Chapter Ninety-Three: Xpress
Lin Qiangsheng returned to the guest room, went to the toilet, and wrote a bath.
The phone rang suddenly, Lin Qiangsheng rushed out with a bath towel, picked up the phone, and Emma's voice came from inside, and he said with a smile: "It's Emma?" Come on, I'm on the 3rd floor, room 7. β
Emma hung up the phone, smiled with the hostess of the hotel, and turned to go upstairs.
The fat female boss rose her ass, tilted her head to look at the girl's back, and muttered: "There is a blonde girl looking for Chinese?!" β
After Emma knocked on the door, Lin Qiangsheng was already standing in front of her neatly dressed, jeans and white shirt.
Lin Qiangsheng smiled: "Welcome to my beautiful Emma!" Please come in, my chief designer! β
Emma smiled softly, nodded reservedly, and entered Lin Qiangsheng's room.
Lin Qiangsheng smiled and said, "The cup I brought myself, if you don't mind, then instant coffee, right?" Guesthouse offers. β
Emma smiled and said, "Thank you, Mr. Lin." β
After pouring two cups of coffee, Emma had already taken out the artwork of the costume she had designed and handed it over with both hands.
Lin Qiangsheng took the picture folder, flipped through the pages, and carefully looked at her costume design.
Emma cautiously looked at Lin Qiangsheng's face, and her expression was extremely worried, for fear that Lin Qiangsheng would think that her design was not good.
Lin Qiangsheng flipped through it, took out yesterday's clothing design drawings, and smiled at Emma: "I still think that your design at yesterday's exhibition was good!" I plan to set up a professional clothing company that specializes in producing this dress you designed! β
Emma stood up in surprise and said, "Really, thank you so much, sir!" I won't let you down! β
Lin Qiangsheng smiled and said, "I plan to register the company in the United States!" In other words, our future clothing company will use the United States as the main sales area. β
Emma looked at Lin Qiangsheng in astonishment and asked, "How is it the United States?" β
Lin Qiangsheng nodded and said, "Yes, what's the problem?" β
Emma said cautiously: "But, but, I came to Paris to develop in the fashion capital!" β
Lin Qiangsheng shook his head and smiled: "First of all, I came to you to make money, not for your fashion dream!" Again, if you develop and become a famous fashion designer, then your design is fashion! The United States is very close to Europe, and your clothing can also be marketed in France. It's also a path, don't you think? β
Emma said helplessly, "I see, sir! β
Lin Qiangsheng nodded and said: "The concept of our brand is to design a casual brand with young and spicy hot girls as the main sales object, and design miniskirts that make men can't take their eyes off after looking at them!" The more reluctant you are to look away, the better! β
Emma looked at Lin Qiangsheng in surprise, took out the blue dress she designed, and said dementedly: "Yes, this one!" β
"This is me, the outfit I made to accentuate my coat!"
Lin Qiangsheng smiled: "I don't want a coat or something, I just need a miniskirt!" Hot upskirts, you know? Can you design? β
Emma looked at the drawings of the blue dress, nodded, and whispered, "I can, sir!" β
Lin Qiangsheng smiled: "Okay! How to register a clothing company, you know this, right? β
Emma nodded and said, "Yes, sir!" Every one of us fashion designers dreams of becoming a master with their own brand, and of course these things are known! All you need to do is find a good lawyer and he will take care of it for you. β
Lin Qiangsheng nodded and said, "Okay, please Miss Emma, you can take me to a lawyer to register the company." Pick a more reliable lawyer. β
Emma laughed, "Very willingly, sir!" The two of them left the hotel and took a taxi to a street designated by Emma.
It is said that the lawyers in Paris are very unreliable, and some of them do not do things after paying money. I don't know the place of life abroad, so Lin Qiangsheng asked Emma for help, she studied in Paris for four years, and she still knows something.
The two found a medium-sized law firm and made an appointment with a female lawyer named Celia. Seeing that there was still time, Lin Qiangsheng found a printing shop on the street again, he read English according to the script, and the typist printed the business negotiation invitation into English.
Lin Qiangsheng saw an antique typewriter here, just like the one at the end of Detective Hunter's film.
After getting the draft, Lin Qiangsheng immediately returned to the law firm.
Emma anxiously waited for Lin Qiangsheng in the law firm, and when she saw him come back, she stood up in surprise and said, "Sir, you're back!" β
Lin Qiangsheng smiled, waved his hand and said, "Don't worry, I can't run!" β
Emma smiled sheepishly. The two waited for a while before being arranged to meet with the lawyer.
