ps: Thank you brothers for the monthly pass, thank you

"Brother Hu, Bingcheng Beer suddenly became rich, did we fail?" Shi Lei asked worriedly.

Hu Changsheng said very easily: "Failure? Says who? If Bingcheng Beer takes this money and sticks to the market in the northeast of its base camp, then we may really fail, but they blindly expand and want to besiege Ice and Snow Beer with Qingdao Beer and Jingcheng Beer, which is their biggest failure. ”

Shi Lei thought about it and understood. Ice & Snow Beer is a joint venture between SAM and Runxue Group with 50% of the shares, SAM is a Fortune 500 company with assets of more than 60 billion US dollars, and Runxue Group is a top 500 domestic company with assets of more than 10 billion US dollars.

The expansion strategy they started was to throw money out of the market. Overwhelming advertising, crazy promotions, crazy market grabbing. Although it has been losing money for several years in a row, it has been profitable since last year, and it has become the beer with the highest sales in Japan.

It can be said that Qingdao Beer, Jingcheng Beer and Bingcheng Beer are combined, and their assets are not as strong as the parent company of Ice and Snow Beer.

However, this is very good news for Shisheng Holdings, because Qingdao Beer has joined in, and Ice and Snow Beer will definitely start a round of price reduction or prize promotion, so it will be a fatal blow to those local breweries.

Originally, most of the market was snatched up by ice and snow beer, and now three top domestic beer companies have joined in, their market and sales will be further compressed, and they will not be far from losing money.

They lose money, and those bosses won't be able to operate. Even if many are state-owned enterprises, they will definitely agree to the acquisition of Shisheng Holdings. Those small breweries, with their old recipes, their sales channels are not perfect, and they are not well funded, especially if they are fighting on their own. It's basically standing at the bottom of the food chain.

Shisheng Holdings can take the opportunity to buy them, integrate them together, and sell them to Anshai in the future, or sell them to other beer companies.

"Brother Hu, I understand, what about us, what should we do?"

"Simple, add a fire. We were also involved in the siege of Ice Beer. Haven't we already acquired three breweries to the south? Let them start doing low-price promotions too, we're going to make everyone lose money! ”

……

"Have you heard, Wu Yifan has come to Bingcheng, it seems to be advertising for the brewery."

"Which beer, Ice City or Ice Beer?"

"No, I heard what Jiafeng beer is, the brand of Jiacheng, it couldn't be sold in Bingcheng before."

"Huh? That kind of small factory in a place. can also afford to invite Wu Yifan, doesn't he have to pay hundreds of thousands for a single tailoring. This small factory is very bold. ”

", who said it was a small factory, I heard that Jiafeng Beer was acquired by a big boss and is about to enter the Bingcheng market, let me tell you, there will be more types of beer on the Bingcheng market in the future."

Accounts differ and opinions vary. But it hyped up the brand of Jiafeng. In the past, Jiafeng had not sold to Bingcheng, and Donghai Beer was planning to seize the Bingcheng market, which is the top city in China in terms of per capita beer consumption.

It's a pity that Donghai Beer was catching up with Bingcheng Beer, which had money at that time, and was directly kicked out, and let Bingcheng Beer take advantage of the victory to pursue. grabbed part of their market.

Now Jiafeng Beer is owned by Shisheng Holdings, in order to crack down on Bingcheng Beer, they must do this, let Bingcheng Beer carry out the promotion to the end, and absolutely cannot return to normal.

As for Wu Yifan's appearance fee, a friendship price is 100,000 yuan. Next, the big-name artists under Shuangshi Entertainment Holdings are going to appear one after another, just to give Shisheng Holdings a platform and create a sensational effect. Their fan appeal alone can increase the sales of Jiafeng Beer and others.

Who told you that Ice City Beer didn't advertise, we advertised, and all the big stars were invited. From promotional activities to TV and online advertisements, all of them were beer companies under Shisheng Holdings, which once caused chaos in the market of Bingcheng. The market that Bingcheng Beer has just snatched back from Ice and Snow Beer has been occupied by Jiafeng Beer.

"Director, our sales in Bingcheng have declined again, and suddenly a good beer has appeared, and it is crazy to engage in low-price promotions. Where are they promoting, it is clear that they are losing money and making money, not only our ice and snow beer, but even the ice city beer is also losing and retreating. ”

"It doesn't matter, let's first seize the market with Bingcheng Beer in Ji Province, and when the south ends, we will focus on the Bingcheng Market, and at that time, see if Li Guozhong doesn't cry to death!" Okay, you go to work, the promotion of Ji Province will be increased by another month, so that the factory can speed up production and transportation, and Liao Province will also start promotion, so as not to take the opportunity to seize the market. ”

Ice & Snow Beer feels unlucky lately, and several top domestic beer companies have in turn begun to seize their market. Ice & Snow Beer never expected that they would be able to unite. Now Ice and Snow Beer is under attack, and even the base camp is attacking.

