84_84932nrg company headquarters, although it is not as magnificent as M and Loen, it is also atmospheric compared with old brokerage companies such as CCM and DSP. At the beginning of this year, NRG moved out of the rented office building and moved to a new location.

“oppa！ This document needs your signature! ”

Li Xiaozhen said and put a copy of the text in front of Li Junxi, Li Junxi had just finished his trip, and as soon as he entered the company's gate, he was arrested by Li Xiaozhen.

took Wen Jiàn, took a brief look, Wen Jiàn is about the company's purchase list of some new equipment, he needs to confirm it, there is no way the company's president Li Chengzhen enlisted in the army, and now these things can only be carried by Li Junxi, originally according to his meaning, these things are all handed over to Li Xiaozhen, but the right is in front of him, but Li Xiaozhen is not moved at all, according to her: I am still young, I need experience, and I also need someone to help me check.

Signing the text jiàn, Lee Jun-hee said, "Filial piety! Have you been in touch with MBC TV? ”

Li Xiaozhen nodded: "I have already contacted Section Chief Kim Dongjun, and he also promised to come forward to greet us, there should be no problem!" ”

Regarding Li Xiaozhen's ability to do things, Li Junxi is still very relieved: "Xiaozhen! This is our company's most important plan this year, and we must not be negligent, so don't be too hard, and when the time comes, you will personally stare at it! ”

Lee Hyo-jung is now a senior manager of the company. Naturally, he also knew what Lee Jun-hee said: "Okay! I'll keep an eye on one more thing, the driver of Grace Nuna~~~~~~~~"

Li Junxi waved his hand: "You can just look at this matter." As long as the new driver understands the rules, the previous one, and terminate the contract with him. ”

Li Junxi got up as he said and walked out of the company.

It's June 2006, and the past year has been a year for both the NRG company and the NRG portfolio. It's all brilliant.

The successful concert tour in Korea brought the popularity of NRG to its peak. It also allowed NRG to reap much-needed development funds.

Although he offended the two major TV stations SBS and KBS because of his cooperation with MBC, he gained friendship with MBC, and of course, the most important thing is the funding.

The final contract signed by both parties stipulates. If the concert is broadcast on MBC TV with more than 3 ratings, the company will receive 5% of the advertising revenue, if it exceeds 40%, the share will rise to 10%, and if it can reach 50%, then the NRG company will receive 20% of the revenue.

It's a bit risky, but after a successful Seoul concert, NRG has a strong sense of self-confidence in its appeal, and eventually. The fans did not disappoint them, and the concert in Busan reached a staggering 52.3% of the TV ratings. The ratings of several other concerts also exceeded 40%, and finally the final concert in Seoul exceeded 60%.

Especially in the middle of the concert, Cui Zhen appeared as a mysterious guest and sang a song "You Are the Most Precious" with Lee Jun-hee, and the two looked at each other affectionately on the stage. That moment has also become an unforgettable memory for countless fans who witnessed that moment, and the song "You Are the Most Precious" has also become the hottest love song in 2005.

After the concert. The NRG company immediately focused all its attention on the drama "Palace", starring Yoon Eun-hye and Lee Jun-hee, and other members of the NRG also participated, making this drama full of the charm of youth idols whet people's appetite from the beginning of filming.

In the end, after some competition from the three major TV stations, the show was bought by MBC at a high price, and of course, the contract also involved advertising shares.

The ratings of "Palace" reached 27.5% when it first aired, as a water and wood drama, such ratings are already worth celebrating, when the series is halfway through, the ratings exceed 30%, and since then, it has grown all the way, reaching an average of 40.5% in the finale, and the highest rating in an instant has reached 45%.

It can be said that "Palace" has almost no connotation, the whole TV series is showing off wealth and playing handsome, and it has successfully poked the audience's g. point, after all, every girl has a Cinderella dream, and every boy aspires to become a prince.

is such a TV series with no connotation, but it has created the highest ratings of Mizuki dramas in the history of Korean TV dramas, and it has also made MBC TV, which has the "imperial country of Korean dramas", successfully regain its hegemony after being silent for a period of time.

While NRG is lucrative, it has also opened up the TV drama market, and Lee Jun-hee and Yoon Eun-hye have also successfully completed their transformation and become hot newcomers in the Korean film and television industry.

Especially Yoon Eun-hye, after disbanding and transferring to the NRG company, in addition to often appearing in variety shows, she starred in "Life in Roses", and then took over some CF, although "Life in Roses" was very successful, but what was achieved was the dedication of Cui Zhen, although Yoon Eun-hye also attracted some attention, but under the light of Cui Zhen, it looked very bleak.