In an office, lawyer Cellia took the initiative to shake hands with Lin Qiangsheng and smiled: "Hello, Mr. Lin! Cheria is happy to meet you! β
Lin Qiangsheng smiled and said, "Me too!" He took out a pile of texts directly from his backpack, patted it, and said, "I want to register a few trademarks, and I want to register them globally!" In addition, I will entrust you to register an American company. β
Celia smiled, "No problem, Mr. Lin!" If you want to register your trademark globally, I recommend Madrid International Trademark Registration, which is the most convenient trademark registration solution now! β
Lin Qiangsheng nodded and said, "As long as it can be done!" β
Lin Qiangsheng signed a commission contract with Celia, and then handed the trademark and name to Celia.
The first logo is Xpress womenswear, the second is Jack &Jones Jack Jones menswear, and the third is Hyundai's car logo, with an oblique H inside an oval.
Xpress women's clothing is a casual brand that focuses on miniskirts and is mainly sold to lively and hot young girls aged 18~25.
Jack Jones was born in 1989 and specializes in European-style menswear.
In 1991, Jack&jones' first store PΓΉ opened in Trondheim, Norway, and since then it has been a wave of European menswear around the world.
Lin Johnson is also a European-style men's pump!
The specific time of adoption of the modern car logo is no longer known. It is estimated that South Korean Hyundai spent money to level the media and make it hidden. However, what Lin Qiangsheng learned is that the oval H symbol was only adopted in the late 80s. In 1979, the company's current cars still use letters for identification. Lin Qiangsheng directly changed to the Chinese pinyin xiandai in Chinese, let the Korean pinyin see the special ghost!
After reading it, Celia said that she should first check whether there is an identical trademark in the international trademark directory, and if it is a qiΔshun lΓ¬, the trademark registration will be completed and effective within 9 to 12 months. Trademarks are protected in many countries around the world, including China. As for the registration of a U.S. company, you need to submit some materials, which can be completed within 20 working days.
Lin Qiangsheng smiled and shook Celia's hand. Then he paid a large amount of trademark registration fees and agency fees, a huge fee of nearly 80,000 US dollars, which really made him feel pain!
Lin Qiangsheng took Emma out of the law firm, looked back, and said to Emma fiercely: "Emma, my miniskirt must be hot, hot and spicy, the spicier the better!" I'm going to make that $80,000 back! It's too expensive! fοΌ β
Emma said, "You're such a rich man, you have registered several trademarks, and let them lie quietly. Of course it's expensive! What's more, you also need to register globally! β
She then asked, "Which company hired me as a designer?" Is it the American one? β
Lin Qiangsheng nodded, sighed for a lifetime, and said, "It's xpress!" We must make the Xpress miniskirt business successful and make money! Otherwise, I would have paid so many dollars for nothing! β
Emma said confidently, "Hire me, you won't regret it!" Trust your eyes! "It's like taking a good look at Emma's design and investing in her. Emma didn't realize it, but she had a sense of entrepreneurship.
The two got into a taxi and discussed constantly, and finally decided that Emma would go back to the United States first, her family lives in New Jersey, very close to New York, and it takes more than 1 hour to drive to Manhattan.
Lin Qiangsheng decided to rent her garage as a design place for Xpress miniskirts, and Emma was also very active in giving advice. Lin Qiangsheng found that Emma, an American girl, was very simple-minded, and even a little too sincere!
What a Northeasterner in the United States!
The two left their contact information, and Emma told Lin Qiangsheng the address and phone number of her home. Mr. Lin prepaid Emma's salary for a month, $3,000, plus $1,000 for the company's start-up.
That's a lot, and now in 1979, many computer companies started up with a lot of money.
When Emma returned to the United States, she needed to design several miniskirts within a few months, and contact the workshop factory to make a batch of goods.
In general, the whole process of fashion distribution starts with market research, then design, boarding, sample making, mass production, transportation, and retail.
There is no need to research here in Lin Qiangsheng, because he knows that in the next few years, cheap miniskirts will blow a powerful whirlwind of popularity in the United States, generating billions of dollars in sales!
Emma is in charge of the design, and Lin Johnson will also provide advice, he has seen what miniskirts will be popular, so there is no need to worry about this. When it comes to fabric selection and sample making, Lin believes in Emma's abilities. Because she is a graduate of the Paris Fashion Union School, the students of this school have very solid basic skills, very strong discernment and hands-on ability, and excellent control ability to make zuΓ² fashion.
Mass production and transportation are not a problem, there are workshops and garment factories in the United States, and the transportation industry is also very developed. The only thing that is more clumsy is retail, first of all, in the way of sales, the choice of release and first sale location, it takes a lot of thought. As for franchisees, that's what will happen after the miniskirt is hot in the future.
Why is Lin Johnson so confident in the miniskirt, because it is cheap, $20 to $30 a piece, and when it is discounted, there are several dollars and more than ten dollars. And it's a successful business example in history.
If it doesn't work, it's definitely something you didn't do right!
In the end, Lin Qiangsheng decided to be willful.