JS155 Publicity! 【825】

After Star.Coffee's advertising endorsement was confirmed, S.M Entertainment made a very generous decision, whether it was Jessica or Krystal, S.M Entertainment only took 40% of the advertising endorsement fee of the two, which is already very favorable.

In other words, Jessica's 50 million advertising endorsement fee can directly get 30 million. The benefits of just one advertising endorsement have exceeded the total benefits that Jessica has received in the past seven years of trainees.

It can be seen how important debut is for trainees. In South Korea, some small brokerage companies usually use their debut as a threat to force trainees to do something they don't want to do. But this trick has been tried and tested again and again.

The reason is very simple, in order to become a star, trainees devote almost all their time to their practice career, they give up their studies, give up their youth, if they can't make their debut, after leaving the agency, they may only be able to take up some of the most basic jobs, such as the service industry, or some other relatively low-paying industries.

Therefore, in order to make their debut, especially for trainees of small brokerage companies, they are really working hard and will not let go of any opportunity!

S.M Entertainment confirmed that it would accept Star.Coffee's advertising endorsement invitation, and the two parties signed an endorsement contract with S.M Entertainment.

After the contract is signed, the specific shooting time is uncertain for the time being, and it is necessary to wait for the notice of Star.Coffee, as for the shooting fee. Naturally, Star.Coffee bears it.

The renovation of Star.Coffee was completed on the evening of June 15, and the total time was only 20 days. Basically, the construction is done day and night.

However, high-speed construction and investment in environmentally friendly materials. As a result, the cost of renovation and equipment procurement combined to nearly 600 million won.

Fortunately, the expenditure items that basically existed have been fully spent. Otherwise, Yi Anliang currently only has more than 1.1 million Xia Guoyuan's assets left, and it is really difficult to play!

On June 17, all the equipment of Star.Coffee was ready, including coffee machine, baking oven, table and chairs, coffee beans, coffee cups, saccharin fresh milk, etc., all ready.

An Liang specially customized two coffee machines. It is almost a fully automatic integrated coffee machine, and when it is working normally, it only needs to add coffee beans to the coffee machine, and the rest does not need to be operated by the clerk.

In the two coffee machines, An Liang projected two fountains of life, one fountain of life limited the concentration of the fountain of life to 50%, and the other completely invested in the fountain of life.

As for the production of bread and pastries, An Liang specially customized a noodle mixer, and the fountain of life is also directly injected into the dough mixer. Instead of a baker and pastry chef. Although the effect of the dough mixer is certainly not as good as that of the top bakers and pastry chefs, the bakers and pastry chefs hired by Star.Coffee are not the top bakers and pastry chefs. It's just a normal level!

Due to the additional expenditure of coffee and bread and pastries, the remaining 80 liters of Fountain of Life in the small space is definitely not enough to consume. So. Once Star.Coffee opens, Anliang will gradually reduce the supply of the Fountain of Life in Qinglin Village. Ji Haoran didn't want the farm in Qinglin Village. An Liang wants to see what Ji Haoran is capable of!

One o'clock in the afternoon. Star.Coffee。

Jessica and Krystal arrived at Star.Coffee, and Anliang was ready to shoot an endorsement ad today. Because, Anliang is preparing to officially open on June 18.

As for the issue of publicity, An Liang is not ready to put advertisements on TV, but to find another way to learn the style of Xia Guo to send small advertisements.

Yes!

It's really a small advertisement!

An Liang is going to give out a batch of vouchers, each voucher is 20,000 won, a total of 1,000 won, equivalent to 20 million won as the expenditure of the preferential activities.

20,000 won is not a small amount, and according to the average small café, it can basically meet the consumption of one person, and even if you choose to take out instant coffee, three or four people can be satisfied.

However, Star.Coffee's price is not cheap, and Anliang has also set a consumption rule for vouchers, which must be used in conjunction with coffee, and cannot be purchased separately for bread and cake products.

Although vouchers affect profits, vouchers will attract a significant portion of popularity. Anliang is not afraid of the problem of no repeat customers, as long as he enters Star.Coffee once, as long as he really likes to drink coffee, he will definitely come a second time!

Including ordinary people, although Star.Coffee has a high level of consumption for ordinary people, it can't stop ordinary people from rewarding themselves, right?

The poster ad is very simple, the main thing is to shoot Jessica and Krystal drinking coffee and eating pastries at Star.Coffee, and nothing else.

In about an hour, the entire ad was filmed, and the rest was handled by the advertising agency, which took about a day to produce the map.

After seeing off the advertising agency's staff, An Liang sat down at the window booth where Jessica and Krystal were. Star.Coffee is divided into two floors, of which the second floor is elegantly decorated, with ten semi-open boxes, each of which is blocked by screens, curtains, tropical fish tanks, and ecological plants. The layout of almost every box is different.

Otherwise, why is the renovation cost so high?