As a result, many people think that Yin Enhui is afraid that it will be difficult to find his position, and as a result, a "Palace" full of youthful and dreamy atmosphere made Yin Enhui shun lì on the throne.

Another thing is that NRG cooperated with Han Jiaren's agency JOP to produce the movie "The Little Thing of First Love" by Zuò.

In the Korean film industry, there are also many movies with youth campus themes, but almost none of them have really succeeded, and "My Sassy Girlfriend" is not strictly speaking, it is not a youth campus theme.

When Lee Jun-hee announced the film plan before, it was originally just to divert people's attention and downplay the past between him and Han Ga-in. But now that it has been said, there are still so many reporters eyeing it, ready to expose Lee Junxi's lies. Then the movie naturally can't be left out.

The total investment is only 1 billion won, of which the actors' salaries account for more than half, and it is such a film that the cost can not be smaller, and the filming officially started in October 2005.

After the launch conference, almost everyone was not optimistic about this movie with such a small investment, and even the fans of NRG and Han Jiaren expressed their disappointment, perhaps in their expectations. A shoddy film is about to be born.

The filming process was completely closed, and all the crew had no contact with the outside world at all during the filming. Countless reporters were aroused by their curiosity and wanted to find out, but despite all their efforts, they failed to find the slightest bit of information about the film itself.

Thereupon. People's curiosity was aroused again, and what was even more surprising was that after the filming of the movie ended, it was directly put on the big screen without a little publicity.

People almost always walk into the cinema with curiosity to see what kind of work NRG has just succeeded in the TV drama market.

As a result, it is with mystery and curiosity. This low-budget movie achieved 300,000 viewers on the first day.

Then came the sensation!

Like "Palace", "The Little Thing of First Love" is also a major youth theme. But it is completely different from "Palace", if "Palace" creates a dream story of a prince and Cinderella for people, then "The Little Thing of First Love" can be called a youth documentary movie.

Youth is originally a thing that is enjoyable but unknowing, leaving it full of sentimentality and full of thoughts in retrospect.

"The Little Thing of First Love" surged in many people's expectations, with a campus flavor. The name of romance, most people thought it would be an inconspicuous film.

"When I think of him. There will be a little heartache, but I still want to keep him in my heart, even today, I don't know where he is, what he is doing, but at least, he let me know what - "the little thing of first love".

A good movie can touch people's hearts, when the narration of the heroine at the beginning sounds, the sun that belongs to the big horn in midsummer, and the girl in the white shirt and the chirping, the audience in the movie theater knows that there are bound to be many people who are going to sink this time.

At the beginning of the story, the heroine Ah Shui is a junior high school girl who is so ordinary that she can't be ordinary, but the person she likes is Ah Liang, a senior in the first year of high school, a man who is so good that she looks up to him. The story of a cliché ugly duckling has changed because of this girl's bravery and persistence.

Teenagers, the age at the beginning of the word, what a beautiful youth, and then only in that era, people will have such desperate love.

In the movie, the heroine can spend the whole day rejoicing that he remembered his name today, and can put a box of ice cream on the back of his motorcycle like a fool, ignoring that it is summer, and can go all the way to his grocery store to buy something, just to see him, to mingle with his friends, but just to get closer to him, and to do something that can make him beautiful, and make him pay more attention to himself.

Young hearts are always easy to attach to a song and a photo, sometimes just because of a sentence, sometimes just because of a touch of color, but more often, because they more or less make people think of the person who is not forgotten in a certain moment.

However, when people grow up, they will probably no longer be able to become irreplaceable to each other as before, and they will probably no longer be able to love as hard as before, until they all cry.

When the age was crazy and the separation was imminent, the heroine finally found her crush in love, she said: "I like my predecessors very much, I have liked it for three years, everything I have done is for you, I go to the dance club, I go to act in dramas, I go to be the conductor of the band, and strive to make my academic progress, all for you, but I now know that what I should have done but did not do at the earliest time is to sue you, I like you." ”

When the chaotic eyes glanced at the money on the hero's chest, he found that he had his own lover a week ago, and he fell into the pool, so embarrassed that there was no way out, and the original tense and joyful love had already been torn apart by painful tears. But he still forced a smile and said: I wish you happiness.

Nine years later, she became a designer in the limelight, and he became an accomplished photographer, and she and he finally met in the right place at the right time.

