Movie-level advertising, as Dai Yongcheng, who has dedicated most of his life to the media career, is certainly no stranger, and this kind of advertising method is already a very common model in foreign TV media. But it was the first time he had heard of such a large-investment movie advertisement from a domestic factory, and he was very curious that the leaders of these two factories in Bincheng had such an international vision!

Dai Yongcheng told Lin Qiangsheng that since CCTV had never filmed such an advertisement, they also had to study it to determine whether they could accept the production of this kind of movie advertisement.

"We don't know how to take on this shooting task and how much investment it will take. But don't conclude that CCTV doesn't have that ability just because you haven't done it, and you must have the courage to meet difficulties! "Ren Jisheng, the director of the Central Channel, was born in the military, and he has a strong military style, and most of the business has been handed over to Dai Yongcheng, and he is equivalent to doing work such as party branch secretary.

"In '78, the station broadcast advertisements for Citizen watches, Coca-Cola, and created a commercial information column. The form is relatively simple, the Japanese directly do a good job of advertising and hand it over to us, and the business information is really just commercial information, only text introduction. This is the first time that our station has received the task of shooting a movie commercial, and the nature of the advertisement is different from the previous broadcast! If our station can broadcast such an advertisement, it will definitely make CCTV's influence in China greater, play a good demonstration effect, and bring TV advertising to a new height! Deputy Director Wang Feng focuses on news columns, and he thinks more about social influence.

"So how much is the right shooting price for the manufacturer this time? I see that the shooting mode of this kind of movie advertisement in foreign countries is really like making a movie, so how many cameras are needed? Look at the manufacturer's requirements to use at least four units per advertisement, right? How much does this need to be handed in, if there is less money, Taili can't afford it! "Wang Fulin, as the director and TV producer of CCTV, clearly knows the background of CCTV, don't look at the fact that they have a 'CCTV' brand now, but God knows how poor they are now, and the whole station has set aside four cameras and don't have to do other programs!

"This advertisement still needs to communicate with the manufacturer. I can shoot a commercial very well with two cameras! The manufacturer not only saves advertising investment, but also the playback effect is also good! Ren Jisheng patted the table and said.

Dai Yongcheng just sat there and didn't say anything, no matter whether the old leader had the concept of a media person or not, he always respected the director, and there was no contradiction between the two of them who had been working with him for more than 10 years.

"I think we can propose 20,000 yuan to the manufacturer for advertising production costs, I think this price is acceptable to them, and we are also more generous! You can tell them about the cost of production beforehand. The high-quality advertisements they require also use foreign film, which is very cheap! Dai Yongcheng said to everyone.

20,000, everyone thinks that the price is about the same, and the manufacturer should be acceptable. This is also the largest advertising production cost received by CCTV in the past one or two years!

"What, 20,000?!" Lin Qiangsheng came to CCTV again, and when he heard this number from Dai Yongcheng, he was completely shocked.

Dai Yongcheng said in surprise: "What's the matter, Comrade Xiaolin, is this price high?" We took your advertising requirements seriously before proposing a price, and you need at least 2 cameras, high-end film, and post-processing to make a car advertisement cinematic. 20,000 yuan is already very low! ”

"It's really low!" Lin Qiangsheng thought secretly.

He said in surprise: "I really didn't expect it!" Director Dai, you said that you need two cameras, I think there are a few less, I think 4 cameras should be about the same! Because our car advertising wants to show every side of the car in an all-round way, at least four cameras are required! Also, if you can contact an Air Force helicopter or a small plane or something, we also want to take a shot from the sky looking down, the image of the Accord driving on the road, not flying too high. The picture of looking down on the car should be clear! ”

"You still need helicopters? 20,000 yuan is probably not enough! Dai Yongcheng scratched his head as soon as he heard Lin Qiangsheng's request, this young man who dealt with him was really demanding. I even want to shoot with an airplane, which is a situation that CCTV has never encountered since its establishment!

"If you don't have enough money, you can afford it! How about I put a 0 at the end of you? 200,000! The production cost of each advertisement is 200,000 yuan, but you have to shoot the advertisement well! A total of 400,000 yuan, is enough for you to contact the helicopter, right? It's enough for CCTV to come up with four cameras for us! Lin Qiangsheng said confidently to Dai Yongcheng.

"400,000? Helicopter? Little comrade, this is no joke! Dai Yongcheng was surprised that Lin Qiangsheng's boast of Haikou, when did such two automobile factories rise in China. How dare they think it!

