The Korean TV market can be described as a "three-way world", and the three major TV stations of KBS, MBC, and SBS, staged a "three-country hegemony" to compete for market share.

In South Korea, where the performing arts industry is quite mature, although the three major TV stations all bear the important responsibility of exporting news, TV dramas, and variety shows, their different corporate attributes and media characteristics also make their respective brand content have their own merits.

KBS, Korea Broadcasting Corporation, is the abbreviation of Korea BroadcastingSystem, KBS TV is the largest and most representative radio and television station in South Korea, founded in 1953, since its establishment, has been leading the development of Korean communication media, is the oldest public TV station in South Korea, the reason why it is called public rather than national, because its management methods and the concept of national television are slightly different, there is no real national television station in South Korea, In the hearts of the people, KBS is undoubtedly the status of national television.

Founded in 1990, SBS TV has been assuming the role of a pioneer in the media industry as the only private wireless television station covering the whole country, and the business slogan of SBS is "Healthy Broadcasting, Healthy Society", which has been used since 1991.

South Korea's SBS TV is a very influential TV station in South Korea, and its programs are mainly new and strange, which has won the favor of the majority of young people.

Founded in 1961, MBC (Korean Culture Broadcasting Corporation) is one of the three major TV mainstream media in South Korea, and as one of the three major TV stations in South Korea, it has always had the reputation of being the royal country of Korean dramas. "Dream of the Stars", "Falling in Love with a Female Anchor", "House of Houses Kitten", "Romance", "Red Bean Girl's Love", "1% Chance of Love" and "Firebird" are all representative works of MBC, and they also have a certain influence in Korea.

In particular, "Da Jang Geum", which was broadcast in 2003, has many high-rated TV dramas produced by MBC. But if you want to say that the most successful work in recent years, it must be the large-scale historical drama "Da Chang Jin".

The premiere of this feature-length historical drama in South Korea maintained an audience rating of around 50% from September 2003 to March 2004, leaving other dramas of the same period in the dust.

"Dae Jang Geum" is set in the ancient court of the Joseon Dynasty of the Lee family on the Korean Peninsula, and the protagonist is not the general of the Wang family, but a palace maid from an unfortunate background. A story of trying to grow up in a court full of sinister struggles.

Jang-jin is a real figure in history, the first female imperial physician in the history of Joseon, and her court life. It shows the audience the Korean court and the ancient folk culture of South Korea, and even the meals made by Jang-jin when he was a court chef in the play are also an important reason to attract female audiences, and many people have watched "Dae Jang Geum". Cook it according to the method in the play.

The show has already aired. It has set off a nationwide "Changjin fever", and "Palace Lady Changjin" Lee Young-ae has undoubtedly become the spokesperson of the new generation of Hallyu.

However, in the recent short period of time, MBC TV has gradually fallen behind in the competition with KBS and SBS, South Korea is so big, the market is very limited, and the three major TV stations compete for ratings. The current situation of MBC's backwardness has made the board of directors very dissatisfied.

It's not just in the variety show sector. MBC can't compete with SBS's "X-Man" and "Love Letter", and even more so with KBS's recently launched outdoor variety show "NRGHOUSEHOLD".

Of course, it doesn't matter if variety shows compete, after all, this aspect has never been MBC TV's strong point, and it is normal to not be able to compete.

But in recent times, even in terms of TV dramas that MBC has always had an advantage, they have begun to lag behind, you know, the rise of Korean dramas in Asia, MBC TV has contributed the most, but now, I have to say, they are really in decline.

Since Choi Zhenzhen switched to KBS, MBC TV has not been able to turn over, and this status quo has made the board of directors of MBC TV very angry.

At the moment, MBC TV is working on a TV series, which is said to be quite invested, in order to be able to regain lost ground, but before that, they need a key opportunity to boost morale.

This opportunity is the broadcasting rights of the NRG concert!

As a media practitioner, MBC TV can certainly see the strong appeal of this music group through Guònrg's first Seoul concert, especially after watching the stage effect of NRG's Seoul concert, MBC TV is even more interested in it.

If the NRG concert can be put on the TV screen, I believe that the ratings created by ZÀO will be very impressive, and when the time comes, MBC employees will not need to walk with their heads down when they meet KBS and SBS people again.

The representative sent by MBC to negotiate this time was Kim Dong-joon, a section manager of the variety department, who had received an order from the board of directors before he came to win the broadcast rights of the NRG concert at any price.

When the representatives of KBS and SBS were sneering at Lee Hyo-jung and constantly criticizing, Kim Dong-joon was just silently calculating the gains and losses in his heart.

In fact, like the representatives of the other two companies, when he first saw the conditions proposed by the NRG company, Kim Dongjun also felt that the NRG company was simply unreasonable.