"Little I like you on top of you. All my efforts are to catch up with you, but the truth I can't imagine is that when I secretly loved you, it turned out that you were also liking me. ”

To put it simply, this film is divided into three parts, one with a crush and one with each other. The other is a fairy tale ending that was later described by most film critics as a dog's blood.

Among the movies, it is the easiest to resonate with the audience. It must be the first crush, no way, this is people's personal experience, about crush. I'm afraid there are not many people who haven't experienced it.

Crush on a person, full of attraction, create all the casual encounters with him, go around in a big circle to pass by his classroom, nervously at a loss in front of him, collect a bit about him, secretly look at every little detail and action of him, when others talk about him, it seems to be a pool of stagnant water on the surface, but the heart is already overturned and excited. The pillow he hugged while sleeping imagined it as his warm arm.

For him to change himself, become beautiful, and become excellent. Just to be able to stand on the same line with him, a secret love that has been like a knife for many years, half painful and half happy.

When the age was crazy, the separation was imminent, and I wanted to tell each other: How I am crazy about you.

These small things finally have a reasonable explanation.

When he found out that the other party already had a lover, he stumbled and fell into the pool. There is no way out of embarrassment, and the tears of tension, pain and joy have long been torn to shreds. But he still forced a smile and said, "I wish you happiness."

The uniqueness of this movie lies in its delicacy, and its delicacy lies in the fact that it can always easily grasp the most nostalgic, beautiful, and affectionate time in the audience's heart to involve, read, and sting.

In addition, the summer exclusive to youth, handsome guys and beauties are indispensable, but they are not vulgar and rotten, not pretentious, because youth is originally sweet, bitter, and beautiful.

The second paragraph of the movie is a mutual crush, the crush is low to the dust, so in the eyes of the heroine, there is no luxury in expecting the crush to fall in love with herself, in her eyes he is high, there are so many people who love him, and she is just an insignificant one, all her efforts are to catch up with him, but the unimaginable truth is that when she secretly loves him, it turns out that he is also liking her, and it is not until the end of the story that the answer is revealed.

The third paragraph of the movie is naturally a happy ending, there is no need for a movie about youth to have so many regrets and bitterness, even if he is scolded as a dog's blood, Lee Jun-hee still hopes that the movie can have a happy ending.

So, after becoming famous, we met for many years, she was not married, he did not take it, this is not a coincidence, but the tacit understanding between the two people, it is because of him that she insists on changing herself, just to set off the excellent him in her heart.

The smartest thing about this movie is that it does not deliberately render the plot, and slowly shapes the tension of the whole drama through the accumulation of details.

seems to be bland, but in the end, it is easy to find that the dramatic tension of the whole drama is actually accumulated in all kinds of small things of first love, and it is the accumulation of such details and the slow brewing of love that makes this movie.

This film does not deliberately create a romantic love atmosphere, just like the title, it is more about depicting the little things in the first love, these small acts of first love must have a sense of déjà vu for most people, passing notes to their beloved, secretly sending gifts, sharing love experiences with their girlfriends, every heartbeat, every shy look, every sadness for him or her, there are zài intersections in everyone's memories, people were so young back then, she was so naïve back then, All kinds of memories about first love are naturally evoked, and once the emotions are vented, they are out of control.

The heroine's title-like narration at the beginning shows the expectations of this film, which is indeed the only way for more than 90% of adolescent girls, ignorant, naïve, shy, cowardly, sensual, self-devoted, that is cost-effective but enough to survive the long summer feelings, the girl's heart and the world are only so big, both easy to please and satisfying, maybe this eternal but always effective bridge of "First Love" hits the hearts of generations of young and old girls, those who are blue sky, white school uniforms、Long shadow beautifully wrapped in the first love complex and story。

As a screenwriter, Lee Jun-hee is very clever in using a delicate technique to render, as the director of this film, Park Jun-yong is also very clever in using a suggestive technique to tell people a wonderful story about youth.

The two leading actors of this movie, Lee Jun-hee and Han Jia-jin also gained a lot, and the two people who are not much different in age from the protagonist of the movie use superb acting skills to interpret the feeling of teenage boys and girls, especially Han Jiaren, with her wonderful performance in this movie, she has stepped into the ranks of top Korean actresses.

When the film ended at the end of the year, the number of moviegoers surpassed that of another film released at the same time, "The King's Man", becoming the third film in Korean film history to reach 10 million viewers after "Sebi Island" and "Taiji Flag Flying", second only to "Taiji Flag Flying" with 11,746,784 people, which is a miracle in terms of the cost of this film. (To be continued).