The first floor of the space is an ordinary café layout, with a window booth, a semi-circular seat against the wall, a low square table in the middle, some fashion magazines on it, and a comfortable sofa combining wood and fabric, which looks very comfortable.

"Oppa, thank you!" Once again, Krystal was grateful that she had received 12 million in advertising costs. But 10 million of them have already been handed over to their parents. There are only two million left, which are set aside for inviting teammates to eat barbecue.

Jessica looked at An Liang with complicated eyes on the side. Although An Liang's advertising invitation is just a poster advertisement, and the public influence does not seem to be big at present, Jessica has improved a lot in terms of advertising value and status in the entertainment industry.

"Anliang Oppa, thank you!" Jessica finally changed her mind and called Anliang Oppa like her sister. It's no longer a 'sir' who seems more rusty.

"You're welcome! Your popularity has been very popular recently, and I plan to borrow your popularity. After all, my café is a little too remote. An Liang said with a smile.

But Jessica understands that this is An Liang's kind words, the popularity of Girls' Generation is indeed very hot, but Jessica's popularity is a little abnormal.

Krystal worried, "Oppa, there's a bit of a bias here. And your coffee is so expensive, is anyone really coming? ”

Jessica frowned slightly, gave Krystal a look, and motioned for her to say no more. so as not to cause displeasure to An Liang.

However, An Liang didn't care and said, "Little Crystal, do you think the coffee tastes good?" Is tiramisu good? Sika. What do you think? ”

Krystal grinned and said, "Ah, Oppa. Just now, all my attention was on the photographer. Didn't pay attention to the taste of coffee and tiramisu at all, I'll try again! ”

Jessica's face was slightly red, and she didn't answer An Liang, she was not used to it, An Liang directly and affectionately called her 'Sika'. This nickname is usually called by friends who are very close.

“ZZang! Dafa! Krystal complimented, "Oppa, what kind of coffee are you?" ”

"A very expensive coffee bean, using a specially customized coffee machine, freshly roasted and brewed, tastes good, right?" An Liang said with a smile.

"Great, this is the best coffee I've ever had!" Krystal nodded his little head with a look of certainty.

Jessica, who was on the side, thought it was just her sister's exaggeration, so she took a small sip, her eyes lit up, and then she took a big sip.

"Sika, how are you feeling?" An Liang asked again.

Jessica put down her coffee cup and said a little embarrassed, "It's delicious, but it's a little small." Jessica took a big sip and the cup of coffee was more than half gone.

Because when Jessica was shooting the commercial, she prepared a small cup of coffee, which is a capacity of 200 ml.

An Liang deliberately let out a treacherous laugh, "A little less, you can earn a little more!" ”

Krystal finished his coffee and hummed, "Oppa, one more drink!" With that, Krystal picked up the shiny silver metal spoon and scooped up a small spoonful of tiramisu and fed it to his mouth. Well? It's delicious, too! Krystal complimented again.

An Liang took Krystal's cup and asked, "Little Crystal, what flavor of coffee do you want?" ”

"Cappuccino!" Krystal said casually.

An Liang showed a strange smile in his eyes, Cappuccino is a cheat, only one-third coffee, one-third milk, and one-third milk foam, it's a good deal!

Sure enough, Krystal began to complain while drinking the cappuccino, and An Liang smiled and pulled out four cards, two of which were loyalty cards. With a membership card, there is no discount, but you can have membership points, membership points are 10,000 won per point, and the specific membership benefits are still being formulated.

The other two cards are voucher cards, each of which costs 1 million won, is anonymous, does not report loss, and cannot be discounted, and can only be used for Star.Coffee consumption. However, each voucher card has a corresponding information record in the magnetic stripe area, which ensures the possibility of eliminating imitation.

"Now, this is for you, ask me when you run out." An Liang handed the two voucher cards to Jessica and Krystal respectively.

Krystal accepted without hindrance, and Jessica hesitated for a moment before accepting Anliang's kindness. A million voucher card, not too much and not too little, just stuck in Jessica's psychological bottom line, more, she will definitely refuse.

The two accompanied An Liang to drink another cup of coffee, and Krystal even ate three puddings and two mousse cakes, which made Han Gaomu on the side frown, and finally in desperation, Han Gaomu stopped him.

"Krystal, the ad shoot is over, we need to go back to the office!" Han Gaomu said.

Jessica's agent, Han Liquan, also said that Jessica still needs to participate in the next commercial performance and is ready to leave.

An Liang smiled and took out two voucher cards, with a limit of only 200,000, he handed the voucher cards to the two agents, and said with a smile: "Be careful, please smile!" ”

The two brokers were a little surprised, generally speaking, companies are relatively strong in the face of brokerage companies, after all, money is the master!

After seeing off Jessica and Krystal, An Liang clapped his hands, gathered ten service personnel, and two security personnel, and said, "Let's go!" Come with me to Odyssey Street and Cheongdam-dong to do propaganda work! ”

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This is 825 votes, and the next one will be added to 850 (to be continued......)