Chapter 269: Cinematic Advertising

"Section Chief Guo, you have done a good job, this opportunity to go abroad is also counted as one of you, you will work hard with me in the future, work hard in the company, as long as you help me do things, I will not treat you badly!" Lin Qiangsheng listened to Guo Renli's words and said to him with a smile.

"Really? Mr. Lin, can I also go abroad? Guo Renli shouted in surprise and excitement, forgetting to lower his voice.

Lin Qiangsheng nodded with a smile and said: "At present, European and American countries are reforming the taxi industry, and I really want you to learn the advanced experience of foreign countries when I let you out, not just for fun!" ”

Guo Renli immediately patted his chest and said: "As long as my old Guo can go out and take a look, he is willing to die immediately!" Mr. Lin, can my family members also go abroad? Just one spot is enough! ”

Lin Qiangsheng said with a smile: "You will go to the United States or Europe in the name of overseas investigation, and the specific country is uncertain, depending on which country will approve our inspection application first." I can help you with the procedures for going abroad, and I can also reimburse the round-trip air ticket, but I am not responsible for the shopping expenses you go out for! ”

Nowadays, civil flights to foreign countries are not cheap, and the round-trip air tickets are nearly three or four thousand yuan, and if they are not reimbursed, few people can really afford to take a plane.

"Of course, of course, there is no rule that the company will reimburse you for buying something!" Guo Renli nodded again and again.

In this era, going abroad is an extremely exciting and glorious thing, and it is the consensus of all people to go abroad to buy household appliances, that is, the public students studying abroad abroad will also save monthly food expenses and other expenses to buy household appliances to bring back home after graduation. This trend was more common in the 80s, and in the early 90s, foreign household appliances were not attractive to the domestic people.

When Guo Renli was about to leave, Lin Qiangsheng stopped him and said: "You can tell your comrades that if anyone doesn't have foreign exchange, they can come to me to exchange foreign exchange, and the price of 1 to 2 is not limited!" "In this way, the money I paid for the plane ticket can be almost returned, although it is not as much as the black market, but it is better than exchanging foreign exchange coupons, and it is also higher than the official price.

Guo Renli looked at Lin Qiangsheng in surprise. In an instant, he was overjoyed and said, "Hey, I know, I'll let you know!" The price you gave can't be found on the black market, Mr. Lin, you know how difficult it is for our little people to save some money, you are really the savior of our people! I didn't say it, where can we find a leader like you? In the future, whoever does not support you, I will take the lead in scolding him! ”

"Go ahead!" Lin Qiangsheng is happy, scolding people is useless, and if he meets someone who does not support him, he can simply expel him. Now these people still think that the joint venture company will be as easy as the state-owned enterprises in the past, and they can't do anything with them, and they may not be able to jump out in the future, and there are basically some muddy people in every state-owned enterprise.

Guo Renli went out happily, this time he asked Lin Qiangsheng to make a report, but he didn't expect the effect to be unexpectedly good. Not only was he reused, but Lin Qiangsheng also let himself go abroad! Think about it, there are only a few people in the company's financial department who don't need to use anyone. Only then will his pig brain follow Wang Jinli all the way to the black!

"You want to pull me into the water, phew, how old are you!" Guo Renli passed by Wang Jinli's office and spat at his door, and went downstairs with a cold snort.

found a backer here in Lin Qiangsheng, Guo Renli immediately became active, not only helping Xue Shenghong and others to check the account books, but also offering advice and suggestions to smooth out the financial system.

Lin Qiangsheng didn't transfer Xue Shenghong just to check the accounts, those are all in the past, and the law still pays attention to the statute of limitations. He is not a discipline inspection cadre, so there is no need to tease you to the death with anyone.

"Sheng Hong, the main reason for transferring you here this time is to hand over the management of this taxi company in the capital to you. This company is different from ordinary enterprises, you must know that it is first a state-owned enterprise and then a joint venture! In this one-third of an acre of land in the capital, we must be especially careful, don't let people catch the horse's feet, and don't be too high-profile! Act in a low-key manner, we don't take the initiative to provoke people, but whoever provokes us, you have to notify me and Gu Ming in time to deal with it! Lin Qiangsheng found Xue Shenghong. Talk to her seriously.

Xue Shenghong sat on the chair and smiled at Lin Qiangsheng, even if Lin Qiangsheng talked about such a serious issue, it didn't affect her mood.

She looked at Lin Qiangsheng seriously and said, "Then I will be stationed in the capital in the future?" Would you like to come over too? ”

Lin Qiangsheng said: "Sometimes it's here, sometimes it's not, whether I'm here or not, you have to manage this taxi company well, in fact, the taxi industry is very easy!" ”

"yes, I know!" Xue Shenghong looked at Lin Qiangsheng intently, almost without blinking. There was a blush on his smooth face.

"Heh" Lin Qiangsheng was a little awkward to be looked at by Xue Shenghong like this, he smiled and took a sip of water and said: "Just check the account book, don't pay too much attention to any fake accounts!" ”

"Then what are you asking me to look up?" Xue Shenghong asked incomprehensibly. This girl was originally such a character, she spoke directly and boldly, and her style of work was quite disregarded, if she didn't tell her, maybe she would seriously pursue it.

