The news that Princess is going to debut in the United States has caused quite a shock in the Korean entertainment industry, and for so many years, the Korean music industry has been dreaming of being able to occupy a place in the United States, the center of world pop music.

But after all these years, that dream has never been realized, after Moon Seong-hoon's single reached the top 50 on the US Billboard, leaving Korean musicians cheering that South Korea's K-pop has successfully entered the mainstream of world pop music.

However, the final result was not satisfactory, Wen Chengxun's single did achieve a lot of success in the United States, but it was a song celebrity who was not popular, Americans knew Wen Chengxun's songs, but they didn't know Wen Chengxun at all, which inevitably disappointed Koreans with a super strong patriotic heart.

Next, people put all their hopes on BOA, which is known as the "light of Asia", from the initial announcement of its entry into the United States, to the song collection, production, release, and a series of actions, S.M invested a lot of energy and financial resources, but what about the final result?

At No. 127, this is how BOA ranked on the Billboard album chart in the first week of its debut album release in the United States, with album sales approaching 10,000 copies.

Of course, now is the age of the Internet, and it is understandable that physical albums will not sell, after all, more important than sales is the flow of songs.

However, this aspect is also not satisfactory, and it is only when BAO's song "IDidItForLove" is played on radio stations all over the United States that it can be said that this girl's pop singer dreams of orbiting, and the other songs, not many people know at all.

BOA can only be regarded as tepid, and Boa is not the only Korean singer in the US market, YG's singer Se7en later released her first song "Girls" in the United States, and launched an event, but unfortunately the influence is also mediocre. However, this does not organize the enthusiasm of Koreans for the United States, and at present, major entertainment planning companies are promoting the entry of their singers into the United States, so it can be said that Koreans have always been happy to promote their own artists to the American market.

On the face of it, this is indeed a welcome thing to celebrate.

However, why does the sudden "American dream" of the Korean music scene always make people feel poignant?

A person in charge of a large planning company said: "Although idol groups are very popular at the moment, from the company's point of view, they don't make much profit, and it would be a different matter if the well-known idol group contract belongs to one company." As long as there is still room for the domestic demand market, why bother to go to the United States to develop? ”

According to the person in charge, "The Korean music scene is structurally a 'zero-sum game', and in fact everyone is taking risks. ”

This is true.

For example, last year, the market size of pirated CDs reached about 430 billion won, almost close to the 470 billion won of the genuine market, and the size of the record market plummeted from 410.4 billion won in 2000 to 78.8 billion won last year.

Although the size of the Internet, mobile phone, and music markets increased to 427.6 billion won, the majority of profits were taken by mobile telecommunications companies. So there's actually very little money that goes into the hands of music creators.

According to the Korea Cultural Products Agency, for example, mobile phone song sales are only paid 25% of all sales in Korea, compared to 30% to 45% in Japan and 50% to 55% in the United States.

The first thing that needs to change is the perception of the general public. In developed countries, the concept that you have to pay for music no matter how you listen to it is strong, which is one reason why Itunes and MP3 play download networks in the United States are firmly at the top of the music market.

As a matter of fact. Korean singers and performers don't ask for much, and it is a "legitimate price" to appreciate music, and people continue to reject this reasonable market principle. I believe that in the near future, all the songs in South Korea will be in English or Japanese, because shallow water can't raise big fish, so in the music market, singers who lose money and work hard will inevitably yearn for 'deep water', just like now, major agencies are planning to push their company's artists to the Japanese and American markets, while chasing their dreams, this seemingly bold move actually reveals the haze in the Korean music market.

Lee Jun-hee is looking at this, so he can't wait to push Princess to the overseas market, although Princess is now firmly in the first place of the Korean girl group, but, it is foreseeable that after the success of Princess, other companies will definitely focus on cultivating girl groups, such as JYP and S.M, the era of girl groups is destined to come soon, and when the time comes, the competition in the domestic market will definitely be unprecedentedly fierce.

Instead of letting Princess stay in China to compete with other girl groups, it is better to find another way and go overseas to fight a new sky, plus the profits in the Korean market are too thin, far less profitable than the overseas market.

If NRG wants to develop, it must be inseparable from financial support, which is a problem that Lee Junxi urgently needs to solve at the moment.

The next day, Princess boarded a plane to the United States, and at the airport, Princess was also interviewed by a crowd of reporters when asked about the prospects for her debut in the United States.

As the captain of the team, Song Qian replied: "The United States is a very strange place for us, whether the American audience can accept our music, it is still unknown, at this time, it is too early to say anything, every qiē needs to be tested by grades, however, we are fearless, going to the United States, seeking new challenges, is our common wish, even if we fail in the end, we will not regret it!" ”

Then a reporter also asked the question that Princess fans are most concerned about, whether they will come back after going to the United States.

"Of course I will be back!" The answer to this question was Kim Yoo-jin, "Korea is the base camp of Princess, and now we are like children who have left home and gone out to wander and train, and when we finish our training, we will definitely come back and dedicate the best music to many knights!" ”

Princess is gone, and some people are cheering, after all, after the successive failures of BOA, Rain, and Se7en, people are looking forward to seeing new people continue to follow the path of their predecessors to hit the US market.

But more people are obviously not optimistic about Princess's trip to the United States this time, and the reason for these people is also very simple, Princess has debuted for less than a year, her qualifications are too shallow, and she has not yet unified the girl group market in South Korea, so she is in a hurry to go to the United States, and she is in a hurry.

To this, Lee Jun-hee responded easily: "When Princess left, Victoria had already made it very clear that they were willing to accept new challenges and were not afraid of failure!" I have a lot of confidence in Princess, they are the best singers in my heart, although the culture of the United States and South Korea is different, but music is the common language of the world, as long as their music is excellent, I believe that American listeners will also go crazy because of them! ”

"The debut time is short, this is not a problem at all, does Britney Spears have a lot of qualifications and experience before her debut? Of course, the current Princess is far from being comparable to Britney, but in the future, who knows!? ”

Hearing Lee Jun-hee say this, people were really scared, although Lee Jun-hee said that Princess was far from being comparable to Britney Spears, but listening to his tone, he knew that he was full of confidence in Princess, maybe in his heart, Princess's future development will surpass Britney.

While Lee Jun-hee is under the bombardment of reporters, Princess has arrived at their dream destination, the United States.

Of course, although Being has an American office, they have no way to release records, so this time NRG's real partner in the United States is someone else.

In the music industry, there are three major record companies in the world, namely Sony Records, Universal Records, and Warner Records, and this time it will be one of the Warner Records that will be responsible for the release of Princess Records in the United States.

Born in Canada and raised in Canada, Choi Ji-na, who grew up, came to the United States as a child and studied world music here for a long time, so in the United States, she, a Korean, has become a snake.

Li Xiaozhen is also the first time to come to the United States, a lot of things she doesn't understand, she also has to turn to Cui Zhina, speaking of which, this time, NRG entered the United States, Cui Zhina has become a key person, at least when contacting the other party, Li Xiaozhen, who is not very good at English, seems a little weak.

At this time, Cui Zhina showed her strong outreach ability.

Li Junxi also felt a little surprised after knowing this situation, but he was happy to see such a situation, he is not like the boss of other brokerage companies, he can't wait to control his artists all the time, he prefers to let artists have the ability to think independently, and it is best to be able to deal with some things by himself. (To be continued......)