Chapter 92 Business Invitation Letter
The next morning, Lin Qiangsheng woke up in a daze, he opened his eyes, and found Evelyn leaning sideways against him, and his arms were around her.
Lin Qiangsheng carefully pulled out his arm, slowly rubbed his numb arm, and then lifted the quilt and got out of bed.
Washed my face in the bathroom and went downstairs to buy two breakfasts at a nearby bakery.
"Evelyn, I'll go first, I've left breakfast for you on the table." After Lin Qiangsheng finished breakfast, he whispered in Evelyn's ear.
Evelyn moved, nodding slightly. Hearing Lin Qiangsheng's closing door, she opened her eyes, sat up in a daze, glanced at it, and saw breakfast on the table.
Evelyn smiled, she reached under the pillow towel, pulled out a bloodstained towel, threw it into the bedside table, the girl yawned, and lay down again.
"For the first time dedicated to a Chinese man!" Evelyn murmured softly.
Lin Qiangsheng returned to the hotel, and some of the members of the delegation had already gotten up at this time, but everyone was obviously still in a state of jet lag, as if they were all in a state of repudiation.
Mother Xu Hongmei came over and asked her son, "Johnson & Johnson, where did you go last night?" Head Gong and Deputy Head Song can't find you! The delegation is disciplined and does not allow casual travel, do you know? โ
Lin Qiangsheng nodded while brushing his teeth.
Seeing that her son was silent, Xu Hongmei didn't know what to do, sighed, and said: "Today's inspection group arranged a visit to Wรจn, don't run around!" โ
Lin Qiangsheng wiped his face and said: "Yesterday I talked to my father about finding a foreign company to cooperate, has the business invitation letter been written?" โ
Xu Hongmei nodded and said, "After the leaders found out, they all took it as a big deal, and they also contacted our embassy!" โ
Lin Qiangsheng said: "I'll take a look." He hurried to his parents' room and found several letters in English on the bedside table. Seeing that his father was still sleeping, he picked up the letter and read it.
The above is basically to seek cooperation with foreign automobile companies, hoping to obtain the technology and equipment of foreign manufacturers, and to negotiate alliances with world-famous companies.
Although their car factory in Bincheng was only a small local factory, there were no big factories in China's car industry at this time. At this time, in addition to their factory, there was only one Shanghai brand car. The Shanghai automaker produces 3,000 to 5,000 cars a year, which is a pitifully small size. But it is such a small output of Shanghai brand cars, but the Shanghai automobile factory that produces it is a central enterprise, and Jane is in the emperor's heart. Ben Cheng Automobile Factory does not have such an advantage, but it is a small factory like theirs that can get rid of the shackles and develop more flexibly.
Lin Qiangsheng also thought that since the establishment of Hyundai Motor in South Korea in 1967, it has cooperated with Ford Motor, Toyota Motor, and Mitsubishi Motors to form alliances, and repeatedly in order to seek their technology to develop itself.
The first stage of Hyundai Motor was the entrepreneurial period from 1967 to 1970. It cooperated with the Ford Motor Company of the United States to introduce Ford technology to produce "Godilla" brand cars, and built a Ulsan plant with an annual production capacity of 26,000 units in 1970. The second stage was the digestion and absorption period from 1970 to 1975. During this time, Hyundai spent a lot of money to digest and absorb Ford's technology within the company. In 1974, it invested 100 million US dollars to build a new plant with an annual output of 56,000 vehicles, and in 1975, the plant was completed, and the localization rate of cars reached 100%. The third stage was after 1975, when it began to go global. In 1976, the Forney brand car designed and produced by itself rolled off the assembly line, and exported vehicles worth 2.5 million US dollars to Latin America, Africa and other regions, nearly 1,000 cars, and Hyundai Company has matured since then.
In the 80s, Hyundai Motor monopolized the Korean market, broke up with Toyota, and formed an alliance with Mitsubishi Corporation to produce Pony cars. They take low-cost cars as their sales strategy, adopt a complete car lifetime warranty service to operate the brand, and gradually gain a firm foothold in the North American market.
It took Hyundai nearly 10 years to complete the road from brand start-up to the world. It took another 8 years to establish its own brand and enter the American market.
At this time, Hyundai in 1979 already had an absolute dominance in the Korean car market! Their goal is to North America, the stronghold of the automotive industry!
Time is running out! For Lin Qiangsheng, grabbing a radish is a vegetable! Just let Lin Qiangsheng catch one!
