Pulling Ma Huateng to the penguin is probably what Zhang Ning is most satisfied with.

Perhaps, in this world, apart from him, Ma Huateng knows QQ best.

Moreover, judging from the experience of future generations, Zhang Ning is also the most relieved to hand over QQ to Ma Huateng for management.

"Ma Huateng, in the future, Penguin Technology will no longer be the parent company of Penguin, he will become independent and become a subsidiary of Penguin Group. You will be responsible for Penguin QQ and other related businesses of Penguin QQ. I have a very important task for you now, and of course, it doesn't need to be done right now, but we need to think about it now. ”

Not only Ma Huateng, Zhang Ning also incorporated Ma Huateng's three partners, Zeng Liqing, and Zhang Zhidong.

By celebrating the participation of several people in the penguins, Zhang Ning told Ma Huateng about some future arrangements.

"Mr. Zhang, what you are talking about is the profitability of Penguin Technology in the future."

"Good guy, sure enough, I didn't find you wrong."

Zhang Ning patted Ma Huateng's shoulder, "That's right." ”

"Penguin Technology is the most important business for us at Penguin, and it is also the most important platform for us in the future. But the impression on the outside world seems to be very embarrassing. Our platform is not profitable, and we have even had to rely on Penguin Games to continuously transfuse our platform. It's so ironic, I just wondered, can't our penguin QQ really make money. I don't believe it, so, I chose you, I hope you can find a way to make a profit. ”

In fact, QQ wants to make money, and Zhang Ning has a lot of means in his stomach.

However, after pulling Ma Huateng over, Zhang Ning didn't want to make a move.

"Don't worry, Mr. Zhang, it is impossible for Penguin QQ not to be profitable, and it is impossible for it not to make money in the future. Give me half a year, and after half a year, we can definitely make a QQ profit plan. ”

"Well, I trust you."

After handing over Penguin Technology to Pony Ma, Zhang Ning set his sights on the e-commerce market, which he had always paid attention to.

Eaby came in.

Amazon came in.

Dangdang also appeared.

Even Taobao appeared in advance under the leadership of Ma Yun.

This also makes China's e-commerce, before it realizes real profits, is already full of gunsmoke.

"Yunyun, what have been the recent changes in e-commerce, EABY, Amazon and Taobao, etc., what are the actions?"

Coming to the Penguin Mall headquarters, Zhang Ning called his assistant Deng Yunyun over.

"Mr. Zhang, Eaby and Laimasuntong guò invested in the way, controlled the ease and excellence, and Dangdang relied on selling books and also opened up its own brand. As for Taobao, like Yiyue's model, it is a C2C platform and does not pose a threat to us. ”

"Yunyun, you're thinking too simply."

Zhang Ning shook his head, "Although the C2C model is different from our B2C model, one is business-to-individual, and the other is person-to-person, but, in the final analysis, they are all e-commerce, and they are all trading online. Their way of making money is to let users buy goods on their respective platforms. Perhaps, in our eyes, there is an essential difference between B2C and C2C, but, for users, do you think, there is a difference? ”

"I'm sorry, Mr. Zhang, I didn't take this into account."

Deng Yunyun blushed.

Secretly blaming himself in his heart for not being angry, Mr. Zhang let himself manage the Penguin Mall for how many days, but he didn't even understand this kind of theoretical thing.

Seeing Deng Yunyun's face flushed, Zhang Ning was stunned for a while, "Isn't I too strict?" ”

cleared his throat, "Yunyun, in fact, it's normal that you haven't taken this into account, global e-commerce has just developed, let alone you, many people can't consider this." However, we now need to be aware of the threat. We already have a B2C platform, so we need to build another C2C platform in Penguin Mall. ”

In fact, Zhang Ning didn't want to enter C2C so quickly, but when he saw Taobao and Ma Yun entering, Zhang Ning was also a little anxious.

Ma Yun, the king of e-commerce in later generations, has come in, and if he doesn't lay it out, I'm afraid he won't have his own share in the future.

However, it seems that Deng Yunyun is not particularly interested in C2C platforms. On the contrary, she seems to remember what Zhang Ning said to her at that time that the current Chinese e-commerce market can only do B2C, because only B2C can make a little profit, or, not let yourself lose much. In C2C, if the cost of the product is not in its own hands, then the profit becomes unattainable. Could it be, like Taobao and Yi, to charge platform fees to merchants?

Zhang Ning didn't explain this question, and he didn't want to explain it so quickly.

The C2C profit model is a difficult road, and it is even more difficult for him to make a profit than QQ back then.