However, if you think about it, it seems that the conditions put forward by NRG are not completely unacceptable, and there is no doubt that advertising expenses are the main source of income for TV stations, and in the Korean media industry, no company has ever asked for advertising shares with TV stations before.

If the benefits are distributed to others, the vested interests seem to be reluctant, but there is a premise that first of all, we must first grasp the carrier of this creation of interests.

There is no doubt that the next few concerts of NRG will create a peak of Zào ratings, but this is not what Kim Dongjun values the most, what he values more is that he will maintain a good cooperative relationship with NRG in the future, which is the most important thing.

As a qualified media person, Kim Dong-joon can feel the potential of NRG in the future. First of all, Lee Jun-hee, the major shareholder, is the most favorable guarantee.

Kim Dong-joon is the head of the variety department, and in recent years. The variety shows produced by MBC TV have always been suppressed by SBS and KBS's variety shows, which makes Kim Dongjun also very popular.

Previously, by chance, Kim Dong-joon learned the news that Lee Jun-hee actually participated in the creation of the recently popular outdoor variety show "nrghousehold".

If this time, MBC TV can establish a partnership with NRG. At that time, with this incense, Lee Jun-hee was invited to participate in the planning of MBC TV's new variety show to complete the anti-suppression of KBS and SBS. Just thinking about it, Kim Dong-joon couldn't sit still.

Moreover, NRG has previously announced that it plans to shoot a TV series in 2005. Although NRG is only a newcomer to the TV drama industry. But Lee Jun-hee's creative ability, Kim Dong-joon will not be invisible, although he is a member of the variety department, but he also pays attention to the TV drama market, previously, Lee Jun-hee's "Rose Life" was a hit on KBS TV, which is enough to prove Lee Jun-hee's talent.

So, divide a part of the benefits. To befriend the NRG company, it is important to befriend the talented Lee Jun-hee. For MBC TV, there is no benefit.

As for the part of the advertising share, it's not worth mentioning!

Even if MBC TV is lagging behind in the recent competition, but after all, the family is big, so a little bit of money may be astronomical in the eyes of ordinary people, but for MBC TV, it is nothing at all, and with a little money, the NRG company is pulled into its camp, this deal is very cost-effective.

This point, KBS and SBS people will not be able to see it, the representatives of the two TV stations are just posture identities, they are used to being high, and they can't change their thinking for a while.

Kim Dong-joon didn't want to wait for those two people to go back and ask for instructions, and then come to compete with him, he had to strike first.

Hearing Kim Dong-joon's words, the representatives of the other two TV stations showed surprise on their faces with an expression of disbelief, could it be that Kim Dong-joon planned to bow his head to the NRG company?

"Section Chief Kim! Do you MBC TV also plan to accept such conditions? This is simply crazy, Chief Kim, don't forget your identity, you are a representative of one of the three major TV stations in Korea! The representative of KBS TV station said the words "three major TV stations" with an expression that was simply gritting his teeth.

Kim Dongjun smiled very indifferently, of course he understood what the other party meant, it was nothing more than hoping that the three TV stations would temporarily unite and suppress the NRG company together, force the other party to give up advertising interests, and then compete again.

If it is just for the sake of pure immediate interests, Kim Dongjun naturally will not mind uniting with the other two TV stations, but the problem is that it does not mean that it will continue to be united, and the conditions are not allowed at all, they all say that their peers are enemies, and over the years, the three TV stations have been fighting, and there are many contradictions between each other, and a real alliance is impossible.

Although it is only a temporary union, don't forget, the three TV stations still need to compete afterwards, and when the time comes, will MBC TV really be able to compete with the other two?

Kim Dong-joon doesn't want to think about those things, what he wants now is to pull Lee Jun-hee into the camp of MBC TV first before the heads of the other two TV stations realize the creative ability of Lee Jun-hee, a talented person at Seoul National University, which is the top priority.

To this end, Kim Dong-joon did not hesitate to gamble.

"Thank you very much for the reminder, but I still hope to have a good talk with Director Lee Hyo-jung to see if we can find a common ground."

Kim Dong-joon said very vaguely, but this attitude alone has already made the representatives of the other two TV stations very angry, they are all smart people, and they can naturally see that MBC TV is planning to "compromise".

"Since that's the case, we, KBS TV, will leave first!"

"We, SBS TV, have also left, Director Lee Hyo-jeong, please remember that our SBS TV will not be coerced by anyone, and I hope you can think carefully about the broadcast rights of the concert!"

After these two people finished speaking, they left the conference room one after another, of course, their departure does not mean giving up, although they are representatives, but they have no decision-making power at all, for the conditions proposed by the NRG company. They also need to go back and report to their superiors before they can make a final decision.

Representatives of both television stations left, in the conference room. Only Kim Dong-joon, a representative of MBC Television, and Lee Hyo-jung, a negotiator of NRG, remained.

