Lee Jun-hee unceremoniously exposed the already somewhat deformed seniority system in the Korean entertainment industry and even in Korean society, and launched a bombardment with a very clear attitude, which instantly stunned everyone.

Although South Korea is an open country, South Korean society and Korean thinking are very conservative, and the social habits that have been cultivated over the years can be so easily denied.

The reporters also riveted their strength and prepared to hype up this matter, preferably to set off a social debate, some people were worried, and some of the big seniors in the entertainment industry stood up directly and accused Li Junxi of being unscrupulous.

However, at this time, Li Junxi was silent, no matter how fierce the noise was outside, he didn't speak, as for Li Hezai, at this time, no one took care of him, he was originally a half-popular Gagman, a popular artist like him, I don't know how much will appear in the entertainment industry every year, and how much will disappear, people don't bother to pay attention to it at all.

The only thing Li He can get his hands on may be his qualifications, but those who rely on the old and sell the old are still less good in the entertainment industry.

Now, people's excitement is all on the "senior and senior system in the entertainment industry" exposed by Lee Jun-hee, but the problem is that as the first person to bombard this system, Lee Jun-hee stopped talking.

Just when people felt at a loss and had nowhere to go, NRG followed up with an even more exciting news that Princess was about to debut in the United States.

Led by Japan's Being office, Princess's trip to the United States has finally settled, and Princess is about to end her promotional activities in South Korea and leave for the United States to start their new adventure.

"Filial piety! This time Princess went to the United States, but I will leave it all to you, take care of them for me, and there must be no incident. Do you understand? ”

In the conference room of NRG company, Lee Jun-hee, Lee Hyo-jung, Princess, and even Moon Seong-hoon, who rarely comes to the company, and Choi Zhenzhen all arrived, for the sake of Princess's debut in the United States.

Li Xiaozhen is the supernumerary captain of Princess's trip to the United States this time, and Princess's activities in the United States will be personally handled by her.

Don't look at Li Xiaozhen's appearance of a vigorous and resolute strong woman on weekdays, but now she also has a nervous expression.

“OPPA！ Can I really? Otherwise. Or you go with us! ”

Li Xiaozhen is usually shrewd and capable, and Li Junxi can complete everything she has explained, because she knows that even if she can't handle it well, she has Li Junxi behind her back, even if she really messes up, when the time comes, Li Junxi will clean up the mess.

But this time was different. This is the first time she has left Lee Jun-hee's sight, and she is really in charge of a thing alone, and she is still in a distant foreign land.

When Li Junxi saw Li Xiaozhen's appearance, he couldn't help laughing: "What's wrong?" Filial piety! Don't have confidence in yourself? ”

Li Xiaozhen frowned and scratched her hair. Said: "It's not that there is no confidence, it's just that this time, both for Princess." It's still very important for the company, in case ~~~~~~ I mean, in case I mess up. What to do! ”

When Li Junxi heard this, he smiled and waved his hand: "Don't worry, I believe you can do a good job, and sooner or later the company's management will be taught to you. Anyway, rest assured, I have confidence in you! ”

Wen Chengxun also said: "That's it! Filial piety! You're the future president of the company that we specially cultivated for laziness, so it's time to leave Junxi and go on a solo adventure! Don't be nervous, just let it go, and we'll all have your back! ”

Cui Zhenzhen watched from the sidelines, and wanted to speak several times, but she couldn't help it, don't look at Li Junxi and Wen Chengxun are both like knowing people and being good at their duties, however, they can't fool Cui Zhen, everyone has known each other for so many years, she knows Li Junxi, Wen Chengxun, and even Li Chengzhen, Qian Mingxun, and Lu Yumin who are not here, they all have a lazy temperament, and they are definitely dedicated as artists, but as managers of a company, the five of them don't have the patience to unload this burden, A successor must be cultivated.

Since they all take a fancy to Li Xiaozhen, even if Li Xiaozhen still has a lot of shortcomings, these guys who are anxious to unload their burdens will definitely rush ducks to the shelves.

Cui Zhen can see it clearly, but Li Xiaozhen can't see it, and seeing that Li Junxi and Moon Chengxun are so confident in themselves, they can't help but boil with enthusiasm.

“OPPA！ I ~~~~~~~~~ I will definitely try! ”

It's so simple!

Li Junxi thought in his heart, of course, his face would never be brought out, and his expression was full of encouragement at the moment: "Just go with your heart, little sister!" When you arrive in the United States, you must also listen to Xiaozhen, understand? ”

Song Qian also nodded with a stern expression at this moment: "I know, OPPA!" I'll cooperate with Hyozhen Oni! ”

Song Qian, as the captain of Princess, waited until she arrived in the United States, without Li Junxi by her side, and when the time came, she and Li Xiaozhen would be the main person in charge, basically Li Xiaozhen as the main and Song Qian as the auxiliary.

For Song Qian, Li Junxi is absolutely relieved, although this girl is a little bit second from time to time, but she definitely has a sense of responsibility, which can be seen when Princess was troubled by Li He before.