Invite foreign companies to talk about cooperation, if you don't fight for it, you won't have a chance, and if you fight for it, you will have a 50% chance of success!
Lin Qiangsheng also wrote about the prospects of China's passenger car market in the letter. China's passenger car market is very broad! Unlike the Chinese described in the West at this time, they could not even afford to wear clothes, let alone buy cars.
He took the car produced by the car factory in Bincheng as an example, since the launch of the Jetta car, has been in a state of short supply, due to the national price adjustment, the retail price of each car has been raised to 6,000 yuan, such a price still can not stop the enthusiasm of car buyers. There are people lining up at the gate of the car factory every day, waiting to pick up a new car. At present, car factories can only meet the purchase needs of one province. Car buyers from neighboring provinces also flocked to buy after learning of the birth of Jetta sedans. At this time, the automobile factory was unable to meet the market needs due to insufficient production lines.
Lin Qiangsheng predicts that by the early 80s, China's automobile market will have a contradiction in the demand for millions of cars, and this is only the number of official cars! China currently has a population of 900 million people, and even if 1,000 people have a car, that is the scale of 900,000 cars! If 100 people have a car, that's the scale of 9 million cars!
In short, the hard demand of China's car market is very huge, and it is impossible for China to import overseas cars on a large scale for a long time from now to in the future! Such a large demand for cars needs to be satisfied, and such a large gap is placed there, and the world's famous car companies can see it as long as they have a snack!
At present, the German company Volkswagen has already begun to act, and they are preparing to cooperate with a state-owned automobile manufacturer in Shanghai. Lin Qiangsheng is eager to hope that automobile companies from various countries can discuss cooperation with their Bincheng Automobile Factory.
He drew a simple diagram of the supply and demand between the population and the number of cars, describing the ratio of supply and demand between the number of people and the number of cars.
Lin Qiangsheng knows that when dealing with Europeans, there is no need to beat around the bush. You can talk about things directly and openly. Europeans have no concept of humanity in business, or no concept of humanity towards unfamiliar partners. Interests are interests, and when dealing with them, it is better to put money on the table.
What impresses these foreign car companies, what labor costs are low, what international division of labor, that is, of course, ideally, foreigners willing to consider these conditions. But now, what makes them most excited is China's huge market.
Those things, Lin Qiangsheng said to his father. If you tell him clearly that let foreigners earn Chinese money, and you still act as an accomplice, maybe your father will find it difficult to accept. These practical interests are the most attractive to foreigners.
After writing, his father Lin Xiangrong had already finished washing up and sat on the side and looked at him.
When Lin Qiangsheng stopped writing, Lin Xiangrong asked him: "Johnson & Johnson, do you think our cooperation application will work?" His mood at this time is also suffering from gains and losses, and there is a feeling that he is about to seize the opportunity but has not yet reached it.
Lin Qiangsheng shook his head and said, "I don't know, in short, it is much better to work hard once than to do nothing!" In any case, seeking technical and equipment support from abroad is a realistic and feasible way! โ
Lin Xiangrong nodded, waved his hand, and said, "Head Gong has contacted the embassy, and the embassy is very willing to help us, you can go directly to the embassy to send a fax, just find Counselor Liu who picks up the airport." With the help of the embassy, these foreign companies should be able to take it seriously. โ
Lin Qiangsheng nodded and asked, "What are the arrangements for today's delegation?" โ
My father handed over a schedule, which the delegation had set yesterday, and apparently they were not idle, and with the help of the embassy, they confirmed the matters for the visit to Wรจn with many foreign companies.
After all, most of the Chinese people have never been to the West, or even gone abroad, and the experience of dealing with foreign parties is basically zero! After coming out, my eyes were blackened, and it was understandable that I was a little overwhelmed, and it was a great improvement to be able to make arrangements in such a short time.
Lin Qiangsheng finished reading the schedule and said to his father: "I won't go to meet with the French Minister of Industry." It only lasted about half an hour, and it was useless for me to go. I have my own business, Mom and Dad, you don't have to worry about me! โ
Lin Xiangrong nodded, Xu Hongmei nodded helplessly and said: "Pay attention to yourself, after all, this is abroad, and if something happens, it will be an international dispute!" โ
Lin Qiangsheng smiled and said: "How can there be so many international disputes, it's just that some people in China are just worried about it!" He waved his hand to his parents, picked up the manuscript and walked out of the guest room.