The real way to make e-commerce profitable can only wait until e-commerce matures and develops. And before that, it was his formative period, and he couldn't make much profit. Even, not only does it not make much profit, but it also has to invest tens of billions of dollars every year to ensure the operation of this platform.

However, thinking of Alibaba's largest IPO in the history of 160 billion US dollars in Meichuang Zào, Zhang Ning couldn't help but scream. It doesn't matter if the current C2C platform can make money, and it doesn't matter if the current e-commerce can make money. But for the sake of such a future, a qiē is also worth it.

"Yunyun, I don't want to explain too much to you now, but I can take you to Hangzhou, maybe, after going there, you will know how powerful the C2C platform is."

A few days later, Zhang Ning took Deng Yunyun to Hangzhou.

Hangzhou is located in Zhejiang, and since ancient times, it has been the main road of water and land transportation.

As for now, Hangzhou is also a first-tier city in China.

However, there is a more special place in Hangzhou, which has a very, very large number of small and medium-sized enterprises.

"Yunyun, you see, there are a lot of small commodity enterprises here, including Yiwu, many small and medium-sized enterprises rely on small commodities to make a living."

Along the way, Zhang Ning took Deng Yunyun to hundreds of such small commodity enterprises.

"Mr. Zhang, I seem to feel that the small commodities here can include almost all the products sold in our e-commerce."

"Yes."

Zhang Ning nodded.

"Whether it's B2C or C2C, in fact, most of the products we sell are similar. Clothes bracelets, food hardware, daily necessities...... Wait a minute. And our netizens, most of the goods they buy are also these. ”

Deng Yunyun listened and kept jotting it down.

"It's just, Yunyun, have you found that these small and medium-sized enterprises, they are struggling to survive."

"I see it."

Deng Yunyun had some feelings.

"It is said that every day there are businesses opening and closing."

"That's right."

Speaking of this, Zhang Ning stopped and did not continue to take Deng Yunyun to visit again, "Yunyun, do you know why this happens?" ”

"Is there too much competition here?"

"Competition is there, but it's not the main reason."

Zhang Ning shook his head.

"What's not competition?" Deng Yunyun was confused, "I found that the wholesale price of their small commodities here is ridiculously cheap. Some of them are even lower than our purchase price, and it stands to reason that small goods here can sell very well. ”

"Yunyun, you may only see the wholesale price of these small goods, but have you taken into account his operating costs. For example, his storefront, his transportation, when added up, the small goods here become not cheap. Actually, this is not the main reason. Although with the addition of some of these and that, their cost is increased. However, they still have money to earn. What really makes it difficult for them to operate is not their cost, but that they don't have channels, they don't have a channel to promote their products, and they can't promote their high-quality and inexpensive products to all parts of the country. ”

This is also the reason why these small and medium-sized enterprises are not only difficult to survive, but also have not done much.

"Channel."

Deng Yunyun seemed to understand, and said with emotion, "Yes, the channel is too important." There are some products that are obviously very good, but without their own channels, they just can't sell them. And some large enterprises, they have their own channels, they have their own channels, they can sell their products to the whole country. ”

However, after sighing, Deng Yunyun couldn't help but say, "This looks cruel, but on the other side, I think it's normal, this is the law of business." Small businesses are certainly not as good as big ones. If small enterprises also have channels for large enterprises, then how can large enterprises mix. ”

"Haha, Yunyun, I didn't expect you to be able to see this. Not bad, not bad. Indeed, according to the laws of business, small enterprises can never grasp the advantages of large enterprises, such as channels. They don't have enough money to sell their products to the whole country, and they don't have the absolute money to sell their products all over the country. Unless you're lucky, you've accumulated some customers who bring their products to all parts of the country. However, this cannot be replicated nationwide, and it is very difficult for them to survive. However, this was all before, and now, it may not be...... Our e-commerce platform is their channel. ”

So that there is no difficult business for people in the world.

In the past, when doing business, you had to consider the cost of products, store rent, decoration, and even hire someone to be responsible for sales.

Of course, one after another has to pull business.

It's a very difficult task, and it makes it even harder to do business.

Especially for those small and medium-sized enterprises, they have just entered the business market, they have just started a business, they have no experience, they have no capital, they have nothing. But they want to survive, they have to keep the business going. In the past, only a few talented businessmen were able to gain a firm foothold in the business world step by step.

However, from now on, Zhang Ning wants to say that all the difficulties they had before will be swept away. In their platform, small and medium-sized enterprises do not need too much capital, do not need store costs, do not need manpower sales, and even do not need special personnel to pull business. As long as their goods are placed on the e-commerce platform, then these goods can be sold.

"So, Yunyun, do you know now how important our C2C platform should be."