, Zhang Ning continued, "Aren't they too lazy to log on to the website to watch the news, okay, now we will directly send such news to them." I think that with so much news, there is always one or two that they are interested in. And after they are bombarded with such news every day, they will develop the habit of watching the news. ”

"I kind of get it."

Although Wang Yan is not an instant messenger, he still knows a lot about the Internet. However, he still didn't understand a little, "But what does this have to do with us?" ”

"Haha, Mr. Wang, you see, if we reach a cooperation, we can completely connect these news links to your Sina. In other words, after the user clicks on these news, the pop-up page is your Sina web page. And this one of our pages is only responsible for collecting interesting news. I believe that with the help of this interesting news, he will definitely be able to increase the user's stickiness to your Sina. This also achieves the purpose of letting them log in to Sina every day. ”

"Interesting, interesting."

Hearing Zhang Ning's continuous explanations, Wang Yan's eyes flashed.

In fact, Sina can do such pop-ups, but their pop-ups can only be received by users after logging in to Sina's website. However, netizens who log in to instant messaging, they don't need it. Because, when they use instant messaging, instant messaging can give him a pop-up window. And, after the pop-up window, send the user to Sina.

Seeing Wang Yan seriously studying this mini news business, Zhang Ning continued to hypnotize him, "I believe Mr. Wang also knows that although instant messaging does not have too much profitable business. However, instant messaging also has the advantages of instant messaging. Generally speaking, if you use instant messaging, most of them log in to instant messaging when they are online. In other words, instant messaging will be more sticky to users than Internet portals. And Sina's cooperation with us can take advantage of this advantage to allow users to completely integrate with Sina.

At the same time, we also did a survey. We found that 98% of our users on %u4ee5 who logged on to QQ clicked on our mini-news. And the one that is often read is up to 85%%u4ee5. It's a very sticky number, and we penguins just do instant messaging, not portals. So, I think, if we get together. Whether it is for us or for Sina, it has great benefits. ”

While speaking, Zhang Ning put the number jΓΉ he brought to Wang Yan's side, "Mr. Wang, take a look at this number jΓΉ." If you don't believe in our statistics, Mr. Wang can also investigate. ”

"Wait, you make me think about it."

Wang Yan sat to the side, kept thinking about it, and after a while, he said, "You mean, we help you promote QQ, and you QQ help me bind these users to Sina." ”

"Mr. Wang is really smart, that's what I mean."

Zhang Ning was a little excited in his heart.

If he could fool Sina into binding himself at this time, he would definitely scream wildly.

However, Wang Yan, as the CEO of Sina, is more cautious, even if he feels that the mini version of the news business is indeed very attractive. Whether it's the viscosity of the portal or the setting up of the entire mini version of the news, he has greatly created a new experience for users to read the news.

For example, a mini version like him. Because the interface is small, only the size of a palm. The feeling this creates for users will not make them feel that there is too much content in it and they can't digest it themselves. At the same time, it also gives them the feeling that this is just a little bit of news, and they just look at it casually and read it all. Therefore, such a setting will greatly stimulate the user to read.

Even, this kind of stimulation can also stimulate those who are not in the habit of reading news.

It's a genius idea.

This kind of reading experience also has a very big borrowing effect for Sina.

Thinking of this, Wang Yan looked at Zhang Ning, who was sitting on the side and waiting for his reply.

This guy is such a genius.

Not only did he develop his own instant messaging, but he was also able to innovate so much in terms of major functions.

A genius like this, I'm afraid, in the future history of the Internet, will really be drawn by him.

Of course, Wang Yan's evaluation of Zhang Ning's genius is not only for Zhang Ning's innovative talent. More importantly, Wang Yan made a discovery. Nima, almost, was fooled by this guy. If they really reach a cooperation with him, then their QQ can take advantage of their Sina to lay eggs and defeat similar competitors in an instant.

Thinking of this, Wang Yan felt admiration in his heart.

With such thoughts, others thought he was just a young man when they saw him, but who knows. The few short sentences just now are not an exaggeration compared to those business tycoons who have been crisscrossing shopping malls for decades. If it weren't for his deliberate vigilance just now, he must have fallen into the big pit he dug at this time.

Of course, Wang Yan was not angry.

Shopping malls are like battlefields, and as long as all kinds of means are used brightly, they are nothing.

If you fail, it only proves that you are not suitable for this market.

Therefore, in his heart, Wang Yan was more and more shocked by Zhang Ning.