For the current situation, Lee Jun-hee had already explained to her before Lee Hyo-jung came, and in the end, it is very likely that only one family would be interested in the conditions they proposed.

Li Xiaozhen secretly encouraged herself in her heart, but before she could speak, Kim Dongjun smiled bitterly and said, "Director Li Xiaozhen." You're really a big problem for me! ”

Li Xiaozhen was stunned for a moment, and said with a smile: "What? Does Mr. Kim also think that the conditions offered by our company are unreasonable? ”

Kim Dong-joon hesitated for a moment and said, "It can't be said to be unreasonable. But at least in the past few decades, no one has ever offered such a condition to any of the three major TV stations, advertising shares! Director Lee Hyo-jeong, we all know that. There's a huge stake at stake. As vested interests, it's hard for us to let go! ”

Li Xiaozhen nodded and said, "Of course, no one wants to take out the money in their pockets and share it with others!" Still, Section Chief Kim stayed, didn't he? ”

Kim Dongjun smiled bitterly: "Yes! I'm still staying because I want to see what your company says about advertising. There is no other explanation, not to hide from Director Li Xiaozhen. Before I came over, the board of directors had already explained that MBC TV would get the broadcast rights of the next few NRG concerts at any cost, and I had already shown my hole cards, I don't know if your company has anything you want to add? ”

The most taboo thing in negotiations is to let the opponent see his hole cards, but Kim Dongjun wants to do the opposite, so that Lee Hyo-jung doesn't know what to say.

"Now it's Section Chief Jin's turn to give me a problem! All right! Before the negotiations begin, though, there's a question I'd like to ask! ”

Kim Dong-joon nodded: "Director Lee Hyo-jeong, please speak!" ”

For Lee Hyo-jung, Kim Dong-joon doesn't mean to be a little contemptuous, although in South Korea, the status of women has always been very low, any woman, whether you are from a famous family or talented, it is very difficult to get the recognition of this society.

In Korean society, where the idea of male superiority and inferiority of women is strictly adhered to, women live the hardest life.

After Korean women get married, most of them can only be housewives, while Korean men's lives are much more chic, and it is common to go home in the early morning, because the most ordinary Korean entertainment is also carried out in accordance with the three steps of "eating in a restaurant - drinking in a tavern - indulging in a song room".

Most Koreans think that men who don't socialize are useless, so even if they don't have serious business, men like to hang out in nightclubs.

Not to mention that he doesn't help his wife with housework on weekdays, even on weekends.

The elderly in South Korea generally do not help their children take care of their children, and the nanny is expensive, and the average Korean people can't afford to hire a nanny at all, so the women they see in public are mostly tied to a small one on their backs or chests, and they have a big child in their hands.

This is true not only in life, but also in work, and Korean women can certainly work, but in terms of salary increases and promotions, they simply do not get the same opportunities as their male colleagues of the same age, even young male colleagues who join the company late.

Like Lee Hyo-jung, who is young and able to serve as the executive director of an entertainment company just after graduation, although the current scale of NRG is still small, Kim Dong-joon believes that the future development prospects of NRG are very promising.

However, such a company allows a woman to hold such a big power, which is rare in Korean society, and there is only one explanation, Lee Hyo-jung is really capable, and her ability is worthy of NRG's trust.

"What I want to ask is, the reason why Mr. Kim said 'no matter what the price is' is not just because of the gains in the ratings of the live concert, right? What else does Chief Kim want to get, now might as well say it clearly! ”

Jin Dongjun was surprised, he really didn't expect Li Xiaozhen to be able to see so clearly, since the other party had already asked, he naturally had nothing to hide.

"We at MBC TV would like to get the friendship of NRG, Mr. Lee Jun-hee to be precise!"

If ordinary people hear this, I'm afraid they will be flattered, compared to NRG company, MBC TV is undoubtedly a behemoth, and now Kim Dong-joon actually said that MBC wants to get Lee Jun-hee's friendship.

What are you kidding!?

You're one of the top three TV stations in Korea!

Lee Hyo-jeong complained in her heart, and had to be surprised by Lee Jun-hee's foresight again, no wonder Lee Jun-hee looked like he was in the chest, saying 'The scale of the NRG company is very small, and one platform is enough', like this.

It turned out that Li Junxi meant that among the three TV stations, there would always be one who knew the goods, and the one who could live in the strange goods turned out to be Li Junxi himself.

Li Xiaozhen nodded and said with a smile: "Section Chief Kim! We can start talking! ”

The negotiations went very smoothly, Kim Dong-joon has been giving in, and Lee Hyo-jung has not gained an inch, in short, although MBC will pay a certain price for winning the broadcast rights of the next few concerts of the NRG, but with the friendship of Lee Jun-hee and pulling the NRG company into his camp, MBC obviously gets a lot less than it pays, but this point is not visible now, so we can only wait and see. (To be continued......)