The burden of the captain, Song Qian can pick it up now!

Li Junxi is very relieved of Song Qian, but it is different for other girls, the reason why Princess can become so popular is that in addition to their own strength and the songs provided by Li Junxi, there is another element, that is, the seven members of the group Princess, seven people and seven colors, each person's personality is different, and it is very distinct.

Personality characteristics are distinctive, which is their characteristic, but if they have too much character, they will obviously have too many ideas in Korea. By Lee Jun-hee's side, they are naturally safe, but once they go to the United States, in a completely unfamiliar environment, to accept new and more brutal challenges, can they still take the initiative to integrate their personalities into the whole collective?

This is what Lee Jun Hee is most worried about!

In particular, if there is a setback in the United States, the unique personality of each of them will explode. There is a high probability that it will lead to an irreparable end.

"Zhina! I know you've always wanted to go to the U.S. to prove yourself, but I hope you can keep in mind that if you want to succeed, first of all, you are on the platform of the princess group, don't make your personality stand out from the rest of the group, and don't impose your ideas on other members! ”

Cui Zhina was stunned when she heard this, and hesitated. But she still nodded, she knew very well the meaning of Li Junxi's words, although she was inevitably a little unconvinced. However, Lee Jun-hee is right in one sentence, the platform for success is the combination of Princess, not her Choi Ji-na.

After telling Choi Ji-na. Li Junxi then looked at Kim Youzhen again: "Youzhen! Bigger up, what I'm trying to say to you is that you have a lot of potential. Princess is also a group with great potential, you and your members have a lot of development in the future, and it is definitely not just in a place like South Korea, don't have so many worries, and don't give yourself a way out before you start, let go of your hands and feet, be brave and bold to fight, believe in yourself, you and your team can succeed! ”

Jin Youzhen didn't expect Li Junxi to say this to her, and nodded equally vigorously when she heard this: "OPPA!" I remembered! ”

Next are Jeon Hyo-sung and Park Chu-long: "Seriously, the two of you are the ones I am most worried about!" ”

"Why! OPPA！ I've always been obedient! ”

Jeon Hyo-sung didn't wait for Lee Jun-hee to finish speaking, and began to protest.

Park Chulong also immediately followed up: "That's it! We've always been very well-behaved, what's not to worry about! ”

Li Junxi listened, and smiled helplessly: "What I don't worry about is what you are like now, you usually have a lot of conditions, who knows that you really went to the United States, when the time comes, I will not be by your side, Xiaozhen will definitely have a headache, what I want to tell you is this, be obedient, listen to Xiaozhen's words, listen to Song Qian's words, otherwise, when you come back, you will suffer!" ”

For Cui Zhina, you need to advise, for Jin Youzhen, you need encouragement, and for these two girls, you can only use threats!

These two girls are typical owners who don't fight for three days and go to the house to expose the tiles, if they don't come to the United States with two ruthless words, I'm afraid they will have a situation just after they arrive in the United States.

The two little girls were obviously unconvinced, but in the face of Li Junxi, they didn't dare to say anything, so they could only nod their heads sulking and agree.

"Next is Jenna, be brave, don't keep suppressing yourself, you are beautiful, singing, dancing are very good, don't keep thinking that you will be the hind leg of the team, you can enter Princess, you have already proved your strength! All you have to do is make yourself a little more cheerful, you know? ”

It was the first time for Li Junxi to say such a thing to Lin Zhenna, and when Lin Zhenna heard it, she only felt bursts of blushing and heartbeat.

"Yes! OPPA！ I will! ”

In the end, it was Jin Yarong, and Li Junxi only had one sentence for this little girl: "Follow you Song Qianoni!" Be obedient! ”

"What! OPPA！ Why did you say so much to the other Ernies, and say this to me, it's not fair, it's not fair! ”

Li Junxi ignored the little girl's protest at all, got up and said, "Okay! That's it, it's up to you, Princess! Fighting！ ”

“Fighting！”

"Hey! Feed! OPPA！ Say a few more words to me! Why do you ignore me! It's not fair! It's just not fair! ”

NRG is having a meeting here, and the Internet is boiling again because of the news that Princess is about to debut in the United States, and the shock of this news is far greater than the video released that day, as well as Lee Jun-hee's exposure of the deformed senior and senior system in the Korean entertainment industry.

No way!

United States!

It's a holy place for countless Korean artists and Korean fans!

Over the years, there have been many Korean artists who have tried their best to squeeze into the world entertainment center in their minds, but after so many years of hard work, what is the result?

No surprises, all failed!

But the experience of failure does not seem to stop Korean artists, especially Korean singers, from breaking into the United States.

Because pop music is one of the cores of the popular culture industry, and the United States is the center of pop music in the world, pop music has long become an important industrial force and economic driving force in the United States. After entering the 90s of the 20th century, it became more and more intense.

