Chapter 482: Ice City Beer, Rise
84_84310 Shi Lei returned to the office of Changsheng Group, but did not see Hu Changsheng, it turned out that Hu Changsheng had already led those traders of Shisheng Holdings in the Changsheng Investment Office to start buying shares of Bingcheng Beer in the stock market.
Shi Lei checked on the Internet, Xinyuan Investment, which turned out to be an investment company affiliated to China Energy Investment, with assets of more than 30 billion yuan, and was not listed. The industries invested are all state-owned enterprises.
It turned out that this source of investment was optimistic about the beer industry in the first half of the year, and planned to invest in some large beer companies. At first, they were optimistic about Qingdao Beer, but Qingdao Beer did not need their investment at all.
They went to contact Beijing Beer again, but it was too late, and Beijing Beer had several bank-affiliated investment companies jointly inject billions of dollars, and it was not their turn.
Now that they finally heard that Bingcheng Beer, the oldest in China, was interested in selling some of its shares or accepting capital injections, they immediately came to Bingcheng to negotiate with Li Guozhong in detail.
Li Guozhong was not ambiguous, and it only took three days to negotiate the general agreement, and now they are waiting for the city's approval, and they can finally determine the total amount of capital injected and the proportion of shares held by Xinyuan Investment.
More than one billion, almost accounting for more than 20% of the shares of Bingcheng Beer. Bingcheng Beer is not a listed company, but it is also an old brand, but because it has been operating in the Northeast and its output is not high, the market value is not too high.
This time, Li Guozhong plans to use more than one billion cash to expand production capacity. Aren't you Shisheng Holdings buying breweries, we Bingcheng Beer, we also want to buy breweries, from 300,000 tons of annual output to 500,000 tons, and we also sell beer to the south. Sell it to your ice and snow beer base!
In the trading room, Hu Changsheng held a cigar in his mouth and looked at the screen in front of him: "Keep buying, buy as much as you can." ”
"Chairman, there are still people who are eating the same shares of Ice City Beer as we are. It seems that we may not be able to buy much with this money. A trader stood up and reported.
"Don't worry, you can eat as much as you can, it's better for someone to grab from us, I think the person who snatched it is not Bingcheng Beer himself. It is Xinyuan Investment Group, only they know that Bingcheng Beer will have more than a billion funds injected, and the stock price will rise sharply. Hu Changsheng made a decision very calmly.
Forty percent of the shares of Bingcheng Beer are circulating in the market, and now Li Guozhong is also asking people to buy back the shares, but he can't let Xinyuan Investment take it away. The majority shareholder of Bingcheng Beer became the other party.
And Xinyuan Investment thinks so, even if it can't become the largest shareholder, but it is cost-effective to acquire more and wait for the stock price to rise, and then they will throw it out. When it comes to running a beer business, they really don't have as much experience as Li Guozhong.
So now I see that the stock of Bingcheng Beer suddenly began to rise after 10 o'clock in the morning, and some shareholders who were scared some time ago. have taken action to untie the set. As long as you can guarantee that you don't lose, you don't care how much you can earn. In case this is just a rally of the big village, the big village will sell. The stock price will fall again in an instant, and if you don't take the opportunity to run, what are you waiting for?
Shi Xitong called Shi Lei: "Leizi, why did the stock price of Bingcheng Beer suddenly rise, do they have any good news?" ”
"Dad, good news. But it hasn't been released, and now it should be Brother Hu who is pulling up the stock price. Xinyuan Investment ...... "Shi Lei said that Xinyuan Investment was going to take a stake in Bingcheng Beer. Hu Changsheng will definitely hurry up to buy the shares of Bingcheng Beer in the past two days and take a ride. Earn a little more money by the way.
Shi Xitong suddenly asked: "Leizi, how long do you guess Hu Changsheng will sell the shares of Bingcheng Beer this time?" ”
Shi Lei was stunned for a moment: "It should be similar to the acquisition of Donghai Beer's stock, about a week, and the price will not rise very much in the future." ”
"Hahaha, I said that Hu Changsheng will never sell this part of the stock, Shisheng Holdings, he will always hold it, and he will buy as much as there is in the stock market."
"Huh? So how can you make money, wait for the year-end dividends? Shi Lei didn't figure it out.
"Think about it yourself, in terms of investment, you're too far behind." Shi Xitong hung up the phone with a smile, and then called Kang Jianhui to ask the owners of the two beer companies he contacted if there was any news, and he had to hurry up and spend money.
Hung up the phone, Shi Lei was still confused, Shi Sheng Holdings, why do you want to hold a large number of Bingcheng Beer stocks, this can't make much money, and it still occupies funds.
When the market closed in the afternoon, Hu Changsheng came out of the trading room, and Shi Lei hurried to ask for advice.
"Hahaha, Leizi, think about it, what is our goal this time?" Hu Changsheng asked with a laugh.
"The goal? Isn't it about acquiring some beer companies, then integrating high-quality resources and selling them to Aneshai Group? ”
"Well, then you only have some small brands, some factories, why does Anshai give you a high price?"