After thinking about it for a long time, Wang Yan finally spoke, "Mr. Zhang, your business is really good. However, for the time being, I think it's better to take it slowly. Let's sign the advertising contract you just mentioned, and you see how it goes. ”

"Ah......h

Zhang Ning's heart sank, "It seems that this guy has seen through his plan." ”

Also.

As the CEO of Sina, if he is fooled so easily, then there is a ghost.

However, even so, Zhang Ning was still a forbidden, and he didn't say anything at all, and continued, "Isn't Mr. Wang interested in our business? ”

"Not really. I just feel that if Mr. Zhang cooperates like this, I'm afraid your plan to borrow chickens and eggs will be successful. ”

"This, this ......"

Zhang Ning took a sip of tea, "I'm ashamed, it seems that Wang always sees through the little measure of the kid." ”

"Hey, Mr. Zhang doesn't have to be polite, how can this be considered a small measurement. I really admire your idea, maybe you take this plan to other websites, and it will really work. ”

"Haha, Mr. Wang really has a mind. Well, the kid also told the truth. ”

Zhang Ning was not embarrassed at all, if he mixed in the mall, he would have to be cheeky. After thinking about it, he still said, "To be honest, I really need your Sina advertisement." As for just now, I really wanted to take the opportunity to lay eggs. However, I think that our mini version of the news business is also of great benefit to Sina. It's better to do this, if Sina gives me 50,000 yuan per day for advertising, then, my mini version of the news will serve Sina for free, what do you think? ”

"50,000 per day."

Wang Yan thought again.

Although this is halved with their own advertising price of 100,000 per day, it also adds a nice cooperation.

In particular, instant messaging can provide users with stickiness to Sina.com, which is very attractive to Wang Yan.

"Okay, we at Sina can accept such cooperation."

In the end, Sina CEO Wang Yan agreed to this cooperation.

"Alright, we'll draw up the contract now."

Seeing that Wang Yan agreed, Zhang Ning was overjoyed and hurriedly urged.

Although Wang Yan saw that Zhang Ning was a little anxious and felt that there was something wrong, he still couldn't think of it after thinking about it, so he asked the secretary to draw up a contract and sign the names of the two people.

"Mr. Wang, happy cooperation."

Holding the agreement, Zhang Ning and Wang Yan said goodbye happily.

It wasn't until Zhang Ning returned to the company that Zhang Ning laughed completely. "Mr. Wang, Mr. Wang, I'm sorry. You think I want to take the opportunity to lay eggs, but how can you think of it? Even if we pay you, we're still taking the opportunity to lay eggs. ”

Of course, there may be many people who still don't understand this cooperation. Think, this should be an equivalent exchange. However, they ignore an important reason. That is, QQ has just been launched. His users are very, very few, even if all the users of QQ are on Sina.com, it is only a drop in the bucket for Sina's IP stream.

However, another one. In the face of Sina's terrifying IP stream, he can continue to provide countless users for QQ.

If you compare it to money. Prior to this, without this cooperation, Zhang Ning could only negotiate with Wang Yan to 75,000 a day. However, with this business, it dropped by more than 20,000 a day all of a sudden. In other words, Zhang Ning took a business that had just been developed and did not have much role for the time being, but in exchange for a profit of 700,000 yuan a month.

With such a big benefit, Zhang Ning almost wanted to scream again.

This is a purely commercial means, which makes Zhang Ning more excited than the previous broadband and servers.

However, excitement turned into excitement, and Zhang Ning calmed down after snickering a little.

This is only a small part of their own business methods, and there are more confrontations waiting for them in the future.

Suppressing the little excitement just now, Zhang Ning called Chen Qingqing over.

"Sister Qing, we have reached a cooperation with Sina, and after next week, our QQ ad will be on Sina's homepage. Well, now, maybe we won't have enough manpower in the future. This week's weekend, you go and recruit some more employees. At the same time, I will pay close attention to the movements of OICQ and report back to me as soon as there is news. ”

"Okay."

Seeing Zhang Ningyan get up, Chen Qingqing knew that the company was about to enter the most critical moment.

Three days later, the QQ2000 version officially appeared on the banner advertising page of Sina Toutiao for the first time.

History, will remember this day.

I will also thoroughly remember this QQ software that looks like a penguin.

I will remember the crazy company in the future - Penguin Technology.

The latest chapter was first published by Genesis and reprinted by White Worry Pavilion!