A trip to Hangzhou not only made Deng Yunyun understand the significance of the C2C platform, but also made Zhang Ning firm in the idea of founding a C2C platform.

So that there is no difficult business for people in the world.

This goal is really great, and I am excited to think about it, but Zhang Ning really wants to try. Moreover, Zhang Ning also knows. For a long time, compared with other Internet industries, only e-commerce is the most able to affect the real industry, and even, in the future, it can grasp the lifeblood of the economy. As long as e-commerce is bigger, the sales volume will reach tens of billions in one day, and I am afraid that even the whole country will be shaken.

At the first time, Zhang Ning transferred the headquarters of Penguin Mall from Yanjing to Hangzhou.

This is the place with the most small and medium-sized enterprises, and Yanjing is the headquarters, but some of them are too far away.

However, after moving the headquarters of Penguin Mall to Hangzhou, Zhang Ning also encountered a problem.

"Mr. Zhang, do we create a separate B2C platform, or add a sub-platform in Penguin Mall."

Deng Yunyun was a little undecided, so she asked Zhang Ning for advice.

"It's too cumbersome to create it alone, and also, it also distracts our users' IPs, and we don't have much advantage. Moreover, to create it separately, we have to pull traffic and make IP again, which is too expensive. ”

This is a model of Taobao in later generations.

Taobao was originally a C2C platform, and the merchants on it were all individuals. However, with the development of e-commerce and the improvement of people's economic level, in order to adapt to the development, Taobao also had to add a B2C platform, which is the so-called Tmall Mall. The current Zhang Ning is just the opposite. In the original Penguin Mall, a B2C platform is just added......

"However, Mr. Zhang, if we don't create it separately, our B2C platform and C2C platform will be in the same platform. This will also have an impact on our B2C platform. ”

"It's okay, impact is impact, there is competition or not, you can divide the two platforms into two business units. One is responsible for Penguin Mall and the other is responsible for our C2C business. Anyway, for users, they don't care if your product is given to him by us or sold to them by other merchants, they just need to buy it.

Of course, there are some differences between our Penguin Mall and the C2C platform. Penguin Mall should be more high-quality, that is, the quality should be guaranteed. Of course, the price can be appropriately higher than that of C2C platforms. On the C2C platform, we can think of it as a department store, or a grocery store, or a beach market. The advantage is that the variety is very complete, and the price is relatively low. As for the disadvantages, it may not be too good for quality. ”

In fact, the quality of online shopping goods in later generations is too poor, and many people have been complaining.

For example, the clothes look good, but after buying them, they find that the quality is a lot worse, and they really want to vomit blood.

For nascent e-commerce sites, though, this can't be avoided.

Under the low price, the quality brought will definitely not be good.

But fortunately, new users do not have too many quality requirements for these products when they buy products online.

As long as it's not too bad to accept, it's generally bearable.

Moreover, this poor quality is not all products are of poor quality, and many of them are indeed of good quality and low price.

"There is another problem, our C2C platform has not yet been named."

B2C is Penguin Mall.

C2C, I'm afraid it can't be called Penguin Mall anymore.

"What a good name do you have?"

A good e-commerce name is often easier to remember, and easier to promote.

Like Taobao, Paipai, Jingdong, Dangdang...... These are all relatively easy to remember.

However, if your name is Yi and you call Amazon, of course, it is not bad, but it takes a little time to memorize.

"We came up with three names, which are Yixun, Small Commodities, and Supermarket."

"Khan, these names are too ordinary."

"So ask Mr. Zhang to help one."

"Well...... this"

Zhang Ning also has a big head.

He doesn't know what to name, and if he does, he won't call a lot of companies penguins.

"Forget it, I'll think about the name first, and hang a Taobao word on it for the time being."

"Ah, Mr. Zhang, Taobao, is it Alibaba's Taobao?"

"Well, the name is the same, but what I mean is that I want users to see Taobao and think that there are treasures in it. So, they wanted to come to Taotao, which has nothing to do with Alibaba's Taobao. ”

When it comes to Taobao, the name is really powerful.

"But this, Mr. Zhang, will there be any infringement?"

"Infringement? What kind of rights are infringed, we are just a second-level page. Besides, is Taobao more famous than our Penguin Mall? Let's just call it first, and in a few days, I will come up with a good name, and we will change it. ”

Of course, Zhang Ning doesn't really want to use the name Taobao so much.

It's just that the C2C platform has just been launched, and the name Taobao just happens to be able to guide users, so it is used casually.

Moreover, Zhang Ning also felt that his use of Taobao on the secondary page did not violate Internet laws and regulations.

Just like in a forum, he opened a QQ channel, does Tencent rely on that website to infringe?

However, Zhang Ning's casual use of the word Taobao has caused countless troubles.

First of all, the first thing to pay attention to is naturally Alibaba in Hangzhou, and Ma Yun, the CEO of Taobao.

As Ma Yun, who has just entered the C2C market, he once used the method of mobilizing hundreds of salesmen to pull surrounding small and medium-sized enterprises to their Taobao platform, which has achieved a certain effect, and many small and medium-sized enterprises have moved in to the Taobao platform at this time. Moreover, Ma Yun has surpassed Yi in the number of stores in one fell swoop by opening a free store model, becoming the No. 1 C2C platform in China.

However, just when Jack Ma was using the financing he received from Japan's SoftBank to promote their Taobao platform with great fanfare, a bad news came, and the penguins came.

Fireproof, anti-theft, anti-penguin.

As long as the business is targeted by the penguins, sorry, it will become theirs.

This seems shameless, but this is strength, and you can't accept it.

"How did Penguins get into the C2C platform?"

Jack Ma was a little annoyed, which disrupted his position a little.

He was really worried about the penguins.

"Brother Yun, the penguin is probably very ambitious, and it has to meddle everywhere."

Lu Zhaoxi, one of the eighteen partners, stepped forward and said with some dissatisfaction.

"No, the penguin seems to be in every place, but what he enters is an important place. This Zhang Ning is not simple. ”

Ma Yun is average-looking and not tall, but Ma Yun is naturally open-minded.

Coupled with Jack Ma's super speaking ability, Jack Ma has always been the boss of the team.

"So what do we do?"

"No way, they're coming, are we going to surrender, let's study their business carefully first, and then we'll make arrangements."

Know yourself and know your opponent, and win all battles.

Although Zhang Ning is very good, Ma Yun also wants to fight with him.