A week later, Xu Guohua came back with the contract, and the four of them gathered together again.

After reading the plan provided by Xu Guohua, Shi Xitong raised the same question as many people: "The variety is too single, and this online mall is likely to lose money!" ”

At this time, Shi Lei said Fang Xiaozu's idea, treating this food as food in a broad sense, what wine, health products, pet food, etc. can all be counted, and in this way, there are many more types.

As for these products, Wufang Group has agents, so there is absolutely no need to worry. The biggest problem now is the squeeze from other online shopping malls.

There are many well-known online shopping malls in China, and they have many years of accumulated consumer groups, new companies want to seize customer resources, it will be very difficult, the easiest way is to do advertising promotion, promotion and promotion, first lose money to cultivate some die-hard consumer groups.

And in this, the best way is to let the products they represent have no sales in those online stores, so they can only buy them here. After a long time, the consumer group will naturally be cultivated.

The Wufang Group approved the plan, and this week, the people in the marketing department also made a plan, which is much more detailed than the one Xu Guohua brought.

However, the initiator of this idea is Xu Guohua, and others have obviously given up their controlling stake, and Shi Lei is not good at expressing himself too much, so as not to misunderstand Xu Guohua.

"Huh? Leizi, you shouldn't have been studying this thing this week, right? In terms of sales, your Wufang Group is also an expert, whether you have made a plan, take it out and take a look. Xu Guohua said with a big grin.

Only then did Shi Lei take out the prepared plan and circulate it to them.

Xu Guohua was very happy after reading the plan. The people in the marketing department of Wufang Group are really talents, much better than Lehaha's gang, those people are not only good at selling drinks, but they are too ordinary.

After Hu Changsheng finished reading it, he also nodded. Shi Lei's plan is much more detailed than Xu Guohua's. Of course, this is not a complete plan, a complete plan cannot be made in just one week.

Shi Xitong finished reading it for the last time, he lowered his head and smoked a cigar until he raised his head: "E-commerce, we are not familiar with it." Taishi International has also taken a stake in some e-commerce websites. But the rate of return is not very good. Mr. Hu also took a stake in an Internet company, to put it mildly, it's not half-dead now? It's a good idea, but it's too difficult to operate. And it's too risky to launch a physical store in every city at the same time. ”

Hu Changsheng also said: "The model of your physical store is similar to a supermarket, but it is just a food supermarket. And a simple food supermarket is actually more difficult to operate. Even Watsons. The main focus is on the three concepts of health care, nutrition, and skin care, and our core is only one food. Isn't it too monotonous? And as Mr. Shi said, at the same time in cities across the country, it is necessary to open more than 300 supermarkets, each with an investment of at least a few million, or even tens of millions, which will cost hundreds of millions. Even more than a billion yuan, the investment is too big. ”

Xu Guohua argued: "There is not such a big investment, the main thing is the backlog of goods, and all our stores can be leased." A few million is enough for a store, and even in a small city, a million may be enough. ”

"Small cities also mean lower consumer groups, how much of your imported food is cheap? Small cities do not have high consumption power, not to mention conflicts with our e-commerce, I don't mean that you can't do physical stores, but it is enough to ensure that each provincial capital city has one, and the first phase of the opening must not exceed fifty, such a loss, we can afford it. ”

Shi Xitong turned more than 300 into 50 in one fell swoop, a decrease of more than 80 percent, and Xu Guohua frowned, looking depressed.

Hu Changsheng also said: "Guohua, you came up with this business, your old man, what did he say?" ”

Xu Guohua said frustratedly: "He and Mr. Shi have similar opinions, physical stores can be done, but they can't be too big all at once, and now the impact of e-commerce is too great, so he asked me to concentrate on doing a good job in online shopping malls." And this time, we can use Lehaha's brand to help our online mall advertise and do brand promotion. ”

"Hahaha, it seems that Xu Dong's thoughts coincide with ours. Then the matter of the physical store is decided. We imitate Watson's business model, and it's best to dig a few more talents from Watsons, Leizi, and I'll leave this to you. As for the investment in the online mall, Mr. Hu will first acquire the wholly-owned acquisition of the network company, and Taishi International will also invest a sum of money in it. As for the operation team, it is also necessary to poach people from other companies with high salaries, and this time I will target the management of those large e-commerce, Leizi, and it is up to you to contact. I will ask Taishi International American Branch and European Branch to find suitable partners to bring their products to the new company. ”

"Okay, I'll be responsible for poaching people, the five parties have a lot of information about those executives, and many of them don't have share options, if there is an opportunity to change jobs, I don't think they will refuse." Shi Lei nodded, they are not familiar with this aspect, it is more appropriate to ask a professional person to operate it.