Shi Lei's eyes widened suddenly: "Could it be that our target is also Bingcheng Beer?" ”
"Hahaha, you've finally figured it out." Hu Changsheng patted Shi Lei on the shoulder, walked to the wine cabinet and got a little brandy, he patronized the stock market today, and almost didn't exhaust him to death.
Shi Lei's mind was spinning rapidly, Anshai wanted to compete with SAM in China, and SAM held 50% of the shares of Ice & Snow Beer, and had decision-making power, that is to say, Ice & Snow Beer represented the interests of SAM.
Now that Anshai wants to crack down on ice and snow beer, it can only acquire an existing brand in China and continue to expand its influence. Qingdao Beer and Jingcheng Beer could not be acquired, and now their goal is very clear, that is, Bingcheng Beer, which SAM company does not know yet.
That is to say, if Shisheng Holdings can take over Bingcheng Beer, or only hold part of the shares, then it can package and sell all the beer companies under the name of Shisheng Holdings to Anshai, and can also get a very good price, or even exchange for part of the shares.
If you can exchange the shares of Anshai Company, of course, it is the best, if you can't exchange it, it is definitely not a small amount of money. Anshai will definitely not let Shisheng Holdings interfere in the operation of the beer company, which is a common problem of large companies.
In short, the shares of Bingcheng Beer are the killer features of Shisheng Holdings. Originally, seeing that the stock price of Bingcheng Beer was falling, Hu Changsheng was ready to wait for a while, but now it seems that he can't buy it if he waits any longer.
Li Guozhong listened to the report of his subordinates and nodded lightly: "I know, the stocks that have been released for circulation are ready to be bought by others." Now, even if we accept the capital injection from Xinyuan Investment, we can still hold nearly 60% of the shares, which is enough. Get ready, expand the canning line, contact distributors, and we want to open up sales channels across the country! ”
On Friday, the news that Bingcheng Beer received a capital injection of 1673 million RMB from Xinyuan Investment came out, and the stock price really rose sharply, and the price rose on the same day.
Smith was about to negotiate with Xu Guofu to the four-star beer group, when he suddenly learned the news and was surprised. According to their calculations, Bingcheng Beer should lose money this year, so at the end of the year, they can take the opportunity to make an offer to the Bingcheng Municipal Government ~ Government to wholly acquire the shares of Bingcheng Beer, and withdraw Bingcheng Beer from the market and become their wholly-owned subsidiary.
But now that Ice City Beer has new funds, it can continue to fight price wars with Ice and Snow Beer, and even don't have to worry about funding for a year or two, which has a great impact on their strategic layout.
It seems that it is necessary to speed up the acquisition of four-star beer, so that four-star beer can also participate in the competition in the Longjiang beer market, so that this pool of water is even more turbid.
"Mr. Xu, you have to inquire about the preferences of the boss of four-star beer, and we will start with people in this public relations. Solve the people, not afraid not to be able to acquire this company. "Before Smith came, he had studied the customs of China~ in detail. In doing business here, sometimes a favor is more useful than a contract.
The sales director of Ice & Snow Beer's Northern Region was on a video call with the headquarters, and he learned that the company had acquired some shares of Ice City Beer on the stock market, and planned to cooperate with Ice City Beer to drive away the spoiler of Shisheng Holdings, and then they started market competition.
"This is great, without the disruptor of Shisheng Holdings, we can encroach on the Northeast market step by step. Don't look at the fact that Bingcheng Beer has more than a billion capital injections, but I am confident that within three years, Bingcheng Beer will be completely suppressed, and even make them lose money and go into debt! ”
"Well, it's best if you have this confidence, and when you defeat Bingcheng Beer, your credit, the company won't forget it!"
Just when Ice & Snow Beer is still looking forward to a better future, Ice City Beer has made a big move. Li Guozhong held a press conference to announce that Bingcheng Beer has fully entered the domestic market. What is the meaning of full entry, that is, as long as there is a place where beer is consumed, there must be the appearance of their Ice City beer.
Isn't your ice and snow beer known as having the widest sales channels and the highest sales volume in the country? In the past, Bingcheng Beer had no money and could not distribute goods to the south, but now it is different, Bingcheng Beer has money, and Li Guozhong also contacted Mr. Sun of Beijing Beer and Mr. Cheng of Qingdao Beer to jointly distribute goods to the south and seize the market of Ice and Snow Beer.
Now it's the turn of Ice and Snow Beer to panic, a Ice City Beer, they are enough to deal with it, and even have the upper hand. With the addition of Beijing Beer, they are tired of coping, and now there is Qingdao Beer, the former leading boss of domestic beer, involved, they really can't stop it!
What did Li Guozhong say to Mr. Sun and Mr. Cheng, why would they expand production capacity at the same time and distribute goods to the south?
Shi Lei was also suppressed by the hand of Bingcheng Beer, Li Guozhong really had the ability, and he was able to encourage Mr. Sun and Mr. Cheng to join forces with them to suppress Ice and Snow Beer.
It is also that Ice and Snow Beer has expanded too fast in the past two years, and it has touched the interests of Jingcheng Beer and Qingdao Beer. Li Guozhong only talked to them a little, and they agreed, they had long wanted to clean up the ice and snow beer, and this time was a good opportunity! (To be continued)
ps: The third update is delivered, ask for recommendations, ask for rewards.