Lin Qiangsheng said: "The original cars of the fifties and sixties in the company, except for the Volga sedan, the Japanese Crown, and the Polonaise, will be eliminated one after another, these models are outdated and have high fuel consumption, and we will mainly use the Jetta as a taxi in the future." You calculate the Jetta's monthly fuel consumption, maintenance and usage costs, as well as the cost of major and minor repairs, so that the company can have a basis for future operations. ”

Xue Shenghong nodded and said, "I know, I will summarize it carefully." What to do with those obsolete cars? It's too much space to put there! ”

"More than 20 Volga and more than 20 Polonaise will be sold, and our future taxis will be unified for easy management. If no one wants other outdated old models, they can only be dismantled and sold as parts, and you have to manage the company's repair shop together to form a professional large-scale car repair shop in the future, which can be used as the designated repair unit of Jetta! ”

Lin Qiangsheng has a long-term plan for car maintenance, and now that the country is widening, a large number of overseas goods are pouring into the country, and foreign car brands are also looking for opportunities to enter the domestic market. The local car sales and maintenance system must be established immediately, creating a good customer use environment and creating a reputation for excellent quality.

According to history, at the beginning of China's reform and opening up, China would import a large number of low-end models from abroad, such as Polonaise, Lada, Fiat and other cars, and in the coastal areas, a large number of Japanese water trucks flooded the market. In later generations, the common people of Polonaise and other cars had no impression of them, but the reputation of European and Japanese cars such as Toyota and Honda was established during this period. The 80s were a critical period for brand marketing!

The next day, Lin Qiangsheng and Zeng Jun, the general manager of sales of Binqi in the Beijing area, came to CCTV to find out how much it costs to advertise for a year between news broadcasts and weather forecasts.

"Ben Cheng Automobile Company!" The two informed the name of the unit, and entered the courtyard gate smoothly, at this time CCTV was still in an old building, which was the original site of Beijing TV Station.

In one office, they met Deputy Director Dai Yongcheng. This deputy director and director of CCTV for more than ten years is actually managing the operation of the entire CCTV.

"Oh? Who are you? Dai Yongcheng stood up and asked suspiciously.

He saw two young men knock on the door and walk in, especially the one who walked in front was younger, and it seemed strange that the two of them were still headed by him.

Lin Qiangsheng introduced: "Director Dai, I am here to talk to you about broadcasting advertisements on CCTV on behalf of Binqi and Harbin Motor!" My name is Lin Qiangsheng, and this is Zeng Jun, our general manager of sales in the Beijing area! As he spoke, he took out the certificate issued by the company.

Zeng Jun stepped forward and said to Dai Yongcheng with a smile: "Hello Deputy Director Dai, your unit has also asked our company about the price of the car!" ”

Dai Yongcheng knew the identities of the two and said with a smile: "Hello, please sit down!" ”

"We'd love to buy a car, but your car is too expensive. Central TV is very tight now, and I can't afford it! He looked at the proof and said with a smile and joked.

Lin Qiangsheng said with a smile: "I heard that Director Dai is a very enlightened leader, advocating that the central station should open advertisements at home and abroad to generate income, and we just heard the news so we came to send you money!" ”

"Comrade Lin Qiangsheng, just call me Director Dai! It's not good to send money, I encourage CCTV to support itself and generate income, but this must be approved by the superiors! You're trying to shoot a commercial for a car, and that's great! Dai Yongcheng corrected Lin Qiangsheng's statement.

Lin Qiangsheng nodded. took two large-size photos from Zeng Jun's hand, handed them to Dai Yongcheng's desk and said: "This time I came for TV commercials, these are our two cars, please take a look." One is Binqi's Jetta sedan, and the other is Haqi's Accord sedan, this time we want to shoot two advertisements together, and we have thought about the advertising slogan in the back! ”

Dai Yongcheng carefully examined the photo, and from the perspective of the photo, it can be seen that it was developed with a high-end camera and hand-over shooting, and the colors are realistic and use a wide-angle lens.

As you can see from the photo. The Jetta sedan was at a wide concrete intersection, with clear turning marks, and the Jetta stopped suddenly.

The Accord sedan is on a wide highway with mountains and woods in the distance and open meadows on either side of the road. Under the gray sky, an Accord sedan is moving, leaving a blurry image behind it, which is very dynamic.

"Good photo!" Dai Yongcheng said in admiration, and he turned to the back again to see that Jetta's advertising slogan was "Jetta: the public's choice!" And Accord's advertising slogan is "Pursue the lead, open my essence!" ”

"Okay, you are welcome to advertise on our station, such high-quality photos, do you want to achieve this effect?" Dai Yongcheng put down the photo and asked curiously.

Lin Qiangsheng nodded and said: "The effect of the TV commercial must be similar to the performance in this photo, the angle must be large, the background must be good, and there must be a professional camera team!" I know that the current advertising quality of CCTV is difficult to meet our requirements, so I suggest that Director Dai find the film shooting team of Beijing Film and use the filming techniques of movies to shoot our car TV commercials! Rest assured, we will pay for the production fee extra! ”

Dai Yongcheng heard Lin Qiangsheng belittle the filming level of his station and did not refute it, he was even more surprised that Lin Qiangsheng actually proposed to shoot advertisements with the method of shooting movies, Dai Yongcheng couldn't help asking: "We CCTV haven't tried this kind of method, if you really want to shoot like this, you can do it, I CCTV is responsible for contacting, I want to know how much advertising you plan to pay to CCTV?" ”

Lin Qiangsheng and Zeng Jun glanced at each other, but they didn't expect that the deputy director didn't know how much money to charge, Lin Qiangsheng simply stretched out five fingers to Dai Yongcheng and said: "Five million two advertisements, the time period between CCTV news broadcast and weather forecast, we will contract for 10 years!" ”

"Five million, ten years of contracting?" Dai Yongcheng was shocked beyond words. He had to be shocked that CCTV's domestic advertising business is also in the exploration stage, and there is a domestic company that is willing to spend 5 million on 10 years of advertising! (To be continued......)