In all pop culture, Americans invest the most time in pop music, according to relevant authoritative statistics, in 1994, the United States music publishing revenue, has reached 1.242 billion US dollars, and every year most of the video products in the United States belong to pop music.

It's easy to see how powerful the American pop music industry is and how deep it is to tap the consumption potential of the audience.

In contemporary times, with the development of the American pop music industry and the formation of the industry's operation model. The United States has gradually surpassed Europe to become a "cultural giant", and the music of all countries in the world is based on the "American standard".

On the other hand, the Korean pop music industry, as the economic pillar of South Korea, not only completely controls the Korean cultural market, but also enters Japan, Chinese mainland, Taiwan, Southeast Asia and other places, successfully setting off a "Korean wave" boom in Asia.

With the help of the "Korean Wave" trend, South Korea aims to become the mainstream in Asia and the non-mainstream in the world.

In 2003, the Ministry of Culture and Tourism and the Korea Cultural Industry Promotion Agency formulated a comprehensive and systematic medium- and long-term "Five-Year Plan for the Promotion of the Music Industry" from the perspective of the government, so as to realize the advancement of the music market circulation structure and establish a basic platform for the music industry. Cultivating professionals in the music industry, invigorating the music content system, and establishing a modern foundation for marketing.

The Government has been more protective of music copyrights and has set up a permanent police crackdown team against piracy and illegal online downloads. Ongoing control of illicit reproduction and circulation to safeguard the rights of creators.

With the protection of the national power, K-pop music has not only further consolidated the control of the domestic music market, but also begun to enter Japan, the center of Asian pop. And now it is even more important to realize the American dream in the United States, the big stage of the world's pop music.

The United States is the world's largest record market, the highest showcase for various music trends, and the most economically developed country. There is no need to explain the Korean love of beauty, because almost all of Asia, and even the world, is obsessed with American pop music.

Once you really enter the U.S. market, you can easily become a world-class star with the help of the influence of the U.S. market and the breadth of the English market, which is the best way to gain fame and fortune.

Therefore, there is no need to go into too much detail about the reasons why many singers and companies in Asia, especially South Korea, rushed to the American market one after another, but the results of these "successions" are as tragic as moths to a fire.

The most recent official announcement of its entry into the U.S. market was Rain, known as Asia's little king, but the results did not have much impact.

The New York Times pointed out that Rain did not have the charm of Jackson or the sexy beauty of Arthur, and accused him of performing on stage as if he had déjà vu in those old Korean MTV videos.

The U.S. leg of the concert tour, which was originally planned to have five performances, was forced to cancel due to various reasons.

In Lee Jun-hee's view, Rain's failure is inevitable, because Rain is just blindly imitating American music, which is difficult to succeed in the volatile American pop music environment.

Following Rain's entry into the U.S. market, the singer Se7en, who has a similar image route, can only be described as a sloppy development in the United States.

Male singers have failed, and so have female singers, BOA, known as the light of Asia, had been planning to debut in the United States earlier this year, and before its debut, S.M actively engaged with local musicians in the United States and musicians around the world, and screened hundreds of songs before settling on BoA's American debut song.

And the selection of the song's producer, agency, and record company has finally finalized the best behind-the-scenes lineup after hundreds of meetings.

But this little girl, who debuted at the age of 13 and conquered the Japanese music scene at the age of 16, suffered a Waterloo in the United States, and the Americans did not marvel at her dancing skills and praise her singing voice as expected.

The example of failure is just around the corner, but the failure of the forerunner still can't dispel Lee Jun-hee's idea of sending Princess to the United States.

Looking at the past, the difficulties for Korean music to enter the mainstream music market in the United States mainly lie in three points, one is the lack of successful experience and the high operating cost, the operation in the United States is still considered to be exploring, whether it is the cooperative company, or in all aspects of public relations in entertainment and publicity, it is completely unfamiliar, and the average company is difficult to bear the long-term high investment, and almost zero return method. If you want to really break into the U.S. market, then the artist has to take root in the United States for long-term activities, without any income, and increase investment in all aspects of the United States, the artist has completely become a bottomless pit in the company's capital chain during this time, and the success of attacking the United States is still unpredictable, and few companies can afford this kind of investment. In addition, staying in the United States for a long time is undoubtedly impossible for Korean singers who have to take care of both Japan and South Korea.

The second is the cultural difference between the East and the West, and Korean singers, both in terms of music and image, do not quite meet the standards of American appreciation. Secondly, entering the U.S. market inevitably requires singing in English, and pure pronunciation is also a big difficulty for them.

In order to reduce high returns and high risks, Korean entertainment companies do not advocate the listing of records with diverse themes and diverse audiences, and whether in terms of music products or music forms, the consumer culture of American pop music has shown a diversified development trend, which is undoubtedly a huge challenge for South Korea, which is dominated by the idol industry.

Difficulties, Lee Jun-hee thought of them, and he also thought of ways to deal with them.

In short, this time he sent Princess to the United States, he was not blind! (To be continued......)