Lin Qiangsheng shook his head and said, "This is what I calculated through my calculations, and if you get 400,000 yuan, you will help us get the helicopter of the garrison." What I want to tell you is that these requirements are necessary, because this investment in your CCTV advertising is the first battle for our brand, and we must leave an unforgettable impression on the people! When I asked to use a helicopter to shoot. To cast a reflection on the ground, forming a picture of the shadow of the Accord sedan and helicopter speeding forward together, no one is missing! ”

"Shhh Dai Yongcheng gasped, this car advertisement is really going to break many firsts since the establishment of CCTV!

He pondered for a moment, nodded solemnly and said to Lin Qiangsheng: "Okay, little comrade, if you really need to shoot advertisements like this, then we CCTV will accompany you to the end!" However, you have to pay part of the cost of taking out four cameras and films, as well as the money for the military helicopter, otherwise it will be difficult for the central station to prepare! ”

Lin Qiangsheng saw that Dai Yongcheng agreed and said happily: "Okay, I'll call CCTV 300,000 yuan first, and then pay you the rest of the money after the filming is over!" ”

"That's it, I wish us a successful cooperation!" Dai Yongcheng felt that what Lin Qiangsheng said was also reasonable, since the factory had given so much money to use helicopters for filming, it was necessary to contact the superior leaders, and it was indeed impossible to apply for a helicopter without the permission of the superior leaders.

There was no need for an actor to shoot this commercial, and the driver of the car could only see a person sitting inside, and there was only a shot of the car in the whole process. Lin Qiangsheng happily paid 300,000 yuan to CCTV, and it was the first time for CCTV to receive such a big advertiser, and they also attached great importance to it, and went to Bayi Film Studio to ask the older generation of film directors for advice. As for the issue of advertising time contracting, it is still being studied and discussed, and CCTV is not sure whether it is suitable to sell 5 million excellent advertising time for ten years.

Lin Qiangsheng proposed to the filming team to invite Li Jun, who had directed "Shining Red Star" from Bayi Film Studio, to assist in the guidance, because he knew that it was this self-taught third-generation Chinese director who made the war-themed classic film "Armageddon", whose scenes were magnificent and magnificent, and he wanted to shoot a magnificent movie advertisement!

Lin Qiangsheng also knows that the car advertisements of later generations are bigger than the scene, how can he be the originator of Chinese car advertising if he doesn't make the scene bigger, and the "originator" will not complain about it in the future!

Li Jun was also in contact with this kind of film advertising for the first time, and he was surprised that the factory actually asked him to guide the shooting of the advertisement, and even the manufacturer officially proposed a guide fee of 20,000 yuan to Bayi Film Studio, just to invite him to go. Li Jun is nearly 60 years old, and he feels that it is quite honorable to encounter this kind of thing, and he takes it very seriously.

Bayi Film Studio found that there was a net income of 20,000 yuan from shooting an advertisement, and they only needed to produce a director, which was not the same as making money for nothing, so they immediately agreed to the request to assist in filming, and the factory leaders also personally went to the central station with Li Jun, striving to get 20,000 yuan as soon as possible.

The advertisement is directed by CCTV's Wang Fulin, who will be the director of "Dream of Red Mansions" in the future, Lin Qiangsheng also respects this very much, and personally promised him a bonus of 1,000 yuan as long as the advertisement is filmed well. This is much more affordable than the 20,000 yuan given to Bayi Film Studio, and I don't know how much of that money can reach Director Li Jun. Of course, Lin Qiangsheng will not let Li Jun, the great director, be busy in vain, and there is also a bonus of 1,000 yuan waiting for him.

"Xiao Lin, what do you think of this place? The place is open, the clouds in the sky are very low, and there are mountains, woods and roads around, which is exactly what you want! Wang Fulin looked at the mountains and forests in the distance, and then said to Lin Qiangsheng in the driver's seat.

At this time, they were on a road at the foot of the Great Wall, and the directors of the film and TV series were selecting locations all over the country, and Lin Qiangsheng said the background requirements and they could point out what met his ideas.

Lin Qiangsheng drove a black Wrangler SUV, he opened the door and jumped out, looking around on the side of the road.

This place was a day of driving north from the capital, and it took a lot of time to find a suitable scenery in between, and it was located on a national highway in the direction of Chengde.

Although the mountains in the distance are not high, the desolate land and road roads near are up to the mark.

"The sky is low, but the mountains are not high, and the forests are sparse!" Lin Qiangsheng looked up at the sky and the surroundings and said.

"When shooting, you can adjust the angle of the lens to make the mountains very high and imposing, and the backward forest is very dense when filmed, and the effect after production is very different from what we usually see!" Li Jun got up and down from the jeep, looked at the surrounding scenery, and said to Lin Qiangsheng.

Lin Qiangsheng thought about it and felt that he was not a professional or it was better to listen to the directors, Lin Qiangsheng believed that they would take it seriously. (To be continued......)