That's right, Xu Guohua also led the acquisition of a brewery that had just been acquired and began to operate at the base of ice and snow beer. Originally, Ice and Snow Beer wanted to see who was so arrogant and dared to come to their base camp to blow up the thorns. But when I inquired, it was Xu Guohua, the young man of Lehaha Group.

Lehaha Group is the leader of the domestic beverage industry, how did they start to deal in beer? After this inquiry, I learned that the Lehaha Group is now mainly promoting the two beer-like beverages, saying that this beer is purely made from the leftover materials for the production of beverages, and the process is not refined enough, so it is cheap.

Although Ice and Snow Beer didn't believe in this reason, the government ~ government believed it, saying that they were operating legally and there was no malicious competition.

At this moment, Ice and Snow Beer was uncomfortable, and SAM's people and Runxue's people urgently sat together to discuss the next business strategy.

"We think it's very strange this time, if Qingdao Beer, Jingcheng Beer and Bingcheng Beer join forces to attack our market, we can understand this, they originally have canned beer sold in our main market, but the sales volume has not been high. But now they're selling all the glass bottles, which is very problematic. SAM's representative said.

"That's how we see it, and we don't know what to do, where did those small breweries that suddenly cut prices come from, haven't ice and snow beer already dominated the market here, why do they still have money to carry out promotions?"

The sales director of Ice & Snow Beer said: "We have investigated, and these beer companies that suddenly appeared to stir up trouble belong to a company called Shisheng Holdings, which is a joint-stock company registered in the Virgin Islands, and the chairman is called Hu Changsheng, as if Xu Guohua and Taishi International Asia-Pacific Branch have shares in it." ”

When Ice & Snow Beer really wants to check the background of a beer company, it is not particularly difficult. But even if they find out, what can they do?

"Taishi International? I know that this company is good at buying some companies that are on the verge of bankruptcy, and then reorganizing their assets and selling them at a high price. I've dealt with Xiao Huawen from their European branch, so why don't I ask if they're doing these things again, and why don't we buy their brewery and expand our production capacity. SAM's representative said.

"Expanding capacity? Now the market is so big, our sales are still declining, blindly expanding production capacity, will make our products unsalable, this loss will be greater, I don't agree! The sales director of Ice & Snow Beer said in a deep voice.

"I don't agree either, I think we should talk to them, for example, if we join forces and eat one of the three of Qingdao Beer, Jingcheng Beer or Bingcheng Beer, we can give them some shares." Said the representative of the Shirrun Group.

"Oh? Give them shares, that's when you Xuerun Group plans to give up part of your shares? Anyway, our SAM Group will never reduce the shareholding ratio, if we want to spend money to acquire their company, we will take the money, and the shares will definitely not be granted! Of course, if Xuerun Group wants to reduce its shareholdings, it is better to sell it directly to us, the price is negotiable! ”

The representatives of the shareholders of the two parent companies of Ice and Snow Beer are on the bar, and both sides have their own opinions, and no one can convince anyone. As a result, the boss of Ice & Snow Beer doesn't know who to listen to, he is the boss, and when there are parents who disagree, the child is the most troublesome, and anyone who listens to it may be beaten.

……

"Xuan Xuan, why can't you see Leizi recently, you two quarreled?" Zhou Caihong hadn't seen Shi Lei come to the door for a long time, and he was a little puzzled.

"Mom~~~ What kind of quarrel are we arguing about. He went back to work in Ice City and was busy with business. Fang Xuan nestled in the sofa, peeling an orange in his hand.

"What kind of work does Bingcheng have, aren't his main investments in the capital? This kid, I'm going to talk about him, he won't see anyone for a month. You too, if he doesn't come, you can go to Ice City to find him, and you won't be afraid of him messing around outside! Zhou Caihong complained.

"Mom~~~ What are you talking about. He's a big business this time, and if he does it, he can make a lot of money. He also said that when the time comes, he will take over the shares of the Wu family at a high price, so that the Wufang Group will completely become our family. Fang Xuan handed the peeled orange to her mother.

"Huh? Take the Wu family's shares at a high price? Do you know how much it costs, and you are not afraid to flash your tongue when you say big things. What business is he doing, and he's busy with his little goldstone company? ”

"No, beer, he is now in the beer business with Uncle Shi, with an investment of more than 10 billion!"

Zhou Caihong's hand shook, and the orange almost fell to the ground: "What, more than 10 billion business?" Taishi International participated, so why didn't I take you with me? ”

"Eh, Mom, I'm not reluctant to give you and Dad. Then if you don't object, I'll tell Uncle Shi that I'll go to Ice City tomorrow to work with him?" (To be continued......)