"Logistics companies should not be busy expanding, as our sales increase, you will have time to expand. However, this point must be written in the contract, and our logistics must be smooth. Hu Changsheng added.

"Yes, that's what we think about too."

"The entry of Lehaha's brand can bring us a lot of customer traffic, but at the same time, it will also make Lehaha lose a lot, after all, those old online shopping malls will bring a lot of profits to Lehaha, right?" Shi Xitong asked.

Xu Guohua smiled: "That's because our contracts with many agency companies are about to expire, and we don't plan to continue to cooperate with them after that, there will definitely be losses, but it won't be too big." Our main sales do not rely on the Internet, but on terminal retail. ”

I see, no wonder Lehaha would say that they are the main brand. However, it is not enough to have Lehaha, there must be a number of big brands that only specify the online mall, which is very difficult.

"Okay, let's split up and strive for the end of this month, get the company's framework out, and let's discuss the specific investment amount, but I think if you want to become bigger, the investment amount of each company cannot be less than 2 billion RMB, and how to distribute the shares, we will see what they can do in addition to cash." Xu Guohua doesn't want to make it too bad, it is certain that he will lose money in the early stage, but once the operation is good, he will make a lot of money in the later stage.

Hu Changsheng laughed: "After acquiring that network company, and then taking out two billion, it is basically all my working capital, how about investing in two phases?" ”

"Of course, we can't use that much upfront investment. But Guohua, I think we should also bring in a person, who is more experienced in doing physical stores than we do. Shi Lei looked at Xu Guohua and said.

Xu Guohua frowned, his eyes lit up: "You mean Wan Chaoyang?" ”

"Wan Chaoyang? That Shaodong in Wanjia Supermarket? Hu Changsheng had also heard of Wan Chaoyang's name, "Can you pull him in?" ”

Xu Guohua said in a deep voice: "You can really try it." His family is a supermarket, and he also has a lot of food agency rights, if you cooperate with them, our products can be enriched a lot, and the operation of physical stores can also save a lot of worry. ”

"If 10,000 supermarkets join in, it will be very good to advertise in 10,000 supermarkets. Wanjia supermarket, but our largest supermarket chain in China, is not far behind Carrefour and Wal-Mart, and in the second and third tier cities, they still seem to have the upper hand. Shi Xitong also agreed to bring Wan Chaoyang in.

"Then our contribution may also have to be changed, maybe 1.5 billion per person is enough. In this way, I will contact Wan Chaoyang tomorrow and definitely persuade him to join us. ”

Xu Guohua also felt more and more that it was a very good idea to bring Wan Chaoyang in. With the influence of Wanjia Supermarket, there can be one more investor to share the risk, killing two birds with one stone.

After Xu Guohua left, Shi Lei followed Shi Xitong and chatted for a while.

Shi Xitong said that Shi Lei was too aggressive, although the current business opportunities are fleeting, but not every business opportunity is worth your investment.

It is true that all of them can get this money, but the ones who can't afford to lose here are Shi Xitong and Shi Lei. Hu Changsheng is also worth tens of billions now, and if he loses more than one billion, he will not hurt his muscles and bones. Not to mention Xu Guohua, the company's assets are hundreds of billions of RMB, and if the billions are lost, they will only be distressed for a few days.

Taishi International's losses began, but Shi Xitong couldn't afford to lose. He is now only an assistant to the chairman, not yet the chairman, and if he loses too much, it will be resistant to his succession as chairman.

Shi Lei is the same, although he is the CEO of Wufang Group, or a shareholder and director, but Wufang Group is not his final say, the investment is so large, if it loses, it will be a fatal blow to Wufang Group, which has just been listed.

Especially Shi Lei's goal is to become the chairman of the Wufang Group, once he makes a mistake in this decision, what will Fang Yanhong think? The Wufang Group is preparing for overseas affairs, and the funds are not so abundant.

……

"Dad, what do you mean, we shouldn't be in this business?"

"Of course not, this business can still be done, but your previous plan is completely unworkable. It has to be changed, and it has to be overhauled. The investment should also be made in batches, and you can't invest too much at once. If we can't see hope, then we can afford to lose the first investment, and it's a big deal to sell the whole project. What you said about bringing Wanjia in is a very good suggestion. ”

"Thank you Dad, I understand, I will make a detailed plan to ensure that the risk is minimized!" Shi Lei said firmly. (To be continued......)

PS: Thank you for the two monthly tickets voted by Zhiqing, alkdkflsf, dsgsgsgsg, etc., thank you. In other words, it is rare to see a high V choosing a name so casually